The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration. This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event. Audience: Native Americans Need/Want/Desire: Eat Better

1. MAKAGOKART 600 2018

2. TEAM
BRAZIL
2
FOR NATIVE AMERICANS
WHO WANT TO EAT BETTER

3. 3
“YOU ONLY HAVE THE MOST DIFFICULT
MULTIFACTORIAL CHALLENGE ON EARTH.
GOOD LUCK!”
DR. ANGELA ERDRICH

4. 4
FOOD CHALLENGES FOR NATIVE AMERICANS
35% OF NATIVE
CHILDREN ARE
IMPOVERISHED
400% MORE LIKELY TO
REPORT NOT HAVING
ENOUGH TO EAT
42% OBESITY
HIGHEST RISK OF
TYPE-2 DIABETES

5. 5
GOVERNMENT ISN’T THE TOTAL ANSWER
FEDERAL CORRECTIONS INDIAN HEALTH SERVICE
$6,973 PER
INMATE
$1,297 PER
PERSON

6. TEAM
BRAZIL
6
WE WANT TO CREATE FOOD PROSPERITY

7. TEAM
BRAZIL
7
AMPLIFY NATIVE PRODUCERS
CREATE AWARENESS OF PRE-COLONIAL DIETS
FUND REINVESTMENT IN NATIVE COMMUNITIES
HMW

8. TEAM
BRAZIL
8
PRODUCER
• Ajei (A-he, means my heart) - Goes by Ali
• 29 Years Old
• Navajo
• Single Mother
• Lives Near Reservation in New Mexico
• H.S Education
• Maker / Dreamer
• Full-Time Teacher / Makes $36K
• Side Gig - Navajo Tea/ Green Thread -
Cleansing Team - Calming and Purity
• Lack of Distribution and Brand Awareness

9. TEAM
BRAZIL
9
CUSTOMER
• Katie (Kat)
• Female
• Lives in Brooklyn
• Works at a Manhatten ad agency
• 32 years old
• No kids, but lives with partner
• Makes $110K annually
• Makes her own kambucha
• Early adopter
• Social influencer / large Insta following
• Into eco-tourism
• Into wellness trends and holistic health

10. TEAM
BRAZIL
10
BUSINESS MODEL
• B Corp
• Minimum 51% Native Ownership
• Share 50% of all profit with
producers
• Producers reinvest 10% of profit
into local communities
Price $39.95
Product Cost $12.00
Packaging $0.80
Inserts $0.55
Total Product Cost $13.35
Pick & Pack $1.00
Postage $5.50
Total Fulfillment Cost $6.50
Total COGS $19.85
Fees (cc, admin) $2.00
Gross Profit Per Box $18.10
Customer Acquisition Cost $8.00
Average Length of Subscription 12

11. TEAM
BRAZIL
11
“SIMPLE AND WHOLESOME
NATIVE INGREDIENTS LEAD
TO BETTER HEALTH FOR ALL”

12. TEAM
BRAZIL
12
• SIMPLE
• NATURAL
• WHOLESOME
• ANCESTRAL

13. TEAM
BRAZIL
13

14. TEAM
BRAZIL
14

15. TEAM
BRAZIL
15

16. TEAM
BRAZIL
16
MARKETING AND SALES
• PARTNER WITH SEED AND NATIVE HEALTH CONFERENCE
• NATIVE AMERICAN ENTREPRENEURS FACEBOOK TARGETING
• NATIVE AMERICAN BUSINESS ORGANIZATION AND
ENTREPRENEUR PARTNERSHIPS
• INSTAGRAM INFLUENCER CAMPAIGN
• FASHION AND HEALTH SUBSCRIPTION BOX + HEALTH
INTEREST FACEBOOK TARGETING

17. TEAM
BRAZIL
17
ROADMAPSUBSCRIBERPRODUCER
near next future
MONTHLY
SUBSCRIPTION
BOX
ENTREPRENEUR
ÉDUCATION
VR EXPERIENCE
FOR DAY IN THE
LIFE
DIGITAL
MARKETPLACE
GRANT
PROGRAM
PROFIT
SHARING
ECO-TOURISM

18. TEAM
BRAZIL
18
AMBER AMY DEVIN JAMIE
TATESCOTTMATTHEWMARK
OUR TEAM

19. TEAM
BRAZIL
19
3 MONTHS
$20,000
THE ASK
• ACQUIRE SUBSCRIBERS
• PROTOTYPE BOX
• BUILDING PRODUCER RELATIONSHIPS

20. TEAM
BRAZIL
20