This document presents a concept called "Fresh Start" that aims to make it easier for people to end services with companies like cable providers, banks, or gyms. It notes that frustration and hassle are major barriers preventing people from switching providers. Fresh Start would provide advice, resources, and negotiation tactics to help people have "difficult conversations" to end services. It could even handle the process for people. The goal is to help people move on to better matches once the "breakup" is complete. Fresh Start would generate revenue through subscription fees, brokering better deals between customers and providers, and promoting service providers.

1. FRESH
START

2. FRESH START
WE’LL HANDLE YOUR HASSLE.

3. HOW MIGHT WE
MAKE IT EASIER FOR PEOPLE TO
BREAK UP WITH THEIR CABLE COMPANY,
BANK, GYM OR OTHER INSTITUTION THAT
MAKES QUITTING ESPECIALLY PAINFUL?

4. WE BELIEVE:
FRICTION & HASSLE IS THE BIGGEST
BARRIER TO CHANGING SERVICE PROVIDERS

5. HASSLE

6. IF YOU CANCELED
OR SWITCHED
WHAT MADE IT
SUCCESSFUL?
I lied to say I was moving out of the country....seriously.
Being an asshole.
Perseverance motivated by rage at their customer service.

7. OUR RESEARCH:
# 1 REASON FOR CHANGE = MOVING
# 1 PAIN = CABLE COMPANIES

8. MOVING / / RELATIONSHIP CHANGE / / NEW JOB
THERE ARE
2.5 - 3 MILLION PEOPLE IN
TRANSITION AT ANY MOMENT

9. Focus on
The next chapter of life
Growing career, relationships and family
Getting organized
Millennial Movers
Covet
Personal Time
Freedom of Choice
Efficiency
Need
Simple
Organized
Hassle - free

10. FRESH START
WE’LL HANDLE YOUR HASSLE.

11. WHETHER IT’S A MAJOR LIFE EVENT SUCH
AS MOVING, DIVORCE
OR
…YOU JUST WANT TO DIVORCE
YOUR CABLE COMPANY

12. FRESH START MAKES ADDING
OR CHANGING
SERVICE PROVIDERS EASY

13. WE’LL PROVIDE YOU WITH ADVICE,
RESOURCES, AND NEGOTIATION TACTICS
FOR HANDLING THOSE
“DIFFICULT CONVERSATIONS”

14. OUR PERSONAL CONCIERGE
CAN EVEN
DO THE HARD WORK FOR YOU

15. ONCE THE BREAKUP IS OVER,
YOU CAN FIND A BETTER MATCH
AND
FRESH START

16. MARY IS ON THE MOVE.

17. WE’LL HANDLE
YOUR HASSLE
Howdy, Mary!
We’re a new company called
Fresh Start
Moving sucks. Thankfully we
can help with all the annoying
details, setting your mind at
ease and letting you enjoy
your new adventure.

24. MONEY
SUBSCRIPTION BASED CONSUMER FEES:
$$ WE GET FOR HELPING PEOPLE THROUGH
RESELLER REVENUE:
$$ WE GET FOR BROKERING BETTER DEALS
PLACEMENT & PROMOTION:
$$ WE GET FOR PROMOTING GREAT SERVICE
PROVIDERS

25. EXPANDING INTO NEW GEOGRAPHICAL
MARKETS
EXPANDING THE PROVIDERS AND LIFE
EVENT OPTIONS
CREATE RELATIONSHIPS WITH SERVICE
PROVIDERS
INTRODUCE AUTOMATION
NOW NEXT FUTURE
BROAD MARKET EXPOSURE
EXCLUSIVE DEALS FROM
PROVIDERS BY USING OUR
BROKERING SERVICE
DISCOUNTS FOR OTHER PRODUCTS
RELATED TO LIFE EVENTS
FULLY AUTOMATED
ROADMAP
TEST IN A LOCAL MARKET (TWIN
CITIES)
START WITH CABLE COMPANIES, THE
BIGGEST PAIN POINT FOR CONSUMERS
MOVING IS THE PRIMARY LIFE EVENT
MANUALLY MANAGING CUSTOMER AND
SERVICE PROVIDER RELATIONSHIPS
GATHER AND CREATE RESOURCES FOR
SELF SERVICE
LEARN AND IDENTIFY THE NEXT
PROVIDERS AND LIFE EVENTS TO
FOCUS ON

26. FRESH START
WE’LL HANDLE YOUR HASSLE.