SlideShare a Scribd company logo
HENDEGOKART 600 2018
3
STRESS IS SO BAD FOR YOU
SERIOUSLY. THESE ARE JUST THE
MOST COMMON SYMPTOMS.
4
WHAT CAUSES MAKERS STRESS?
5
“The stress of finding the right
type of customer is emotionally,
creatively, and financially
draining to me as a maker.”
6
BUT THEIR BEST CUSTOMERS AREN’T
EVEN LOOKING FOR THEM.
7
“I would prefer to have handmade,
locally crafted and lasting furniture
but it seems difficult and expensive. I
don’t want to buy disposable
furniture but I don’t see an option
within reach.”
8
INTRODUCING
9
FOR FIRST-TIME HOMEBUYERS SEEKING A
LASTING, HANDMADE PIECE OF FURNITURE, WE
HAVE CREATED A DIGITAL PLATFORM TO PUT
EXACTLY WHAT THEY WANT WITHIN REACH.
FOR MAKERS
10
BUILDING A TWO SIDED MARKET
FOR BUYERS
Navigating the marketplace of great makers can be
overwhelming, and they want to invest in something
will make them happy for a lifetime.
We will connect them to the maker that fits their
buying style and their home aesthetic.
They’re not passionate about or good at marketing,
they thrive by making amazing furniture.
We can be their marketing engine, connecting them
to the right buyers at the right time.
11
12
THANK YOU PAGEhttps://invis.io/YBG03PG8FWS
13
THERE IS A MARKET
.2M
2M
5M
HOMES PURCHASED
PER YEAR
FIRST TIME HOME
PURCHASES PER YEAR
CUSTOM FURNITURE
PURCHASERS
14
THERE IS A MARKET
.2M
2M
5M
HOMES PURCHASED
PER YEAR
FIRST TIME HOME
PURCHASES PER YEAR
CUSTOM FURNITURE
PURCHASERS
$3.8 BILLION
ADDRESSABLE MARKET SIZE
15
THE TIME IS RIGHT
Ecommerce home furnishing is growing 11% year over year.
Home furnishing make up 12% of the total US Ecommerce sales.
No other competitors are servicing both sides of the marketplace.
Houzz
Right now first time home ownership surged to its highest level in 17 years.
REVENUE MODEL: FIVE KEY PILLARS
ACCESSORIES
MARKETPLACE
Marketplace on the
site where artists can
sell additional items
from left over
materials.
PLATFORM
FEES
Subscription for
makers to access the
platform.
OPPORTUNITY
CREDITS
Per opportunity for
makers to have the
option of submitting a
quote to potential
buyers.

(i.e. “Thumbtack”
model)
SPONSORED
CONTENT
Ability for third parties
to sponsor articles
relevant to home
design, custom
furniture for first time
buyers.
AFFILIATE
MARKETING
Email advertising to
registered users of
the site, charged on a
per click basis.
YEAR ONE: THREE PHASES OF DEVELOPMENT
MARKETPLACE
1.0
- Room / space
capture via phone

- Product options &
match-making

- Customer service
and messaging
CONSUMER
PREFERENCE
PROFILE
- Consumer
preference /
assessment to
build profile

- Validate product/
market fit
MARKETPLACE
2.0
- VR & AR intake

- Consult with an
expert

- Delivery &
insurance services

- Re-engagement
recommendation
REGISTERED
USERS*
23,000
ANUAL
USER-BASED
REVENUE
$188
ANNUAL
USER-BASED
REVENUE
$4.3MM
REVENUE
REGISTERED
USERS*
23,000
CUSTOMER
ACQUISITION
COST
$31
ANNUAL
USER-BASED
COST
$713KYEARLY
COSTS
PHASE 1
$4K
PHASE 2
$250K
PHASE 3
$1MPRODUCT
DEVELOPMENT
COSTS
WHAT’S GREAT FOR FURNITURE MAKERS
COULD ALSO BE GREAT FOR . . .
JEWELRY DESIGNERS
CLOTHING DESIGNERS
BASICALLY ANYONE WHO MAKES STUFF
20
THANK YOU PAGEKTHX!
APPENDIX
21
EXPLORE
CUSTOMIZE
PREFERENCES AND
CRITERIA
COLLABORATE PURCHASE CELEBRATE
CAPABILITY / FEATURE ROADMAP
PHASE 2
PHASE 1
PHASE 3
PRODUCT TILES AND FORM INPUT
ROOM/SPACE
CAPTURE
PRODUCT OPTIONS, DETAILS,
MAKER DETAILS
TRANSACTION SERVICES
CUSTOMER SERVICE:
MESSAGING
RATE & REVIEW
LOG IN, PROFILE
MAKER MARKETING
CAPABILITIES
CONSUMER TREND
ANALYTICS
VR / AR INTAKE
CONSULT WITH AN
EXPERT
AR PRODUCT
PLACEMENT IN ROOM
MAKER SHOWROOM
BILLING AND
FINANCING SUPPORT
CUSTOM
TRANSACTION
SERVICE
DELIVERY &
INSURANCE SERVICES
SOCIAL CRED
RE-ENGAGEMENT
RECOMMENDATIONS
23
WE’LL VALIDATE MAKER + CONSUMER DEMAND
BY TESTING IN 2-3 MARKETS TO START
PHASE 3 | GO-TO-MARKET PLAN
24
GO-TO-MARKET | RECRUIT MAKERS
In each market, we’ll
identify and recruit
25-50 makers to
feature on MVP
Local events:
• Community art events
• Artist associations
• Workshops
• Farmer’s markets
Online/Print:
• Paid social
• Direct mail
• Facebook groups
Find local makers through:
25
PHASE 1:
WE’LL VALIDATE CONSUMER DEMAND
BY TESTING IN MARKET
WHAT DO WE WANT TO LEARN?
ARE BUYERS INTERESTED IN USING HENDE?
ARE BUYERS WILLING TO PROVIDE THEIR
CONTACT INFO?
WILL BUYERS ENGAGE WITH OUR PREFERENCE
QUIZ?
DO CONSUMERS FIND VALUE IN THEIR HENDE
PREFERENCE PROFILE?
METRICS
ENGAGEMENT RATE
# OF COMPLETE SIGN-UPS
QUIZ COMPLETION RATE
# OF SHARES, PDF
DOWNLOADS, # OF BETA
SIGN UPS

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GK 600: Hende

  • 2.
  • 3. 3 STRESS IS SO BAD FOR YOU SERIOUSLY. THESE ARE JUST THE MOST COMMON SYMPTOMS.
  • 5. 5 “The stress of finding the right type of customer is emotionally, creatively, and financially draining to me as a maker.”
  • 6. 6 BUT THEIR BEST CUSTOMERS AREN’T EVEN LOOKING FOR THEM.
  • 7. 7 “I would prefer to have handmade, locally crafted and lasting furniture but it seems difficult and expensive. I don’t want to buy disposable furniture but I don’t see an option within reach.”
  • 9. 9 FOR FIRST-TIME HOMEBUYERS SEEKING A LASTING, HANDMADE PIECE OF FURNITURE, WE HAVE CREATED A DIGITAL PLATFORM TO PUT EXACTLY WHAT THEY WANT WITHIN REACH.
  • 10. FOR MAKERS 10 BUILDING A TWO SIDED MARKET FOR BUYERS Navigating the marketplace of great makers can be overwhelming, and they want to invest in something will make them happy for a lifetime. We will connect them to the maker that fits their buying style and their home aesthetic. They’re not passionate about or good at marketing, they thrive by making amazing furniture. We can be their marketing engine, connecting them to the right buyers at the right time.
  • 11. 11
  • 13. 13 THERE IS A MARKET .2M 2M 5M HOMES PURCHASED PER YEAR FIRST TIME HOME PURCHASES PER YEAR CUSTOM FURNITURE PURCHASERS
  • 14. 14 THERE IS A MARKET .2M 2M 5M HOMES PURCHASED PER YEAR FIRST TIME HOME PURCHASES PER YEAR CUSTOM FURNITURE PURCHASERS $3.8 BILLION ADDRESSABLE MARKET SIZE
  • 15. 15 THE TIME IS RIGHT Ecommerce home furnishing is growing 11% year over year. Home furnishing make up 12% of the total US Ecommerce sales. No other competitors are servicing both sides of the marketplace. Houzz Right now first time home ownership surged to its highest level in 17 years.
  • 16. REVENUE MODEL: FIVE KEY PILLARS ACCESSORIES MARKETPLACE Marketplace on the site where artists can sell additional items from left over materials. PLATFORM FEES Subscription for makers to access the platform. OPPORTUNITY CREDITS Per opportunity for makers to have the option of submitting a quote to potential buyers.
 (i.e. “Thumbtack” model) SPONSORED CONTENT Ability for third parties to sponsor articles relevant to home design, custom furniture for first time buyers. AFFILIATE MARKETING Email advertising to registered users of the site, charged on a per click basis.
  • 17. YEAR ONE: THREE PHASES OF DEVELOPMENT MARKETPLACE 1.0 - Room / space capture via phone - Product options & match-making - Customer service and messaging CONSUMER PREFERENCE PROFILE - Consumer preference / assessment to build profile - Validate product/ market fit MARKETPLACE 2.0 - VR & AR intake - Consult with an expert - Delivery & insurance services - Re-engagement recommendation
  • 19. WHAT’S GREAT FOR FURNITURE MAKERS COULD ALSO BE GREAT FOR . . . JEWELRY DESIGNERS CLOTHING DESIGNERS BASICALLY ANYONE WHO MAKES STUFF
  • 22. EXPLORE CUSTOMIZE PREFERENCES AND CRITERIA COLLABORATE PURCHASE CELEBRATE CAPABILITY / FEATURE ROADMAP PHASE 2 PHASE 1 PHASE 3 PRODUCT TILES AND FORM INPUT ROOM/SPACE CAPTURE PRODUCT OPTIONS, DETAILS, MAKER DETAILS TRANSACTION SERVICES CUSTOMER SERVICE: MESSAGING RATE & REVIEW LOG IN, PROFILE MAKER MARKETING CAPABILITIES CONSUMER TREND ANALYTICS VR / AR INTAKE CONSULT WITH AN EXPERT AR PRODUCT PLACEMENT IN ROOM MAKER SHOWROOM BILLING AND FINANCING SUPPORT CUSTOM TRANSACTION SERVICE DELIVERY & INSURANCE SERVICES SOCIAL CRED RE-ENGAGEMENT RECOMMENDATIONS
  • 23. 23 WE’LL VALIDATE MAKER + CONSUMER DEMAND BY TESTING IN 2-3 MARKETS TO START PHASE 3 | GO-TO-MARKET PLAN
  • 24. 24 GO-TO-MARKET | RECRUIT MAKERS In each market, we’ll identify and recruit 25-50 makers to feature on MVP Local events: • Community art events • Artist associations • Workshops • Farmer’s markets Online/Print: • Paid social • Direct mail • Facebook groups Find local makers through:
  • 25. 25 PHASE 1: WE’LL VALIDATE CONSUMER DEMAND BY TESTING IN MARKET
  • 26. WHAT DO WE WANT TO LEARN? ARE BUYERS INTERESTED IN USING HENDE? ARE BUYERS WILLING TO PROVIDE THEIR CONTACT INFO? WILL BUYERS ENGAGE WITH OUR PREFERENCE QUIZ? DO CONSUMERS FIND VALUE IN THEIR HENDE PREFERENCE PROFILE? METRICS ENGAGEMENT RATE # OF COMPLETE SIGN-UPS QUIZ COMPLETION RATE # OF SHARES, PDF DOWNLOADS, # OF BETA SIGN UPS