So you’ve got a problem to solve, and the seed of an idea on how to solve it. What’s the best way to articulate and test your solution? At GoKart Labs’ 2017 Client Summit, Director of Marketing Craig Pladson and Solution Lead Kate Nolan took participants through activities to define and position a solution, as well as an exercise to visualize how that solution could be validated with a test audience. (See the preceding presentation on Crafting a Problem Statement here: https://www.slideshare.net/gokartlabs/crafting-a-problem-statement/)
8. 7
STEP THREE
I PUSHED A BUTTON AND A CAR SHOWED UP
I TOOK A PICTURE AND DEPOSITED A CHECK
9. 7
STEP THREE
I PUSHED A BUTTON AND A CAR SHOWED UP
I TOOK A PICTURE AND DEPOSITED A CHECK
I ORDERED BEER TO MY HOUSE VIA TEXT
10. 7
STEP THREE
I PUSHED A BUTTON AND A CAR SHOWED UP
I TOOK A PICTURE AND DEPOSITED A CHECK
I ORDERED BEER TO MY HOUSE VIA TEXT
I PLAYED A GAME AND LEARNED A LANGUAGE
13. EXPERIENCE LIBS
10
FOR
Customer
WHO
Needs / Wants / Believes / Fears
WE ARE GOING TO CREATE A
Experience description
THEY LOVE IT BECAUSE
What we did that they didn’t expect
THEY’LL USE IT BECAUSE
Problem we’re solving
WE COULD TEST AND LEARN BY
How we can validate our assumptions next week
14. EXPERIENCE LIBS
11
FOR
Customer
WHO
Needs / Wants / Believes / Fears
WE ARE GOING TO CREATE A
Experience description
THEY’LL USE IT BECAUSE
Problem we’re solving
WE COULD TEST AND LEARN BY
How we can validate our assumptions next week
Teenagers Want to share with friends but don’t want record of it online
Mobile app that deletes content after it’s posted
Parents won’t be able to see what they’re talking about, and they
can share activity /pics without fear of them “living online forever”
Sending pics with weird photo filters is SO much fun.
Creating a marketing site and see if people request access/signup
THEY LOVE IT BECAUSE
What we did that they didn’t expect
15. EXPERIENCE LIBS
12
FOR
Customer
WHO
Needs / Wants / Believes / Fears
WE ARE GOING TO CREATE A
Experience description
THEY’LL USE IT BECAUSE
Problem we’re solving
WE COULD TEST AND LEARN BY
How we can validate our assumptions next week
Remote business people Need to feel connected to their coworkers
Messaging app for 1-1 and group communication
They can get a pulse of what’s happening at the office, talk to their co-
workers, and communicate from anywhere (computer, tablet, phone)
So many tools they already use seamlessly integrate into the conversation
Concept validation testing with remote workers via UserTesting.com
THEY LOVE IT BECAUSE
What we did that they didn’t expect
16. EXPERIENCE LIBS
13
FOR
Customer
WHO
Needs / Wants / Believes / Fears
WE ARE GOING TO CREATE A
Experience description
THEY LOVE IT BECAUSE
What we did that they didn’t expect
THEY’LL USE IT BECAUSE
Problem we’re solving
WE COULD TEST AND LEARN BY
How we can validate our assumptions next week