A planogram is a model that indicates how retail products should be placed on shelves to maximize sales and minimize wasted space. It defines which products go in which areas and quantities. There are different types of planograms including text-based for supermarkets, pictorial for apparel brands, and 3D models that visualize product location and quantity. Planograms are used to maximize space and sales through strategic cross-merchandising and identifying highest converting locations. They also help detect traffic flows and optimize visual and commercial product placement goals through research-backed minimum spacing between items.

1. PLANOGRAM

2. WHAT IS IT?
“A model that indicates
the placement of retail
products on shelves”
Placement is important in retail to maximise
sales and minimise wasted space.
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3. PLANOGRAM
Provide
Details as to where a
product should be
placed on a shelf and
how many faces that
product should have.
Defines
Which product is
placed in which area of
a shelving unit and
with which quantity.
Arrange
The product in such a
way that makes it
appealing to the
consumer for
maximising the
amount of sales and
merchandise on shelf
while minimising
wasted space.
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4. TYPES OF PLANOGRAM
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VARIES IN
RETAIL SECTOR

5. 1.
TEXT $ BOX
FMCG supermarket based planograms that optimise
shelve space, inventory turns and profit margins
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6. “Quotations are commonly
printed as a means of
inspiration and to invoke
philosophical thoughts from
the reader”
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7. 2.
PICTORIAL
More focused on presentation
Use Apparel brand based planogram
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8. “Quotations are commonly
printed as a means of
inspiration and to invoke
philosophical thoughts from
the reader”
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9. 3.
THREE DIMENSIONAL
Visualise not only location and outlay of
products but also product quantity
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10. “Quotations are commonly
printed as a means of
inspiration and to invoke
philosophical thoughts from
the reader”
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11. USE:
PLANOGRAM
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12. Maximise Space
 Strategic product
placement of cross-
merchandising products.
 Identify highest-
converting locations in
your store & put
merchandise there that
you want to prioritize.
PLANOGRAS ARE USED TO
Maximise Sales
 Planograms support
more effective inventory
management.
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13. PLANOGRAMS ARE ALSO USED TO
» Detect Traffic flow
» Entry and Exit routes
» Maximum and Minimum time taking areas
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16. 16
OPTIMAL VISUAL
PRODUCT PLACMENT
OPTIMAL COMMERCIAL
PRODUCT PLACEMENT
PLANOGRAM GOALS

17. Supported by
 Horizontal,
 Vertical $
 Block placement.
VISUAL
Research studies found
 Minimum placement
reage bettween 15 to 30
centimetres of one single
product is necessary to
acgieve and increase in
customer attention.
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18. Supported by
 Horizontal,
 Vertical $
 Block placement.
VISUAL
Research studies found
 Minimum placement
reage bettween 15 to 30
centimetres of one single
product is necessary to
acgieve and increase in
customer attention.
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21. Driven by Market Share
» Companies collect sales
data for all the products
and calculate market
share of certain product
in its market segment.
» Depending on this they
decide, which product
will get best location.
COMMERCIAL
Driven by Margin Placement
» Influenced from product
margin.
» Higher margin product
get better location.
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22. HOW
TO MAKE
PLANOGRAM?
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23. https://www.youtube.com/
watch?v=wpJ_GQdzZH8
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24. THANKS!
Any questions?
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