Planogram store layout influence customers' behavior by designing the stores flow, merchandise placement and ambiance. It also helps in optimizing available shelf space and create a positive in-store performance.

1. z
Why Store Layout Matters so
Much in Retail?

2. z
Why Store Layout is
Important?
Store Layout influence
customers behavior by
designing stores flow,
merchandise placement
and ambiance.
Estimates revenue per
square foot and
assessing strengths
and weakness of a
firm's merchandising
mix.

3. z
Benefits of
Store Layout
 Determine and influence
consumer’s
shopping pattern.
 Optimize available shelf
space.
 Create positive store
performance.

4. z
z
Role of Planogram
in Designing the
Right Layout

5. z
Planograms help retailer in optimizing
space and maximizing sales.
Optimized planograms with store layout
enhance shopper’s experience while browsing
a category.

6. z
Create consistency between store locations,
improve visual appeal, and offer product pairing
suggestions.
Planograms are ideal in
maximizing space and sales.