You know you need a website, but now what? What is a blog? Why do people do it? Is there any intrinsic value for my brand or business? This slideshow gives a step-by-step for how to get started, and it's a simple as a word document. Strategy is important and we talk about that too. Know your audience, write with power and authority. Be a resource. Establish yourself as the expert.

1. Blogging for HEY PRETTY U
HOW TO: Write, Format & Edit

2. TRIBE:
“A tribe is a group of people
connected to one another,
connected to a leader,
and connected to an idea.
A group needs only two things to be a tribe:
a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
Use Website To Unify & Engage Your Tribe
Chelsea Dygert | Dygert #ConsultMent | #YesPhx

3. Online MediaRules
● Every social site has a culture -
understand, engage, innovate
● Everything is always a Test. Test then Measure. Test them Measure.
● USE the Content Rules:
○ 20% rule: Only 20% should be “self promotional”
○ That’s 1 in 5.
○ LESS on blogs: (Use subliminal & passive promotion)
● Make sure profile / content, and contest matches business.
if you wouldn’t do it offline, don’t do it online
● Strategize, plan, & be consistent
Chelsea Dygert | Dygert #ConsultMent | #YesPhx

4. What is a blog
● Your diary (or business journal) for whatever topic you wish to gather a
tribe around.
● Basic website
● With a portion of “journal” style content
Chelsea Dygert | Dygert #ConsultMent | #YesPhx

5. WHY BLOG?
● Help people. We want to give them direction!
● Makes Google like you.
AKA: Helps people find you on Google
● Establishes you as a thought-leader & expert
● Produces leads
● Expands network
● Creates Platform & content for communication
● Creates business authority
● Creates strategized content for ALL other online work
○ Social Media, Inbound Marketing, etc
● You OWN it (content, traffic, ad. revenue)
Chelsea Dygert | Dygert #ConsultMent | #YesPhx

6. LET’S GET WRITING
1. Define your audience
2. Write down the PROBLEMS / Pain points they have?
This becomes your topics
3. Pick 1 topic to begin with
4. Research:
a. Google it - see what is common
b. Find 2 good quality websites / articles that discuss a similar topic
5. WRITE. Sit down. Remove Distractions (see Tools Next Slide)
a. Get all your thoughts out. Be as long-winded as possible.
b. Make it EASY to read.
i. Titles & Subtitles
ii. Bullets & Numbers
6. BE A RESOURCE
35 blogging tips Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Use a WORD DOC / Google Doc

7. WRITING - WITHOUT DISTRACTIONS
5. WRITE. Sit down. Remove Distractions
A. Use tools to reduce distractions
a. Laptop: Chrome Extension - StayFocusd
i. Let’s you set a timer and blocks out websites & apps
b. JDarkRoom
i. Illuminates the page you’re working in and darkens the rest
Tools for Bloggers Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Use a WORD DOC / Google Doc

8. Let’s start Editing
Rewrite 3x1) Rewrite for READABILITY - outloud
2) Rewrite for Conciseness & POWER. You are the authority.
a) Can you say it more clearly?
b) Use less transitions.
NO: buts, ifs, maybes, i think’s, I believe’s, Write with Strength
c) Use good synonyms
3) Read backwards for spelling
4) Keywords - Pick 3.
a) Those need to appear at least 4 times
5) Cross-promote (internally & externally)
a) Need 2 OUTSIDE links
b) Need 2 INSIDE (Hey Pretty U or Your Social media) links
6) Is there a CALL TO ACTION (CTA)
7) Inspire / evoke emotion (especially in open / close)
8) TITLE: Is it any good? (see some good words here)
9) Add 3 Photos
Chelsea Dygert | Dygert #ConsultMent | #YesPhx

9. Let’s Get
FORMATTING
1) Title (TITLE: Is it any good? (see some good words here)
2) Subtitles / Subsections
3) Images (add 3)
a) Try to get a few from your own life
b) If you didn’t take ANY try UNSPLASH or PEXELS
c) If you use from somewhere else on web
- we need the link (to give credit)
4) Links
Chelsea Dygert | Dygert #ConsultMent | #YesPhx

10. Power Words
Chelsea Dygert | Dygert #ConsultMent | #YesPhx

11. Strategy - YOU MUST Have It
Content marketing
Content is queen…
CONTEXT is KING
Event / News Engagement
Use current activities / events to find / reach a tribe
Brand Building
This is another way for new tribe members to get a “First Impression” of you…
Handle, profile / header photo, voice / wording, humor (or lack), conversation,
community engagement
Cross-Promotion
If you have no plan for how to cross promote, expect slow growth, low SEO
rankings, little authority, and low traffic.
Chelsea Dygert | Dygert #ConsultMent | #YesPhx

12. Tools & Tips
Research, Research, Research
Promote - do it, cross promote it (mention it online & OFFLINE)
Engage - with others, events, news, trending stuff
Monitor - search it, measure it, cross-check it - test, test, test
Innovate - Titles, Images, Contests, Topics
Blogs to read about Blogging:
SocialMediaExaminar - Good example of format + great tools
Hubspot - Lots of good free content
COPYblogger.com
Automation:
Google calendar / Google sheets (excel sheets)
Chelsea Dygert | Dygert #ConsultMent | #YesPhx

13. Feeling Topic Block? Weekly in 3 Hours or Less
To get 2-3 Posts
● Keep running list of topics as you go through your day / week (notes in your phone)
○ You, your passion, your story, your inspirations (4)
○ Top 10 FAQs about YOUR business
○ Top 5 FAQs about industry
○ 5 FAQs about product / service
● Pick a topic and write everything on it that you can think / gather in 1.5 hours
○ Break content up into 2-3 chunks, (becomes 2 / 3 articles) and format.
● Blog formatting Checklist (SEO for Dummies)
○ Focus: 1-2 Keywords / 1 Keyphrase (use it 4x)
○ Write READABLE content (use bullets, lists, sections)
○ Use major “tags” (header tags, alt tags, etc)
○ Include 2 outside sources
Great formatting blog example Chelsea Dygert | Dygert #ConsultMent | #YesPhx

14. TO DO
A) Follow us all of Hey Pretty U social media
Facebook | Instagram | Twitter | Youtube
B) Define your audience
Who are you going to write to?
C) Name 3 problems that audience needs to solve
(These are your first 3 topics)
D) Pick 1 & Write an Article
E) Report back - What questions do you have?

15. CONNECT WITH ME
HeyPrettyU
Teresa Young
Talk:
Teresa@HeyPrettyU.com
Stalk:
@HeyPrettyU
#PrettyMovement
#YesPhx

16. CONNECT WITH ME
Chelsea Dygert
Dygert #ConsultMent
Talk:
Chelsea@DygertConsultMent.com
Stalk:
#ConsultMent
@cimforgiven
at Local coffee shop
#YesPhx