What would you do with 2 more customers, followers, email subscribers, friends a week? I dare you to take these ideas and put them into practice to grow your tribe and your community

1. HURDLE BUSTERS
HOW TO: Find & Connect to your audience
in 2 hours a week

2. Create Context
Name
Where are you from
What do you do / working on
How did you hear about Eureka

3. What is an audience
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one
tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
PeopleHelpingPeople
-The people who watch, read, or listen to something
-A group of ardent admirers or devotees

4. Why we care
Audience (Tribe / Community)
Are we (mindset, values, influence) worth being sold???
People connecting to people
-Innate human need to be social
-HUGE WALLS up against sales / business
agendas
WE (entrepreneurs) are selling ourselves.
PeopleHelpingPeople

5. How to FIND those (who watch / admire)
● Where do they: (Offline and Online)
○ Do business
○ Learn
○ Get social
○ Enjoy Family
○ Get philanthropic
● What do they talk about
○ With family
○ With Colleagues
PeopleHelpingPeople

6. WHERE do your INTERESTS collide
● Where do they:
○ Do business
○ Learn
○ Get social
○ Enjoy Family
○ Get philanthropic
● What do they talk about
○ With family
○ With Colleagues
(Offline and Online)
-can you share this space
-Can you learn what they are
learning
-similar social?
-philanthropic interests
Can you join the convo?
Start the Convo?
PeopleHelpingPeople

7. WHERE do your INTERESTs COLLIDE
● Where do they:
○ Do business
○ Learn
○ Get social (
○ Enjoy Family
○ Get philanthropic
● What do they talk about
○ With family
○ With Colleagues
ASK THEM
Govt. organized events
Meetup.com
Local Business/Events
Related Non Profits
LinkedIN Groups
FB Interest Groups
Forum Groups
Large/growing Blogs
TWITTER
# (hashtags)
People connecting to people

8. How to connect / plug in
1) Offline
--Must be around
-Must be engaged
2) Online
--Must be around
--Must be engaged
Start where it already exists
Join the conversation
Contribute thoughts
1) To HELP discussion
2) To Understand their thinking
3) To show you have interest
(people want to connect)
Always be genuine
Never waste people’s time

9. How to connect / plug in
Can take weeks / months to
build trust (not necessarily bad)
Longer it takes, more genuine
Like investing, diversify
PeopleHelpingPeople

10. How to connect / plug in
Like investing, diversify
● After finding their interests,
commonalities, pains -
● develop yourself as expert
○ HOW? - connect them & teach them

11. How to...Efficiently use your time
Categorize
● What groups most inclusive
● Most conducive
● Most thirsty / extreme
Prioritize
● 30 mins (2x) online (don’t just search - connect)
● 1 hour offline
● 30 mins following up

12. How to...Efficiently use your time
Prioritize
● Don’t overwhelm yourself
○ Confine it - don’t use it as an excuse
● Make info come to you
○ get email notifications
○ group them

13. TIPS: How to...Efficiently
Get Outside
Don’t push biz cards
Ask 2x as much
NEVER attack (verbiage)

14. What to do: All of it It

15. What to do:
-Find 2 places ONLINE & connect
-Find 2 offline places
Pay attention to Meetup.com

16. CONNECT WITH ME
Chelsea Dygert
Dygert #ConsultMent
--------------------------------------
Talk: 252-717-9919
Chelsea@DygertConsultMent.com
Stalk:
#ConsultMent
@cimforgiven
Or find me at Local coffee shop
#YesPhx