John Doherty outlines a process for creating effective content marketing in 5 steps: research, ideate, create, promote, and measure. The process is meant to be iterative, with the lessons from each cycle informing improvements to future content. Research involves understanding audience needs and pain points. Ideation focuses on identifying popular or unique topic ideas. Creation can be outsourced but must solve problems. Promotion leverages existing audiences and seeks new ones. Measurement informs what's working and what needs adjustment for the next cycle. The goal is to continually refine the system to create high-quality, shared content.
Pricing your consulting work - SLCSEM DMC2017John Doherty
This is a presentation I gave at SLCSEM's DMC2017 conference. It is the culmination of all that I have learned over the last two years selling consulting work, seeing over 1,000 marketing projects, and speaking with 250+ agencies and consultants as well as the Digital Marketing Pricing Survey released in February 2017 on GetCredo.com - https://www.getcredo.com/digital-marketing-industry-pricing-survey/
Engineering Content at a Growth Startup - This Week in StartupsJohn Doherty
In this presentation for This Week in Startups, I tell startups to not have a blog but rather to focus on bigger pieces of content that they can engineer to repeatedly drive results.
5 Pieces of SEO Advice You Should Definitely IgnoreHubSpot
Need SEO advice? Don't know where to start? This quickfire SlidesShare will bring you through 5 important pieces of SEO advice you should ignore (as well as why!).
If you need more SEO advice, tune into Marketing Grader Live with Kieran Flanagan and Rand Fishkin on October 21st: http://hubs.ly/H01hJ-T0
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpotHubSpot
Flexible Foam Company MDI dropped PPC and focused on organic search with HubSpot. The company now saves time capturing more targeted traffic and high-quality leads.
Posting Content on Social Media: 5 Simple Tips that will make you a Better Re...Johnny Campbell
Attention is fleeting on Facebook and LinkedIn and competition for candidates is fierce. With the very latest research and data, find out how you can win the war for clicks, views, likes and shares in 2018 leading to more candidates and clients for you to close!
Pricing your consulting work - SLCSEM DMC2017John Doherty
This is a presentation I gave at SLCSEM's DMC2017 conference. It is the culmination of all that I have learned over the last two years selling consulting work, seeing over 1,000 marketing projects, and speaking with 250+ agencies and consultants as well as the Digital Marketing Pricing Survey released in February 2017 on GetCredo.com - https://www.getcredo.com/digital-marketing-industry-pricing-survey/
Engineering Content at a Growth Startup - This Week in StartupsJohn Doherty
In this presentation for This Week in Startups, I tell startups to not have a blog but rather to focus on bigger pieces of content that they can engineer to repeatedly drive results.
5 Pieces of SEO Advice You Should Definitely IgnoreHubSpot
Need SEO advice? Don't know where to start? This quickfire SlidesShare will bring you through 5 important pieces of SEO advice you should ignore (as well as why!).
If you need more SEO advice, tune into Marketing Grader Live with Kieran Flanagan and Rand Fishkin on October 21st: http://hubs.ly/H01hJ-T0
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpotHubSpot
Flexible Foam Company MDI dropped PPC and focused on organic search with HubSpot. The company now saves time capturing more targeted traffic and high-quality leads.
Posting Content on Social Media: 5 Simple Tips that will make you a Better Re...Johnny Campbell
Attention is fleeting on Facebook and LinkedIn and competition for candidates is fierce. With the very latest research and data, find out how you can win the war for clicks, views, likes and shares in 2018 leading to more candidates and clients for you to close!
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
Creative Career Hacking 2015: The not-so-well-known ways to find and apply fo...Red Bamboo Marketing
Applying for jobs can be a real drag. You apply to hundreds of jobs on the standard job boards, only to get silence in return. Its demoralizing, time consuming, and downright overdone.
In this new presentation, volunteer career coach and speaker Stephen Murphy shows you a different way to approach the job search process. Learn how to use a variety of digital tools, websites and forums to change the status quo and take a more creative approach to finding your next job online.
SearchLove Boston 2017 | Paul Madden | You, Google and Links: It's ComplicatedDistilled
Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
Become the SEO reseller of the best Indian SEO company with ISO certification and over 8 years of expertise in search engine optimization and social media promotion
A collective of problem-solving, SEO-obsessive, tech literate, brand-aware, social media-loving, entrepreneurial superheroes who join forces every day focused on one goal and one goal only: to use their unique array of skills to take clients’ businesses from good to great and beyond.
We work with all kinds of businesses at all stages by helping establish a powerful online presence. Whether you’re just starting out and want to launch with a bang or you’ve been around for decades and want to re-tool your online presence to generate a much-needed boost in business, we combine a mix of time-honored strategies that are proven to work with a custom business plan devised for each client that uses our wide range of skills to deliver the best possible boost to each individual brand we partner with.
Selling Better Together - Webinar with Work.comHubSpot
Better sales performance means learning how to align sales teams around key goals, motivate them to achieve those goals, and provide ongoing feedback and coaching along the way.
Pitching the media is an essential task for marketers and publicists looking to get their stories and products blasted out to a wider audience. Follow these tips and learn how to best approach media contacts to increase the odds your content will get promoted.
How We (Unexpectedly) Got 60K Users in 60 HoursMattan Griffel
A presentation by Patrick Ambron, CEO of BrandYourself, at GrowHack on October 16, 2012. For more growth hacks you can use to get more users visit www.growhack.com
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...Workfront
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
Inbound Nurturing - Make them Fall In Love All Over AgainHubSpot
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Leading Without Seeing: managing distributed teamsShane Pearlman
The rules are the same. Treat people well. Expect great things from them. Be human. The details though, they make all the difference. Managing the nuances of engagement and productivity with a couple thousand miles between you and your team is both science and art. My name is Shane. I have been running a fully distributed team of 20-40 North American creatives for the last 5 years. Our success has come from a cohesive set of technical and cultural systems: the right people, the right environment and the right tools.
* Build the right team: happy, helpful, curious & accountable
* The rhythm: offer consistency
* Relationships in the void
* Use the right tools
The New Networking: Using Social Media to Land Your Next JobStephen Murphy
There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market.
In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskJonathan Rick
If you’re reading this, you no doubt have a LinkedIn profile. What you may not have is a comprehensive understanding of LinkedIn’s hidden powers — how it can transform your online presence from an afterthought into a model of thought leadership.
This is the 2019 edition of the "How to get a job" aka Career advice. This deck talks about the key things employers are interested in and things you as a student can do to make yourself more employable.
NOTE: These slides are meant as an accompaniment to the talk which provided more context and examples.
Avalaunch Media Double Diamond Digital Series March 2019Avalaunch Media
Speaker presentations from Avalaunch Media's second Utah Google Day. "Elevation Performance with Experimentation and Optimization." Salt Lake City, March 2019.
Presented at the Building a Content Marketing Machine event on February 17th 2016 held at Adobe in Lehi Utah.
John is a San Francisco-based entrepreneur and growth marketer. He is formerly the lead growth manager at Trulia Rentals, head of marketing at HotPads, and the former head of and consultant at Distilled NYC. John got his start in marketing years ago while running a book publishing company in Switzerland.
In his non-work life, he is married to Courtney and they have a very large black labrador named Butterbean.
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
Creative Career Hacking 2015: The not-so-well-known ways to find and apply fo...Red Bamboo Marketing
Applying for jobs can be a real drag. You apply to hundreds of jobs on the standard job boards, only to get silence in return. Its demoralizing, time consuming, and downright overdone.
In this new presentation, volunteer career coach and speaker Stephen Murphy shows you a different way to approach the job search process. Learn how to use a variety of digital tools, websites and forums to change the status quo and take a more creative approach to finding your next job online.
SearchLove Boston 2017 | Paul Madden | You, Google and Links: It's ComplicatedDistilled
Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
Become the SEO reseller of the best Indian SEO company with ISO certification and over 8 years of expertise in search engine optimization and social media promotion
A collective of problem-solving, SEO-obsessive, tech literate, brand-aware, social media-loving, entrepreneurial superheroes who join forces every day focused on one goal and one goal only: to use their unique array of skills to take clients’ businesses from good to great and beyond.
We work with all kinds of businesses at all stages by helping establish a powerful online presence. Whether you’re just starting out and want to launch with a bang or you’ve been around for decades and want to re-tool your online presence to generate a much-needed boost in business, we combine a mix of time-honored strategies that are proven to work with a custom business plan devised for each client that uses our wide range of skills to deliver the best possible boost to each individual brand we partner with.
Selling Better Together - Webinar with Work.comHubSpot
Better sales performance means learning how to align sales teams around key goals, motivate them to achieve those goals, and provide ongoing feedback and coaching along the way.
Pitching the media is an essential task for marketers and publicists looking to get their stories and products blasted out to a wider audience. Follow these tips and learn how to best approach media contacts to increase the odds your content will get promoted.
How We (Unexpectedly) Got 60K Users in 60 HoursMattan Griffel
A presentation by Patrick Ambron, CEO of BrandYourself, at GrowHack on October 16, 2012. For more growth hacks you can use to get more users visit www.growhack.com
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...Workfront
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
Inbound Nurturing - Make them Fall In Love All Over AgainHubSpot
Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
Leading Without Seeing: managing distributed teamsShane Pearlman
The rules are the same. Treat people well. Expect great things from them. Be human. The details though, they make all the difference. Managing the nuances of engagement and productivity with a couple thousand miles between you and your team is both science and art. My name is Shane. I have been running a fully distributed team of 20-40 North American creatives for the last 5 years. Our success has come from a cohesive set of technical and cultural systems: the right people, the right environment and the right tools.
* Build the right team: happy, helpful, curious & accountable
* The rhythm: offer consistency
* Relationships in the void
* Use the right tools
The New Networking: Using Social Media to Land Your Next JobStephen Murphy
There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market.
In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskJonathan Rick
If you’re reading this, you no doubt have a LinkedIn profile. What you may not have is a comprehensive understanding of LinkedIn’s hidden powers — how it can transform your online presence from an afterthought into a model of thought leadership.
This is the 2019 edition of the "How to get a job" aka Career advice. This deck talks about the key things employers are interested in and things you as a student can do to make yourself more employable.
NOTE: These slides are meant as an accompaniment to the talk which provided more context and examples.
Avalaunch Media Double Diamond Digital Series March 2019Avalaunch Media
Speaker presentations from Avalaunch Media's second Utah Google Day. "Elevation Performance with Experimentation and Optimization." Salt Lake City, March 2019.
Presented at the Building a Content Marketing Machine event on February 17th 2016 held at Adobe in Lehi Utah.
John is a San Francisco-based entrepreneur and growth marketer. He is formerly the lead growth manager at Trulia Rentals, head of marketing at HotPads, and the former head of and consultant at Distilled NYC. John got his start in marketing years ago while running a book publishing company in Switzerland.
In his non-work life, he is married to Courtney and they have a very large black labrador named Butterbean.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer
Buffer's Co-founder, Leo Widrich, shares his top 10 learnings from five and a half years of growth at Buffer on the road to $10 annual recurring revenue (ARR).
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
InnerSource - Using open source best practices to help your companyEric Caron
Once a company has more than 1 department developing code, a problem inevitably arises: How do you share source code that's mutually used? There are many different thoughts on the matter, but one that's starting to gain a significant amount of attention is "InnerSource". PayPal defines InnerSource as:
"InnerSource takes the lessons learned from developing open source software and applies them to the way companies develop software internally. As developers have become accustomed to working on world class open source software, there is a strong desire to bring those practices back inside the firewall and apply them to software that companies may be reluctant to release. For companies building mostly closed source software, InnerSource can be a great tool to help break down silos, encourage internal collaboration, accelerate new engineer on-boarding, and identify opportunities to contribute software back to the open source world."
In this talk I cover how to get from where you are ("Hey, we've got some source code that multiple people find useful!"), where you're going ("Look, we're more popular than ReactJS"), and some hurdles along the way ("Oh shoot, it looks like there is already a library to convert FLAC to MP3s..."). I give real-world examples of doing it right, and leave with some takeaways that people can immediately implement at their own companies.
Learn how to source like a boss and win in recruiting PLUS be more productive than you ever thought possible. Test and use these tools to decipher what is the best use of your time and money. Ask questions if you need help @marieburns
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
Girl Develop It: Introduction to Content Strategy 2016David Dylan Thomas
An updated version of my Introduction to Content Strategy class for Girl Develop It Philly given over two nights (2/9 and 2/11) but combined into one deck here.
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
How Startups Can Build A Content Marketing MachineJohn Doherty
This is the case study of how one company built a content marketing machine from scratch through research, iteration, testing, and measurement to increase traffic and leads.
How Startups Can Build A Content Marketing MachineJohn Doherty
This is a case study of the iterations one company went through to find their content marketing machine and move the needle on traffic, links, and conversions.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
3. Most of us don’t have the money, time, need, training, or foresight to
create something like that.
And that’s ok.
@dohertyjf
4. What did public companies look like at first?
Expedia started in 1996. It was called
“Microsoft Expedia” and was started
inside Microsoft.
It later IPO’d and is currently has a $22B
market cap.
@dohertyjf
5. What did public companies look like at first?
Zillow started in 2006 (started by
Expedia’s founder). They had 1M visitors
in their first three days.
It later IPO’d and is currently has a $5.6B
market cap.
@dohertyjf
7. New rules for content marketing
It can be simple and
imperfect (and ugly)
It doesn’t have to scale
(at first)
Simplicity in marketing
content is 🔑
Source
@dohertyjf
8. Anything can be a system, even content
“[T]his the narrative of every movie you’ve ever seen. A main
character starts in an ordinary world. They leave their ordinary
world. They cross the threshold to new, magical world where all
these obstacles happen and they overcome something. They call it
the hero's journey.
We applied this to trips, built a small team and we spent the
last couple of years figuring out how to scale this, and this has led
to what we have today which we call “Airbnb Trips.”” (source)
- Brian Chesky, Cofounder AirBNB
@dohertyjf
9. How do you replicate success?
“I’d argue that painstaking, handcrafted labor is actually the
foundation of [Brian’s] success.
In order to scale, you have to do things that don’t scale.”
-Reid Hoffman, cofounder LinkedIn
@dohertyjf
10. Content marketing success is for
everyone
• If you’re a big company
• If you’re a small scrappy company
• If you’re a solo entrepreneur or marketing team
• You can have content marketing success
• Pro tip – you can often do the most when you have a small and
scrappy team of high performers. If you have a bit of budget,
outsource for as long as you can as long as you can set the vision.
@dohertyjf
11. Get out of this trap
¯_(ツ)_/¯
Whitepapers
eBooks
Infographics
Blog posts Surveys
PR stunts
Videos
Conferences/events
Speaking
@dohertyjf
12. Today we’re going to make content a system
Research
Ideate
Create
Promote
Measure
Repeat
@dohertyjf
13. Why are you creating content?
• What are your needs?
• What are your goals with this content?
• How will you measure success?
Answer these first. Why do something if you don’t know why you’re
doing it?
• “It’ll get us more social followers.” Ok but why do you need those?
• “It’ll get us more website visitors.” Ok but what does that mean for your
business?
@dohertyjf
15. Research
Baseline - What questions is your audience asking?
• You can research these on Quora, via keyword research, etc
• Think of these as places you can promote your content once it’s created.
• Your existing customer base is the best place to start. Marketers often forget
this!
@dohertyjf
16. Research
Advanced – What is their pain point that you can solve through
content?
• You’ll have to get on the phone and ask questions
• Take notes of unprompted revelations – “It would be great if I knew how to X.”
• Surveys can work as well, though followup will be needed to get specific
• Start with your existing customer base!
@dohertyjf
17. One example
I created
HowToHireAnSEO.com
after seeing multiple
pieces about it,
seeing it in my
keyword research,
and ranking for it on
GetCredo.com.
Three months on it
has 806 links and 4k
pageviews. It’s a link
magnet.
@dohertyjf
19. Ideate
• What’s gone hot recently?
• Use Buzzsumo
• What themes are getting
more popular?
• Use Google Trends
• What isn’t easy to create?
• If it’s easy, it will have been done
before.
• If it’s hard, it’ll set you apart if you
can pull it off.
@dohertyjf
20. Ideate
Where is there no data
available that you can create
yourself?
Or data that you can mash
into something new?
@dohertyjf
21. Before you commit, ask yourself
• Why should anyone care about it?
• Why would they share it?
• Would you share it anywhere you are able? Are you proud of it?
What sets this idea apart from everything else out there and
have you communicated that to your audience?
@dohertyjf
23. Create
What are the emotional
triggers that you can leverage?
• Basic – X things that Y people
want to know about Z
• Pro - These 179
(entrepreneur/agencies) tell
you what drives their
success/what they charge
• Niche – How (famous person)
did in (races/saving/etc) in
YEAR Source: http://tany.kim/swimmers-history/
@dohertyjf
24. How do you create it?
• You can create industry-defining content pieces with a small team.
That’s exactly what 95% of verticals are lacking.
• You don’t have to do crazy big scalable content if you have a small business!
• Why listen to huge brands who do it? It’s inspirational, but is it achievable for
you? Will it fit your audience’s needs if you do it that way?
• There are so many ways to create content even if you do not have all
of the capabilities inhouse!
@dohertyjf
25. What do you need to create digital content?
I’m amazed people don’t talk about digital content. Most people are
still trying to create content for the internet like they created it for
print!
What do you need to create amazing content online?
• Someone to research
• Someone to write
• Someone to design
• Someone to code
@dohertyjf
26. What do you need to create digital content?
I’m amazed people don’t talk about digital content. Most people are
still trying to create content for the internet like they created it for
print!
What do you need to create amazing content online?
• Someone to research
• Someone to write
• Someone to design
• Someone to code
You can outsource any/all of this, but not everything
@dohertyjf
29. Promote
SEO is not a promotion strategy. People expect me to talk about SEO,
but that’s basic. And often the best/most successful content creates its
own search volume.
This is the step most people either completely miss or fail to capitalize
on completely.
• Miss it – because of wrong expectations
• Fail – because there is no strategy
@dohertyjf
30. Two groups to promote to
• Your existing audience
• Website visitors
• Email list
• Social followers
• A new audience
• Your friend’s email lists
• Those who look like your email list/site visitors
• The site visitors/social followers of sites related to yours
@dohertyjf
32. It’s more expensive to get a new customer
than retain a current one.
Source
@dohertyjf
33. Tools
You probably want to ask about tools right now. There are a million blog
posts out there for every vertical of marketing tools you can imagine.
• Email
• Marketing automation
• Social media management/automation
• Content optimization
Let me put this clearly
• The right tool for you to use is the one that is:
• Affordable for your business
• That you know how to use
• That integrates with the other tools you use
@dohertyjf
34. Promotion can be a system too
Prospect Publish Outreach
Generate
Traffic
Pixel w/ FB
or Google
Drive to
download
(email)
Retarget
with future
content
Buzzsumo,
Followerwonk,
Citation Labs
Gmail,
Quickmail
Facebook,
Google Tag
Manager
Google
Facebook,
MailChimp
Facebook,
MailChimp/
Quickmail
@dohertyjf
36. Measure
Of course you have analytics on your website
And you’re measuring social traction, right?
• Some tools will do this for you automatically
• Sumo for blogging/SMBs
• Or you can build a dashboard
• Or you can hack together your own tools
I don’t care how you do it.
I care that you do it
@dohertyjf
37. Measure
I am not being prescriptive about it because every business’s needs and
goals are different.
What are your business’s goals?
@dohertyjf
38. How To Hire An SEO
Goals:
• Links
• Branding
• Projects on Credo
Results:
• 18 LRDS/806 links ✅
• ~1,400 sessions ✅
• ~4,000 pageviews ✅
• 2.8 pages/session ✅
• 24 shares 👎
• 2 projects created on Credo (~$600 of value) ✅
@dohertyjf
40. Repeat
There’s always something broken. I heard once that as an entrepreneur,
you put out one fire only to discover another.
This applies to every position. There is always something suboptimal.
This is why we don’t just give up. Marketing is iterative.
• I could rant here about hiring an agency/consultant to do something your
company has never done before and then stopping it after the first try
because it “didn’t work”. You’ve never done it before!
@dohertyjf
41. Look for the bright spots and push on those.
“In times of change, you need what my brother and I call a bright-spots
focus. That is, you need to look for the early glimmers that something is
going right. And when you find a bright spot, your mission is to study it and
clone it.”
-Dan Heath, FastCompany
@dohertyjf
42. Repeat
It takes time to build a system that works. Your first one might fail, and so
might your second.
Or your first will show initial signs of working but you haven’t yet nailed
one of the areas.
• Maybe you promoted to the wrong audience.
• Maybe the content medium was wrong (text instead of video,
whatever)
• Maybe your design was a bit off.
Triage why people didn’t share
@dohertyjf
43. This is my process
• Identify the needs
• Identify the content and the medium
• Build an initial list to promote to
• Email and social
• Can you take social accounts and find their emails?
• Then you can build a larger group to promote to
• And you can do it cheap!
• Create it, however you can
• If you’re not proud of it, keep going (big lesson learned here)
@dohertyjf
44. Process continued
• When you promote, be everywhere.
• Your existing audience
• Email list (main one) and others you may have access to
• Maybe your user/customer list isn’t part of your marketing list. That’s ok!
• Facebook/Instagram/LinkedIn/display network ads for the win!
• You are cookie’ing people who come to your site, right?
• New audiences
• Reddit subreddits, HackerNews
• Some promotion will be manual
• Emailing influencers, or getting introductions to them
• I used to smirk at “influencer marketing”. Now I think it’s one of the most powerful
promotion strategies.
• But only when that “influencer” is an influencer in your vertical.
@dohertyjf
46. Thank you.
Find Credo online:
GetCredo.com
Twitter.com/getcredo
Facebook.com/getcredo
Find me online:
Johnfdoherty.com
Twitter.com/dohertyjf
Facebook.com/mrjohnfdo
herty
My weekly newsletter:
johnfdoherty.com/email-
newsletter/
About me:
Founder of digital marketing
marketplace/platform
GetCredo.com
Seen ~1,000 businesses
looking to hire an agency or
consultant and sent over $4M
worth of work to marketers
Former Growth Lead and
Marketing Lead at Trulia
Rentals and HotPads.com,
part of the Zillow Group
family
Former consultant at Distilled
in New York City
Based in Denver, Colorado
@dohertyjf