This document provides a social prospecting workbook for senior care providers to find new customers using social media. It outlines how to find potential prospects on Twitter, Facebook, LinkedIn, and Google+ by searching for relevant keywords, following profiles and groups, and engaging with others' posts. The workbook contains worksheets for each platform that guide users to search for keywords, identify potential leads, join relevant groups, and share engaging content to start conversations with prospects on social media. The goal is to go beyond monitoring keywords and actively engage people who may need senior care services.
Cómo Usar las Redes Sociales para Generar ProspectosClikéalo WSI
Con millones de usuarios en sitios sociales como Facebook y Twitter, el marketing social se ha convertido en mucho más que simplemente monitorear palabras clave. Hay que aprender a atraer y a involucrar los usuarios con su marca. Pero no se preocupe, nuestra guía le enseñará los fundamentos de la búsqueda e identificación de clientes potenciales en las redes sociales más populares.
This document provides guidance on using social media for social prospecting. It discusses using popular social channels like Facebook, Twitter, LinkedIn, Google+, and Pinterest to find new leads. It contains worksheets that guide users through identifying keywords, finding potential prospects on each platform, and engaging with them by sharing relevant content and starting conversations in order to generate new leads. The worksheets include steps for preparation, searching for prospects, taking action to engage with them, and exercises to practice social prospecting on a weekly basis.
How to Use Social Media to Find New LeadsMLT Creative
In this ebook, you will learn the art of being a savvy social prospector. You will be guided through the processes of how to effectively share content and engage with potential prospects, with the goal of ultimately delivering them to your sales team.
Measuring the Success of Your Blog Through Content, Social Media, and AnalyticsEmily
The document provides tips for measuring blog success through content, analytics, and promotion. It recommends tracking metrics like page views, social media engagement, and referral sources to determine what content and promotion strategies are most effective. Key content metrics include page views for posts and overall site traffic. Promotion metrics include social shares, likes, and comments. Regularly analyzing these metrics can provide insights into readers' interests to guide future content.
The document provides tips for optimizing blogs, including how to write effective blog posts by choosing topics and titles that attract readers, having a clear point, and calls to action. It also discusses when to post, using SEO like keywords and links, and ways to publicize blogs such as social media sharing and joining blog communities.
This document provides an overview of using social media, specifically Twitter and LinkedIn, to engage communities. It discusses setting up profiles on both platforms using your real name and photo. It recommends following thought leaders, hashtags, and contacts from events to build networks. The document outlines posting types for Twitter like observations, links, and chats. It also discusses building LinkedIn networks through connections, groups, and status updates. The key takeaway is that community engagement takes time and focuses on sharing valuable, educational content for the community.
This document outlines an agenda and presentation on using Twitter for marketing. The presentation covers:
1. Defining objectives and setting up a Twitter profile for branding.
2. Developing strategies for content on Twitter to engage audiences and build relationships.
3. Best practices for using hashtags, retweeting, and lists to join conversations and track topics on Twitter.
4. Tips on finding followers and keeping a balanced following ratio to maximize results from Twitter marketing.
This document provides a Twitter 201 presentation on advanced Twitter strategies and best practices. It discusses how to define Twitter goals, find people to follow, engage in conversations, use links and hashtags, manage a large follower base, and leverage mobile and third-party Twitter applications. The presentation emphasizes building relationships, transparency, focusing conversations, and maintaining a balance of promoting your business and engaging with others. It concludes by stressing an open mindset and sharing valuable information with your Twitter community.
Cómo Usar las Redes Sociales para Generar ProspectosClikéalo WSI
Con millones de usuarios en sitios sociales como Facebook y Twitter, el marketing social se ha convertido en mucho más que simplemente monitorear palabras clave. Hay que aprender a atraer y a involucrar los usuarios con su marca. Pero no se preocupe, nuestra guía le enseñará los fundamentos de la búsqueda e identificación de clientes potenciales en las redes sociales más populares.
This document provides guidance on using social media for social prospecting. It discusses using popular social channels like Facebook, Twitter, LinkedIn, Google+, and Pinterest to find new leads. It contains worksheets that guide users through identifying keywords, finding potential prospects on each platform, and engaging with them by sharing relevant content and starting conversations in order to generate new leads. The worksheets include steps for preparation, searching for prospects, taking action to engage with them, and exercises to practice social prospecting on a weekly basis.
How to Use Social Media to Find New LeadsMLT Creative
In this ebook, you will learn the art of being a savvy social prospector. You will be guided through the processes of how to effectively share content and engage with potential prospects, with the goal of ultimately delivering them to your sales team.
Measuring the Success of Your Blog Through Content, Social Media, and AnalyticsEmily
The document provides tips for measuring blog success through content, analytics, and promotion. It recommends tracking metrics like page views, social media engagement, and referral sources to determine what content and promotion strategies are most effective. Key content metrics include page views for posts and overall site traffic. Promotion metrics include social shares, likes, and comments. Regularly analyzing these metrics can provide insights into readers' interests to guide future content.
The document provides tips for optimizing blogs, including how to write effective blog posts by choosing topics and titles that attract readers, having a clear point, and calls to action. It also discusses when to post, using SEO like keywords and links, and ways to publicize blogs such as social media sharing and joining blog communities.
This document provides an overview of using social media, specifically Twitter and LinkedIn, to engage communities. It discusses setting up profiles on both platforms using your real name and photo. It recommends following thought leaders, hashtags, and contacts from events to build networks. The document outlines posting types for Twitter like observations, links, and chats. It also discusses building LinkedIn networks through connections, groups, and status updates. The key takeaway is that community engagement takes time and focuses on sharing valuable, educational content for the community.
This document outlines an agenda and presentation on using Twitter for marketing. The presentation covers:
1. Defining objectives and setting up a Twitter profile for branding.
2. Developing strategies for content on Twitter to engage audiences and build relationships.
3. Best practices for using hashtags, retweeting, and lists to join conversations and track topics on Twitter.
4. Tips on finding followers and keeping a balanced following ratio to maximize results from Twitter marketing.
This document provides a Twitter 201 presentation on advanced Twitter strategies and best practices. It discusses how to define Twitter goals, find people to follow, engage in conversations, use links and hashtags, manage a large follower base, and leverage mobile and third-party Twitter applications. The presentation emphasizes building relationships, transparency, focusing conversations, and maintaining a balance of promoting your business and engaging with others. It concludes by stressing an open mindset and sharing valuable information with your Twitter community.
Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Supernova Media presents Pinterest 101. Includes do's and don'ts for business! Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections in the format of a virtual pinboard. Pinterest drove more referral traffic to retailers than Linked In, You Tube and Google+ combined in January 2012.
The document provides an overview of social media training for job seekers and recruiters. It discusses how job seeker behavior and the social media landscape have changed, with people spending more time on social platforms and accessing them constantly from mobile devices. It then covers specific platforms like Facebook, Twitter, LinkedIn, and their features. For each platform, it describes profiles, privacy settings, search, groups, and how to communicate and build networks. It emphasizes integrating social media into an overall strategy and being active on multiple networks to engage with candidates.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key components of Google's algorithm like freshness of content, website optimization, links, and social media activity. It also covers conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs. Additionally, it discusses link building strategies and the importance of social media and how SEO and social media optimization can work together to improve findability.
Session #248 social media 101 Social Media & Time ManagementLisa Ann Landry
Lisa Ann Landry spoke on social media at the #IVECCS13 Conference In this session #248 learn about Social media time management strategies and how to use LPS (little pink spoons of content). In the social space people have short attention spans so Content - length, frequency, and type impact engagement. She also teach about the benefits of Social media dashboards and introduces you to the social media time management tool – Hootsuite.
This document provides tips for using hashtags more effectively on social media. It discusses why hashtags are useful for increasing reach and engagement, how to construct proper hashtags, and the different types of hashtags like branding, campaign, product, and event hashtags. It also examines hashtag usage on various social media platforms like Twitter, Facebook, Instagram, and others, providing recommendations for the optimal number of hashtags to use on each platform. The document aims to give marketers the tools needed to create and manage effective hashtag strategies.
1. The document provides tips for building a successful Google+ page, including metrics like the number of followers and engagement, as well as search engine optimization techniques.
2. It recommends engaging with others on Google+ by sharing their content, adding people to circles when they engage with you, and using hashtags to reach more people.
3. Finally, it suggests aligning your website with your Google+ page by adding sharing buttons and the Google+ badge to help direct traffic between the two.
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Instagram is tailor-made for hashtag usage. In fact, hashtags are arguably Instagram’s primary method of sorting and filtering content. Unlike Twitter, where most people use just one or two hashtags in a tweet, Instagrammers frequently use most of their allowance of 30 hashtags in each post.
But just because you can use 30 hashtags in a post does not mean that you should. There is no value in using irrelevant hashtags just to make up a hashtag quota. The key to Instagram hashtag usage is to include plenty of relevant hashtags that will help your fellow Instagrammers. If you use unrelated hashtags, you are spamming the system and placing yourself in danger of receiving an Instagram shadowban.
This document provides guidance on social media marketing strategies for week 4. It discusses understanding the power of social media, setting up profiles on multiple sites and connecting them through management systems. Specific guidance is given on using Facebook, including timeline banners and analytics. Other topics covered include building inbound leads through niche targeting and connections, using hashtags, QR codes and events for campaigns. Definitions and best practices are outlined for hashtag usage. Various social media symbols and their uses are also defined.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADSunfunnel
“It’s time to fire up your social media lead generation.
With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords.
It’s all about learning to engage people that may or may not know what your business can do for them.
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.
Every worksheet includes:
-Short preparatory work to make the actual prospecting easy
-Visual instructions on how and where to find prospects
-Pro tips that will help you get the best results
-Prescriptions (Marketing Rx) for success
-Take-home exercises for follow-up prospecting
This document provides guidance on using social media for lead generation. It discusses social selling and prospecting by engaging with prospects through thoughtful content until they are ready to buy. The workbook teaches fundamentals of listening to social media conversations to generate leads beyond just monitoring keywords. It identifies the quickest ways to find prospects on LinkedIn, Twitter, and Google+ and provides exercises to engage with prospects and share relevant content on these platforms.
Google juice comes from freshly squeezed blogs! A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Get your blog on!
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Supernova Media presents Pinterest 101. Includes do's and don'ts for business! Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections in the format of a virtual pinboard. Pinterest drove more referral traffic to retailers than Linked In, You Tube and Google+ combined in January 2012.
The document provides an overview of social media training for job seekers and recruiters. It discusses how job seeker behavior and the social media landscape have changed, with people spending more time on social platforms and accessing them constantly from mobile devices. It then covers specific platforms like Facebook, Twitter, LinkedIn, and their features. For each platform, it describes profiles, privacy settings, search, groups, and how to communicate and build networks. It emphasizes integrating social media into an overall strategy and being active on multiple networks to engage with candidates.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key components of Google's algorithm like freshness of content, website optimization, links, and social media activity. It also covers conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs. Additionally, it discusses link building strategies and the importance of social media and how SEO and social media optimization can work together to improve findability.
Session #248 social media 101 Social Media & Time ManagementLisa Ann Landry
Lisa Ann Landry spoke on social media at the #IVECCS13 Conference In this session #248 learn about Social media time management strategies and how to use LPS (little pink spoons of content). In the social space people have short attention spans so Content - length, frequency, and type impact engagement. She also teach about the benefits of Social media dashboards and introduces you to the social media time management tool – Hootsuite.
This document provides tips for using hashtags more effectively on social media. It discusses why hashtags are useful for increasing reach and engagement, how to construct proper hashtags, and the different types of hashtags like branding, campaign, product, and event hashtags. It also examines hashtag usage on various social media platforms like Twitter, Facebook, Instagram, and others, providing recommendations for the optimal number of hashtags to use on each platform. The document aims to give marketers the tools needed to create and manage effective hashtag strategies.
1. The document provides tips for building a successful Google+ page, including metrics like the number of followers and engagement, as well as search engine optimization techniques.
2. It recommends engaging with others on Google+ by sharing their content, adding people to circles when they engage with you, and using hashtags to reach more people.
3. Finally, it suggests aligning your website with your Google+ page by adding sharing buttons and the Google+ badge to help direct traffic between the two.
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Instagram is tailor-made for hashtag usage. In fact, hashtags are arguably Instagram’s primary method of sorting and filtering content. Unlike Twitter, where most people use just one or two hashtags in a tweet, Instagrammers frequently use most of their allowance of 30 hashtags in each post.
But just because you can use 30 hashtags in a post does not mean that you should. There is no value in using irrelevant hashtags just to make up a hashtag quota. The key to Instagram hashtag usage is to include plenty of relevant hashtags that will help your fellow Instagrammers. If you use unrelated hashtags, you are spamming the system and placing yourself in danger of receiving an Instagram shadowban.
This document provides guidance on social media marketing strategies for week 4. It discusses understanding the power of social media, setting up profiles on multiple sites and connecting them through management systems. Specific guidance is given on using Facebook, including timeline banners and analytics. Other topics covered include building inbound leads through niche targeting and connections, using hashtags, QR codes and events for campaigns. Definitions and best practices are outlined for hashtag usage. Various social media symbols and their uses are also defined.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADSunfunnel
“It’s time to fire up your social media lead generation.
With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords.
It’s all about learning to engage people that may or may not know what your business can do for them.
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.
Every worksheet includes:
-Short preparatory work to make the actual prospecting easy
-Visual instructions on how and where to find prospects
-Pro tips that will help you get the best results
-Prescriptions (Marketing Rx) for success
-Take-home exercises for follow-up prospecting
This document provides guidance on using social media for lead generation. It discusses social selling and prospecting by engaging with prospects through thoughtful content until they are ready to buy. The workbook teaches fundamentals of listening to social media conversations to generate leads beyond just monitoring keywords. It identifies the quickest ways to find prospects on LinkedIn, Twitter, and Google+ and provides exercises to engage with prospects and share relevant content on these platforms.
Social Media Tips Presentation (August 16, 2016)Felicia Lin
In this presentation I share 1) social media tips for business on Facebook, Twitter and LinkedIn 2) ideas for your social media strategy 3) some of my favorite social media resources and experts.
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Social Media 101: Facebook, LinkedIn, TwitterScott K. Wilder
This document provides an overview of using social media platforms Facebook, Twitter, and LinkedIn for business purposes. It discusses strategies for optimizing presence on each platform, including focusing on relevant content and keywords, building networks and follower bases, and leveraging search and discovery features to maximize visibility and outreach. Key metrics and facts about user activities on each site are also reviewed. The document aims to help businesses effectively engage with audiences and optimize discovery across the "Big 3" social media sites.
This document discusses social media marketing. It defines social media as online activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. Social media marketing uses social media sites like Facebook, Twitter, YouTube to achieve branding and marketing goals. The document then lists the fastest growing social media activities from 2008 to 2009 and provides reasons why businesses should use social media. It also outlines a hierarchy of social media activities from blogging to microblogging and tips for using different social media platforms like blogs, RSS, social search, social bookmarking, social networks, and microblogging effectively for business purposes.
Are you listening to what your customers are saying about you and your services on social media sites?
Step 1: Based on your objectives - decide what you are going to measure.
Step 2: Select monitoring tools
Step 3: Evaluate and respond on a personal level
Social Media Tips for Facebook, Facebook Live, Twitter and LinkedIn (10.11.16)Felicia Lin
Here are the slides from my workshop about social media tips for business. In the presentation I shared:
1) Tips about Facebook, Facebook Live, Twitter and LinkedIn
2) Ideas for your social media strategy
3) Some of my favorite social media resources and experts
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Worksheet: Social Media Listening for NonprofitsChad Norman
This worksheet will help you develop a social media listening program at your nonprofit. Use it to identify personas, keywords, and hashtags you should be monitoring. Created RSS feeds from various online tools and build a listening dashboard.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
Social media is here to stay! It is no longer whether you use social media, but how well you are using it.
Whether you are a business or a job seeker, you need to know how and why you should be using social media to market your product and services, or skills and experiences to your target audience. With close to a 1000 social platforms, it is hard to decide which ones are best for you. This SlideShare will walk you through a variety of platforms and how they can help in your job search.
Social media is here to stay! It is no longer whether you use social media, but how well you are using it.
Whether you are a business or a job seeker, you need to know how and why you should be using social media to market your product and services, or skills and experiences to your target audience. With close to a 1000 social platforms, it is hard to decide which ones are best for you. This SlideShare will walk you through a variety of platforms and how they can help in your job search.
The document provides information about using social media for organizations. It discusses key strategies like using calculated experimentation in social media tools, finding an authentic voice, and being remarkable to engage communities. Specific tips are given for using tools like Facebook, developing an engaging blog, and joining relevant Twitter chats. Resources for social media use and local arts blogs are also listed.
This document provides an overview of strategies for using Twitter effectively as part of a 10-week social media campaign building series. It recommends following industry leaders and people they follow to build connections, finding content through blog searches and RSS feeds, and engaging in conversations by tweeting relevant content and using hashtags. It also introduces some Twitter management tools like TweetDeck and HootSuite that allow scheduling tweets and posting to multiple accounts. The assignment is to set up a Twitter account and develop some sample tweets to generate discussion.
Similar to Senior Care SOCIAL PROSPECTING WORKBOOK Notch (20)
1.
SOCIAL PROSPECTING WORKBOOK
For
Senior Care Providers
USING SOCIAL MEDIA TO FIND NEW CUSTOMERS
Presented by George Bardenheier
312-600-5323
george@notchinteractive.com
www.notchinteractive.com
2.
What is Social Prospecting for Senior Care Providers?
As a senior care marketer, you already understand the importance of social
media as part of your marketing strategy. With more than one billion monthly
active users on Facebook, and over 230 million monthly active users on Twitter,
smart marketers know there’s more potential than ever to use social platforms to
get their name out there, spread their content, and draw more people to their
site. Hey, it’s your job to make people aware of how your company helps solve
the challenges of seniors, right?
Right. So that’s why smart senior care firms like independent living, assisted living,
nursing homes, memory care centers, hospice providers and in-home care
companies practice social prospecting – the art of scouring the social web,
identifying potential prospects for your business, and engaging them to draw
them to your site and get those potential prospects to your sales team. You’ve
already got your fans and followers in your social networks. Now it’s time to
check out everyone else.
About This Workbook
This social prospecting workbook will teach you the fundamentals of how to listen
to social media conversations in order to generate leads for your senior care
business. It’s beyond monitoring keywords. It’s about engaging people that may
or may not know what your business can do for them.
We’ve identified the quickest way to find potential prospects on Twitter,
Facebook, LinkedIn and Google+. We hope you can use the worksheets to help
you get started with social prospecting.
Every worksheet includes:
• Short preparatory work to make the actual prospecting easy
• Visual instructions on how and where to find prospects
• Pro tips that will help you get the best results
• Prescriptions (Marketing Rx) for senior care marketing success
• Take-home exercises for follow-up prospecting
Getting Started
To get started with any one of these worksheets, you’ll need:
• A social profile for that network
• Keyword phrases that people use to find you on search
• Organic content related to those keyword phrases
3.
Twitter
(1) Prep:
Write down the top three keyword phrases that people use to find you on
search. You'll be able to use this content to draw prospects back to your
website.
1.
2.
3.
Pro tip: Remember, shorter keyword phrases work better for Twitter.
Write down three pieces of content that are related to the search results of your
keyword phrases.
1.
2.
3.
(2) Get Started:
Head on over to Twitter and type in your keywords and hashtags using any
combination you would like.
Pro tip: Mix and match searching your keyword phrases with a hashtag and
without a hashtag for the most diverse results.
Please Note: Twitter has a couple options to sort your search results (see below).
It automatically shows you “Top” results. If you’d like to see more results, click
“All” at the top of your search. Or, just to the left of your search results, you can
click “People” to only see other profiles, not tweets,that match your search.
Notes:
Based on their profiles, identify five Twitter users that could be potential leads for
your business. Then follow them!
1.
2.
3.
4.
5.
4.
(3) Take Action:
Now it’s time to start sharing the pieces of content you identified earlier. Start
engaging with potential prospects by:
• Retweeting some of the content they’ve shared on Twitter, especially if
what they shared is relevant to your industry (remember, these will appear
to your followers)
• Clicking “Favorite” for relevant tweets to your industry or tweets you
appreciate for being interesting or funny (these will not appear to your
followers)
• Responding to any questions they may have tweeted to establish thought
leadership
Marketing :
Create a Twitter list of all the potential prospects you’ve identified to make
checking in on them easy for you. Make sure to name your list something that is
relevant to your industry. (You do this from your own profile page.)
Please Note: Twitter lists can be public or private. If you make a public list, name
it something you don’t mind others seeing (so do NOT name a public list “My
Prospects” for instance – name it, “[Your Industry] Leaders” or something equally
complimentary.) When you add someone to a public list, they get an alert the
same way they get alerts for retweets, favorites, and @-mentions. (If you’d rather
create a private list, feel free to name it whatever is best for your Twitter usage.)
[Take-home exercise]
Spend 20 minutes a week:
- Repeating this exercise and adding more prospects to your list (5 mins)
- Retweeting relevant content for your industry from this Twitter list (5 mins)
- Favoriting tweets from potential prospects from this Twitter list (5 mins)
- Engaging with potential prospects by posing or answering questions from your
Twitter list to establish thought leadership (5 mins)
5.
LinkedIn
(1) Prep
Write down the top three keyword phrases that people use to find you on
search. You'll be able to use this content to draw prospects back to your
website.
1.
2.
3.
Pro tip: Remember, more business-focused keywords are favored on LinkedIn.
Write down three pieces of content that are related to the search results of your
keyword phrases.
1.
2.
3.
(2) Get Started:
Sign into LinkedIn, and to the left of the top search bar, select “Groups” from the
drop-down icon menu, which will search all LinkedIn groups.
Pro tip: You can narrow your search results in the menu on the left by choosing
what your relationship is to members of the groups, for instance if you want a
category of “Open” or “Members only,” or if you want search results for groups
that are in one or multiple Languages.
6.
Notes:
Based on the group’s description (and a quick scan), identify five LinkedIn
Groups that could have potential prospects for your business and join them.
1.
2.
3.
4.
5.
Don’t forget: Some groups are private, so you may need to wait until you are
accepted into the group to complete the worksheet.
(3) Take Action:
Now it’s time to start sharing the pieces of content you identified earlier. Start
engaging with potential prospects by:
• Joining in on conversations in the group where you can add value with
your content
• “Liking” content that others are sharing in the group
• Sharing your own content and posing your own questions to the group
Marketing :
When you find a particular post within the group you want to monitor, you can
choose to “Follow Discussion” so you’ll be updated when content for that post is
added.
[Take-home exercise]
Spend 20 minutes a week:
- Reviewing the content in the groups you’ve joined (5 mins)
- Commenting and adding value to posts from others in the group (5 mins)
- Evaluating those you engage with the most to see if a connection is a good fit
(5 mins)
- Share one piece of organic content to the groups you've joined (5 mins)
7.
Facebook
(1) Prep:
Write down the top three keyword phrases that people use to find you on
search. You'll be able to use this content to draw prospects back to your
website.
1.
2.
3.
Write down three pieces of content that are related to the search results of your
keyword phrases.
1.
2.
3.
Write down 3 long-tail search queries that are created from those keywords.
1.
2.
3.
Definition: Long-tail keywords are search queries composed of 3 or more words that
are more specific than the keyword alone.
Example: “HubSpot” (not long-tail) vs. “inbound marketing software” (long-tail)
(2) Get Started:
Sign into Facebook and type your long-tail search queries into Graph Search
and see what comes up.
8.
Pro tip: If you’re not familiar with Graph Search, spend a few minutes and take
the tour. Worth it! You can find that tour here:
https://www.facebook.com/about/graphsearch
Notes:
Identify three pages could potentially have leads for you and “Like” them.
1.
2.
3.
Identify three groups could you join that prospects could potentially be in & join
them.
1.
2.
3.
(3) Take Action:
Now it’s time to start sharing the pieces of content you identified earlier. Start
engaging with potential prospects by:
• Joining in on conversations on pages and groups where you can add
value with content
• “Liking” relevant content on pages that is relevant to your industry
• Asking questions on pages and groups to engage others
Marketing :
If possible, subscribe to the pages’ or the groups’ RSS feed (if enabled) so you
don’t miss any relevant content.
[Take-home exercise]
Spend 20 minutes a week:
- Scanning the pages you’ve “liked” for any opportunity to join the conversation
(5 mins)
- Searching the groups you’ve joined for opportunities to offer help or content (5
mins)
- Engaging with people from the groups or pages directly on their profiles (if
possible) (5 mins)
- Share one piece of organic content to the groups or pages you've joined (5
mins)
9.
Google+
(1) Prep
Write down the top three keyword phrases that people use to find you on
search. You'll be able to use this content to draw prospects back to your
website.
1.
2.
3.
Write down three pieces of content that are related to the search results of
your keyword phrases.
1.
2.
3.
(2) Get Started:
Head on over to your Google+ account and search your keyword phrases.
Pro tip: Get context for your search results by toggling between All, Friends,
Family, Acquaintances, and Following.
Notes:
Identify three people and pages that could potentially have leads for you
and “follow” them.
1.
2.
3.
Identify three communities that could potentially have leads for you and
“join” them.
1.
2.
3.
10.
(3) Take Action:
Now it’s time to start sharing the pieces of content you identified earlier. Start
engaging with potential prospects by:
• Digging into the pages and people you’ve followed and adding value
when possible through comments
• Liking (“+1”) any content that’s relevant to your and your business
• Identify regular contributors in your communities and engage with
them through answering questions or providing helpful content
Marketing :
Save all your Google+ searches for easy access later. (Just bookmark or save
the URLs of your searches.)
[Take-home exercise]
Spend 30 minutes a week:
- Scanning Google+ posts and commenting on one relevant piece content
(15 mins)
- Work on building relationships with regular contributors in communities by
adding thought leadership to content they’ve shared (15 mins)
If your senior care company needs help generating visibility, website
traffic, leads and new clients, call George Bardenheier, President of Notch
Interactive at 312-600-5323 or email him a george@notchinteractive.com.