The document discusses strategies for writing about WordPress to help others and advance one's career. It recommends writing to teach skills, promote products, or evangelize the platform. Suggested places to write include one's blog, company blog, or product blog. The document also discusses getting paid for writing directly through paid posts or indirectly by using posts to sell one's services. The overall goals are to share knowledge, make the world better, and benefit one's WordPress career through strategic contributions online.