In this presentation I went over some basic rules to follow, and tips and tools for how to effectively manage your business' social media presence, without getting entirely overwhelmed.

1. HURDLE BUSTERS
HOW TO: Create RELEVANT Social Media
Content in 5 hours or less, A Month!
#StartupPhoenix

2. Create Context
Name
Where are you from
What do you do / working on
How did you hear about Eureka/My talk

3. Facts:
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one
tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
PeopleHelpingPeople
73% of American adults use social media sites.
People spend 27% of their time online using SM. In America = 16 minutes of every hour.
In 2010, SM passed pornography as the #1 activity online & remains in the top spot

4. Social Media Overview
#StartupPhoenix
● Every social site has a culture -
understand, engage, innovate
● USE the Content Rules:
○ 20% rule: Only 1 of 5 posts should be
self-discussion
○ Use the (5) Whys Rule / 10 FAQs
to gather good content
○ rewrite 3x
● Make sure profile matches business.
Keep all data SAME FORMAT
● PLAN & AUTOMATE {Calendar, Hootsuite}

5. Rule #1 - Automate
● Write 1 blog post month - about industry info
○ 500-1000 words
○ follow 20% rule (80%+ informative)
○ 1-3 outside links per post
● Avg time spent = 2 hours

6. Rule #2 - Duplicate
● Blog is written
● Pull content & (re)write NEXT longest content (FB)
● Avg time spent = 1.5 hours
● Fill in with quotes, stats, outside links,
● Create Graphics
○ canva.com, picmonkey, APPS!!!
● Batch Everything (1.5-2 hours)
○ Blog writing, post writing, picture taking, graphics creation, link
sourcing

7. Rule #3 - User-Generate
● Blog is written
● Content is pulled
● Course content / images → ASK FOR OPINIONS
○ examples:
■ “Caption this”
■ “What would you do/say?” etc
■ Use current events / trending topics / hashtags

8. Social Media Management
● Google Calendar
● Hootsuite:
○ (almost) All-inclusive SM manager
○ Schedules, suggests content, manages streams
● Social Sprout
○ slight addition of keyword help & advanced features (once
paying $1500/month)
● Buffer
○ “A better way to share.”
○ Schedule posts & Share content
○ Twitter, Facebook, LinkedIn, and Google+
--Even if you don’t use them - Follow them all!!! Blogs & SM
Dive: http://ie3media.com/sejtop10
DEEEEEEP Dive: Managing Social media: http://www.searchenginejournal.com/top-10-tools-managing-social-media-accounts/87843/

9. Engage & Monitor!!!
● For personal & business brand
● 30-60 min a day (limit & focus)
● Check 3 MAIN sites daily
● Check EVERY site & do search 1x a week
○ Have dedicated “community manager”
○ Search google & hashtags
Facebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht

10. Tools / Tips
● Facebook Tactics of top brands!
● TOP Tools for social media - 7 Essential Free Social Media Tools
○ how to get free images, fonts, make graphics (don’t forget CANVA.COM)
creative commons licensed images, etc.
● evalue Analytics
-real time social media data, insights, analytics. Free for simple use, $99/month
● Social Mention
-aggregates user-generated content & tracks Brand Strength & Reach
● Hashtagify.me - gives you ideas for other commonly talked about
hashtags

11. Social Media Overview
PeopleHelpingPeople
● Every social site has a culture -
understand, engage, innovate
● USE the Content Rules:
○ 20% rule: Only 1 of 5 posts should be self-promotion
○ Use the (5) Whys Rule for good content
○ rewrite 3x
● Make sure profile matches business.
Don’t be spammy - you wouldn’t do that offline
● Keep all data SAME FORMAT
● PLAN & AUTOMATE {Calendar, Hootsuite}

12. Extras:
Follow:
Hubspot (http://blog.hubspot.com/)
Social Media Examinar (http://www.socialmediaexaminer.com/)
Automation:
Hootsuite, Google calendar

13. TO DO:
-Claim business name on each SM Site
-Develop general schedule
-Write 1 blog post
-Schedule for 1 month
What do you want to hear about? Write down or email me:
Facebook, Twitter, Pinterest, Blogging, Wordpress, Instagram,
Graphics help, iPhone tips, OTHER CONTENT

14. TO DO cont...
A) Join: Meetup.com/Eureka-Scottsdale
B) August Talks:
August 6: STEVE!!! Hurdle Busters: How To Become an Entrepreneur!-Givin-g It a Go!
Aug 20: Chelsea: HURDLE BUSTERS: How To Run Social Media Campaigns, Follow the Law &
the Rules

16. Connect with me
Chelsea Dygert (G+)
252-717-9919
cjdygert@gmail.com
Find me:
twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhoenix