The document is a guide on understanding and using Twitter for personal and business promotion, emphasizing the importance of engaging with one's tribe and adhering to social media etiquette. It provides strategies for effective Twitter usage including content sharing, hashtag optimization, and monitoring trends. Additionally, it discusses the necessity of defining goals, balancing content types, and measuring engagement and return on investment.

1. HURDLE
BUSTERS
HOW TO:
Understand & Use Twitter
Chelsea Dygert
#StartupPhoenix

2. Create Context
Name
Where are you from
What do you do / working on
How did you hear about Eureka/My talk

3. What is a TRIBE
“A tribe is a group of people
connected to one another,
connected to a leader,
and connected to an idea.
A group needs only two things to be a tribe:
a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
People Helping People

4. Social Media Rules
#StartupPhoenix
● Every social site has a culture -
understand, engage, innovate
● Everything has balance.
● USE the Content Rules:
○ 20% rule: Only 1 of 5 posts should be self-promotion
● Make sure profile / content, and contest matches business.
○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE

5. What is Twitter
● The hallway chat of all social media
● Microblogging site
● Created in 2006
● Went Public in Nov 2013
○ (opened @ $26, closed at $44.90, now @ $44.60)
● 140 characters.
● Quickest way to communicate & break news
● 676 million users
● 115 active monthly
● Even those who don’t tweet log on (40%)
● Reverse Chronological Newsfeed

6. Why Use Twitter
● To connect with your tribe
○ Current tribe, potential tribe, tap into others
● To stay relevant
○ Understand culture, engage, innovate
● To promote (events, products, services, campaigns)
● To do research
● Add / create context
● Increase visibility
● Join / encourage conversation
● Measure... (roi, engagement, conversation, etc)
● Add humor
● Build brand value over time

7. The HOW
1. Post with pictures - engagement doubles
2. Engage in current events
3. Promote - events, products, services, brands, news, hashtags
4. Searching - live feed for monitoring people, companies, ideas, news
5. Engagement - gives people / groups way and reason to communicate
6. Create Relationships - people love common ground
7. Exposure - giving people way to find YOU
8. Cross promotion - create convo to other business, across multiple
platforms, build brand value for others (partners, sponsors, etc)
9. Easy to follow - use lists, hashtags,
Customer Input - can get you access to your tribe’s thoughts.
10. Measure ROI - Use twitter anayltics, outside tools *see last slide*
11. ---Competitions, Live Q & A, Webinars...
Twitter Strategy for Business: http://brandongaille.com/top-8-twitter-tips-for-small-businesses/

8. THE RULES:
● Don’t Overuse. Everything has balance.
○ Jimmy & Justin #Hashtag skit
● Use ON each platform needs to match CULTURE of each platform
○ Don’t hijack (hashtag fails - Susan Album Party)
● Don’t use handles, hashtags blindly. Research.
● RESPOND
● Promote your handle & hashtag OFFLINE.
○ Marketing is most effective across both
online & offline platforms.
Optimize your twitter. Be retweetable: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted

9. Hashtags on Twitter
Started in 2007 in a tweet
● Not started by twitter - # used by user
● Part of Twitter’s successful IPO
● popularized by use in news
● No one OWNS a hashtag
● Be general ENOUGH
● Be specific ENOUGH
Then used by Instagram,
Adopted by
Facebook,
Pinterest
& G+

10. When… Define Goals & Decide
● Goal = WHY are you using social media
● Make sure there is a general purpose
○ Cross promote
○ Give tribe reason to engage with you
○ Reach into a new crowd
○ Measure

11. The #hashtag Fails:
● #McDStories
● #Susanalbumparty
● #Aurora (clothing line) & Shooting

12. Tools, Tips, To Dos:
Research, Research, Research
Promote - use it, cross promote it, pay it
Engage - with others, events, news, trending,
Monitor - search it, board it, cross-check it
Innovate - cool twitter headers, fun hashtags, Event hashtagging, Q&As
Use:
Tweetdeck
Hashtagify.me
Tagboard
Automation:
Hootsuite, Google calendar

13. TO DO cont...
A) Join: Meetup.com/Eureka-Scottsdale
B) Oct Talks:
Email me with any topics you may be interested in...
1) Twitter Deep Dive - hands on & strategy training
2) Pinterest: Understanding it, using it, Do’s and Dont’s
3) Facebook Strategies,
4) Youtube?
What do you want to hear about? Write down or email me:
Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email
campaigns, OTHER CONTENT

14. Find me:
Chelsea Dygert +
Dygert #ConsultMent
Cell: 252-717-9919
Chelsea@DygertConsultMent.com
LinkedIn
twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhoenix