Understanding the basics of how twitter works, and why businesses should be on it. You'll learn about how to use hashtags, why we should have a business profile, and some of Twitter's history.

1. HURDLE
BUSTERS
HOW TO:
Understand & Use Twitter
Chelsea Dygert
#StartupPhoenix

2. Create Context
Name
Where are you from
What do you do / working on
How did you hear about Eureka/My talk

3. What is a TRIBE
“A tribe is a group of people
connected to one another,
connected to a leader,
and connected to an idea.
A group needs only two things to be a tribe:
a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
People Helping People

4. Social Media Rules
#StartupPhoenix
● Every social site has a culture -
understand, engage, innovate
● Everything has balance.
● USE the Content Rules:
○ 20% rule: Only 1 of 5 posts should be self-promotion
● Make sure profile / content, and contest matches business.
○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE

5. What is Twitter
● The hallway chat of all social media
● Microblogging site
● Created in 2006
● Went Public in Nov 2013
○ (opened @ $26, closed at $44.90, now @ $44.60)
● 140 characters.
● Quickest way to communicate & break news
● 676 million users
● 115 active monthly
● Even those who don’t tweet log on (40%)
● Reverse Chronological Newsfeed

6. Why Use Twitter
● To connect with your tribe
○ Current tribe, potential tribe, tap into others
● To stay relevant
○ Understand culture, engage, innovate
● To promote (events, products, services, campaigns)
● To do research
● Add / create context
● Increase visibility
● Join / encourage conversation
● Measure... (roi, engagement, conversation, etc)
● Add humor
● Build brand value over time

7. The HOW
1. Post with pictures - engagement doubles
2. Engage in current events
3. Promote - events, products, services, brands, news, hashtags
4. Searching - live feed for monitoring people, companies, ideas, news
5. Engagement - gives people / groups way and reason to communicate
6. Create Relationships - people love common ground
7. Exposure - giving people way to find YOU
8. Cross promotion - create convo to other business, across multiple
platforms, build brand value for others (partners, sponsors, etc)
9. Easy to follow - use lists, hashtags,
Customer Input - can get you access to your tribe’s thoughts.
10. Measure ROI - Use twitter anayltics, outside tools *see last slide*
11. ---Competitions, Live Q & A, Webinars...
Twitter Strategy for Business: http://brandongaille.com/top-8-twitter-tips-for-small-businesses/

8. THE RULES:
● Don’t Overuse. Everything has balance.
○ Jimmy & Justin #Hashtag skit
● Use ON each platform needs to match CULTURE of each platform
○ Don’t hijack (hashtag fails - Susan Album Party)
● Don’t use handles, hashtags blindly. Research.
● RESPOND
● Promote your handle & hashtag OFFLINE.
○ Marketing is most effective across both
online & offline platforms.
Optimize your twitter. Be retweetable: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted

9. Hashtags on Twitter
Started in 2007 in a tweet
● Not started by twitter - # used by user
● Part of Twitter’s successful IPO
● popularized by use in news
● No one OWNS a hashtag
● Be general ENOUGH
● Be specific ENOUGH
Then used by Instagram,
Adopted by
Facebook,
Pinterest
& G+

10. When… Define Goals & Decide
● Goal = WHY are you using social media
● Make sure there is a general purpose
○ Cross promote
○ Give tribe reason to engage with you
○ Reach into a new crowd
○ Measure

11. The #hashtag Fails:
● #McDStories
● #Susanalbumparty
● #Aurora (clothing line) & Shooting

12. Tools, Tips, To Dos:
Research, Research, Research
Promote - use it, cross promote it, pay it
Engage - with others, events, news, trending,
Monitor - search it, board it, cross-check it
Innovate - cool twitter headers, fun hashtags, Event hashtagging, Q&As
Use:
Tweetdeck
Hashtagify.me
Tagboard
Automation:
Hootsuite, Google calendar

13. TO DO cont...
A) Join: Meetup.com/Eureka-Scottsdale
B) Oct Talks:
Email me with any topics you may be interested in...
1) Twitter Deep Dive - hands on & strategy training
2) Pinterest: Understanding it, using it, Do’s and Dont’s
3) Facebook Strategies,
4) Youtube?
What do you want to hear about? Write down or email me:
Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email
campaigns, OTHER CONTENT

14. Find me:
Chelsea Dygert +
Dygert #ConsultMent
Cell: 252-717-9919
Chelsea@DygertConsultMent.com
LinkedIn
twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhoenix