How Twitter Helps Support Your Networked Job Search and Connect with Alumni

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A tutorial on how to use twitter to support your networked job search. What is Twitter? Why is it relevant? How do I get started? How do I know it is working? A 10-minute, 10-slide presentation for Harvard Business School. 12.2010

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How Twitter Helps Support Your Networked Job Search and Connect with Alumni

  1. 1. Using Twitter to Support the Networked Job Search<br />10 slides | 10 minutes<br />@andrewrosenthal 12/9/2010<br />
  2. 2. Four Questions:<br />What is Twitter?<br />Why is it relevant for the networked job search?<br />How do I start?<br />How do I know I’m doing it right?<br />
  3. 3. What is Twitter?<br />Huge crowd engaged in conversation<br />Stage 1: Listen<br />Ability to listen in<br />Tune into specific people<br />Tune into specific conversations<br />Stage 2: Engage<br />Signal interest<br />Establish expertise<br />Engage with crowd<br />
  4. 4. Why is it relevant for the Networked Job Search?<br />Identify and track Key Opinion Leadres<br />Un-obtrusively connect with:<br />Alumni<br />Influencers<br />Prospects<br />Trends relevant to industry<br />Identify<br />Track<br />Expert analysis<br />Stage 2: Participate<br />
  5. 5. How do I start?<br />Go to twitter.com & signup<br />Work on your ‘bio’<br />Determine who to follow<br />Use @replies<br />Send DMs<br />Send updates<br />Use Hashtags<br />http://www.wikihow.com/Use-Twitter<br />
  6. 6. Get started: Narrow the Topic<br />Can be difficult to distill down real area of interest<br />If you could sit down with one expert to talk about your area of interest…<br />What would his/her background be? <br />What are some common phrases? <br />What would your project be titled?<br />Find Key Opinion Leaders<br />Follow their lists<br />Follow their “following” <br />
  7. 7. Get Started: Tune In<br />Set up a search string in twitter<br />Sign up for email alerts for search terms<br />Search twitter to find thought leaders<br />Find and follow users + lists:<br />HBS Faculty: http://www.hbs.edu/about/connect/<br />HBS people: http://startuptribe.com<br />Staff bio pages for targeted company/fund<br />
  8. 8. 5 Ways to Engage on Twitter<br />Respond in a authentic and constructive way<br />Share a resource or offer a suggestion<br />Reach out to introduce yourself<br />In your own tweet, “tag” the company/individual<br />Re-tweet (RT) to your followers<br />
  9. 9. How Do I Know I’m Doing it Right? <br />Identifying new Key Opinion Leaders, trends and relationships<br />Relationships crossing over into face-to-face<br />Feeling “in the flow”<br />Finding balance in stream<br />Usage supports your goals<br />
  10. 10. Recap: Four Questions + Answers <br />What is Twitter?<br />A tool for tuning into conversations and engaging with people<br />Why is it relevant for the networked job search?<br />Identify, track and engage with Key Opinion Leaders, alumni and others<br />How do I start?<br />Sign up, set up, keep up<br />How do I know I’m doing it right?<br />Do you see a near-term payoff for your investment in time?<br />
  11. 11. Using Twitter to Support the Networked Job Search<br />Feedback: @andrewrosenthal<br />

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