Presentation from the WordCamp Wilmington N.C. conference Created by William Jackson, Social Media Visionary of My Quest To Teach

1. WordCamp
Wilmington N.C.
WELCOME TO
HOW TO BE
#DOPE
ON SOCIAL MEDIA
DON’T FORGET “LIT”
“CRUNK,” “ICE,”
“FLY,” “SPICE,”
ETC, ETC, ETC…..

2. Rebekah Radice Katie Lance
@RebekahRadice @katielance
Your Dope Presenter:
William Jackson, M.Ed.
Educator, Blogger, Community Activist
Social Media Visionary for
My Quest To Teach
#MyQuestToTeach
@WMJACKSON

3. YOU’RE IN THE RIGHT PLACE
To Learn How To Be #DOPE...

5. As Content Creators of all Types
We are the Dopiest!!!
Think 3 reasons
why you are
Dope at what
you do?

6. 65% of teens and
YA
now use social
networking sites
Nearly a tenfold
jump in the past
decade. How can
you use this info?
- Pew Research 2015

7. You Know You
Need a Social
Media Plan…
This allows you to
strategically create
and share your
DOPENESS to the
masses..
Think Strategically…

8. Run a Social Media
Audit
Review how you’re
managing your online
BRAND on each social
network. Get Your Domain
Name ASAP!!!!
How each network allows for
connections, collaborations
and cooperation.

9. Focus and
Clarity
Why are you using
each social network
and how or if they
support your business
interests and goals?

10. Abandon Social
Networks
Are there any
sites out there
that maybe
harmful to your
Brand and
Dopeness?

11. Google and
Hashtag Yourself
Occasionally
Make sure your
profile is in line with
your goals both
butsiness and
persoanl.
Check speling,
gammer and even
intent with quotes.

12. Performance and
Dopeness Evaluation
Compare your current
performance to your
performance a year or even
two years ago. Is there
growth??
Look at past dopeness
• Engagements - Speaking
• Collaborations
• Mentoring - Diversity
• Outreach – Community

13. 4 QUESTIONS TO ASK YOURSELF
What Dope Advice Can
You Give Your
Neighbors
Take two minutes to share
two pieced of dope advice
to your neighbor.
Networking vs
Collaboration vs
Competition for today…

14. With great
Dopeness
comes great
responsibility.
Personal &
Professional
Do you mentor and
volunteer in your
community?

15. Think about
who your
content is
directed to.
Now think who
maybe
following you…

16. Too many
people
forget that
ppl have a
perception
of you and
where your
dopeness is
going.

17. In three words
who do ppl think
you are?
Is that true or
your / their
perception?

19. Remember your
Brand is a
perception of what
ppl think of you
not the other way
around.

20. Great Content
Matters not
Quantity.
Do you educate, or
instigate?
What value do you
bring to your
community?

21. Diversify what you have to
share in creating content
Know what type of content you
are going to create.
Diversity:
Blog posts - on your own site or
shared across Social Media
Video - short videos or to engage
and inform.
Live Feeds….. Articulate

23. Decide each day
you’ll publish, what
content you’ll
publish and, when
you’ll create this
content.
Be consistent.

24. Promote Your
Content
You are your own
best promoter -
so get the word out
about your content!

25. Social media is
never, ever a one
way place to be.
Do it right as a
two-way street.

26. Be a storyteller
Everyone loves a
good story.
Think about how you
could tell stories in an
authentic way
through your blog,
graphics or video?

27. Don’t be
scared of
offending
someone
Have fun, have an
opinion and embrace
who you are!

28. It’s all about
the dope
experience
Instead of getting
caught up in crazy
and unproductive stuff
get serious about
where your dopeness
can take you.

29. Create a calendar
for your dopeness
• When are you speaking?
• What is the group your
speaking to?
• Where are you speaking?
• Are they dope like you?
• Can they handle your
dopeness?

30. Keep an Eye on
Your Surroundings
● Check on current trends
to take advantage of
news stories.
● Watch your content
analytics.
● Watch the movements of
your competitors.

31. THANK YOU!
LIVE DOPE AND
PROSPER!
Your Dope Host……