SBDC presentation for Penn Club
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This document summarizes an analysis of membership and sales data for the Penn Club of Philadelphia. It finds that membership penetration is low, with less than 7% of local alumni registered. There is also extensive churn, with 27% of sales coming from 6% of repeat customers. The analysis recommends opportunities like purging inactive members, reactivating dormant accounts, tracking more demographic data to target activities, and creating membership incentives like discounts for recruiting friends to improve membership and sales performance.
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ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
1-CIE-IGCSE-Additional-Mathematics-Topical-Past-Paper-Functions.pdf
1-CIE-IGCSE-Additional-Mathematics-Topical-Past-Paper-Functions.pdf
Aggression - Applied Social Psychology - Psychology SuperNotes
Aggression - Applied Social Psychology - Psychology SuperNotes
SBDC presentation for Penn Club
- 1. SBDC Business Consulting Penn Club of Philadelphia Board Presentation May 12, 2009
- 4. Limited Membership Penetration 100% 38% 16% 34% Less than 7% of local alumni are registered users
- 7. Membership Concentration Philadelphia PA suburbs New Jersey Delaware New York Other Members 750 511 107 17 17 32 1,434 52% 36% 7% 1% 1% 2% Note: 1,490 members do not have a address listed