Presentation for the Luxury Marketing Council Brazil By Anouk Pappers (Brand Anthropologist CoolBrands) and Maarten Schäfer (Chief Storyteller CoolBrands)

1. YOUR
‘ONLINE PERSONAL REPUTATION’
IS THE MOST
IMPORTANT ASSET YOU HAVE
ANOUK PAPPERS MAARTEN SCHÄFER
BRAND ANTHROPOLOGIST STORY ARCHITECT - PHOTOGRAPHER
FOUNDER COOLBRANDS AUTHOR ‘AROUND THE WORLD IN 80 BRANDS’

2. “THE RISE OF THE
REPUTATION ECONOMY”
#COOLBRANDSPEOPLE

6. TRAVEL THE WORLD
MEET PEOPLE WITH A VISION
AND BRANDS WITH A PURPOSE
CRAFT THEIR STORIES…
SHARE THEM WITH INFLUENCERS
WORLDWIDE

25. “WHAT QUESTION COMES TO
MIND?”
#COOLBRANDSPEOPLE

26. “WE CREATE
MEANINGFUL CONTENT
FOR BRANDS AND PEOPLE”
#COOLBRANDSPEOPLE

32. #COOLBRANDSPEOPLE

33. “WHAT QUESTION COMES TO
MIND?”
#COOLBRANDSPEOPLE

39. “WHAT QUESTION COMES TO
MIND?”
#COOLBRANDSPEOPLE

40. “WHY DO PEOPLE
(who do not know us)
ACCEPT TO MEET WITH US?”
#COOLBRANDSPEOPLE

41. GOOGLE IS THE NEW
BACKGROUND CHECK!
WHAT IS IT THAT THEY WILL FIND?

42. “WHAT WILL PEOPLE FIND
WHEN THEY GOOGLE YOU?”
#COOLBRANDSPEOPLE

43. “WHAT WILL PEOPLE FIND
WHEN THEY GOOGLE YOU?”
A. YOUR ACHIEVEMENTS AND YOUR VISION
B. LOTS OF THINGS BUT NOTHING REALLY RELEVANT
C. SOME STUFF, MORE AND LESS RELEVANT
D. NOTHING REALLY

44. YOUR
ONLINE REPUTATION

45. USE GOOGLE AS YOUR
WINGMAN
MAKE SURE YOUR ACHIEVEMENTS AND
YOUR VISION ARE ON THE FIRST PAGE

46. I DON’T TELL WHAT I DO
I TELL WHY I DO
THE THINGS I DO

47. “I CREATE BRANDED CONTENT
FOR BRANDS”
examples:
Harley-Davidson
Kempinski Hotels
Brazilian Food Industry
“I HELP PEOPLE WITH THEIR
ONLINE PERSONAL REPUTATION”

48. LINKEDIN
WEBSITE
FACEBOOK
IMAGES
AUTHOR
“BORN TO BE WILD”
“CREATING TALK VALUE”
“IN THE FOOTSTEPS OF THE
GREAT EXPLORERS”
“NOTHING WILL EVER BE BLACK
AND WHITE AGAIN”

49. IF YOU’RE LOOKING FOR
…PARTNERS
…INVESTORS
…NEW BUSINESS
…A NEW JOB
WHAT WILL YOU DO? AND WHAT WILL HE DO? #COOLBRANDSPEOPLE

50. YOU MAY HAVE A GREAT
‘REAL WORLD’ REPUTATION
BUT IS IT REFLECTED
ONLINE?

51. WHAT DO YOU SEE
WHEN YOU GOOGLE…?
#COOLBRANDSPEOPLE

52. SOMETHING HAS
CHANGED
SOMETHING THAT IS CHANGING
THE WAY WE DO BUSINESS

53. “THE RISE OF THE
REPUTATION ECONOMY”
PEOPLE ASK US TO HELP THEM WITH THEIR ONLINE PERSONAL REPUTATION

54. LINKEDIN
LMC
“SPECIALIST LUXURY
MARKETING”
“CONNECTING
LUXURY BRANDS”
ACHIEVEMENTS
FACEBOOK
PRESS
HER VISION
COOLBRANDS
COOLBRANDS
COOLBRANDS
COOLBRANDS
COOLBRANDS
COOLBRANDS

55. CONTENT IS KING

56. YOUR ONLINE
PERSONAL REPUTATION
MAY BECOME THE
MOST IMPORTANT
ASSET YOU HAVE

57. THREE STEPS TO HAPPINESS
1. DEFINE WHAT YOU STAND FOR
2. CREATE CONTENT TO SUPPORT
YOUR PERSONAL BRAND
3. USE GOOGLE AS YOUR
WINGMAN

58. PEOPLE WILL CONNECT
WITH YOU…
BECAUSE OF
WHO YOU ARE AND
WHAT YOU STAND FOR
AND WHY YOU DO THE THINGS YOU DO

59. SO, WHAT DO YOU
STAND FOR ?

60. GET PERSONAL
BE REAL
BE A PIRATE
BE INSPIRING

61. I DON’T TELL WHAT I DO
I TELL WHY I DO
THE THINGS I DO

62. “I CREATE BRANDED CONTENT
FOR BRANDS”
examples:
Harley-Davidson
Kempinski Hotels
Brazilian Food Industry
“I HELP PEOPLE WITH THEIR
ONLINE PERSONAL REPUTATION”

63. LINKEDIN
WEBSITE
FACEBOOK
IMAGES
AUTHOR
“BORN TO BE WILD”
“CREATING TALK VALUE”
“IN THE FOOTSTEPS OF THE
GREAT EXPLORERS”
“NOTHING WILL EVER BE BLACK
AND WHITE AGAIN”

64. ONLINE IMAGE

65. THREE STEPS TO HAPPINESS
1. DEFINE WHAT YOU STAND FOR
2. CREATE CONTENT TO SUPPORT
YOUR PERSONAL BRAND
3. USE GOOGLE AS YOUR
WINGMAN

66. COOLBRANDS PEOPLE
ONLINE REPUTATION TOOL

67. COOLBRANDS PEOPLE
ONLINE REPUTATION TOOL

68. YOUR
‘ONLINE PERSONAL REPUTATION’
IS THE MOST
IMPORTANT ASSET YOU HAVE
ANOUK PAPPERS MAARTEN SCHÄFER
BRAND ANTHROPOLOGIST STORY ARCHITECT - PHOTOGRAPHER
FOUNDER COOLBRANDS AUTHOR ‘AROUND THE WORLD IN 80 BRANDS’