In search of the magic bullet


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In search of the magic bullet

  1. 1. In search of the Magic Bullet<br />Joe Spake<br /><br /><br /><br />
  2. 2. “Man who utilizes magic bullet often shoots self in foot.”<br />
  3. 3. If wishes were horses, we’d all take a ride<br />More followers<br /> More friends<br /> More fans (Likers)<br /> More leads<br /> More sales<br />More Money<br />more money – more bullets<br />
  4. 4. GURU<br />THOUGHT LEADER<br />EXPERT<br />AS MEASURED BY?<br />
  5. 5. Slipping into Web 2.0<br />Marketing/Advertising 1.0<br />BUY IT <br />NOW!!!!<br />
  6. 6. The magic bullet will……….<br />Get me on the first page of Google<br />Let me use the new media to do PUSH marketing<br />Increase my friends, followers, and LIKERSso that I can dominate my market<br />Attract affluent and influential people to me<br />Make everything I produce go viral<br />And let me do it all without any effort, whatsoever<br />
  7. 7. Magic bullets make a lot of Noise<br />“…Please don’t dominate the rap, Jack,If you got nothing new to say…..”<br />Grateful Dead<br />
  8. 8. Slipping into Web 2.0the social web<br />The right attitude is more important than mastery of the media.<br />You don’t need a social media strategy. You need a business strategy that includes social media.<br />
  9. 9. So let’s goBack to the basics<br />Social Media 101<br />The basic Tenants of Social Media Success<br />“Social media is rooted in conversation”-Brian Solis<br />
  10. 10. Back to the basics<br />
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  15. 15. “…..And believe in whatever my liein those things that money can buy…”<br /> Jackson Browne<br />
  16. 16. Beyond the basics – New bullets<br />How can I get more…..<br />Authority?<br />Influence?<br />Clout?<br />And what will I do with it when I do?<br />
  17. 17. The Human Algorithm<br />You can fool some of the people all of the time and all of the people some of the time……….<br />Measures human capital<br />Google – page rank, buzz<br />Facebook – likey stuff<br />Klout<br />Technorati, Alexa, Delicious, stumble upon, etc.<br />
  18. 18. Engage or Die!<br />SMO is the new SEO<br />“You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?”<br /> Brian Solis<br />
  19. 19. Engage or Die!<br />SEARCH (it’s all about search)<br />Traditional (Google, Bing, Youtube)<br />Social (Facebook, Twitter, Youtube)<br />Real time – (more real time all the time)<br />How does your brand perform in real time search?<br />
  20. 20. Engage or Die!<br />Social media is rooted in conversation<br />Search is powered by crowds<br />And magic bullets are getting harder to sell<br />
  21. 21. Seth like finish:Would you rather develop a million pretty good ideas or a handful of ideas that will change the world?<br />