Stories make it stick
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This document discusses the importance and power of storytelling. It provides 10 reasons why telling stories is effective, such as stories being memorable, inspiring, and respecting the audience. Stories can be used in many communication contexts like meetings, emails, websites, and social media. The document then provides tips on how to find good stories by listening well, asking questions, and searching reviews. It describes what makes a great story, noting they should have context, action, and a result. Finally, it offers advice on good storytelling such as using short sentences and writing like you speak.
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How storytelling helps non-governmental organizations and nonprofits raise awareness and elicit actions
What Would Bravo Do?
This document discusses how to design engaging corporate learning content by borrowing techniques from popular reality TV shows and online media. It introduces the hosts, Sean and Latasha, who will discuss how to incorporate elements of storytelling, character development, neuroscience, and social engagement into learning programs. They note most corporate learning fails to capture attention or promote long-term retention. The document then provides tips on how to apply techniques like spaced repetition, social currency, triggers, emotion, and practical value to make learning stickier and more like binge-worthy content people want to continue experiencing.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Stories make it stick
- 3. Stories make it stick. Photo by Harsha K R via Flickr CC
- 4. For sale: baby shoes, never worn. Photo by JDHancock via Flickr CC
- 5. WHY TELL A STORY? Top 10 reasons to tell a story from Lead with a Story by Paul Smith 1. Storytelling is simple. 2. Storytelling is timeless. 3. Storytelling is demographic – proof. 4. Stories are contagious. 5. Stories are easy to remember. 6. Stories inspire. 7. Stories appeal to all types of learners. 8. Stories fit better where most of the workplace learning happens. 9. Stories put the listener in learning mode. 10. Stories show respect for the audience.
- 6. In short – everywhere. Meetings Memos E-mails Website Social Media Newsletters Media Communicate a vision for the future Set Goals Communicate change Define mission & values Encourage collaboration Inspire & Motivate Coach Provide feedback Encourage creativity HOW CAN WE USE STORIES?
- 7. Any time you need to communicate a message, ask this question: Is there a story I can tell that will make this stick?
- 8. Jest Kidding – Sheldon Rhodes
- 9. HOW DO WE FIND STORIES? Train yourself to be a story catcher
- 11. HOW TO FIND GOOD STORIES Be a good listener. Ask questions. Follow your curiosity. Be a student of people Ask people to share their stories. Employ empathy Search review sites & social media – Google, Yelp, Twitter, Facebook Have an open door policy – ask for them on your website and social media sites.
- 13. www.myparkstory.com - National Parks Conservation Association
- 15. WHAT MAKES A GREAT STORY? C.A.R. Context – Action - Result Photo by Automotive Art via Flickr CC
- 16. WHAT MAKES A GREAT STORY? C.A.R. = S.T.O.R.Y. Context Subject Treasure Obstacle Action Result Right lesson whY
- 17. 3 S’S OF GOOD STORYTELLING Short sentences and words. Write like you Speak. Subject does the action.
- 18. The grant was awarded to Kids’ Food Basket. (passive - 8 words) Kids’ Food Basket received the grant. (active - 6 words)