How to Gain Social Recruiting Momentum at a Conservative Company | Talent Connect San Francisco 2014
•
0 likes•716 views
Social and talent brand conversation can still a confusing topic in the world of financial services, insurance, and other typically conservative industries. Hear how Liberty Mutual and First Citizens Bank ignited the social and talent brand strategy within their reluctant companies. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
More Related Content
What's hot
What's hot (8)
Viewers also liked
Viewers also liked (15)
Similar to How to Gain Social Recruiting Momentum at a Conservative Company | Talent Connect San Francisco 2014
Similar to How to Gain Social Recruiting Momentum at a Conservative Company | Talent Connect San Francisco 2014 (20)
More from LinkedIn Talent Solutions
More from LinkedIn Talent Solutions (20)
Recently uploaded
Recently uploaded (14)
How to Gain Social Recruiting Momentum at a Conservative Company | Talent Connect San Francisco 2014
- 1. Gaining social recruiting momentum #intalent at a conservative company: a banking perspective Chuck Lotz Senior Vice PresidentManager, Strategic Staffing First Citizens Bank
- 2. #intalent • 116 years in business • $30 billion in assets Columbia) • Largest privately 76% (18 states + District of controlled bank in the U.S. • Conservative, long term, and relationship focused Lorum ipsum dolor • Merged with First Citizens of South Carolina on October 1st
- 3. #intalent First Citizens Bank’s social evolution Action (2008-2010) Optimization (2011-2013) Understanding (2014)
- 4. #intalent Our journey into social?
- 5. #intalent 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 Share data and progress Career site visitors 2011 2012 2013 2014 (YTD) 12000 10000 8000 6000 4000 2000 0 Social related visitors 2011 2012 2013 2014 (YTD)
- 6. #intalent Educate and involve internal partners • Marketing & communications • Compliance • Legal • Human resources • The business!
- 7. #intalent Moving to ‘social’ for business
- 9. #intalent It’s amazing and simple
- 10. #intalent Key takeaways You are a marketer – act like one! Involve/educate your internal partners Share data and progress Be courageous
- 11. How to gain social recruiting momentum #intalent at a conservative company: an insurance perspective Caroline Slomski Employment Brand Manager Liberty Mutual Insurance
- 12. #intalent #76 on Fortune 100 50,000 employees globally approx. 6,000 external domestic hires annually 70% hired outside industry
- 13. Social media as part of the talent acquisition strategy #intalent Awareness Interest Desire
- 14. #intalent Liberty Mutual’s social content strategy shift 75% 25% Job Posts Culture Posts 2012 25% 75% Job Posts Culture Posts 2014
- 15. #intalent Content driven by Employment Value Proposition pillars Training & development Advancement Interesting work Integrity Financial strength
- 16. Liberty Mutual social strategy in action: #LMILEAD Pre-event engagement Post-event documentation for initiated by Liberty Mutual. participants and future marketing. #intalent Challenge questions posted encourage engagement. Hashtag makes monitoring easy. Share a pic of how you traveled to Boston Take a pic of the first person you meet at #LMILEAD RT & favorite by Liberty Mutual
- 17. #intalent Liberty Mutual social media results 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 - 12,000 10,000 8,000 6,000 4,000 2,000 - 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3 Engagement Reach
- 18. #intalent Key takeaways Be clear and consistent on your purpose for using social media as part of talent acquisition Build a thoughtful and thorough social content strategy Guide and engage with your audience Share meaningful metrics that clearly articulate your accomplishments