SlideShare a Scribd company logo
Six Biggest Mistakes in Economic Development Marketing
The Biggest Mistakes in
Economic Development Marketing
(and How To Fix Them)...
6
Development Counsellors International
October 5, 2015
A Quick Word About DCI
From your perspective, what are
some of the biggest mistakes in
ED marketing?
Six Biggest Mistakes in Economic Development Marketing
Six Biggest Mistakes in Economic Development Marketing
Six Biggest Mistakes in Economic Development Marketing
Swimming in a Sea of Sameness1
“Our workforce is terrific!”
“Once people move here,
they never want to leave.”
“We’re number 1 in United
Way giving per capita.”
“We have a microbrewery
downtown!”
“We have an excellent
quality of life.”
Target industries: IT, life
sciences & advanced man.
“We’re at the crossroads of
America.”
Swimming in a Sea of Sameness
The Fix
Rankings are great, but…
Fish Where the Others Are Not
Fish Where the Others Are Not
Fish Where the Others Are Not
Swimming in a Sea of Sameness
The Fix
Answer Two Questions:
What makes your community
different?
Why should your target audience
care?
Failure to Connect
with Existing Investors
2
Six Biggest Mistakes in Economic Development Marketing
Q:
What are the three leading
sources of information
influencing your perceptions of
an area’s business climate?
Leading Sources of Information
0% 10% 20% 30% 40% 50% 60%
Dialogue with industry peers
Newspapers and magazines
Business travel
Meetings with ED groups
Rankings / surveys
Online sources
Word of mouth
Personal travel
Other
TV and radio
Advertising
Direct mail
Social media
55%
44%
37%
31%
24%
Failure to Connect with Existing Investors
The Fix
Look for Every Opportunity to Connect with
your Corporate Community:
BRE visits
Community events
LinkedIn
One-on-one meetings
Designing Your Website as
an Information Only Resource
3
What usually happens?
What usually happens?
What usually happens?
Designing Your Website as an Information-Only Site
The Fix
The ED Website of the Future Will Be a Lead
Generation Engine
Does it meet your audience where
they are?
Tailor the Contact Information
(and make it easy to find!)
Viewing a New Logo/Tagline
as a Silver Bullet
4
The strength to be there
A good place to sit and eat
We make it better
Just do it
What happens in Vegas, stays
in Vegas
Life Elevated
Some Cautionary Tales…
Viewing a New Logo/Tagline as a Silver Bullet
The Fix
Be a voice of reason
with politicians
bitten by the
branding bug
Viewing a New Logo/Tagline as a Silver Bullet
The Fix
“The calf rarely brands itself”
Viewing a New Logo/Tagline as a Silver Bullet
The Fix
Perfect the art
of storytelling
Six Biggest Mistakes in Economic Development Marketing
Six Biggest Mistakes in Economic Development Marketing
Viewing a Logo/Tagline as a Silver Bullet
The Fix
Turn to Credible Third Parties To Tell Your Story
• News Media
• Industry Experts
• Corporate Executives in Your Community
What Others Say About Your Community is More
Important Than What You Say About Yourself
Shouting Rather Than Engaging5
The best part of
waking up is
Folger’s (or
Starbucks) in your
cup
Leggo my
Eggo!
“If I can’t meet
or beat any
bonafide deal,
I’ll give you the
car!”
“O-O-O-
O’Reilly’s…Auto
Parts. Whoa!”
Let’s Make
America
Great Again
Six Biggest Mistakes in Economic Development Marketing
Site Selection
Consultants
BRE Suspects
“New incentive
deal creates 25
jobs”
Chamber members
“Lions Club
Breakfast
this
Monday”
New Business
Prospects
Board of Directors
“We’re the No. 1 City……for singles
in their 20s in the food industry per
capita in communities under
150,000!”
Shouting Rather Than Engaging
The Fix
Shouting Rather Than Engaging
The Fix
Telling Your Story via
Digital Ambassadors…
159 active agents
Average age: 37
Reach: 145,000
Have shared 7,350
links; 37,475 visits
to website
Hi Susan,
Metro Denver has been all over national media lately for its booming economy
and job market. Just earlier this week The Wall Street Journal featured Denver
for its ability to lure millennials. Today, Forbes became yet another publication
to showcase the impressive nature of Denver’s economy, highlighting the
success of luring business and jobs to the region. The magazine ranked
Denver as the best place in the nation for business and careers, an honor the
Metro region has never received before. The Mile High City topped the list “for
its diverse economy, highly educated labor force and outdoor lifestyle.”
We are proud of Metro Denver’s booming economy and the coverage that it is
rightly attracting; will you help us spread the word with your digital networks?
Thank you!
SHARE NOW
Here's what will be shared on your networks:
Forbes: Metro Denver leads the nation in
business & careers
Forbes ranks Metro Denver #1 for business &
careers in its annual ranking of the 200 largest
metro areas
.@Forbes says Metro Denver is 2015's best
place for business & careers
Forbes: Metro Denver leads the nation in
business & careers
Forbes ranks Denver #1 for business & careers
in annual ranking of the 200 largest metro
areas
SHARE NOW
Share With Comment
Read More
Don't PostThis Time.
Measurement Malfunction6
Measurement Malfunction
The Fix
Before you begin, determine what
you are going to measure.
Website Traffic
• % increase from previous
month and YTD
• % increase of call-to-
action
• Traffic Sources
• Top Pages
• Top Blogs
Create a Dashboard
Relationships
 # of New Meetings
 % increase of engagement on
social networks
 % increase of blog comments
 % increase on e-mail
Media Relations
 Ad equivalency
 Impressions
 Key Messages and Sentiment
Measurement Malfunction
The Fix
Present metrics in a
digestible, easy to read
manner.
Six Biggest Mistakes in Economic Development Marketing
Measurement Malfunction
The Fix
Ask your stakeholders
what they want you to
measure.
Measurement Malfunction
The Fix
Measurement Malfunction
The Fix
Measurement Malfunction
The Fix
Summing It Up:
6 Marketing Mistakes to Avoid
1. Swimming in a Sea of Sameness
2. Failure to Connect with Existing Investors
3. Designing Your Website as an Information Only
Resource
4. Viewing a New Logo/Tagline as a Silver Bullet
5. Shouting Rather Than Engaging
6. Measurement Malfunction
Thank You!
We’d Love to Connect
Julie Curtin
Executive VP/Partner
julie.curtin@aboutdci.com
303-627-0272
@marketingplaces
Steve Duncan
Director, Lead Generation
steve.duncan@aboutdci.com
303-455-9464
@LeadGenSteve

More Related Content

What's hot

Working in a Nonprofit
Working in a NonprofitWorking in a Nonprofit
Working in a Nonprofit
alexandlee
 
Entrepreneurship & Women in Business for Tormead School
Entrepreneurship & Women in Business for Tormead SchoolEntrepreneurship & Women in Business for Tormead School
Entrepreneurship & Women in Business for Tormead School
Jane Frankland
 
Board of Directors: A Guide to Understanding Concepts of Corporate Governance
Board of Directors: A Guide to Understanding Concepts of Corporate GovernanceBoard of Directors: A Guide to Understanding Concepts of Corporate Governance
Board of Directors: A Guide to Understanding Concepts of Corporate Governance
Stanford GSB Corporate Governance Research Initiative
 
THE SPARTAN PROJECT PROPOSAL!
THE SPARTAN PROJECT PROPOSAL!THE SPARTAN PROJECT PROPOSAL!
THE SPARTAN PROJECT PROPOSAL!
Jeremy Meredith
 
Build & Grow A Community, Rachel Arst McCullough
Build & Grow A Community, Rachel Arst McCulloughBuild & Grow A Community, Rachel Arst McCullough
Build & Grow A Community, Rachel Arst McCullough
Tahoe Silicon Mountain
 
Reaching the American Business Elite
Reaching the American Business Elite Reaching the American Business Elite
Reaching the American Business Elite
LinkedIn
 
Women In Law Presentation: Building the Bench, By Kristen Harris
Women In Law Presentation: Building the Bench, By Kristen HarrisWomen In Law Presentation: Building the Bench, By Kristen Harris
Women In Law Presentation: Building the Bench, By Kristen Harris
Kristen (Kristy) Harris
 
5 Steps for Empowering Female Leadership
5 Steps for Empowering Female Leadership5 Steps for Empowering Female Leadership
5 Steps for Empowering Female Leadership
Karuana Gatimu
 
The Phasic Group1
The Phasic Group1The Phasic Group1
The Phasic Group1
The Phasic Group
 
Annual meeting 2015,widescreen final v 2
Annual meeting 2015,widescreen final v 2Annual meeting 2015,widescreen final v 2
Annual meeting 2015,widescreen final v 2
LisaGN
 
February 2011 - Marketing Roundtable - Chris Kochmanski
February 2011 - Marketing Roundtable - Chris KochmanskiFebruary 2011 - Marketing Roundtable - Chris Kochmanski
February 2011 - Marketing Roundtable - Chris Kochmanski
AnnArborSPARK
 
THE PAHSIC GROUP
THE PAHSIC GROUPTHE PAHSIC GROUP
THE PAHSIC GROUP
Edward Walker Jr.
 
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions
 
Rock Star Selling
Rock Star SellingRock Star Selling
Rock Star Selling
Ryan Estis
 
Sales 2.0 & Social Selling
Sales 2.0 & Social Selling Sales 2.0 & Social Selling
Sales 2.0 & Social Selling
Ryan Estis
 
American Fork City - Annual Goal Setting Retreat, Good to Great
American Fork City - Annual Goal Setting Retreat, Good to GreatAmerican Fork City - Annual Goal Setting Retreat, Good to Great
American Fork City - Annual Goal Setting Retreat, Good to Great
Dan Griffiths
 
Mistakes women busienss owners make with money
Mistakes women busienss owners make with moneyMistakes women busienss owners make with money
Mistakes women busienss owners make with money
Anamaria Contreras
 
Practical Ways Men Can Address Tech's Gender Imbalance | Startup Week Chattan...
Practical Ways Men Can Address Tech's Gender Imbalance | Startup Week Chattan...Practical Ways Men Can Address Tech's Gender Imbalance | Startup Week Chattan...
Practical Ways Men Can Address Tech's Gender Imbalance | Startup Week Chattan...
Very
 
The female millennial: A new era of talent
The female millennial: A new era of talentThe female millennial: A new era of talent
The female millennial: A new era of talent
PwC
 
Thinking Big Presentation (Jim Schonrock)
Thinking Big Presentation (Jim Schonrock)Thinking Big Presentation (Jim Schonrock)
Thinking Big Presentation (Jim Schonrock)
Lawgical
 

What's hot (20)

Working in a Nonprofit
Working in a NonprofitWorking in a Nonprofit
Working in a Nonprofit
 
Entrepreneurship & Women in Business for Tormead School
Entrepreneurship & Women in Business for Tormead SchoolEntrepreneurship & Women in Business for Tormead School
Entrepreneurship & Women in Business for Tormead School
 
Board of Directors: A Guide to Understanding Concepts of Corporate Governance
Board of Directors: A Guide to Understanding Concepts of Corporate GovernanceBoard of Directors: A Guide to Understanding Concepts of Corporate Governance
Board of Directors: A Guide to Understanding Concepts of Corporate Governance
 
THE SPARTAN PROJECT PROPOSAL!
THE SPARTAN PROJECT PROPOSAL!THE SPARTAN PROJECT PROPOSAL!
THE SPARTAN PROJECT PROPOSAL!
 
Build & Grow A Community, Rachel Arst McCullough
Build & Grow A Community, Rachel Arst McCulloughBuild & Grow A Community, Rachel Arst McCullough
Build & Grow A Community, Rachel Arst McCullough
 
Reaching the American Business Elite
Reaching the American Business Elite Reaching the American Business Elite
Reaching the American Business Elite
 
Women In Law Presentation: Building the Bench, By Kristen Harris
Women In Law Presentation: Building the Bench, By Kristen HarrisWomen In Law Presentation: Building the Bench, By Kristen Harris
Women In Law Presentation: Building the Bench, By Kristen Harris
 
5 Steps for Empowering Female Leadership
5 Steps for Empowering Female Leadership5 Steps for Empowering Female Leadership
5 Steps for Empowering Female Leadership
 
The Phasic Group1
The Phasic Group1The Phasic Group1
The Phasic Group1
 
Annual meeting 2015,widescreen final v 2
Annual meeting 2015,widescreen final v 2Annual meeting 2015,widescreen final v 2
Annual meeting 2015,widescreen final v 2
 
February 2011 - Marketing Roundtable - Chris Kochmanski
February 2011 - Marketing Roundtable - Chris KochmanskiFebruary 2011 - Marketing Roundtable - Chris Kochmanski
February 2011 - Marketing Roundtable - Chris Kochmanski
 
THE PAHSIC GROUP
THE PAHSIC GROUPTHE PAHSIC GROUP
THE PAHSIC GROUP
 
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
 
Rock Star Selling
Rock Star SellingRock Star Selling
Rock Star Selling
 
Sales 2.0 & Social Selling
Sales 2.0 & Social Selling Sales 2.0 & Social Selling
Sales 2.0 & Social Selling
 
American Fork City - Annual Goal Setting Retreat, Good to Great
American Fork City - Annual Goal Setting Retreat, Good to GreatAmerican Fork City - Annual Goal Setting Retreat, Good to Great
American Fork City - Annual Goal Setting Retreat, Good to Great
 
Mistakes women busienss owners make with money
Mistakes women busienss owners make with moneyMistakes women busienss owners make with money
Mistakes women busienss owners make with money
 
Practical Ways Men Can Address Tech's Gender Imbalance | Startup Week Chattan...
Practical Ways Men Can Address Tech's Gender Imbalance | Startup Week Chattan...Practical Ways Men Can Address Tech's Gender Imbalance | Startup Week Chattan...
Practical Ways Men Can Address Tech's Gender Imbalance | Startup Week Chattan...
 
The female millennial: A new era of talent
The female millennial: A new era of talentThe female millennial: A new era of talent
The female millennial: A new era of talent
 
Thinking Big Presentation (Jim Schonrock)
Thinking Big Presentation (Jim Schonrock)Thinking Big Presentation (Jim Schonrock)
Thinking Big Presentation (Jim Schonrock)
 

Viewers also liked

12 Rules of Engagement for Strategic Meetings and Retreats
12 Rules of Engagement for Strategic Meetings and Retreats12 Rules of Engagement for Strategic Meetings and Retreats
12 Rules of Engagement for Strategic Meetings and Retreats
Chris Ward CMC
 
Banquet Robots and 3D Diagramming - Meeting Planning Automation is the Future
Banquet Robots and 3D Diagramming - Meeting Planning Automation is the FutureBanquet Robots and 3D Diagramming - Meeting Planning Automation is the Future
Banquet Robots and 3D Diagramming - Meeting Planning Automation is the Future
Social Tables
 
12 Meeting Planning Tips
12 Meeting Planning Tips12 Meeting Planning Tips
12 Meeting Planning Tips
jones_kristen
 
HANDOUTS_Strategic Meetings Management: AMP Up Your Meetings Portfolio
HANDOUTS_Strategic Meetings Management: AMP Up Your Meetings PortfolioHANDOUTS_Strategic Meetings Management: AMP Up Your Meetings Portfolio
HANDOUTS_Strategic Meetings Management: AMP Up Your Meetings Portfolio
Event Garde LLC
 
Mobile Deep Dive - 2012 ASAE Annual Meeting
Mobile Deep Dive - 2012 ASAE Annual MeetingMobile Deep Dive - 2012 ASAE Annual Meeting
Mobile Deep Dive - 2012 ASAE Annual Meeting
ASAE
 
The Temple Of God
The Temple Of GodThe Temple Of God
The Temple Of God
Alan Williamson
 
Social media naiop - new version
Social media   naiop - new versionSocial media   naiop - new version
Social media naiop - new version
ASAE
 
Technology Trends and Their Impact on Associations
Technology Trends and Their Impact on AssociationsTechnology Trends and Their Impact on Associations
Technology Trends and Their Impact on Associations
ASAE
 
Four Technology Trends to Watch
Four Technology Trends to WatchFour Technology Trends to Watch
Four Technology Trends to Watch
ASAE
 
Top Associations and Organizations for Meeting Planners
Top Associations and Organizations for Meeting PlannersTop Associations and Organizations for Meeting Planners
Top Associations and Organizations for Meeting Planners
Brooks International Speakers Bureau
 
AICPA Leadership Retreat - Technology
AICPA Leadership Retreat - TechnologyAICPA Leadership Retreat - Technology
AICPA Leadership Retreat - Technology
ASAE
 
Business of Meetings
Business of MeetingsBusiness of Meetings
Business of Meetings
ASAE
 
Workshop on Virtual Worlds: Second Life and OpenSim (Nov. 8, 2011) UC Davis
Workshop on Virtual Worlds: Second Life and OpenSim (Nov. 8, 2011) UC DavisWorkshop on Virtual Worlds: Second Life and OpenSim (Nov. 8, 2011) UC Davis
Workshop on Virtual Worlds: Second Life and OpenSim (Nov. 8, 2011) UC Davis
Bernadette Daly Swanson
 
Second Life Education Presentation
Second Life Education PresentationSecond Life Education Presentation
Second Life Education Presentation
Sarah Robbins
 
Technology Allows us to Reimagine Everything
Technology Allows us to Reimagine EverythingTechnology Allows us to Reimagine Everything
Technology Allows us to Reimagine Everything
ASAE
 
Strategic Meetings Management: AMP Up Your Meetings Portfolio
Strategic Meetings Management: AMP Up Your Meetings PortfolioStrategic Meetings Management: AMP Up Your Meetings Portfolio
Strategic Meetings Management: AMP Up Your Meetings Portfolio
Event Garde LLC
 
2016 Strategies for Engaging Tomorrows Members
2016 Strategies for Engaging Tomorrows Members2016 Strategies for Engaging Tomorrows Members
2016 Strategies for Engaging Tomorrows Members
ASAE
 
Virtual World Opportunities: Second Life and Beyond
Virtual World Opportunities: Second Life and BeyondVirtual World Opportunities: Second Life and Beyond
Virtual World Opportunities: Second Life and Beyond
Monty C. M. Metzger
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social Media
Krista Neher
 
REG PCORI Grant Planning Meeting 26/09/15
REG PCORI Grant Planning Meeting 26/09/15REG PCORI Grant Planning Meeting 26/09/15
REG PCORI Grant Planning Meeting 26/09/15
Zoe Mitchell
 

Viewers also liked (20)

12 Rules of Engagement for Strategic Meetings and Retreats
12 Rules of Engagement for Strategic Meetings and Retreats12 Rules of Engagement for Strategic Meetings and Retreats
12 Rules of Engagement for Strategic Meetings and Retreats
 
Banquet Robots and 3D Diagramming - Meeting Planning Automation is the Future
Banquet Robots and 3D Diagramming - Meeting Planning Automation is the FutureBanquet Robots and 3D Diagramming - Meeting Planning Automation is the Future
Banquet Robots and 3D Diagramming - Meeting Planning Automation is the Future
 
12 Meeting Planning Tips
12 Meeting Planning Tips12 Meeting Planning Tips
12 Meeting Planning Tips
 
HANDOUTS_Strategic Meetings Management: AMP Up Your Meetings Portfolio
HANDOUTS_Strategic Meetings Management: AMP Up Your Meetings PortfolioHANDOUTS_Strategic Meetings Management: AMP Up Your Meetings Portfolio
HANDOUTS_Strategic Meetings Management: AMP Up Your Meetings Portfolio
 
Mobile Deep Dive - 2012 ASAE Annual Meeting
Mobile Deep Dive - 2012 ASAE Annual MeetingMobile Deep Dive - 2012 ASAE Annual Meeting
Mobile Deep Dive - 2012 ASAE Annual Meeting
 
The Temple Of God
The Temple Of GodThe Temple Of God
The Temple Of God
 
Social media naiop - new version
Social media   naiop - new versionSocial media   naiop - new version
Social media naiop - new version
 
Technology Trends and Their Impact on Associations
Technology Trends and Their Impact on AssociationsTechnology Trends and Their Impact on Associations
Technology Trends and Their Impact on Associations
 
Four Technology Trends to Watch
Four Technology Trends to WatchFour Technology Trends to Watch
Four Technology Trends to Watch
 
Top Associations and Organizations for Meeting Planners
Top Associations and Organizations for Meeting PlannersTop Associations and Organizations for Meeting Planners
Top Associations and Organizations for Meeting Planners
 
AICPA Leadership Retreat - Technology
AICPA Leadership Retreat - TechnologyAICPA Leadership Retreat - Technology
AICPA Leadership Retreat - Technology
 
Business of Meetings
Business of MeetingsBusiness of Meetings
Business of Meetings
 
Workshop on Virtual Worlds: Second Life and OpenSim (Nov. 8, 2011) UC Davis
Workshop on Virtual Worlds: Second Life and OpenSim (Nov. 8, 2011) UC DavisWorkshop on Virtual Worlds: Second Life and OpenSim (Nov. 8, 2011) UC Davis
Workshop on Virtual Worlds: Second Life and OpenSim (Nov. 8, 2011) UC Davis
 
Second Life Education Presentation
Second Life Education PresentationSecond Life Education Presentation
Second Life Education Presentation
 
Technology Allows us to Reimagine Everything
Technology Allows us to Reimagine EverythingTechnology Allows us to Reimagine Everything
Technology Allows us to Reimagine Everything
 
Strategic Meetings Management: AMP Up Your Meetings Portfolio
Strategic Meetings Management: AMP Up Your Meetings PortfolioStrategic Meetings Management: AMP Up Your Meetings Portfolio
Strategic Meetings Management: AMP Up Your Meetings Portfolio
 
2016 Strategies for Engaging Tomorrows Members
2016 Strategies for Engaging Tomorrows Members2016 Strategies for Engaging Tomorrows Members
2016 Strategies for Engaging Tomorrows Members
 
Virtual World Opportunities: Second Life and Beyond
Virtual World Opportunities: Second Life and BeyondVirtual World Opportunities: Second Life and Beyond
Virtual World Opportunities: Second Life and Beyond
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social Media
 
REG PCORI Grant Planning Meeting 26/09/15
REG PCORI Grant Planning Meeting 26/09/15REG PCORI Grant Planning Meeting 26/09/15
REG PCORI Grant Planning Meeting 26/09/15
 

Similar to Six Biggest Mistakes in Economic Development Marketing

Adapting to the Changing Marketing Landscape
Adapting to the Changing Marketing LandscapeAdapting to the Changing Marketing Landscape
Adapting to the Changing Marketing Landscape
Development Counsellors International
 
PSDA Presentation 02082008
PSDA Presentation 02082008PSDA Presentation 02082008
PSDA Presentation 02082008
Joel Warady
 
Tips for Nonprofits from Industry Experts for 2010 Donors
Tips for Nonprofits from Industry Experts for 2010 DonorsTips for Nonprofits from Industry Experts for 2010 Donors
Tips for Nonprofits from Industry Experts for 2010 Donors
GuideStar
 
Ten steps to building a 21st Century water workforce - v.15
Ten steps to building a 21st Century water workforce - v.15Ten steps to building a 21st Century water workforce - v.15
Ten steps to building a 21st Century water workforce - v.15
Brian Gongol
 
Tomorrow's Membership Organization 2012-30min
Tomorrow's Membership Organization 2012-30minTomorrow's Membership Organization 2012-30min
Tomorrow's Membership Organization 2012-30min
Kyle Sexton
 
The buzz about the social media buzz - Deck
The buzz about the social media buzz - DeckThe buzz about the social media buzz - Deck
The buzz about the social media buzz - Deck
brand-e
 
This Session Speaker Smells Fantastic! - How to create headlines and blog pos...
This Session Speaker Smells Fantastic! - How to create headlines and blog pos...This Session Speaker Smells Fantastic! - How to create headlines and blog pos...
This Session Speaker Smells Fantastic! - How to create headlines and blog pos...
ModernCopyStudio
 
Start up in Silicon Valley
Start up in Silicon ValleyStart up in Silicon Valley
Start up in Silicon Valley
Alar Kolk
 
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
Sean Moffitt
 
De-mystifying Economic Development Branding
De-mystifying Economic Development BrandingDe-mystifying Economic Development Branding
De-mystifying Economic Development Branding
Atlas Integrated
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
Nathan Young
 
Using social media to extend reach
Using social media to extend reachUsing social media to extend reach
Using social media to extend reach
Dan Martin
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
Joe Barnes
 
Building Brand Love in B2B
Building Brand Love in B2BBuilding Brand Love in B2B
Building Brand Love in B2B
Jazzy Danziger
 
30 Weeks Business Model Validation Intro
30 Weeks Business Model Validation Intro30 Weeks Business Model Validation Intro
30 Weeks Business Model Validation Intro
Jennifer van der Meer
 
TechStars Talk on Organizational Health (Kyle Porter)
TechStars Talk on Organizational Health (Kyle Porter)TechStars Talk on Organizational Health (Kyle Porter)
TechStars Talk on Organizational Health (Kyle Porter)
SalesLoft
 
Essay On My Favourite Movie Harry Potter
Essay On My Favourite Movie Harry PotterEssay On My Favourite Movie Harry Potter
Essay On My Favourite Movie Harry Potter
Ruth Phillips
 
CBE16 - Distribution: Navigating the Currents of Change
CBE16 - Distribution: Navigating the Currents of ChangeCBE16 - Distribution: Navigating the Currents of Change
CBE16 - Distribution: Navigating the Currents of Change
CraftBev
 
NEIS presentation 150714
NEIS presentation 150714NEIS presentation 150714
NEIS presentation 150714
Peter Gjersoe
 
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating  Buzz/Engaging Influencers -Social Media Masters - TorontoCreating  Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Sean Moffitt
 

Similar to Six Biggest Mistakes in Economic Development Marketing (20)

Adapting to the Changing Marketing Landscape
Adapting to the Changing Marketing LandscapeAdapting to the Changing Marketing Landscape
Adapting to the Changing Marketing Landscape
 
PSDA Presentation 02082008
PSDA Presentation 02082008PSDA Presentation 02082008
PSDA Presentation 02082008
 
Tips for Nonprofits from Industry Experts for 2010 Donors
Tips for Nonprofits from Industry Experts for 2010 DonorsTips for Nonprofits from Industry Experts for 2010 Donors
Tips for Nonprofits from Industry Experts for 2010 Donors
 
Ten steps to building a 21st Century water workforce - v.15
Ten steps to building a 21st Century water workforce - v.15Ten steps to building a 21st Century water workforce - v.15
Ten steps to building a 21st Century water workforce - v.15
 
Tomorrow's Membership Organization 2012-30min
Tomorrow's Membership Organization 2012-30minTomorrow's Membership Organization 2012-30min
Tomorrow's Membership Organization 2012-30min
 
The buzz about the social media buzz - Deck
The buzz about the social media buzz - DeckThe buzz about the social media buzz - Deck
The buzz about the social media buzz - Deck
 
This Session Speaker Smells Fantastic! - How to create headlines and blog pos...
This Session Speaker Smells Fantastic! - How to create headlines and blog pos...This Session Speaker Smells Fantastic! - How to create headlines and blog pos...
This Session Speaker Smells Fantastic! - How to create headlines and blog pos...
 
Start up in Silicon Valley
Start up in Silicon ValleyStart up in Silicon Valley
Start up in Silicon Valley
 
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...
 
De-mystifying Economic Development Branding
De-mystifying Economic Development BrandingDe-mystifying Economic Development Branding
De-mystifying Economic Development Branding
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
 
Using social media to extend reach
Using social media to extend reachUsing social media to extend reach
Using social media to extend reach
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
 
Building Brand Love in B2B
Building Brand Love in B2BBuilding Brand Love in B2B
Building Brand Love in B2B
 
30 Weeks Business Model Validation Intro
30 Weeks Business Model Validation Intro30 Weeks Business Model Validation Intro
30 Weeks Business Model Validation Intro
 
TechStars Talk on Organizational Health (Kyle Porter)
TechStars Talk on Organizational Health (Kyle Porter)TechStars Talk on Organizational Health (Kyle Porter)
TechStars Talk on Organizational Health (Kyle Porter)
 
Essay On My Favourite Movie Harry Potter
Essay On My Favourite Movie Harry PotterEssay On My Favourite Movie Harry Potter
Essay On My Favourite Movie Harry Potter
 
CBE16 - Distribution: Navigating the Currents of Change
CBE16 - Distribution: Navigating the Currents of ChangeCBE16 - Distribution: Navigating the Currents of Change
CBE16 - Distribution: Navigating the Currents of Change
 
NEIS presentation 150714
NEIS presentation 150714NEIS presentation 150714
NEIS presentation 150714
 
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating  Buzz/Engaging Influencers -Social Media Masters - TorontoCreating  Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
 

More from Development Counsellors International

Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website PagesBest Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
Development Counsellors International
 
CRM in Convention Sales – Where Does Your DMO Stand?
CRM in Convention Sales – Where Does Your DMO Stand? CRM in Convention Sales – Where Does Your DMO Stand?
CRM in Convention Sales – Where Does Your DMO Stand?
Development Counsellors International
 
Talent Attraction Webinar: Two Communities Talk Talent
Talent Attraction Webinar: Two Communities Talk TalentTalent Attraction Webinar: Two Communities Talk Talent
Talent Attraction Webinar: Two Communities Talk Talent
Development Counsellors International
 
Survey of Senior Economic Developers
Survey of Senior Economic Developers Survey of Senior Economic Developers
Survey of Senior Economic Developers
Development Counsellors International
 
When Site Selectors Come to Visit: 8 Tips for a Memorable FAM Tour
When Site Selectors Come to Visit: 8 Tips for a Memorable FAM TourWhen Site Selectors Come to Visit: 8 Tips for a Memorable FAM Tour
When Site Selectors Come to Visit: 8 Tips for a Memorable FAM Tour
Development Counsellors International
 
Executives' Perceptions of Canada's Business Climate
Executives' Perceptions of Canada's Business ClimateExecutives' Perceptions of Canada's Business Climate
Executives' Perceptions of Canada's Business Climate
Development Counsellors International
 
Why Won't Forbes Write About Me? Place Marketing in the New Media Landscape
Why Won't Forbes Write About Me? Place Marketing in the New Media LandscapeWhy Won't Forbes Write About Me? Place Marketing in the New Media Landscape
Why Won't Forbes Write About Me? Place Marketing in the New Media Landscape
Development Counsellors International
 
Tailoring Press Materials for the Digital Catwalk
Tailoring Press Materials for the Digital CatwalkTailoring Press Materials for the Digital Catwalk
Tailoring Press Materials for the Digital Catwalk
Development Counsellors International
 
Rankings Demystified
Rankings DemystifiedRankings Demystified
How Generational Buying Preferences Will Transform the Meetings Marketplace
How Generational Buying Preferences Will Transform the Meetings MarketplaceHow Generational Buying Preferences Will Transform the Meetings Marketplace
How Generational Buying Preferences Will Transform the Meetings Marketplace
Development Counsellors International
 
Working with Top Site Selectors– Best and NEXT Practices
Working with Top Site Selectors– Best and NEXT PracticesWorking with Top Site Selectors– Best and NEXT Practices
Working with Top Site Selectors– Best and NEXT Practices
Development Counsellors International
 
Got Talent?
Got Talent? Got Talent?
Economic Development Talent Attraction Webinar
Economic Development Talent Attraction WebinarEconomic Development Talent Attraction Webinar
Economic Development Talent Attraction Webinar
Development Counsellors International
 
PR 2.0: Next Practices for Economic Development
PR 2.0: Next Practices for Economic Development PR 2.0: Next Practices for Economic Development
PR 2.0: Next Practices for Economic Development
Development Counsellors International
 
Discover DCI's Destinations: Summer 2012 Press Trips & Events
Discover DCI's Destinations: Summer 2012 Press Trips & EventsDiscover DCI's Destinations: Summer 2012 Press Trips & Events
Discover DCI's Destinations: Summer 2012 Press Trips & Events
Development Counsellors International
 
DCI Client Showcase
DCI Client ShowcaseDCI Client Showcase
Social Behavior
Social BehaviorSocial Behavior
0311 dubai webinar presentation
0311 dubai webinar presentation0311 dubai webinar presentation
0311 dubai webinar presentation
Development Counsellors International
 

More from Development Counsellors International (20)

Best Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website PagesBest Practices for Economic Development Industry Website Pages
Best Practices for Economic Development Industry Website Pages
 
CRM in Convention Sales – Where Does Your DMO Stand?
CRM in Convention Sales – Where Does Your DMO Stand? CRM in Convention Sales – Where Does Your DMO Stand?
CRM in Convention Sales – Where Does Your DMO Stand?
 
Talent Attraction Webinar: Two Communities Talk Talent
Talent Attraction Webinar: Two Communities Talk TalentTalent Attraction Webinar: Two Communities Talk Talent
Talent Attraction Webinar: Two Communities Talk Talent
 
Survey of Senior Economic Developers
Survey of Senior Economic Developers Survey of Senior Economic Developers
Survey of Senior Economic Developers
 
When Site Selectors Come to Visit: 8 Tips for a Memorable FAM Tour
When Site Selectors Come to Visit: 8 Tips for a Memorable FAM TourWhen Site Selectors Come to Visit: 8 Tips for a Memorable FAM Tour
When Site Selectors Come to Visit: 8 Tips for a Memorable FAM Tour
 
Executives' Perceptions of Canada's Business Climate
Executives' Perceptions of Canada's Business ClimateExecutives' Perceptions of Canada's Business Climate
Executives' Perceptions of Canada's Business Climate
 
Why Won't Forbes Write About Me? Place Marketing in the New Media Landscape
Why Won't Forbes Write About Me? Place Marketing in the New Media LandscapeWhy Won't Forbes Write About Me? Place Marketing in the New Media Landscape
Why Won't Forbes Write About Me? Place Marketing in the New Media Landscape
 
Tailoring Press Materials for the Digital Catwalk
Tailoring Press Materials for the Digital CatwalkTailoring Press Materials for the Digital Catwalk
Tailoring Press Materials for the Digital Catwalk
 
Rankings Demystified
Rankings DemystifiedRankings Demystified
Rankings Demystified
 
How Generational Buying Preferences Will Transform the Meetings Marketplace
How Generational Buying Preferences Will Transform the Meetings MarketplaceHow Generational Buying Preferences Will Transform the Meetings Marketplace
How Generational Buying Preferences Will Transform the Meetings Marketplace
 
Working with Top Site Selectors– Best and NEXT Practices
Working with Top Site Selectors– Best and NEXT PracticesWorking with Top Site Selectors– Best and NEXT Practices
Working with Top Site Selectors– Best and NEXT Practices
 
Got Talent?
Got Talent? Got Talent?
Got Talent?
 
Travel + leisure desert highs-december 2011 final
Travel + leisure desert highs-december 2011 finalTravel + leisure desert highs-december 2011 final
Travel + leisure desert highs-december 2011 final
 
Economic Development Talent Attraction Webinar
Economic Development Talent Attraction WebinarEconomic Development Talent Attraction Webinar
Economic Development Talent Attraction Webinar
 
PR 2.0: Next Practices for Economic Development
PR 2.0: Next Practices for Economic Development PR 2.0: Next Practices for Economic Development
PR 2.0: Next Practices for Economic Development
 
Discover DCI's Destinations: Summer 2012 Press Trips & Events
Discover DCI's Destinations: Summer 2012 Press Trips & EventsDiscover DCI's Destinations: Summer 2012 Press Trips & Events
Discover DCI's Destinations: Summer 2012 Press Trips & Events
 
DCI Client Showcase
DCI Client ShowcaseDCI Client Showcase
DCI Client Showcase
 
Social Behavior
Social BehaviorSocial Behavior
Social Behavior
 
Robb report clean living-may 2011
Robb report clean living-may 2011Robb report clean living-may 2011
Robb report clean living-may 2011
 
0311 dubai webinar presentation
0311 dubai webinar presentation0311 dubai webinar presentation
0311 dubai webinar presentation
 

Recently uploaded

Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
satyasafi79812
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
solitaireshubham
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 
Distribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptxDistribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptx
SandeshAcharya17
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
gchaitya21
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
SandeshAcharya17
 
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptxGreen Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
elizabethella096
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
VWO
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
SandeshAcharya17
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
df2608021
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
GNW Consulting
 

Recently uploaded (20)

Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 
Distribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptxDistribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptx
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
 
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptxGreen Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
 

Six Biggest Mistakes in Economic Development Marketing

  • 2. The Biggest Mistakes in Economic Development Marketing (and How To Fix Them)... 6 Development Counsellors International October 5, 2015
  • 3. A Quick Word About DCI
  • 4. From your perspective, what are some of the biggest mistakes in ED marketing?
  • 8. Swimming in a Sea of Sameness1
  • 9. “Our workforce is terrific!” “Once people move here, they never want to leave.” “We’re number 1 in United Way giving per capita.” “We have a microbrewery downtown!” “We have an excellent quality of life.” Target industries: IT, life sciences & advanced man. “We’re at the crossroads of America.”
  • 10. Swimming in a Sea of Sameness The Fix
  • 12. Fish Where the Others Are Not
  • 13. Fish Where the Others Are Not
  • 14. Fish Where the Others Are Not
  • 15. Swimming in a Sea of Sameness The Fix Answer Two Questions: What makes your community different? Why should your target audience care?
  • 16. Failure to Connect with Existing Investors 2
  • 18. Q: What are the three leading sources of information influencing your perceptions of an area’s business climate?
  • 19. Leading Sources of Information 0% 10% 20% 30% 40% 50% 60% Dialogue with industry peers Newspapers and magazines Business travel Meetings with ED groups Rankings / surveys Online sources Word of mouth Personal travel Other TV and radio Advertising Direct mail Social media 55% 44% 37% 31% 24%
  • 20. Failure to Connect with Existing Investors The Fix Look for Every Opportunity to Connect with your Corporate Community: BRE visits Community events LinkedIn One-on-one meetings
  • 21. Designing Your Website as an Information Only Resource 3
  • 25. Designing Your Website as an Information-Only Site The Fix The ED Website of the Future Will Be a Lead Generation Engine
  • 26. Does it meet your audience where they are?
  • 27. Tailor the Contact Information (and make it easy to find!)
  • 28. Viewing a New Logo/Tagline as a Silver Bullet 4
  • 29. The strength to be there
  • 30. A good place to sit and eat
  • 31. We make it better
  • 33. What happens in Vegas, stays in Vegas
  • 36. Viewing a New Logo/Tagline as a Silver Bullet The Fix Be a voice of reason with politicians bitten by the branding bug
  • 37. Viewing a New Logo/Tagline as a Silver Bullet The Fix “The calf rarely brands itself”
  • 38. Viewing a New Logo/Tagline as a Silver Bullet The Fix Perfect the art of storytelling
  • 41. Viewing a Logo/Tagline as a Silver Bullet The Fix Turn to Credible Third Parties To Tell Your Story • News Media • Industry Experts • Corporate Executives in Your Community What Others Say About Your Community is More Important Than What You Say About Yourself
  • 42. Shouting Rather Than Engaging5
  • 43. The best part of waking up is Folger’s (or Starbucks) in your cup Leggo my Eggo! “If I can’t meet or beat any bonafide deal, I’ll give you the car!” “O-O-O- O’Reilly’s…Auto Parts. Whoa!” Let’s Make America Great Again
  • 45. Site Selection Consultants BRE Suspects “New incentive deal creates 25 jobs” Chamber members “Lions Club Breakfast this Monday” New Business Prospects Board of Directors “We’re the No. 1 City……for singles in their 20s in the food industry per capita in communities under 150,000!”
  • 46. Shouting Rather Than Engaging The Fix
  • 47. Shouting Rather Than Engaging The Fix
  • 48. Telling Your Story via Digital Ambassadors… 159 active agents Average age: 37 Reach: 145,000 Have shared 7,350 links; 37,475 visits to website
  • 49. Hi Susan, Metro Denver has been all over national media lately for its booming economy and job market. Just earlier this week The Wall Street Journal featured Denver for its ability to lure millennials. Today, Forbes became yet another publication to showcase the impressive nature of Denver’s economy, highlighting the success of luring business and jobs to the region. The magazine ranked Denver as the best place in the nation for business and careers, an honor the Metro region has never received before. The Mile High City topped the list “for its diverse economy, highly educated labor force and outdoor lifestyle.” We are proud of Metro Denver’s booming economy and the coverage that it is rightly attracting; will you help us spread the word with your digital networks? Thank you! SHARE NOW Here's what will be shared on your networks: Forbes: Metro Denver leads the nation in business & careers Forbes ranks Metro Denver #1 for business & careers in its annual ranking of the 200 largest metro areas .@Forbes says Metro Denver is 2015's best place for business & careers Forbes: Metro Denver leads the nation in business & careers Forbes ranks Denver #1 for business & careers in annual ranking of the 200 largest metro areas SHARE NOW Share With Comment Read More Don't PostThis Time.
  • 51. Measurement Malfunction The Fix Before you begin, determine what you are going to measure.
  • 52. Website Traffic • % increase from previous month and YTD • % increase of call-to- action • Traffic Sources • Top Pages • Top Blogs Create a Dashboard Relationships  # of New Meetings  % increase of engagement on social networks  % increase of blog comments  % increase on e-mail Media Relations  Ad equivalency  Impressions  Key Messages and Sentiment
  • 53. Measurement Malfunction The Fix Present metrics in a digestible, easy to read manner.
  • 55. Measurement Malfunction The Fix Ask your stakeholders what they want you to measure.
  • 59. Summing It Up: 6 Marketing Mistakes to Avoid 1. Swimming in a Sea of Sameness 2. Failure to Connect with Existing Investors 3. Designing Your Website as an Information Only Resource 4. Viewing a New Logo/Tagline as a Silver Bullet 5. Shouting Rather Than Engaging 6. Measurement Malfunction
  • 60. Thank You! We’d Love to Connect Julie Curtin Executive VP/Partner julie.curtin@aboutdci.com 303-627-0272 @marketingplaces Steve Duncan Director, Lead Generation steve.duncan@aboutdci.com 303-455-9464 @LeadGenSteve

Editor's Notes

  1. …do they really distinguish when their sole purpose is to change every year so they can sell ads? We’re not saying don’t use them, but everyone is #1 for something.
  2. Invert the “buy local” trend, and think global.