Slide deck from our (Jonathan Wichmann and Ed Major) presentation at Oracle's Cloud Applications Days in Copenhagen 2014. More on: http://orcasocial.co.uk
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
The customer service environment depends on leveraging on the customer psyche and here we are trying to discuss what trends will make the customer support scenario more inclined towards a satisfactory customer base in the year 2017.
Online Reputation and Influence - How to Create, Grow and Maintain Influence ...Jeff Bullas
We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Working with I Impact India Partners is a journey which you need to understand to change the world.We have provided all the knowledge you require to grow your organisation.
Big brand thinking for small charities - Small charities communications confe...CharityComms
Alexander Scott, brand and content consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
The customer service environment depends on leveraging on the customer psyche and here we are trying to discuss what trends will make the customer support scenario more inclined towards a satisfactory customer base in the year 2017.
Online Reputation and Influence - How to Create, Grow and Maintain Influence ...Jeff Bullas
We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Working with I Impact India Partners is a journey which you need to understand to change the world.We have provided all the knowledge you require to grow your organisation.
Big brand thinking for small charities - Small charities communications confe...CharityComms
Alexander Scott, brand and content consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
Let Me Be Brief - Starter's Guide to developing a Creative BriefPamela Von Lehmden
I developed this for an in-house marketing team to help them get on the same page -- quite literally. It covers the basics on how and why we use a creative brief. I cover the off on the 7 core inputs to any creative or marketing brief. Perfect for those studying or entering the creative sector.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
31 Must-Read Social Media Marketing ArticlesBarry Feldman
Social Media Examiner rounds up its leading bloggers and media experts to list and comment on the year's most useful articles on social media marketing.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Knowledge Management: Putting Information to Good UseSlideShop.com
Organizations and companies can significantly benefit from their people using, sharing and updating information. Here's a presentation about knowledge management and its life cycle.
More presentations: https://slideshop.com/Themed-Slides/
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Ten-and-a-half thoughts about thought leadership from The WriterThe Writer
What is thought leadership?
Why is everyone talking about it with such urgency?
What should your organisation be doing about it?
And if everyone’s a thought leader, who’s left to do the following?
We held a debate in London to find out the truth about thought leadership. While we don't have any definite answers, we do have some thoughts.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
The Maersk Social Media Story, Jonathan WichmannCambsChamber
Social Media expert Jonathan Wichmann explains how he developed the Maersk strategy and benefits at a event organised by the Cambridgeshire Chambers of Commerce on 10 June 2014.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
Let Me Be Brief - Starter's Guide to developing a Creative BriefPamela Von Lehmden
I developed this for an in-house marketing team to help them get on the same page -- quite literally. It covers the basics on how and why we use a creative brief. I cover the off on the 7 core inputs to any creative or marketing brief. Perfect for those studying or entering the creative sector.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
31 Must-Read Social Media Marketing ArticlesBarry Feldman
Social Media Examiner rounds up its leading bloggers and media experts to list and comment on the year's most useful articles on social media marketing.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Knowledge Management: Putting Information to Good UseSlideShop.com
Organizations and companies can significantly benefit from their people using, sharing and updating information. Here's a presentation about knowledge management and its life cycle.
More presentations: https://slideshop.com/Themed-Slides/
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Ten-and-a-half thoughts about thought leadership from The WriterThe Writer
What is thought leadership?
Why is everyone talking about it with such urgency?
What should your organisation be doing about it?
And if everyone’s a thought leader, who’s left to do the following?
We held a debate in London to find out the truth about thought leadership. While we don't have any definite answers, we do have some thoughts.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
The Maersk Social Media Story, Jonathan WichmannCambsChamber
Social Media expert Jonathan Wichmann explains how he developed the Maersk strategy and benefits at a event organised by the Cambridgeshire Chambers of Commerce on 10 June 2014.
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
My presentation from the e-commerce conference in Stockholm on 2 April 2014. I talked about first the Maersk Line in social media case study, secondly about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Maersk Line and why social media still matterOrca Social
Jonathan Wichmann's presentation at the e-commerce conference in Stockholm on 2 April 2014.
First, he talked about the Maersk Line in social media case study.
Secondly, about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
The Content Marketing Master Class, Toronto – a unique one-day workshop – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.
http://www.contentmarketingtoronto.com/
This roll-up-your-sleeves class is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions. Join us and you'll find an intimate (and casual) setting where today's content marketing thought-leaders will provide you with the tools you need in order to develop and deliver an effective content strategy.
Interact with the experts and network with 100+ of your peers during a day of presentations and how-to workshops. If you're in marketing, corporate communications, sales leadership, public relations, advertising, audience development, content creation or curation, this is the event for you.
With LinkedIn Marketing Solutions, brands build relationships with the world's professionals by using accurate targeting to deliver relevant content and communications. As today's connected professionals seek out ideas and insights from the people and brands they trust, marketers use LinkedIn to target advertising and publish relevant content in a professional context. Brands extend reach through the social sharing that occurs naturally on LinkedIn, as well as by extending LinkedIn data to their sites and brand experiences through APIs.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
Similar to Social media 2.0: Getting older and (hopefully) wiser (20)
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
3. No, but it’s broken. And it’s our own fault.
• Condescending like-bait and embarrassing attempts at relevancy.
• Executives wanted immediate results. And we didn’t push back.
4. Entering the stage of commodification
• Companies (500k+) only reach 2% of their fan base organically. Soon it will be zero.
• Community management and testing a thing of the past?
Commodification: is the transformation of
goods and services, as well as ideas or other
entities that normally may not be considered
goods, into a commodity.
5. Where are we now?
• Are we back in the commercialized, big business media landscape of the 90’s where we
are all consumers (and nothing more)?
• In part, “yes”, because companies have realized that it’s where the users are – and that
the ROI is better here.
• So money and commercial messaging is speeding up.
• Luckily, some companies (still too few) have realized that they need to focus on
nurturing long-term relationships through on-going relevance.
7. Say goodbye to the gunslingers!
• From disconnected “conquer the world” attitudes and usage (The Wild West) to sober, informed
(data-driven) usage.
• In the near future: Better understanding of and focus on holistic business value from the outset.
• In the near future II: Better understanding of the audiences, their interests, problems and context.
• In the near future III: Email marketing revisited.
• Does it mean we move beyond the testing? No, you should always be testing.
8. The media landscape has been
democratized. It has been
turned upside-down. And that
won’t change.
Some things cannot be undone
9. Content marketing (again and again)
• Content marketing – one of the
buzzwords this year – has turned out to
be the most efficient form of advertising
on the social web.
• Companies are becoming publishers.
• Companies are hiring brand journalists
and creative content creators.
• Focus is on engaging fans and followers
in your content to stay top-of-mind.
• And we’re being met by more and more
marketing messages (3000 per day).
10. I can’t remember anything you said
• People are getting fed up
• They can’t remember the content
and they don’t care
• Not enough relevance
• Not enough authenticity
13. You are not a publisher
• Studies show that the best way to invest your time is in the community, interacting with
individual users.
• In that sense, companies are not publishers.
• Yes, they publish. But it’s not the end goal and a reason why.
• The end goal is to interact with users to learn from them, to improve brand perception and
to create lasting relationships.
16. Support the business goals
• Realize what social can do.
• And that you don’t know it all.
• ROI only on a case-level (and to help optimize).
17. Social is cross functional
• Social belongs to the company, not a single department (stop fighting about it!)
• How to become a social business?
• One step at a time (and don’t start with Marketing)
• Acceptance, alignment and buy-in.
• Social is a potential silo breaker.
Mkt
Comms HR
Ops
R&D
/ BI
Social technologies
Sales
IT CS
Execs
18. It’s not dangerous. It’s educational.
• Hire the right people.
• Trust them
(management by
exception).
• Learning by doing.
• Make sure you make
mistakes (sic!).
• Remember: You should
always be testing.
19. You need your colleagues (now more than ever)
• Most important people to engage?
• Reach out
• Get the organization on board
• Empower the employees (your best brand advocates)
• Identify hidden influencers
22. Get a content infrastructure up and running
Content
Dedicated staff
Internal copywriters, journalists,
campaign managers, videographers etc.
Voluntary staff
From all functions – contributing
with blog posts, photos, video etc.
External voluntary professionals
Journalists, bloggers etc. publishing on
own site or doing guest posts
External hired professionals
Agencies or freelance content
producers hired by the company
Engaged fans and followers
All sorts of stakeholders – e.g. photos via
Instagram or retweetable tweets
23. • From listening comes understanding customers and improving products and services.
• Listening an integral part of social for most experienced corporations, especially in ”low
engagement” industries.
• Many ways to listen, depending on what you want to achieve, e.g. R&D, CSAT, competition,
influencers etc.
• Dell is the absolute frontrunner in this field.
Social listening
24. Social Media Customer Service
• Efficiency gains: When 2 become 1
• Access and empowerment
• Crisis management
Live FAQ
§ Host social CS on your website.
§ Merging community and FAQ into one.
§ Gives call-deflection, improved CSAT,
transparency, employees are
empowered and visible, hosting the
conversation, rewarding ambassadors
and supporting ”audience”.
25. Social Selling
• The sales funnel has changed
• Empower your sales reps to become thought leaders
• Value-based selling
• Getting in early: Teaching where the customers are learning
The average purchase decision is 57% complete, and more than 10
information sources have been consulted, by the time a supplier is
engaged.
Learn Define Needs Access Options Make Decision
Source: CEB, 2012
26. Social Recruitment
• The challenge: “The good people are hired by your
competitors, and you cannot offer them a better salary.”
• Employer branding
• Storytelling, not job posting
• Facebook + Twitter + Blog + LinkedIn
27. Internal social collaboration
• McKinsey sees a 20-25%
productivity gain for
knowledge workers
• Internal collaboration
platforms like Chatter, Jive,
Podio help organizations
get rid of the time wasted
on emails and meetings
• Inspire – not “provide and
pray”, nor “provide and
pressure”.
• It’s all about having “The
compelling purpose”
28. From CRM to Audience
• Next up: A total view of your audiences, incl. customers, fans, followers, subscribers and
employees.
• Improve Sales and Service while reducing your media spend.
• A new role is about to arrive: Audience Development Manager.
DM
Social Web
TV
CRM
Audience
29. The collaborative economy
• Airbnb, Loft, Uber, TaskRabbit, Kickstarter etc.
• Built on social technologies
• “What role do companies play, if people get
what they need from each other?”
• Sharing is the new buying: 25% are already
doing it, an estimated 50% will be doing it over
the next year.