This is the keynote presentation from the Abila User and Developer Conference. It covers major trends in the nonprofit and association world. From the rise of the millennials, personalization to tracking your donors journey through your website.
The Future is Now: Tomorrow’s Fundraising Models Starting TodayDavid J. Neff
#14NTCfuture
Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.
Crowdfunding your next Nonprofit or Social Enterprise ProjectDavid J. Neff
This is a presentation I gave at the State of the Arts : Strategies for the Future conference. It's a conference hosted for arts focused nonprofits, social entrepreneurs, and artists looking to make a difference in the State of Texas.
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Chiefgood is a network of charities, volunteers, and ad space. Charities get unprecedented exposure by converging modern ad technology, crowd-sourcing platform, and the unique accessibility of online ad inventory. Visit us at http://www.chiefgood.org
The Future is Now: Tomorrow’s Fundraising Models Starting TodayDavid J. Neff
#14NTCfuture
Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.
Crowdfunding your next Nonprofit or Social Enterprise ProjectDavid J. Neff
This is a presentation I gave at the State of the Arts : Strategies for the Future conference. It's a conference hosted for arts focused nonprofits, social entrepreneurs, and artists looking to make a difference in the State of Texas.
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Chiefgood is a network of charities, volunteers, and ad space. Charities get unprecedented exposure by converging modern ad technology, crowd-sourcing platform, and the unique accessibility of online ad inventory. Visit us at http://www.chiefgood.org
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Question: Why should an economic development organization consider branding?
Answer: Branding gets your community considered.
In today’s competitive marketplace, the most successful EDOs are using their brand to change the perceptions of their place. They’re ensuring their brands are relevant, truthful, and appealing to the right audiences, and most importantly, these brands are helping communities tell their stories.
Would you like to know why branding should be a priority? Have you cultivated a brand that’s known outside your community? Is it something that helps your community get considered for projects? Or maybe you’re tired of letting someone else dictate the perceptions and story of your community.
What messages and value drivers can motivate a whole new generation of prospective donors to believe in the United Way message . . . with more than a 1,600% increase in Young Leader donor group affiliation in a single campaign year? United Way of Greater Knoxville found out during its 2014-15 campaign season, with a strategic communications effort targeting Millennials, crafted by Mary Beth West Communications, LLC.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
8 fundraising trends your nonprofit needs to know for 2019Donorbox
During the last few weeks of 2018 and the first few weeks of 2019, it’s important that you feel confident in your fundraising plans and capabilities.
By thinking ahead and staying aware of the happenings and trends around you, your nonprofit can be ready for the year ahead.
Don't launch your Kickstarter or Indiegogo crowdfunding campaign before completing these 10 essential steps.
This crowdfunding campaign launch checklist is also available as LinkedIn pulse post and downloadable PDF: https://www.linkedin.com/pulse/crowdfunding-checklist-dont-launch-before-completing-10-josef-holm
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreTechSoup
The big news: online revenue for nonprofits grew by just 1% in 2018. But that's just scratching the surface of the M+R Benchmarks Study, and if we dig a bit deeper we will find a vast treasure trove of crucial findings. Join us for an in-depth review of digital data from dozens of nonprofits and explore what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.
We'll share key metrics for:
Fundraising, including retention, ticket sales, membership, and more.
Email, from advocacy to newsletters to fundraising.
Social media, with a special focus on Facebook Fundraisers.
Digital ads -- how much your peers are spending, where they're spending it, and what kind of returns they're seeing.
Mobile, including web traffic, bulk SMS, and peer-to-peer advocacy.
Cancel Culture: You Can Run But You Can't HideFalcon.io
Cancel culture is trending, growing rapidly and marketers, you're the target. Cancel culture is tumultuous and unpredictable and when they strike, the result can be detrimental. That’s why safeguarding your brand is a crucial component for protecting your brand from a crisis. This masterclass comes equipped with a social media action plan and brand message strategy perfect for any marketer, ensuring your brand can withstand a PR nightmare.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Crowdfunding, meaning of crowdfunding, source of funding, internet enabled modern day crowdfunding, crowdfunding websites , Advantages of Crowdfunding, Limitations of Crowdfunding, CSR v/s Crowdfunding, Types of Crowdfunding, Reward Crowdfunding, Debt Crowdfunding, Equity Crowdfunding, Donation Crowdfunding, Working of Crowdfunding, Process of Crowdfunding, Strategies of Crowdfunding, Future of Crowdfunding, Case Studies related to Crowdfunding
In this presentation given to Emory University and the CDC, authors David J. Neff and Randal Moss explain what the state of the union is for Health care and social media. And how Diabetes is fought online using gaming and mobile and social media.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Question: Why should an economic development organization consider branding?
Answer: Branding gets your community considered.
In today’s competitive marketplace, the most successful EDOs are using their brand to change the perceptions of their place. They’re ensuring their brands are relevant, truthful, and appealing to the right audiences, and most importantly, these brands are helping communities tell their stories.
Would you like to know why branding should be a priority? Have you cultivated a brand that’s known outside your community? Is it something that helps your community get considered for projects? Or maybe you’re tired of letting someone else dictate the perceptions and story of your community.
What messages and value drivers can motivate a whole new generation of prospective donors to believe in the United Way message . . . with more than a 1,600% increase in Young Leader donor group affiliation in a single campaign year? United Way of Greater Knoxville found out during its 2014-15 campaign season, with a strategic communications effort targeting Millennials, crafted by Mary Beth West Communications, LLC.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
8 fundraising trends your nonprofit needs to know for 2019Donorbox
During the last few weeks of 2018 and the first few weeks of 2019, it’s important that you feel confident in your fundraising plans and capabilities.
By thinking ahead and staying aware of the happenings and trends around you, your nonprofit can be ready for the year ahead.
Don't launch your Kickstarter or Indiegogo crowdfunding campaign before completing these 10 essential steps.
This crowdfunding campaign launch checklist is also available as LinkedIn pulse post and downloadable PDF: https://www.linkedin.com/pulse/crowdfunding-checklist-dont-launch-before-completing-10-josef-holm
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreTechSoup
The big news: online revenue for nonprofits grew by just 1% in 2018. But that's just scratching the surface of the M+R Benchmarks Study, and if we dig a bit deeper we will find a vast treasure trove of crucial findings. Join us for an in-depth review of digital data from dozens of nonprofits and explore what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.
We'll share key metrics for:
Fundraising, including retention, ticket sales, membership, and more.
Email, from advocacy to newsletters to fundraising.
Social media, with a special focus on Facebook Fundraisers.
Digital ads -- how much your peers are spending, where they're spending it, and what kind of returns they're seeing.
Mobile, including web traffic, bulk SMS, and peer-to-peer advocacy.
Cancel Culture: You Can Run But You Can't HideFalcon.io
Cancel culture is trending, growing rapidly and marketers, you're the target. Cancel culture is tumultuous and unpredictable and when they strike, the result can be detrimental. That’s why safeguarding your brand is a crucial component for protecting your brand from a crisis. This masterclass comes equipped with a social media action plan and brand message strategy perfect for any marketer, ensuring your brand can withstand a PR nightmare.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Crowdfunding, meaning of crowdfunding, source of funding, internet enabled modern day crowdfunding, crowdfunding websites , Advantages of Crowdfunding, Limitations of Crowdfunding, CSR v/s Crowdfunding, Types of Crowdfunding, Reward Crowdfunding, Debt Crowdfunding, Equity Crowdfunding, Donation Crowdfunding, Working of Crowdfunding, Process of Crowdfunding, Strategies of Crowdfunding, Future of Crowdfunding, Case Studies related to Crowdfunding
In this presentation given to Emory University and the CDC, authors David J. Neff and Randal Moss explain what the state of the union is for Health care and social media. And how Diabetes is fought online using gaming and mobile and social media.
The Future of Nonprofits : SXSW PresentationDavid J. Neff
In the most important nonprofit book since UNCHARITABLE, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years.
With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to change your nonprofit today.
This is the Austin Social Media Club presentation by David J. Neff and Aaron Bramley of Ridgewood: Ingenious
Communications Strategies (a 23-year old PR and Digital Solutions agency with a brand new office in Austin). In it they discuss the ins and outs of creating video for the Social Web. Learn how to plan, shoot, and edit a video for the Social Web. The two will teach these concepts while actually making a video for the Austin Social Media Club LIVE, before your very eyes.
Will they succeed? Will they #FAIL in front of a live audience? Watch the final video done in an hour below:
Social Media Fundraising In Online Networks CommunityDavid J. Neff
This is my presentation covering Fundraising in Online Social Networks. Everything from the rise of Facebook Causes to the death of Second Life are covered in this presentation.
The New Face : Social Media For MuseumsDavid J. Neff
Big thanks to all the amazing museum bloggers out there that helped find all this info. So what is your museum doing to extend the conversations? More at 501derful.org
We are living in the Digital Age; has your nonprofit joined us? The next five years will see a radical reshaping of the nonprofit landscape, in terms of the technology involved in fundraising, social media communications, internal entrepreneurship, and the future of innovation. This session will investigate the future of fundraising and communication trends; provide instruction on how to hire, train, manage, and inspire “internal entrepreneurial” employees; and provide actionable advice on creating an organization that is primed to grow. Don’t be left in the Dark Ages; join us and learn how to navigate the future of your nonprofit in the Digital Age.
City of Austin - Volunteerism Benchmarking StudyDavid J. Neff
I'm serving on the City of Austin Volunteerism Strategy committee. This enviromental benchmarking study was one of the first project we reviewed to help shape the future landscape of volunteering in Austin, TX.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Every 60 seconds 1,820 terabytes of data are created, including 98,000 tweets, 600 YouTube videos, and nearly 700,000 status updates. Navigating this world of social data can be overwhelming if you don't have the right approach--but the smart business knows that understanding data is the social center of excellence. This field is no longer just for the elite or uber-techs; it's time to democratize social data. It can and should be taken out of its silo and used to drive your decision-making across the company, because insightful businesses know how to turn data into action.
In this webinar, learn from our panel of experts how to:
-Use social analytics to create a 360-view of your customer
-Cultivate a culture of social intelligence in all departments of your business
-Understand social data as more than just numbers and text, but as pathways to actionable decisions.
-Turn data insights into a deeper understanding about how your business does and should work best
The forthcoming book from author Geoffrey Colon on AMACOM Books discusses areas of importance for digital marketers. How are you using creative ways to reach disciplined and trackable results? How are you utilizing SEO, SEM, Social, Data and more to build a growth model? Learn more at http://disruptivemarketer.net
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to Abila User and Developer Conference 2016 (11)
Love your design problems. Not your solutions. David J. Neff
This was a presentation I put together for the rapid fire idea breakouts at the Mage X conference in Austin, TX. This conference was put together for Adobe Magento eCommerce experts to attend and learn from their peers.
How Nonprofits are using Video: The Top 5 Nonprofit Film TipsDavid J. Neff
As the co-founder and CEO of Lights. Camera. Help. I talk to a lot of nonprofits about how to use video to spread their mission and enact change in their orgs. This presentation take you through the high levels of this along with giving you the Top 5 Nonprofit Film Tips. More at http://www.lightscamerahelp.org.
Welcome to the Future : The Rise of International Social MediaDavid J. Neff
Although author/columnist Malcom Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, this panel disagrees. Come find out how the future of social media is being played out across our global landscape. From publishing, to #egypt to non governmental orgs this panel of experts has an amazing grasp on what the future of social media looks like as well as how it's being used internationally. A SXSW prezo.
Beyond the Basics: Social Media and Activism 201David J. Neff
Beyond the Basics: Social Media and Activism 201 is a presentation given by Matt Glazer of GNI Strategies and David J. Neff of Ridgewood : Ingenious Communications Strategies and covers the groundbreaking campaigns they are running for political and nonprofit campaigns in 2010. It provides bleeding edge case studies of how to run social media campaigns in 2011 and beyond.
PBS Annual Meeting : Beyond Social Media 101David J. Neff
A presentation give by myself and Kevin Dando from National PBS HQ on "Moving Beyond Social Media 101" in the community broadcasting space. Check out more of it by searching #PBSam on Twitter.
Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world.
We'll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change.
Lights. Camera. Business : How to start a Non ProfitDavid J. Neff
In this presentation Rich Vazquez and David J. Neff cover why we started Lights. Camera. Help as a Non Profit in Austin, TX. And why we help Non Profits and Cause driven orgs FOCUS on good. Presented at RISE in Austin, TX.
Social Media Video And Public Relations: Your Required Skill SetDavid J. Neff
This is a presentation on the new skills every PR person should have around Shooting Social Video for the Web. I also cover using Video for Crisis Communications.
Confessions Of A Social Media CampaignerDavid J. Neff
In this session, panelists from difference nonprofits will share their insider secrets about what they’ve learned in executing some of the most successful social media campaigns. They’ll also share with you their deepest confessions about what has NOT worked and why. You’ve heard why you should use social media and you’ve seen what people have done. Now find out what it really takes and learn from their experiences.
Takeaways:
1. How much time and resources a social media campaign *really* takes
2. How to *really* get buy in from the top
3. What makes people *really* participate
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
3. It’s changing. Are they ready?
3
S E C T I O N O N E
3
1940
-
1960
77m
1960-
1980
Generation X
1980-
2000
Millennials
61m
92m
http://www.goldmansachs.com/our-thinking/pages/millennials/
Baby Boomers
6. www.501derful.org 6
One last piece of news for your clients…
S E C T I O N O N E
http://www.gallup.com/poll/181289/majority-employees-not-engaged-despite-gains-2014.aspx
Less than one-third (31.5%) of U.S. workers were
engaged in their jobs in 2014. The average is up
nearly two percentage points from 29.6% in 2013.
A majority of employees, 51%, were still "not
engaged" and 17.5% were "actively disengaged"
in 2014.
51% not
engaged
17.5%
actively disengaged
7. So What do They Care about? What’s the good news?
7
S E C T I O N O N E
7
STORYTELLING ACCESS DIGITAL GIVING BACK
For Millennials,
storytelling is key.
The story behind
the story is very
important for them.
They are the
“behind the scenes”
This generation is our
most wired yet. They
truly grew up staring
at screens for better
or for worse. But
don’t assume they
know the tools.
Millennials crave
access, not
purchase, of
things like homes,
cars, TVs and
others.
Millennials prefer to
use their personal skills
when giving to charity
according to the
Millennial Impact
Report. 77% of
millennial employees
said they are more
likely to volunteer if
10. www.501derful.org 10
Thanks to Google, this is how your average member or donor finds your client.
4.1million searches every minute 24/7/365
http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
11. Who is your average member/donor?
11
S E C T I O N T W O
Mapping the new “Member Journey” requires insights into behavior and
smart use of emerging platforms, personalization and targeting
Number of Donors
Meet Joe, a next generation member/donor.
Joe is a millennial… he’s an up and coming professional who has limited time and money
to give to his causes. He’s heavily influenced by friends recommendations but has a
strong passion to support organizations that he perceives as making an impact on the
wider world. He is career minded and very active when not working.
More copy…
Awareness &
Consideration
passive
active
Evaluation
& Donate
Engage
Experience
passive
active
passive
active
passive
active
passive
active
A powerful
video is shared
by Joe’s friend
on Facebook.
The video moves
Joe to research
the cause, read
some blogs and
he makes a small
donation.
Joe receives regular
e-mails and is
encouraged to join
the community or to
volunteer.
Joe is invited
to volunteer
and gets an up
close and
personal look
at the cause.
With Joe’s
background,
he earns a
position on the
Junior board
and is supports
several events.
Advocate
passive
active
At the event,
Joe learned
more still and
now advocates
for the cause.
KEY ENABLER:
Awareness
programs
KEY ENABLER:
Personalized
content
KEY ENABLER:
Targeted comms
KEY ENABLER:
Tailored
experiences
KEY ENABLER:
VIP/Insider
access
12. How do we reach these audiences?
S E C T I O N T W O
Through giving them the right content, at the right time that’s entertaining or
educational. Some goals for content strategy include the following:
• Brand awareness
• Thought leadership
• Lowering the cost of member acquisition
• Enhancing customer service
• Better member retention and up-sell
Plan to increase
content marketing
budgets in 2015
50%
Marketers saying
it’s the most
crucial strategy
for driving
results.
56%30%
Of Marketers don’t
have a plan as of
2015
https://contently.com/strategist/2015/04/21/infographic-2015s-biggest-content-marketing-trends/
12
13. Who’s doing content marketing right?
13
S E C T I O N T W O
Each issue of the magazine is published in
English, Dutch, and German, and features
between 11 and 13 different multimedia
stories, each of which is contained on a
single-page digital spread—think of it as an
interactive e-magazine.
“A lot of brands will get into content
marketing and want to produce the
content themselves,” Marriott said.
“They’ll spend millions of dollars
building a studio. They’re going to
shoot film, all this stuff. What
happens? You get in your own way.
Then it becomes an ad. You start
inserting your product. It’s a turn-
The Texas Medical
Association
15. What is personalization? Why is it important?
15
S E C T I O N T H R E E
Much like content marketing, personalization is all about delivering the right content at the
right time. In fact they go hand in hand. Your clients need a solid content marketing
strategy before they attempt personalization.
https://foundationcapital.com/assets/whitepapers/DotCMO_whitepaper.pdf
http://www.futuristgerd.com/2013/08/19/nice-future-of-advertising-cartoon-by-tom-fishburne/
16. Your client’s members actually want this…we swear!
16
S E C T I O N T H R E E
Of Brands fail to
use personalized
content, but know
they should.
56%
Customers want
personalized
website content
and will volunteer
information.
58%
Customers want to
know how and why
you are
personalizing
content for them.
http://www.cmo.com/articles/2015/2/18/mind-blowing-stats-personalization.html
74%
Frustrated by
content on Website
that doesn’t apply
to them.
60%
62% Adults under 34 are
willing to share their
location for more
relevant content.
http://www.ironpaper.com/webintel/articles/statistics-on-marketing-personalization/#.Vs
17. Because of shifting behavior, mobile technologies and social media, today donors are a part of
interconnected networks and are behaving differently today. It is a mess.
Expert opinions
Word-of-mouth (WOM)
Engagement
Reflection
ValidationEmotion
Compare
Give
Share
New
consideration
Re-engagement
Repeat
gifting
Allegiance Action
Passion
Observation
Discovery
Organization
Strength
Join
Discover Engage
Pre-
commitment
Exploration
Commitment
Post-
commitment
Awareness
Consideration
Evaluation
Advocacy
Experience
Join/Renew
Bond
19. Start simple. And build from there.
19
S E C T I O N F O U R
https://www.optimizely.com/ab-
testing/?otm_source=Google&otm_medium=cpc&otm_content=wiabt&otm_campaign=G_WW_Search_Shiva&_bt
=49929938492&gclid=Cj0KEQiAxrW2BRCFidKbqKyq1YEBEiQAnMDWxjS7RqEc1KEC5qDhum72Ot1pABlKrQ-
20. Who’s really in charge? VP of Marketing vs VP
of IT
20
A U D C 2 0 1 6
21. What are the key trends to notice?
21
S E C T I O N T H R E E
$1 trillion on
marketing in
2014
https://foundationcapital.com/assets/whitepapers/DotCMO_whitepaper.pdf
Technology
was about
1% and
advertising
comprised
about 50%.
10x in 10
Years from
$12b to
$120b on
tech
22. What’s driving this change?
22
S E C T I O N T H R E E
22
1970s 1980s
CFO
Tech vendors like
SAP, Oracle, and
JD Edwards
empowered CFOs to
better manage
buyouts,
outsourcing, and
increasingly
global operations.
Sales VP
Citrix, VMware, and
Symantec gave CIOs
the ability to
improve efficiency by
consolidating and
improving the core IT
infrastructure. CDO/CXO
The Chief Digital Officer
is beginning to be
enabled by a true focus
on the customer.
1990s 2000 2020
This continues a trend, developed over the past few decades, where each successive
wave of technology has disrupted a new line of business and catapulted its executive
into new places.
Siebel, Scopus, and Vantiv
helped sales VPs
grow the topline.
CIO
23. Do your clients have the right people in the wings?
23
S E C T I O N T H R E E
Hire Math People, not Mad Men. Data and proving the ROI of your clients websites, ad spends,
content marketing, search marketing and mobile apps should be their priorities for 2016 and
beyond. When you look at your clients current marketing team, does it reflect this?
25. Key Takeaways
25
S E C T I O N F I V E
25
What are they doing to recruit and retain
Millennials?
Do they have a content strategy to reach
their audience?
If the Website is their number one asset,
do they know who the audience is?
If member/donor retention and driving
new revenue are key, have they adapted
their content and web site for that?
Is there a plan in place to test to
determine what works best? To
personalize content for the modern
member/donor/constituent?
Is your client changing with the times? Is
it becoming data driven versus gut
instinct? (VP of Marketing vs VP of Digital
or VP of Experience)
Talking points
Digital channels are highly influential and are disrupting traditional giving methods… even at the high end, capital campaign and major giving levels but more dramatically at the lower, event or indivdiual donor levels
Shift from pyramid (linear progression) to this mess,: this organic, interconnected web (in a meeting, need to describe this at a meta level)
The donor journey is a lot more complicated than it ever was
Multi-channel
Donors are just consumers – which means they are talking to each other well in advance of talking to you (charity review sites, social media, referrals, references etc)
This organic journey applies in a variety of ways depending on which run of donor we’re talking about – it may in fact be more important for higher end donors!
In order to operate in this new era, new skills, new operational models, new coordianation and new strategies are needed!