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March 12, 2014
Developing a Coherent Social Strategy
for Enterprise Innovation
Meet the Speakers
Charlene Li, Founder, Altimeter Group
Charlene is a frequently-quoted expert, having appeared on 60
Minutes, The PBS NewsHour, ABC News, and CNN. She is also
frequently quoted by The Wall Street Journal, The New York Times, The
Economist, Businessweek, USA Today, Reuters, and The Associated
Press. Fast Company recognized Charlene as one of the 100 most
creative people in business in 2010 and one of the most influential
women in technology in 2009.
Milnd Pansare, Vice President, Mindjet
Milind Pansare is Vice President at Mindjet. Milind has held product and
marketing leadership roles for over 25 years at Silicon Valley start-ups and
large tech companies and is a product expert on social collaboration and
innovation management technologies. He has served as an advisor to
start-ups and start-up incubators.
Agenda
•  How Social Supports Innovation
•  Success Factors of a Coherent Social Strategy
•  Connecting Social and Innovation
•  Q&A
How Social Supports Innovation
How Social Supports Innovation
Social '' Innova+on'
Common'Principles'
Openness'
Transparency'
Execu+ve'Support'
Adap+ve'
Resilient'
Networked'
'
Innovate is a Core Social Business Objective
– Learn: What can be
learned from customers
and community!
– Dialog: The nature of our
interactions with customers!
– Support: How to provide
support via social channels!
– Advocate: How to build
advocacy among
customers and community!
– Innovate: Using customer
and community to drive
innovation!
Learn
Dialog
Support
Advocate
Innovate
Cambia Health Solutions Created Transformation
“We aren’t about ideas, we’re about
people with ideas, our igniters.”
-  Mohan Nair, Chief Innovation Officer
•  Purpose-focused from the start: To
create a culture of innovation
•  Foundation building: I5 Process grew
igniters and evolved their ideas
•  Validation: Presentation to CEO and
executive team
•  Partnership: Product team + Innovation
team hosted company-wide challenge
The'results:''
•  7%'of'employees'ac+vely'engaged'in'
innova+on,'beyond'the'innova+on'
team'
•  New'product'generated'over'$60M'in'
sales'
•  CrossLdepartment'sharing''
Social & Innovation Become Catalysts for Change
Everyone is a Marketer.
Everyone is an Innovator.
“This is wonderful.
This is terrifying.”
Innova+on'
Today ' ''
Occasional'
IdeaLFocused'
Smart'Company'
Process'
Future'
Innova+on'
Constant'
PeopleLFocused'
Smart'Networks'
Culture'
Challenges of Innovation Today
Social is
About Relationships
How Social Supports Innovation
Social and Innovation
are About Relationships
How Social Supports Innovation
Success Factors of a
Coherent Social Strategy
Success Factors of Social Business
Success&Factor&#1:&& & & & & &Success&Factor&#2&
Define&the&Overall&Business&Goals& & &Establish&the&Long>Term&Vision&
Connect your social and
innovation efforts to clear
business objectives!
!
Articulate a vision and
purpose for your
initiatives!
!
• Improve the ability for KP employees and Physicians to
connect, collaborate, and deliver
• Facilitate collective knowledge sharing across communities
of practice and interest communities of practice and interest
• Extend sharing beyond existing boundaries
• Speed time for adoption of successful practices
• Increase employee productivity and help employees do their
job better
• Increase employee satisfaction
Kaiser Permanente’s Innovation Goals
DPR Construction’s Core Value: “Ever Forward”
“Many companies have great ideas, but
unless you have people dedicated to the
implementation, there is no innovation.”
-  Eric Lamb, DPR Exec VP
•  DPR made Innovation the keystone of
its core values over 20 years ago.
•  Foundation building: Full-time
innovation program manager and Six
full-time corporate innovation
champions along with part-time
regional assistance.
•  Process: Ideas advance through
automated idea graduation thresholds,
and the team then reviews five to ten
ideas for implementation every week.
The'results:''
•  Efficiencies'in'field'='value'to'
customers'
•  20%'supervisor'efficiency'gain'
•  Surveys'show'that'employees'feel'
innova+on'efforts'have'made'their'
work'beSer,'helping'aSract'and'
retain'talent.'
Success&Factor&#3:&& & & & & &Success&Factor&#4:&
Get&ExecuEve&Support & & & & &Define&the&Roadmap&
To scale takes the
support of key executives!
!
Strategy: What you do
and what you won’t do!
Get Executive Support and Involvement
•  Established in 2009, The
Innovation Pipeline (TIP) has
involved 130,000 participants from
52 countries and all 50 states
•  More than 25K innovation ideas
submitted
•  $38M invested in viable projects
“This'is'a'program'that'gets'people'excited.'Normally,'frontL
line'employees'would'never'get'an'audience'with'execu+ve'
leadership,'but'with'TIP'it’s'a'regular'occurrence.”'
' 'L'Abhi'Ingle,'Vice'President'Ecosystem'and'Innova+on'
Reverse Mentoring Aligns Executives at Cisco
•  Source: Cisco Cisco Social Media Training, 2013!
Maersk Plans Engagement By Audience and Channel
Success&Factor&#5:&& & & & & &Success&Factor&#6:&
Establish&Governance&and&Guidelines & &Staff&Appropriately&
How will governance and
decision making be
structured?!
What processes will be
followed?!
Who will lead and who will
follow?!
Define Key Processes
Source:'“H&R'Block’s'Response'Process”'David'Armano,'Edelman'2010'
Walmart Acquired a Team to Drive Innovation
Cisco Integrates Innovation and Social
“We wanted to have a meaningful impact
attaching Cisco to the UK in a big way,
making the focus on innovation, skills,
and learning.”
-  Tom Kneen, Head of Business
Development
•  Purpose-focused: to raise awareness
of their role as an innovation leader
and their active partnership with
governments and global communities.
•  Partnership: Launched at the London
Olympics with Prime Minister David
Cameron, and partnering with HR,
Legal, Marketing and PR firms.
The'results:''
•  Strategic'Alignment'with'growth'
areas:'Internet'of'Things,'Big'Data,'
Mobility'and'Collabora+on'
•  Uncovered'and'launched'innova+ve'
startups'
•  A'sustainable'legacy'for'UKLbased'
technology'innova+on.'
Success&Factor&#7:&&
Invest&in&Technology&&&Resources&That&Supports&ObjecEves&
Resist bright shiny
objects. Invest in
technology that supports
your strategy. !
!
Create long-term
investment buy-in with
your strategy.!
Success Factors of Social Business
Connecting Social and Innovation
#1 Align Social and Innovation Initiatives
Connect with your social
or digital strategist
counterpart!
!
Align 2014 & 2015 goals!
!
Create detailed
initiatives to tap into
synergies!
#2 Create a Culture of Sharing
31
Deloitte uses Enterprise Social Networks
Deloitte Australia uses an ESN
to drive employee
collaboration and encourage
overall engagement.!
No relationships are perfect!
Google’s mantra: !
"“Fail fast, fail smart”!
#3 Master the Art of Failure
Social and Innovation
are About Relationships
How Social Supports Innovation
Q & A
Developing a Coherent Social Strategy for Enterprise Innovation

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Developing a Coherent Social Strategy for Enterprise Innovation

  • 1. March 12, 2014 Developing a Coherent Social Strategy for Enterprise Innovation
  • 2. Meet the Speakers Charlene Li, Founder, Altimeter Group Charlene is a frequently-quoted expert, having appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USA Today, Reuters, and The Associated Press. Fast Company recognized Charlene as one of the 100 most creative people in business in 2010 and one of the most influential women in technology in 2009. Milnd Pansare, Vice President, Mindjet Milind Pansare is Vice President at Mindjet. Milind has held product and marketing leadership roles for over 25 years at Silicon Valley start-ups and large tech companies and is a product expert on social collaboration and innovation management technologies. He has served as an advisor to start-ups and start-up incubators.
  • 3. Agenda •  How Social Supports Innovation •  Success Factors of a Coherent Social Strategy •  Connecting Social and Innovation •  Q&A
  • 4. How Social Supports Innovation
  • 5. How Social Supports Innovation Social '' Innova+on' Common'Principles' Openness' Transparency' Execu+ve'Support' Adap+ve' Resilient' Networked' '
  • 6. Innovate is a Core Social Business Objective – Learn: What can be learned from customers and community! – Dialog: The nature of our interactions with customers! – Support: How to provide support via social channels! – Advocate: How to build advocacy among customers and community! – Innovate: Using customer and community to drive innovation! Learn Dialog Support Advocate Innovate
  • 7. Cambia Health Solutions Created Transformation “We aren’t about ideas, we’re about people with ideas, our igniters.” -  Mohan Nair, Chief Innovation Officer •  Purpose-focused from the start: To create a culture of innovation •  Foundation building: I5 Process grew igniters and evolved their ideas •  Validation: Presentation to CEO and executive team •  Partnership: Product team + Innovation team hosted company-wide challenge The'results:'' •  7%'of'employees'ac+vely'engaged'in' innova+on,'beyond'the'innova+on' team' •  New'product'generated'over'$60M'in' sales' •  CrossLdepartment'sharing''
  • 8. Social & Innovation Become Catalysts for Change Everyone is a Marketer. Everyone is an Innovator. “This is wonderful. This is terrifying.”
  • 10. Social is About Relationships How Social Supports Innovation
  • 11. Social and Innovation are About Relationships How Social Supports Innovation
  • 12. Success Factors of a Coherent Social Strategy
  • 13. Success Factors of Social Business
  • 14. Success&Factor&#1:&& & & & & &Success&Factor&#2& Define&the&Overall&Business&Goals& & &Establish&the&Long>Term&Vision& Connect your social and innovation efforts to clear business objectives! ! Articulate a vision and purpose for your initiatives! !
  • 15. • Improve the ability for KP employees and Physicians to connect, collaborate, and deliver • Facilitate collective knowledge sharing across communities of practice and interest communities of practice and interest • Extend sharing beyond existing boundaries • Speed time for adoption of successful practices • Increase employee productivity and help employees do their job better • Increase employee satisfaction Kaiser Permanente’s Innovation Goals
  • 16. DPR Construction’s Core Value: “Ever Forward” “Many companies have great ideas, but unless you have people dedicated to the implementation, there is no innovation.” -  Eric Lamb, DPR Exec VP •  DPR made Innovation the keystone of its core values over 20 years ago. •  Foundation building: Full-time innovation program manager and Six full-time corporate innovation champions along with part-time regional assistance. •  Process: Ideas advance through automated idea graduation thresholds, and the team then reviews five to ten ideas for implementation every week. The'results:'' •  Efficiencies'in'field'='value'to' customers' •  20%'supervisor'efficiency'gain' •  Surveys'show'that'employees'feel' innova+on'efforts'have'made'their' work'beSer,'helping'aSract'and' retain'talent.'
  • 17. Success&Factor&#3:&& & & & & &Success&Factor&#4:& Get&ExecuEve&Support & & & & &Define&the&Roadmap& To scale takes the support of key executives! ! Strategy: What you do and what you won’t do!
  • 18. Get Executive Support and Involvement •  Established in 2009, The Innovation Pipeline (TIP) has involved 130,000 participants from 52 countries and all 50 states •  More than 25K innovation ideas submitted •  $38M invested in viable projects “This'is'a'program'that'gets'people'excited.'Normally,'frontL line'employees'would'never'get'an'audience'with'execu+ve' leadership,'but'with'TIP'it’s'a'regular'occurrence.”' ' 'L'Abhi'Ingle,'Vice'President'Ecosystem'and'Innova+on'
  • 19. Reverse Mentoring Aligns Executives at Cisco •  Source: Cisco Cisco Social Media Training, 2013!
  • 20. Maersk Plans Engagement By Audience and Channel
  • 21.
  • 22. Success&Factor&#5:&& & & & & &Success&Factor&#6:& Establish&Governance&and&Guidelines & &Staff&Appropriately& How will governance and decision making be structured?! What processes will be followed?! Who will lead and who will follow?!
  • 24. Walmart Acquired a Team to Drive Innovation
  • 25. Cisco Integrates Innovation and Social “We wanted to have a meaningful impact attaching Cisco to the UK in a big way, making the focus on innovation, skills, and learning.” -  Tom Kneen, Head of Business Development •  Purpose-focused: to raise awareness of their role as an innovation leader and their active partnership with governments and global communities. •  Partnership: Launched at the London Olympics with Prime Minister David Cameron, and partnering with HR, Legal, Marketing and PR firms. The'results:'' •  Strategic'Alignment'with'growth' areas:'Internet'of'Things,'Big'Data,' Mobility'and'Collabora+on' •  Uncovered'and'launched'innova+ve' startups' •  A'sustainable'legacy'for'UKLbased' technology'innova+on.'
  • 26. Success&Factor&#7:&& Invest&in&Technology&&&Resources&That&Supports&ObjecEves& Resist bright shiny objects. Invest in technology that supports your strategy. ! ! Create long-term investment buy-in with your strategy.!
  • 27. Success Factors of Social Business
  • 28. Connecting Social and Innovation
  • 29. #1 Align Social and Innovation Initiatives Connect with your social or digital strategist counterpart! ! Align 2014 & 2015 goals! ! Create detailed initiatives to tap into synergies!
  • 30. #2 Create a Culture of Sharing
  • 31. 31 Deloitte uses Enterprise Social Networks Deloitte Australia uses an ESN to drive employee collaboration and encourage overall engagement.!
  • 32. No relationships are perfect! Google’s mantra: ! "“Fail fast, fail smart”! #3 Master the Art of Failure
  • 33. Social and Innovation are About Relationships How Social Supports Innovation
  • 34. Q & A