This document provides guidance on developing an effective online marketing strategy for businesses in the tourism industry. It emphasizes the importance of having an online presence and using it for both marketing and management. It offers tips for defining products and services, identifying target audiences, creating engaging website and social media content, optimizing for search engines, and monitoring analytics. The overall recommendation is to develop an online strategy, allocate budgets to it, focus on engaging content, interact with customers, and continually adapt to trends.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
Recruit and Train Extraordinary Tour LeadersArival
Your amazing experiences depend on cultivating amazing people to deliver them. This workshop with will walk you through the essentials of creating extraordinary tour leaders. Write the perfect job description, recruit your dream employees, and avoid the common mistakes companies make when mentoring staff.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
Recruit and Train Extraordinary Tour LeadersArival
Your amazing experiences depend on cultivating amazing people to deliver them. This workshop with will walk you through the essentials of creating extraordinary tour leaders. Write the perfect job description, recruit your dream employees, and avoid the common mistakes companies make when mentoring staff.
Which Social Media Channel is Right for Your BusinessFB Smarty
It can be so confusing. How do you know where you should focus. Who is your target audience and which social network channels do they spend time on. Michelle Fontaine of FBSmarty and Social Media by Michelle shares this presentation which was given at the Empowering Women in Business Conference at Nichols College March 2013.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Usersgrowthhackersconference
Watch the whole video course (10 hours long) on Udemy (use this link for $25 off): http://www.udemy.com/growth-hackers-conference/?couponCode=SlideShare50
In this presentation, Chamath Palihapitiya, the founder of the Facebook Growth Team, shares his secrets to putting Facebook on the path to 1 billion users. You can see the full video here: http://www.youtube.com/watch?v=raIUQP71SBU
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
A presentation on using Facebook to maximize your impact and to create and grow your Thought Leadership Power, or your company's. How to improv your credibility and boost your publicity. How to Facebookize your brand for success with Facebook posts. 27 tips for growing your thought leadership.
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Tour Accounting Strategies: Budgeting & Pricing for Tour ProfitabilityArival
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
Like it or not, more travelers visit TripAdvisor than any other website when planning their trip. So ranking high matters. Learn how to master the fine art and science of ranking high on the travel planning site that matters most.
Michael Collins, TravelMedia.ie, TBEX Athens 2014 Presentation. "Travel Bloggers - Be Seen and Be Heard - Working with Tourist Boards & Travel PR's - Advice from the other side of the fence". #TBEX #TBEXAthens #TBEXEurope #ThisisAthens #VisitGreece
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Which Social Media Channel is Right for Your BusinessFB Smarty
It can be so confusing. How do you know where you should focus. Who is your target audience and which social network channels do they spend time on. Michelle Fontaine of FBSmarty and Social Media by Michelle shares this presentation which was given at the Empowering Women in Business Conference at Nichols College March 2013.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Usersgrowthhackersconference
Watch the whole video course (10 hours long) on Udemy (use this link for $25 off): http://www.udemy.com/growth-hackers-conference/?couponCode=SlideShare50
In this presentation, Chamath Palihapitiya, the founder of the Facebook Growth Team, shares his secrets to putting Facebook on the path to 1 billion users. You can see the full video here: http://www.youtube.com/watch?v=raIUQP71SBU
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
A presentation on using Facebook to maximize your impact and to create and grow your Thought Leadership Power, or your company's. How to improv your credibility and boost your publicity. How to Facebookize your brand for success with Facebook posts. 27 tips for growing your thought leadership.
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Tour Accounting Strategies: Budgeting & Pricing for Tour ProfitabilityArival
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
Like it or not, more travelers visit TripAdvisor than any other website when planning their trip. So ranking high matters. Learn how to master the fine art and science of ranking high on the travel planning site that matters most.
Michael Collins, TravelMedia.ie, TBEX Athens 2014 Presentation. "Travel Bloggers - Be Seen and Be Heard - Working with Tourist Boards & Travel PR's - Advice from the other side of the fence". #TBEX #TBEXAthens #TBEXEurope #ThisisAthens #VisitGreece
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Marketing for Christian Writers - Overview of Marketing StrategyLinda Fulkerson
Slides from a marketing strategy presentation for Christian writers given by Linda Fulkerson to the Arkansas chapter of ACFW (American Christian Fiction Writers) in Little Rock on May 10, 2014. For more information visit http://marketingforchristianwriters.com.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
4. Take it Seriously
• Online has ceased to be an interesting
extra activity for a business
• It needs to be a central strategic tool for
your business on two fronts:
• Marketing
• Management
• These two need to work together
5. Know what you are
selling
• How do your define your product?
• What is the experience you offer?
• What choice do you offer?
• What makes you unique?
• What is your value?
6. Key Messages
• These definitions will help you:
• Structure your content
• Create messages to communicate
• Identify terms your potential customers
will be searching for online
• Identify conversation about similar content
in social media groups that you can join and
engage with
7. REMOTE
wilderness
luxury
FAMILY FRIENDLY
spa
extreme
RELAXING
ROMANTIC health
ADVENTURE
active
all inclusive
8. Know who you are
selling to...
• Can you describe and profile your typical
client- or the one you’d like to have?
• Are you selling to more than one type of
client?
• Are you using a single marketing technique to
sell to all types of clients?
9. Profiling
• Where do they live?
• What is their family like?
• Where do they work?
• How do they have fun?
• What media do they consume?
• What are they likely to be searching for or
talking about and how do they express it?
16. Sample Strategy
• We are a family friendly safari camp in our
area with luxury tented accommodation and
frequent wild dog sightings and we will target
families from Europe before their school
vacation period by promoting a special family
offer that includes free kids ranger activities
and a camp spa package, which we will be
promoting through a video testimonial from a
family who recently stayed with us. This will be
posted on our YouTube channel, Tweeted and
embedded on affiliate websites and
Facebook, combined with Facebook ads and
some key word ads for family breaks in our
region, all of which will drive traffic to a special
landing page we have created for bookings.
19. Tourism Websites have 6 seconds to
capture their customers or risk them
getting bored and going elsewhere
-Travelmole 2013
20. A Site that Works
• Gives the user what they want
• Doesn’t send them to a dead end
• Never frustrates the user
• Converts to sales
• Socially Integrated
21. Content
Management
• Dynamic Websites are driven by Content Management
Systems (CMS) which run on top of database repositories
• They provide easy to use and intuitive tools to help you
manage your own website
• CMS systems let you update your website reliably and
quickly
• They provide ‘Room for Growth’ – as your organization
grows, your website can be easily expanded to cater to
new requirements, services and needs
• Most use a simple WYSIWYG system
22. Word Press
• WordPress has gone from a blogging system to the most
popular Web CMS in use now
• Estimated 60% of working websites
• Extremely easy to use
• Template driven with thousands of themes
• Responsive designs for mobile
• Cost per widget and feature from a free base
• Easily transferrable to new developers
23. Management
• Traditionally IT departments managed
websites – but they don’t know your
product or have business, marketing or PR
skills- why are they managing it?
• A CMS can involve marketing personnel in
the whole website management loop
• A CMS can delegate and manage
responsibility
24.
25. Sourcing Content
• Outsource Professionally
• Gather from trade partners
• Use the Media
• Use Syndicated content
• Use content from your clients
• Product knowledge is essential
26.
27. Live Content
• Incorporate a blog into your site
• Create and seed fresh dynamic content
• Share across platforms
• Host the blog externally (depending on
your CMS)
28. Visitor Experience
HELPING TO GUIDE THEM
EASY TO UNDERSTAND OPTIONS
CHANGING THEIR MIND
EDUCATION THROUGH OPTIONS
ASKING FOR HELP
30. Copy Writing
• People read differently online
• Make the key message for each page very
clear
• Use Bold to highlight those messages
• Break the Blocks
• Bulleted Lists
• Hyperlink to more info to cut the waffle
31. Accuracy
• Check your content for spelling, grammar and
appropriate language
• Make sure you check every part of the page
37. Test Drive
• Never Edit your own work
• Find a native speaker
• Ask someone to ‘test drive’
• Don’t rely on automation
• Never automate Translations
45. Search Matters
• Search drives the internet
• Search drives commerce
• 50% of all online purchases originate from
Search and 99% from a search process
• BOBOs still search
• SEO is vital
53. Key Messages
• Remember Your Key
words and Key messages
• Blend 2 or 3 carefully
chosen key phrases into a
minimum of 250 words
on each page
• Meta tags
• Title tag
• Headings
• Alt tags
• Internal and inbound links
• Include the words inside
the link
56. You need a good
website that people visit
and link to...
57. Building Links
• Reciprocal link requests
• Directory/Portal Submissions
• Article writing
• WebPR Submissions
• Blog Links
• Social Media Links
58. Be Worth Linking
to
• Have great social media content
• Embed Social Content into your site
• Have Repositories of Content
• Downloads, E-Books, Media
• Videos to Watch
59. Worthy Content
• Try to keep the link building activity related
to your business and target audience
• “name” the activity around your targeted
keywords
• Ensure that the copy is communicating your
targeted keywords
69. Send Them to the Right
Place
• Don’t send them to your home pages
• Create Promotion specific landing pages
• Match the call to action in the ad to the
product page you deliver them to
70.
71. Paid can strengthen your
presence but natural will
sustain and build your
business
118. Thanks Matilda for your kind
words, rest assured we will pass on
our compliments to the chef...
Answer Comments with their
NAME
so they are notified of your
reply...
149. #
• Hashtags are a means of categorizing
subjects and speeding up search
• They create more realtime access to
multiple sources of information
• #Country #Topic #Content
165. A Media Tool
• Twitter is unlikely to win you a first time
customer
• More than anything it is amedia channel
• Keep past customers loyal
• Use it as a Press Release Tool
• Often used a ‘wire service’
• Great for B2B networking
168. Get Tweeting
• It’s easy to do and very addictive
• Excellent realtime promotional tool
• Get direct realtime feedback
• Get new ideas, products and meet new
people
169. Ensure You Follow
• Your local/regional tourism office
• Travel Media
• Complimentary tourism products in your
destination or region
• Travel publications or blogs
• Local Media
170. Post:
• Photos and Video
• Links to new content and blog posts
• Latest Reviews
• Commentary of Current Events
• Appropriate #hashtags
171. Don’t Post:
• Politics, Religion, Sex
• Negative content about your competition
• Uncredited Retweets or links
• Excessive #hashtags
• DMs to new followers
173. Too Many to Follow?
• Use HootSuite
• Tweet from multiple accounts
• Schedule your tweets
• Keep a tally of questions answered, customer
problems resolved and positive exchanges
held
• Embed twitter widgets in your website
• Track your tweet statistics
• …and much more… for free!
198. Your Site on Mobile
• A mobile version of your website as a
separate entity can confuse and stratify
your search results
• A responsive designed website will
reformat itself regardless of platform
• Keeps a professional look across mobile
and tablet
199.
200. Mobile Ready
• Ensure your own site is mobile accessible
and ready
• Take advantage of local layers and mapping
• Work with intermediaries to ensure your
inventory is available via apps
202. WhatsApp
• Management
• Group Communication
• Event coordination
• Live Chat & Service
203. Social Media
Management
• Who is going to manage it all?
• Try and have everyone contribute
• Create a basic social media policy- sticking
to key messages, who says what etc
• Bring in some young people- students,
interns etc
204.
205. Make the Change
• Begin to shift business online- increasing
allocations to online bookings
• Begin a progressive marketing shift with
25% of budgets, human resource and time
• As you grow- appoint a social media and
marketing manager
207. 1. Strategize for Change:
-Develop an eMarketing strategy
-Start reallocating traditional budgets
-Reinvest 25% in online at first
-Set realistic time goals
208. 2. Build Internal Resources
-Read, learn and join communities
-Don’t be scared off by geeks and gurus
-Bring in some Interns or hire some
students
209. 3. Re-Develop your website
-Plan it strategically
-Focus on room for growth
-Make it social driven
210. 4. Go Social
-Use Social Media in all you do
-Make it part of standard procedure
-Update, Update, Update
-Build relationships and links
211. 5. Be Content Driven
-Focus on Content
-Your own and users
-Publish, gather and share
-Strive for Quality and Quantity
212. 6. Engage
-Talk to your users
-Interact, ask and discuss
-Don’t deny, challenge or fight them
-Ask them to collaborate as you grow
213. 7. Have Fun
-Social Media is still “infotainment”
-Be yourself
-Be personal and personable
-Encourage sharing
214. 8. Don’t Forget to make Money
-Don’t get carried away with the fun
-Focus on conversion
-Invest in promotions/ SEO where needed
215. 9. Keep Changing
-Use new technology and innovation
-Be visual and use multimedia
-React and respond to trends, feedback and
data
216. 10. Keep an Open Mind
-The Future may not be what you or I think
-Keep retraining, studying and engaging
-Stay social and keep talking