Tutorial to make a sales Funnel chart or sales pipeline chart in excel for your executive dashboard template. Includes links for a free excel dashboard template file and video demonstration.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Small Business Websites - Little Tips that Will Make a BIG Difference!Wellspring Digital
In this presentation, I cover the website essentials needed like an effective scope of work, focused user experience, attention to Google Page Experience and Core Web Vitals, content planning, and how to map and achieve goals.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Small Business Websites - Little Tips that Will Make a BIG Difference!Wellspring Digital
In this presentation, I cover the website essentials needed like an effective scope of work, focused user experience, attention to Google Page Experience and Core Web Vitals, content planning, and how to map and achieve goals.
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
5 Steps To Setting Up A Webinar To Generate Sales and Leads
Are Webinars Wonderful or Wasteful?
Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
The Growth Marketing User Guide (10 case studies)Nate Desmond
Gives a brief overview of two major growth hacking frameworks (customer lifecycle and company lifecycle). Also includes some fun case studies around unpaid acquisition (PR, email marketing, content marketing, SEO)
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
In this episode of Digital Marketing This Week, we talked about How To Optimize A Funnel. Watch this episode and you'll learn the reason why majority of marketing funnels fail and the one question all optimizers ask. Please feel free to share to your friends.
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
5 Steps To Setting Up A Webinar To Generate Sales and Leads
Are Webinars Wonderful or Wasteful?
Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
The Growth Marketing User Guide (10 case studies)Nate Desmond
Gives a brief overview of two major growth hacking frameworks (customer lifecycle and company lifecycle). Also includes some fun case studies around unpaid acquisition (PR, email marketing, content marketing, SEO)
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
In this episode of Digital Marketing This Week, we talked about How To Optimize A Funnel. Watch this episode and you'll learn the reason why majority of marketing funnels fail and the one question all optimizers ask. Please feel free to share to your friends.
Growth Marketing has changed the way that marketers think about driving demand and creating successful customers, instead of only focusing on the top of the funnel. We take a look at the role of growth marketing and how growth will change SaaS businesses (for the better), including quotes from former HubSpot CMO Mike Volpe, Wealthfront VP of Growth Andy Johns, Social Capital CEO Chamath Palihapitaya and others.
A/B Test ideas to Optimize The B2B FunnelOptimizely
Your company’s success depends on your ability to win key accounts, but coming up with new testing ideas to keep key accounts engaged throughout a long deal cycle can be a challenge for even the most creative of thinkers. This session will unpack the B2B buyer’s journey on your site, revealing test ideas that optimize every stage of the B2B funnel, impact key business KPIs and leverage account-based marketing tactics to deliver a seamless experience to your target accounts.
Account-Based Marketing: Target Key Accounts and Drive RevenueMarketo
What if you could replicate the success of your revenue generating accounts? What if you could ten identify similar accounts that will out-perform the rest? That's the power of account-based marketing. Join this webinar to discover how to boost marketing ROI by identifying and engaging target accounts with personalized content, messaging, and calls to action across web, mobile, and display advertising.
Mike Telem and David Myers will help you:
- Identify and target revenue-generating accounts based on verticals, company size, and named account lists
- Engage target accounts with personalized content to accelerate them through the funnel
- Analyze how effectively your marketing programs (paid, social, email, content) are driving engagement with target accounts
- Align sales and marketing to drive deals everyone will be talking about
Optimize Your Funnel with Account-Based MarketingMarketo
What's proven to improve ROI and successfully convert high-profile accounts? Account-Based Marketing! View these slides to learn how Web Account Targeting can optimize your funnel and help you go after the deals you want.
Many companies now use webinars as part of their marketing mix and many have seen some success on top of the funnel metrics like registrations, attendance and in-webinar engagement. But there are other metrics and uses cases that can have a far greater impact on your bottom line.
If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar assets for better conversion rates
Become data-driven in your search to produce more of your best webinars
Webinar: Optimize your direct booking funnelNancy Huang
Webinar with Travel Tripper, Voyat, Google, and Highgate Hotels. Originally aired 22 March 2017. View the recording at: https://youtu.be/HRf9VV8ubbI
-----
In a complex digital marketplaces where the major OTAs and metasearch sites claim the lion’s share of traffic and have billions to spend on marketing, can hotels still compete effectively with their own websites? The answer is yes!
Even with modest budgets, independent hotels can still make smart investments in digital marketing that help to drive traffic and ultimately increase overall direct bookings.
In this webinar, learn about new discoveries, techniques, and tools that will help you strengthen your digital marketing strategy and optimize conversions on your hotel website. Executives from Travel Tripper, Voyat, Google, and Highgate Hotels will discuss:
Google’s own insights into the hotel booking funnel and the omnichannel traveler
Search marketing and other key digital strategies for driving the right kind of traffic to your website
Optimizing for conversions—how to ensure that travelers book on your site, not elsewhere
Personalization marketing in a data-driven world
Measuring for success—balancing instant results with a long-term marketing strategy
[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...CXL
Growth hacking has exploded in popularity, with companies scrambling to find magical 'hackers' who create massive user bases and revenue out of thin air. Unfortunately, a closer look shows us that much of the hype is just that. To find growth, companies must stop searching for unicorns and do something much less sexy: get back to work.
In this talk I'll cover:
- how companies actually grow online based on studying dozens of fast-growing startups
- why growth is based on companies finding winning tests faster
- how we did that at growth hackers
- how other companies do it (HubSpot, Twitter, more)
- how to start hacking and start growing
- things to avoid, etc.
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
T&C Meetup #8: How to Optimize Conversions Throughout Your FunnelEwa Wysocka
Learn:
1) What Analytics tools you can use to measure conversions. 2) The secret to user testing. 3) The difference between Qualitative vs. Quantitative Research. 4) How to develop testing ideas: radical vs. incremental redesign. 5) When o use A/B Testing vs MVT (Multivariate Testing). 6) What software tools to use to split test your funnels.
Learn:
1. What project management tools Ewa made Sam use when she works with him! (And he learned to love them!)
2. Who Sam has on his digital marketing team and how he recruits talent.
3. How to wireframe, copywriter, and design a Landing Page.
In detail: How to build a killer Thankyou Page (your hidden weapon in your funnel!).
4. In Detail: How Sam storyboards and writes email sequences that make big money (over 90% of his revenue comes from email).
Full Funnel Account-Based Marketing: Engaging Key Targeted Accounts EverywhereMarketo
With laser-focused accuracy, Account-Based Marketing drives key accounts through the sales funnel at full-throttle, and helps close deals lickety-split. Join Marketo’s resident ABM experts, Mike Telem and David Myers, to find out how to implement ABM strategy and technology to engage key targeted accounts across all marketing touch points and boost your marketing ROI!
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
How to Optimize the Most Important Pages In Your Marketing FunnelDigital Marketer
Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.
#GrowthDeck - Andrew Chen AMA by GrowthHackersGrowthHackers
GrowthHackers holds weekly AMA (Ask Me Anything) sessions with Growth experts from around the world. Andrew Chen a writer, entrepreneur and investor focused on mobile products, metrics and user growth. He has been an advisor to companies like Angelist, Product Hunt and Dropbox.
Find more great growth resources on GrowthHackers.com. Join the community and have your own questions answered by professionals like Andrew today.
Growthhackers.com/AMA
1
ACC ACF 2400 – Semester 2, 2017
Individual Assignment 1:
Building a Business Dashboard
Overview
A business dashboard is ‘a style of reporting that depicts KPIs, operational or strategic information with
intuitive and interactive displays’ (Turban et al., 2015 p. 380). It is a single screen snapshot of how a
business, department, or process is performing. The design varies considerably from one application
to another, and even between businesses, but a common feature of a dashboard is that it uses graphs,
coloured text, and symbols to show the viewer, at a glance, the current status. A dashboard should
only contain information that actually influences performance. Many dashboards are interactive
because it can be difficult to show every important detail at once.
You are an employee at Australian Electronics Pty Ltd. You have been assigned the task of designing
a report that will be used by managers involved in purchasing, sales, and inventory management.
Your boss, Mary Smith, suggest including at least four (4) ratios. Regarding the ratios, Mary thinks
that Inventory Turnover and Sales Growth are a must.
This is an individual assignment. There is no fixed answer, so be creative!! The spreadsheet must
perform ratio analysis to show the current status of the inventory holdings and sales. Marks are
awarded according to how well the dashboard meets the requirements specified in the rubric.
A data set is supplied with this guide in Moodle (ACC ACF 2400_s2 2017_Inventory Statistics.xlsx). The
Inventory Statistics data set contains four sheets: sales value, sales quantity, the quantity of inventory
on hand, and the quantity purchased. You should use all sheets in your calculations, but may need to
restructure some data on a separate calculation sheet to ensure data is in the format you need.
Instructions on how to build a complex interactive scorecard have been published in different journals
such as the Journal of Accountancy
(http://www.journalofaccountancy.com/issues/2011/feb/20092427.html), but you do not have to
build such a complex system if your spreadsheeting skills are not well developed.
The table below contrasts two different approaches. The example on the left shows 7 ratios in a non-
interactive dashboard, with three graphs and one table of numbers. It is clearly not an inventory
management dashboard, but if the design features included were tailored to the inventory
management context, it would likely earn a pass (providing instructions, the input sheet, and the
calculations sheet are acceptable).
The example on the right, however, is from the Dashboard your Scorecard article. It is also not an
inventory management dashboard and does not show ratios, and so is not acceptable, but illustrates
elements that will earn higher marks:
• It is interactive (note the drop-down box in the bottom right graph to select the person shown);
• It uses conditional for ...
Bing Ads' Eric Couch dives in to beginning and advanced Excel tips and tricks for PPC marketers- including data analysis tips, Excel formulas, and incredibly handy plugins.
ACTG Tableau intro labDownload the TableauLab file and look ov.docxnettletondevon
ACTG Tableau intro lab
Download the TableauLab file and look over the fields. These are the fields from the FoodiesNW file you’ll use for your individual dashboard project. I created this file by selecting all fields in all the files in Access, so there are duplicates. I also added some calculations fields to the file:
Ext Gross is the extension of price X quantity; Ext Net is the extension of price X quantity, net of discount
Open Tableau and connect to Excel data. Select the TableauLab file and drag the file to the location that says Drag Files Here. Select Extract in the upper right so that Tableau will make a copy of your data. Click on the tab at the bottom that says Sheet1 to begin your first visualization.
How much is your total sales for the past 3 years?
Move the ExtNet field to the center of the sheet (similar to the values area in a pivot table). Then move it to the Rows and Columns shelves to see what happens. Then click on the first icon in the show me area – it looks like a worksheet. That icon turns your graph back into a tabular format and moves the ExtNet field over to the Marks section and lables it as text.
SHEET 1: In which time period did you sell most?
Move the Order Date field to the Rows shelf and then to the Columns shelf. Click on various graph types on the right hand side to see what happens, and then return to a tabular format.
**To create a vertical bar chart, you may need to use the Swap Rows and Columns icon in the toolbar – it has a curved arrow.
**You can sort the fields in a graph from high to low, low to high, and back to the starting position, by clicking on the icon right next to the Ext Net label on your graph
In which quarter did you sell most? Month?
Click on the drop down menu on the Order Date field in the Columns shelf and select Quarter and then Month. View this data in charts and tabular format. Change it to a line graph.
** To zoom in and out on a part of the graph, double-click, or hold Shift and double-click. Or, click the table Icon, and then
Now move a second copy of the Order Date field to the Columns shelf, so that you have years first, and then quarters or months. Return to a bar graph. Does this change your perspective on yearly sales?
** Now filter out dates so that your range ends at the end of the last quarter, on 3/31/18 by moving a copy of the Order Date field to the Filters area and selecting Range of dates.
Double click on Sheet 1 and change its name to Sales by Quarter. Notice that the title above the graph changes too.
SHEET 2: Which product categories and products have you sold most of?
Click on the symbol next to the Sheet 1 tab to add another sheet. Move the Ext Net field to the Label icon in the Marks section. Then move Category Name to the Rows Shelf. Which is the most popular category?
How has that changed over the quarters? Filter the Order Dates so they end at 3/31/18. Move Order Date to the Columns shelf and select Quarter. Select the .
Data Visualization for Management Consultants & AnalystAsen Gyczew
What is the aim of this course?
In consulting you will spend a lot of time on creating presentations to show the results of your analyses to the customer. That is why, data visualization is so important. With proper display of data you have more chances of convincing the customers that your approach makes sense. In this course I will teach how to use different data visualization techniques to show the results of your analyses during consulting projects.
In the course you will learn the following things:
1. What types of slides you should use to present your thoughts
2. What types of charts you should use for data visualization
3. How to read the charts
4. How to create charts in Excel
5. How to create charts in PowerPoint
6. How to create dynamic charts in Excel
For more check the following course
https://bit.ly/DataVisualizationMC
Our Associate Search Marketing Strategist, Jeff Malczyk, teaches us all about Excel pivot tables: how to interpret data faster, easier, and more efficiently. Complete with in-depth instructions, screenshots, video, and memes. Because you have to laugh. Download the practice worksheet: http://cl.ly/2f0t3x3M0d30
Make a floating column chart in excel. Includes four fun examples of floating column charts. Also a neat tip on adding a degree notation format to your data in excel.
Needs some basic knowledge of making charts in excel, or refer my previous tutorial. for beginners.
Level - Medium. 2nd in a series on Column Charts, 4th in my series on Charts.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
How to make a sales pipeline sales funnel excel chart
1. How-to Make a Sales
Pipeline or Sales
Funnel Excel Chart
2. How-to Make a Sales Pipeline Funnel
Excel Chart Template
• You probably have seen this type of Funnel
Chart in Business Intelligence (BI) software
packages and wondered how to make this type
of chart in Excel. In this presentation, I will
show you how to make a graphical view of a
Sales Pipeline for use in an Executive
Dashboard.
3/10/2014 How-to Make a Sales Pipeline Funnel Excel Chart Template 2
3. Problems with Funnel Charts
• First, we should discuss issues with this type of
chart.
• Many of the data visualization experts in the
industry dislike, sorry, I should have said HATE
funnel charts.
3/10/2014 3How-to Make a Sales Pipeline Funnel Excel Chart Template
4. Why Data Visualization Experts Don’t Like a
Funnel Graph?
• Data visualization experts do not like a Funnel Graph or
Funnel Chart because the chart may have the potential
to mislead readers.
• The area of each section may not represent the data
proportionally to other sections. For instance, if your
values for each section/category are the same, then the
size of the top section is not proportionally equal to the
bottom section even though they are the same value.
3/10/2014 4How-to Make a Sales Pipeline Funnel Excel Chart Template
5. Why Data Visualization Experts Don’t Like a
Funnel Graph?
• In this graphic, it can be
deceiving to readers that the
Sales in the Prospecting phase
are much larger than those in
the Negotiation phase, when in
reality, they are exactly
equal. The graphic is basing the
height on the category value,
not the width or volume of the
section.
• So be careful when using this as
a representation of your data.
3/10/2014 5How-to Make a Sales Pipeline Funnel Excel Chart Template
6. • Many organizations and companies use the funnel graphic
as a standard to convey a pipeline affect for the data.
• That means that it is started at the top category and it
moves to the bottom category, but not all of the entries at
the top makes it to the bottom.
• Even though this may be a bad graphic from all design
and data visualization perspectives, you may be asked to
create this type of graphic for your Executive Dashboard.
• Your first step should be to talk with the powers that be
about the issues with this type of chart. If your client or
executives or managers still want this as part of the
Company Dashboard, then give the people what they
want. That is why you will see this type of chart in many
well-known software packages like Salesforce.com.
3/10/2014 6How-to Make a Sales Pipeline Funnel Excel Chart Template
7. Now lets say you are the Dashboard Designer for your
sales organization and this is your data in Excel:
3/10/2014 7How-to Make a Sales Pipeline Funnel Excel Chart Template
8. • Lets say that your sample data has categories from your
sales organization on how the sales pipeline looks for the
company.
• Presently there are 652 sales opportunities in the
Prospecting stage worth $33.6M. This is the start of the
sales cycle for your company and each sales opportunity
may be at a different level in the sales cycle.
• Typically there are less and less at each progressive stage
of the sales cycle because deals are not always a done
deal. Some people in the prospecting stage may change
their mind and not purchase anything.
• Another potential sale that is in the Presentation stage may
not get closed because the buyer chose another company.
3/10/2014 8How-to Make a Sales Pipeline Funnel Excel Chart Template
9. • However, not all sales fall out of the pipeline and your
organization may be able to calculate the likely
percentage that any given opportunity may close from
each stage of the sales cycle.
• This is why organizations like to see this data in a
pipeline or funnel format because each stage fills the
next stage in the cycle. And if you don’t have enough
sales in each part of the pipeline, your company will
have uneven cash flows as each sale will most likely
have an average closing time from start to finish.
3/10/2014 9How-to Make a Sales Pipeline Funnel Excel Chart Template
10. I don’t see a Sales Funnel or Sales Pipeline
Chart or Graph in Excel
• Okay, that is enough about why organizations and
people love Funnel Charts and the dangers about what
they are showing you.
• Lets get to the nuts and bolts of How-to make a Sales
Funnel chart in Excel.
• Using the data points above for our pipeline, lets build
the chart. However, I don’t see a sales funnel chart or
pipeline chart as an option in Excel. That is the good
and bad about Excel.
• Not everything is there and built for you, but with the
standard tools, you can make a funnel or pipeline chart
on your own.
3/10/2014 10How-to Make a Sales Pipeline Funnel Excel Chart Template
11. • So looking at the standard set of charts that are
available in Excel, the closest representation of what we
are looking for is a Stacked Pyramid chart.
• More specifically, a 100% Stacked Pyramid chart since
our data represents 100% of the sales pipeline data and
we are not trying to compare the data from one pyramid
to another.
• You will find the 100% Stacked Pyramid chart under the
Column Chart menu in the Insert Ribbon. This is what
we are going to base or Sales Funnel or Sales Pipeline
and here is how.
3/10/2014 11How-to Make a Sales Pipeline Funnel Excel Chart Template
13. The Breakdown
1) Create a 100% Stacked Pyramid Chart
2) Flatten it to 2D
3) Flip it upside down
4) Label and Clean it up
3/10/2014 13How-to Make a Sales Pipeline Funnel Excel Chart Template
14. STEP-BY-STEP TUTORIAL ON HOW-TO
MAKE A SALES FUNNEL OR SALES
PIPELINE CHART OR GRAPH IN EXCEL
3/10/2014 14How-to Make a Sales Pipeline Funnel Excel Chart Template
15. 1) Highlight the Data from A2:B6 (From “Prospecting” to
Negotiation Value of “45”) and from the Insert
Ribbon, choose the Column Menu from the Charts Group and
then select 100% Stacked Pyramid.
3/10/2014 15How-to Make a Sales Pipeline Funnel Excel Chart Template
16. The resulting chart will look like this:
3/10/2014 16How-to Make a Sales Pipeline Funnel Excel Chart Template
17. 2) In the chart, select the data series for Series one by
clicking on the pyramids. Then from the “Design Ribbon”,
select “Switch Row/Column” from the Data Group.
3/10/2014 17How-to Make a Sales Pipeline Funnel Excel Chart Template
18. The resulting chart will look like this:
3/10/2014 18
The funnel chart is starting to take shape.
How-to Make a Sales Pipeline Funnel Excel Chart Template
19. 3) Right click on the chart and select “3D Rotation…” from
the menu or you can also see this as a choice from the
Layout Ribbon in the Background Group.
3/10/2014 19How-to Make a Sales Pipeline Funnel Excel Chart Template
20. 4) Change the Rotation Settings as follows:
• X=0
3/10/2014 20How-to Make a Sales Pipeline Funnel Excel Chart Template
21. • Y=0
3/10/2014 21
Now we are getting really close to the Final Sales
Funnel Chart in Excel.
How-to Make a Sales Pipeline Funnel Excel Chart Template
22. 5) Right click on the chart’s Vertical Axis and select “Format
Axis…” from the menu or you can also see this as the
Primary Vertical Axis choice from the Layout Ribbon in the
Axis Group.
• And choose “Values in reverse order” from the Axis
Options Dialog Box.
3/10/2014 22How-to Make a Sales Pipeline Funnel Excel Chart Template
23. Looking like we want, now we just need to
clean up the Chart and give it some Data Labels.
3/10/2014 23How-to Make a Sales Pipeline Funnel Excel Chart Template
24. 6) Clean up:
a) Remove the Vertical Axis – Click on the Vertical Axis and
press your delete key.
b) Remove the Legend – Click on the Legend and press
your delete key.
c) Remove the Horizontal Gridlines – Click on the horizontal
Gridlines and press your delete key.
d) Remove the Category Label – Click on the #1 at the top
of the Sales Funnel and press your delete key.
e) Add Data Labels – Click anywhere in the chart and
change Data Labels to “Show” from the
Layout Ribbon in the Labels Group.
3/10/2014 24How-to Make a Sales Pipeline Funnel Excel Chart Template
25. 7) Admire your handy work:
Your Sales Funnel for Excel should now be completed
and should look like this:
3/10/2014 25How-to Make a Sales Pipeline Funnel Excel Chart Template
26. Sample File & Video Tutorial
• You can watch a video demonstration and also get a
FREE sample download template for the sales pipeline
with instructions here:
• http://www.exceldashboardtemplates.com/SalesFunnelChart
3/10/2014 26How-to Make a Sales Pipeline Funnel Excel Chart Template