This was presented at the SAP Insider BI2016 HANA2016 conference in Las Vegas on March 16-19, 2016. It is based on the BI Dashboard Formula methodology as taught in the BI Brainz Academy designed for professionals who want to achieve true success in business intelligence/analytics.

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What does the
Perfect ‘KPI’ look like?
Mico Yuk
BI Brainz | BI Dashboard Formula

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Customer success is our priority
Co-founded in 2010 as
Benchmarker BI, by Mico Yuk
and team of former PWC
Executives, the company was
rebranded to BI Brainz in
January of 2015.
We specialize in helping
enterprises to be successful in
their BI deployments by offering
consulting, training and change
management services.
BI Brainz is headquartered in
Atlanta, GA and houses over 40
consultants globally.
'We believe that thought leaders like BI Brainz are essential in helping to bring the
benefits of business intelligence best practices to companies worldwide’
- Steve Lucas, Global President of Platform Solutions, SAP
About BI Brainz

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About Mico Yuk
Founder, BI Brainz | BI Dashboard Formula, Global Keynote Speaker
Author, Data Visualization for Dummies (Wiley 2014)
We’ve implemented 500+ Enterprise dashboards
To learn more or email me visit: micoyuk.com
Consulting Academy Community

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Social Reminder
Be sure to join the discussion…
@micoyuk | @bibrainz | @analyticsonfire
#BI2016
#HANA2016
#IoT2016
Click above to follow me

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In This Session you will learn
• About the $76BIL problem most companies face in 2016 and don’t even know it
• Why KPIs will make or break your next big data project
• The 11 different types of KPIs and which ones are important for your project
• How to take a look at what a Bad vs Perfect KPI looks like
• How to make your KPIs Actionable in 3 Simple Steps

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What We’ll Cover
• Three Reasons you should care more about KPIs
1. The $76BIL problem no one is talking about
2. Bad KPIs make for Bad Visualizations
3. When KPIs Go Bad
• What can you do to fix it?
• Can you name the 11 different types of KPIs?
• 15 key characteristics of the perfect KPI
• Three Simple Steps to make your KPIs Actionable
• Wrap-up

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WHY YOU SHOULD CARE
MORE ABOUT KPIS?

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$97BNWILL BE SPENT ON BI SERVICES
IN 2016
Reason No.1: The $76BN problem no one is talking about

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21%AVG. USER ADOPTION
79%BI APPLICATIONS NOT USED
$76BNWILL BE SPENT ON FAILED
BI SERVICES IN 2016
Reason No.1: The $76BN problem no one is talking about

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Reason No.2: Bad KPIs make for Bad Visualizations!
1. Look closely
2. Ask yourself: What
does dashboard
really tell you?
3. Do you know where
to look for insight?
Is it clear what you
should be looking
at?

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BAD KPIS CAN BE EXPENSIVE!

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Reason No.3: When KPIs Go Bad
• An electrical wholesale group put KPIs in place to measure the relative
sales performance of branches.
• It then created league tables and rewarded the best performing
branches.
• The result - Stores that were hundreds of miles apart chased the same
customers and even undercut the geographically closest retailers to the
customer.
• Bad part - In many instances, deliveries were made from the central
warehouse to the shop hundred of miles away, only for this shop to
drive the parts back near the warehouse where they undercut the
prices of the local store.
SOURCE: https://www.linkedin.com/pulse/20140324073422-64875646-caution-when-kpis-turn-to-poison

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What We’ll Cover
• Three Reasons you should care more about KPIs
1. The $76BIL problem no one is talking about
2. Bad KPIs make for Bad Visualizations
3. When KPIs Go Bad
• What can you do to fix it?
• Can you name the 11 different types of KPIs?
• 15 key characteristics of the perfect KPI
• Three Simple Steps to make your KPIs Actionable
• Wrap-up

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How many of the 11 KPI types can you name?

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So how many KPIs
should you have?
5 - 8 max!

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THE VALUE OF BIG DATA CAN’T EXIST
WITHOUT PERFECT KPIs

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Identify each of these key areas for each KPI
 KPI or Metric Name
 Line of Business (optional)
 Use Case
 Short KPI or Metric Name (mobile)
 Definition
 Formula
 Chart Views
 Drill Down
 Format
 Data Owner
 Data Source
 Data Viewing Frequency
 Data Update Frequency
 Alerts
 Security
15 Characteristics of the Perfect KPI

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All KPIs are
not created EQUAL!
ACTIONABLE vs NON ACTIONABLE KPIs

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About BI Brainz
** Classes starting in May 2016 **

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NO ACTION
02
USERS UNCLEAR
ON USE OF KPI04
NOT DESCRIPTIVE
01
LACK CONTEXT
03
HARD TO VISUALIZE
05
SIGNS OF A USELESS KPI

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ACTION KPI EXAMPLE: STEP #1
TAKE
‘PROFIT MARGIN’

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ACTION KPI EXAMPLE: STEP #1
ASK YOURSELF 3 QUESTIONS:
WHAT?
HOW MUCH?
WHEN?

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THREE COMPONENTS OF AN ACTIONABLE KPI
PROFIT MARGIN
1 WHAT? We need to increase margins
2 HOW MUCH? by 25%
3 BY WHEN? by 2017

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BI DASHBOARD FORMULA ACTIONABLE KPI FORMAT
[action] [what] [how much] [by when]

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NEW ACTIONABLE KPI
INCREASE PROFIT MARGIN BY 25% BY 2017
[action] [what] [how much] [by when]

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THE VALUE OF BIG DATA CAN’T EXIST
WITHOUT PERFECT KPIS

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Where to find free KPIs online
• KPI Library (kpilibrary.com)
 Our top resource for KPIs. Major corporation freely submit their KPIs and
definitions to the site.
• Klip Folio KPI Examples (klipfolio.com)
 This site comes with both recommended KPIs for specific lines of business, their
definitions and even some visual examples.
• KPI Megalibrary (kpimegalibrary.com)
 This site is new to us, but it boast over 8,000 KPIs and claims to be the world’s
biggest KPI database.

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7 Key Points to Take Home
• Follow the ‘perfect KPI’ 15 point checklist
• Most KPIs that exist today are useless and contain no action
• Turning KPIs actionable is one way to overcome KPI overload and purge useless KPIs
• Bad KPIs are harder to visualize
• Bad KPIs leave the user to guess the use and action of the KPI
• Use the BI Dashboard Formula method of ‘How to turn you KPIs into Action’ is a quick
way to transform your existing and new metrics

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Where to Find More Information
• Text ‘DATASPEAK’ to 33444
 To download templates and gain update on webinars!
• DataSpeak.bi
• Sign up to register and download the BIDF KPI Checklist and other templates.
• Analytics on Fire Blog/Podcast (analyticsonfire.com)
 #1 Source for BI/Analytics Success
 Hear from customers like McKesson, John Hopkins, Cisco and much more!
• BI Brainz
 Check our dashboard gallery for inspiration and to find out more about our services.

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What our Customers say about BI Dashboard Formula
Jason Keenan (USA)
Manager of BI, Nestle
BIDF is an intense boot camp style training that
challenges BI practitioners to put aside their
preconceptions of data visualizations and think
outside the box to create the next generation of
Analytics Applications for the Enterprise. I would
recommend it for any BI Team.
Vikram Bagade (Saudi Arabia)
SAP Functional Lead, King Abdullah University of
Science & Technology
This course helped me to understand how to gather
requirements and also helped me to understand
how the identify the KPI'S. I will strongly
recommend to follow Mico's cheat sheet to get
success in BI Projects
Peter Tasla
Zurich, Switzerland
Mico's business-oriented and honest no-BS
approach to BI is exactly what the whole BI world
needs. Every single tool-oriented IT geek in BI
should participate (in) BIDF to learn to view
challenges of BI from business perspective. Mico
has also valuable tips on how to win that C-level
sponsor for your BI project. Moreover, it's extremely
important how to speak the language of the
business and avoid the use of geeky
"sapanese."BIDF is the number one choice in terms
of learning the tricks of modern BI language too.
Jason Phillips (USA)
US Navy
By following the clear and concise steps in the BIDF
blueprint spreadsheet you can't go wrong. It is like
having Mico watching over your shoulder during
your whole project, keeping you and your team on
track, in scope and, ultimately, successful.
Using the BIDF Methodology = BI Enterprise Customer Success

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Your Turn!
How to contact me:
Email: myuk@bibrainz.com
Site: bibrainz.com
Twitter: @micoyuk | @bibrainz | @analyticsonfire
Please remember to complete your session evaluation!

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