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Email Marketing 101
This document, 'Email Marketing 101,' outlines the importance and effectiveness of email marketing, detailing various types of emails, optimal sending times, and successful strategies for engagement. It emphasizes that email marketing boasts a high ROI and conversion rates compared to other methods, while providing tips on list building and compliance with anti-spam laws. Additionally, it offers resources for enhancing email content and design to maximize impact.
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Email Marketing 101
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- 2. Who am I? •20+ years of web design and online marketing experience. • Certifications • Web Programming (PHP, HTML, CSS, MySQL) • Advanced Search Engine Optimization • Local Search Optimization • Google AdWords & Analytics • Memberships & Organizations • Community Development Foundation • BINaRE Technology Group (Leadership) • International Webmasters Association • Internet Marketing Association • NEWMS • Moz & Hubspot PartnersRichelle Anderson Email Marketing 101 Twitter: @lighthousewebms LinkedIn: richelleanderson
- 3. Email Marketing 101 WHATTO EXPECT 1. Why email marketing? 2. Types of emails 3. Best times to send 4. Tips for Success 5. Design Tips 6. Building your list 7. Resources
- 4. Email Marketing 101 WHYEMAIL MARKETING Your competition is doing it - Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2 Mobile made email a huge hit - About 53% of emails are opened on mobile devices. – Campaign Monitor Email marketing has an ROI of 3800%. – DMA The average order value of an email is at least 3X higher than that of social media. – McKinsey
- 5. Email Marketing 101 WHYEMAIL MARKETING You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa A message is 5x more likely to be seen in email than via Facebook. – Radicati
- 6. Email Marketing 101 TYPESOF EMAIL TRANSACTIONAL EMAILS MARKETING EMAILS Receipts Password Resets Shipping Notifications, etc. Selling or asking something of them Sign up fro an event Follow on social media Make a purchase Check out a new feature/product/service Respond with feedback Make an appointment.
- 7. Email Marketing 101 TIMESTO SEND • Every industry and audience is different. • Watch your engagement metrics to know when to send your message. • Opens • Clicks
- 8. Email Marketing 101 TIMESTO SEND If you aren’t sure….. ASK
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- 10. Email Marketing 101 TIPSFOR SUCCESS Before you send your first email How does your information appear? Don't use no-reply Setup an email address just for your emails Add your company name - From name 68% of Americans say they base their decision to open an email on the ‘From’ name. – Campaign Monitor
- 11. Email Marketing 101 TIPSFOR SUCCESS Subject Lines Gets them to open your email Make them interesting and witty Pre-Header The small section of text that appears as a Preview to the email keep it short and direct.
- 12. Email Marketing 101 TIPSFOR SUCCESS Personalization “_________” take a box on us! 2 for 1 on Checks, FREE Shipping, plus $2 off 4-boxes! Subject line Hi ________! You have been selected to receive 2-for-1 on checks, free shipping, and $2 off 4-box orders! Why? Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. ~ Abberdeen
- 13. Email Marketing 101 TIPSFOR SUCCESS What do you Want Them To Do? Every email should have intent. What is it that you want??? Make it clear!! Be Direct You are competing with busy schedules and a distracted mind. Keep your Call to Action clear and concise…
- 14. Email Marketing 101 TIPSFOR SUCCESS Know your audience Demographics Buying & Purchase Behavior Interests
- 15. Email Marketing 101 Anti-SpamLaws Be familiar with and Abide by the Laws!! Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law. http://1.usa.gov/1U0HxRi
- 16. Email Marketing 101 BUILDINGYOUR LIST Look for Opportunities Create great content Online Contests Offer a freebie - ebook, whitepaper give them something for giving it up Promote your efforts on social media Add opt-ins to your website Collect them at offline events (opt-in) Video Marketing - Promote your website rather than social media Host an online webinar or podcast Customer/Client Lists Sign-up at your physical location
- 17. Email Marketing 101 BUILDINGYOUR LIST ASK PERMISSION!!!
- 18. Email Marketing 101 RESOURCES FreeStock Photos www.freeimages.com www.pexels.com Free is great but your own images are better!!
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