Currently, a stunning 43% of all email opens occur on mobile devices, quickly overshadowing desktop opens (32%) and webmail opens (25%). Data from Litmus shows us that this percentage is up 38% in the last year alone. Basically, subscribers continue to use viewing environments that include many screen sizes.
In a recent case study, we demonstrate how CareerBuilder is getting better results than ever before by implementing mobile optimization techniques using a responsive design strategy in their recent email campaigns. These results included a 15-17% increase in open rates and a 21-24% increase in click-through rates—and it’s all from responding to the needs of their growing mobile audience.
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
What is a mobile responsive email?
Stream:20 take a look at the considerations when optimising your email templates to be mobile responsive. Statistics show percentage of increased users viewing emails on a mobile device.
Have you optimised your email template to suit your demographic audience?
Contact <info@stream20.com> for more informartion
www.stream20.com
Since last October, we’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands. We saw a big bump in the adoption of mobile-aware and responsive design during the holiday season and this summer we expect serious progress, followed by another jump in adoption as we approach Christmas again.
Beyond detailing the adoption rates we’ve observed, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of these. It also includes links to examples of mobile-aware and responsive design from the Email Swipe File.
3sixty Live Boston: Designing for the Mobile InboxLitmus
Optimizing emails for the mobile experience is one of the top subjects that interactive marketers are talking about these days. In the June 3sixty Live Boston meeting, we feature this very popular topic and helped shed some light on all the terms you've been hearing.
Justine Jordan, Research & Education Director at Litmus, and Kristina Huffman, Design Practice Lead at ExactTarget, teamed up for an interactive presentation that enabled attendees with ideas and practical take-aways for creating mobile optimized emails.
Appiterate held a workshop at SAIF Ignition (held at Bangalore on 20th Sep 2013) on A/B testing for mobile apps. It had a look at pre-existing practices in web A/B testing and also extensively covered mobile A/B testing.
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
What is a mobile responsive email?
Stream:20 take a look at the considerations when optimising your email templates to be mobile responsive. Statistics show percentage of increased users viewing emails on a mobile device.
Have you optimised your email template to suit your demographic audience?
Contact <info@stream20.com> for more informartion
www.stream20.com
Since last October, we’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands. We saw a big bump in the adoption of mobile-aware and responsive design during the holiday season and this summer we expect serious progress, followed by another jump in adoption as we approach Christmas again.
Beyond detailing the adoption rates we’ve observed, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of these. It also includes links to examples of mobile-aware and responsive design from the Email Swipe File.
3sixty Live Boston: Designing for the Mobile InboxLitmus
Optimizing emails for the mobile experience is one of the top subjects that interactive marketers are talking about these days. In the June 3sixty Live Boston meeting, we feature this very popular topic and helped shed some light on all the terms you've been hearing.
Justine Jordan, Research & Education Director at Litmus, and Kristina Huffman, Design Practice Lead at ExactTarget, teamed up for an interactive presentation that enabled attendees with ideas and practical take-aways for creating mobile optimized emails.
Appiterate held a workshop at SAIF Ignition (held at Bangalore on 20th Sep 2013) on A/B testing for mobile apps. It had a look at pre-existing practices in web A/B testing and also extensively covered mobile A/B testing.
Seventy percent of readers immediately delete emails that render poorly or require a lot of pinching and scrolling. On the other hand, responsive emails, designed to automatically adjust to any screen size, receive a 21% higher click-to-open rate than conventional emails. Here's how to design them and pitfalls to avoid.
Top 10 Usability Mistakes Not to Make, Thanh Ngyuen, Senior Website Usability...Online Marketing Summit
Top 10 Usability Mistakes Not to Make
Apply the Known Truths of Usability to Drive Website Effectivenes: This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability.
Presentation from the 2013 MarketingSherpa Email Summit Roundtable discussion, "Mobile Email Design: 5 Fundamentals of Mobile-Friendly Emails."
With more than one-third of emails being opened on smartphones and tablets, designing emails for mobile is crucial. In this presentation, Justine discusses the topic of mobile-friendly emails, including:
• The fundamentals of what makes an email mobile-friendly
• Different strategies for approaching mobile emails
• Quick wins that you can implementing changes to your program right away
• Myths, rumors and things to avoid
Email Strategy and Design for a Multiscreen WorldAlex Williams
Join some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Among the specific topics will include the following:
- Learning the implications of each major screen size and device
- Determining what devices your subscriber base is using and how and where they are converting
- Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
- Creating a consistent user experience across email and Web/landing pages
- Examples and key best practices
- Communicating with your designer and programmer
- Testing, learning, optimization and measurement/analysis
- Future trends and predictions
This presentation was given at Silverpop Amplify 2013 on May 16, 2013 by Alex Williams, Trendline Interactive & Justine Jordan, Litmus.
Did you know that mobile is now the number one environment for email opens? A user's experience in a mobile environment for email is much different than a desktop one. Understanding the various methods of mobile email optimization is critical for any online marketer.
George Adamidis from ExactTarget lead the latest eCommerce Toronto Meetup on the different methods for optimizing email for both the mobile and desktop experience.
Design Like a Pro: Building Mobile-Responsive HMIs in Ignition PerspectiveInductive Automation
Software engineering and design experts from Inductive Automation demonstrate how to use the features in Ignition Perspective to redesign common industrial applications into mobile applications that are simple, well-organized, and always in-step with the user’s needs.
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
Brian Graves, UI Engineer for DEG and Adam Seitz, Director of Creative for DEG present on Responsive Email Design.
Our options for viewing emails has proliferated beyond the desktop: we now have web-enabled mobile phones and tablets. Learn from DEG's experts how emails can be coded with Responsive Design to respond and render well for all devices.
Modernize Your Content Publishing Process with Smart ContentGavin Drake
For decades technical writers and technical publishers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication.
Seventy percent of readers immediately delete emails that render poorly or require a lot of pinching and scrolling. On the other hand, responsive emails, designed to automatically adjust to any screen size, receive a 21% higher click-to-open rate than conventional emails. Here's how to design them and pitfalls to avoid.
Top 10 Usability Mistakes Not to Make, Thanh Ngyuen, Senior Website Usability...Online Marketing Summit
Top 10 Usability Mistakes Not to Make
Apply the Known Truths of Usability to Drive Website Effectivenes: This is an overview session which will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. She will discuss the Top 10 elements affecting users’ website experience and conversions, and provide useful information on best-practices, minimum standards, and learned conventions in website usability.
Presentation from the 2013 MarketingSherpa Email Summit Roundtable discussion, "Mobile Email Design: 5 Fundamentals of Mobile-Friendly Emails."
With more than one-third of emails being opened on smartphones and tablets, designing emails for mobile is crucial. In this presentation, Justine discusses the topic of mobile-friendly emails, including:
• The fundamentals of what makes an email mobile-friendly
• Different strategies for approaching mobile emails
• Quick wins that you can implementing changes to your program right away
• Myths, rumors and things to avoid
Email Strategy and Design for a Multiscreen WorldAlex Williams
Join some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Among the specific topics will include the following:
- Learning the implications of each major screen size and device
- Determining what devices your subscriber base is using and how and where they are converting
- Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
- Creating a consistent user experience across email and Web/landing pages
- Examples and key best practices
- Communicating with your designer and programmer
- Testing, learning, optimization and measurement/analysis
- Future trends and predictions
This presentation was given at Silverpop Amplify 2013 on May 16, 2013 by Alex Williams, Trendline Interactive & Justine Jordan, Litmus.
Did you know that mobile is now the number one environment for email opens? A user's experience in a mobile environment for email is much different than a desktop one. Understanding the various methods of mobile email optimization is critical for any online marketer.
George Adamidis from ExactTarget lead the latest eCommerce Toronto Meetup on the different methods for optimizing email for both the mobile and desktop experience.
Design Like a Pro: Building Mobile-Responsive HMIs in Ignition PerspectiveInductive Automation
Software engineering and design experts from Inductive Automation demonstrate how to use the features in Ignition Perspective to redesign common industrial applications into mobile applications that are simple, well-organized, and always in-step with the user’s needs.
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
Brian Graves, UI Engineer for DEG and Adam Seitz, Director of Creative for DEG present on Responsive Email Design.
Our options for viewing emails has proliferated beyond the desktop: we now have web-enabled mobile phones and tablets. Learn from DEG's experts how emails can be coded with Responsive Design to respond and render well for all devices.
Modernize Your Content Publishing Process with Smart ContentGavin Drake
For decades technical writers and technical publishers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication.
An introduction to responsive design and Web frameworks -- for journalism students. Shows various examples. Includes links to resources. Updated February 2014.
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Social customer service is the newest member of marketing. In this session, learn how to drive organizational change while delivering a great customer experience and humanizing your brand. Plus, you'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
8. The Mobile Subscriber
Is she:
• Listening to music
• Texting
• Using Skype
• Watching a movie
• On a phone call
• Checking email
• Browsing a website
• Tweeting
• Watching TV
All media consumption can
funnel through one device –
high expectations are set for
email viewing.
13. Small Screens: Ideal State
• Content first: think top-down hierarchy
• Single column layout
• Large text sizes to ensure readability
• Use contrast to ensure readability across brightness levels.
• Don’t cram content into the viewport - honor legibility
over length
14. Touch Interfaces: Ideal State
• Size: keep buttons least 44px square for easy tapping
• Position: Keep links/buttons to the center or left for ease of use
• Texture: buttons look more enticing with texture
• Space: separate links to avoid touching two links
• Avoid: hovers or other interactive user interface elements
• Never say: “click here” because 43% of openers are tapping!
15. Two Approaches to the Mobile Inbox
Aware
Simple improvement without specialization.
Design-only tactics
Responsive
Deliver a customized mobile experience.
Special design + code
1
2
16. Approaching the Mobile Inbox
Mobile Aware
Establish a mobile-friendly visual framework
without specializing.
• Single column hero
• Key info & CTA in left column
• Large text & buttons
17. Approaching the Mobile Inbox
Responsive Design
Responsive web design is a set of techniques
used to make a layout readable and usable on
any screen and/or platform on which it’s
displayed.
• Fluid grids
• Fluid images
• Media queries
21. Mobile Optimization + Responsive Design
CareerBuilder saw a dramatic lift in
click-through and open rates based on
mobile optimization techniques.
TEST:
Control Version (original design)
vs. Test Version (responsive design)
22. • The CSS3 @media query activates
alternate styles based on general
viewing environment, allowing simple
change & adaptation:
• Message width shrinks
• Text scales / reflows
• Elements scale
• Multi to single column
• Detects screen size (px) – small
(mobile) vs. large (non-mobile)
• Falls back to standard version when
@media isn’t supported
Responsive Design
24. CareerBuilder Test Results
• 21-25% increase in click-through rate / 15-17% increase in open rate
• Unengaged customers delivered the highest lift in click-through
• Less motivated customers seem more likely to respond to an uncluttered, visually pleasing message
• Lift in opens due to minor change in preheader
Test Results, Week 1 Test Results, Week 2 Test Results, Week 3
Subscriber Segment Click Increase Open Increase Click Increase Open Increase Click Increase Open Increase
New 11% 10% 19% 21% 11% 13%
Active 17% 17% 19% 23% 11% 17%
Recent 17% 21% 19% 19% 22% 17%
Passive 17% 13% 16% 12% 16% 12%
Unengaged 22% 15% 26% 18% 23% 15%
Total Increase 21% 15% 24% 17% 21% 15%
25. • Preheader basics:
• Located above the logo or header in an email
• Physically see this HTML text at the top of your email design
• Some email clients will grab the first piece of code and display approximately
the first 85 characters of the first HTML text next to the subject line
• Use the preheader to complement the subject line
• Be mindful of order of items in the preheader
• Move items like unsubscribe and add to address book
to footer
Preheader
26. From Name > Subject Line > Preheader
Preheader
Control: Test:
Winner!
27. Images Off / Images On
Images Off Images On
Android devices display images off by default. iPhones display images on by default.
BlackBerry defaults vary based on device.
30. Further Testing
• Test copy and optimize at the time of send with a 10/10/80 approach:
• 10% get version A
• 10% get version B
• Remaining 80% get the winner
• This method allows you to apply your results today, rather than learning
something you may be able to apply tomorrow
• Additional A/B tests: colors, copy, buttons, button copy/placement, content hierarchy
and more
• Measure click-though and conversion
31. Mobile Wisdom: Plan for the Long Term
• Design a sustainable responsive framework to streamline planning, content creation,
testing and user experience.
33. Resources
Designing for the Mobile Inbox
http://pages.exacttarget.com/EN-DesignMobileInbox
Mobile First
http://blog.exacttarget.com/blog/email-design-4/designing-an-email-campaign-think-mobile-first
Video: Email + Mobile Overview
http://blog.exacttarget.com/blog/email-design-4/designing-for-the-mobile-inbox-video
Video: Responsive Email Design FAQs
http://blog.exacttarget.com/blog/email-design-4/7-responsive-email-design-faqs