The document outlines 117 rules for email marketing. It separates the rules into two categories: 11 Fundamental Imperatives that should always be followed, and the remaining 106 Practice Guidelines that may be implemented differently depending on each company's needs. The rules cover topics like obtaining subscriber permission, list and data management, email design, personalization, and ongoing testing and improvement. Following these rules is meant to help email marketers maximize subscriber engagement and compliance while minimizing unsubscribes and complaints.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
Using email to get relevant and to get incremental revenue by www velomarketi...Velo//
First delivered at eCommerce Expo back in 2008, this presentation covers how pioneering eCommerce companies use targeting and relevant content to drive additional revenue from their audiences
How To Create Successful Mobile Email Marketing CampaignsMass Transmit
These are the presentation slides from the Mass Transmit Webinar "How To Create Successful Mobile Email Marketing Campaigns."
The webinar covered the following topics:
1. Why You Need Effective Mobile Email Campaigns
2. How To Design Mobile Email Messages
3. The Technical Challenges Of Mobile Email
4. Responsive Email Design
5. Generating Conversions Through Mobile Email
More info including webinar video available here: http://masstransmit.com/mt-resources/webinar-create-successful-mobile-email-marketing-campaigns/
Learn a perfect email marketing practices that really workHariom Sharan
This workshop is designed for both start-up and advance email marketing professional. We have covered some of the best practices which really will help you to understand the tips and tricks to build a strong email marketing foundation and leverage better return on investment.
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
Using email to get relevant and to get incremental revenue by www velomarketi...Velo//
First delivered at eCommerce Expo back in 2008, this presentation covers how pioneering eCommerce companies use targeting and relevant content to drive additional revenue from their audiences
How To Create Successful Mobile Email Marketing CampaignsMass Transmit
These are the presentation slides from the Mass Transmit Webinar "How To Create Successful Mobile Email Marketing Campaigns."
The webinar covered the following topics:
1. Why You Need Effective Mobile Email Campaigns
2. How To Design Mobile Email Messages
3. The Technical Challenges Of Mobile Email
4. Responsive Email Design
5. Generating Conversions Through Mobile Email
More info including webinar video available here: http://masstransmit.com/mt-resources/webinar-create-successful-mobile-email-marketing-campaigns/
Learn a perfect email marketing practices that really workHariom Sharan
This workshop is designed for both start-up and advance email marketing professional. We have covered some of the best practices which really will help you to understand the tips and tricks to build a strong email marketing foundation and leverage better return on investment.
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
Surprise! You’ll find humans—not wizards—behind the curtain of the ExactTarget Marketing Cloud’s own email marketing programs. Join us for a panel with our passionate email team. We’ll talk content, design, data, testing, segmentation, plus what works and what falls flat. We may even tell you what really grinds our (data extension) gears.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
The Salesforce Foundation is excited to announce the new Nonprofit Starter Pack Advisory Board. Submit a nomination by July 13th for an opportunity to join! http://salesforcefoundation.org/join-the-new-nonprofit-starter-pack-advisory-board/
For over a decade, ExactTarget has offered a comprehensive set of APIs that enable our customers to automate their email campaigns and seamlessly integrate their marketing, analytics, and other business software. Join us as we introduce core Marketing Cloud concepts, including the importance of permission and the value of relevancy, as well as the core technologies that make up the ExactTarget platform, including lists, data extensions, and AMPscript.
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams still think in silos. In this session, we walked you through our framework to help you identify a cross channel vision, focus, and prioritize on the most impactful opportunities, and ultimately map your customer journey through our software.
Register for more upcoming webinars here:
http://pages.exacttarget.com/thefutureisnow
We will provide instructions on adding personalization (merge fields) into your ExactTarget emails from Data Extensions or Lists. Additionally, we will cover AMPscript basics (declaring, setting, and retrieving variables) and formatting functions (ProperCase, Lowercase, Uppercase, and RedirectTo).
Each year, $83 billion is lost due to poor customer experiences. Today's marketers have a phenomenal opportunity to drive the customer journey and ensure that customers have a consistent experience no matter how or where they choose to do business with a brand. Join us to learn about the value of the customer journey, importance of having one-to-one conversations with customers, and how the Marketing Cloud will allow you to accomplish it.
Slack's Ali Rayl on Scaling Support for User GrowthHeavybit
In this Heavybit Speaker Series Presentation, Ali Rayl talks about building Slack's Support Stack particularly after the company's exponential growth spikes. Ali Rayl is the Director of Quality and Support at Slack where she’s built the team to manage more than 5,000 corporate clients including Stripe, Rdio, Medium, Airbnb, Expedia and Buzzfeed. In the past she was the Director of QA at Songbird — an open-source cross platform music player built on Mozilla’s XULRunner and GStreamer.
Full Video available Here: http://www.heavybit.com/library/developer-operations/video/2014-09-16-ali-rayl
Max Impact Email Marketing ;
Network Marketing Lead Generation Secrets</i>. Inside this eBook, you will discover the topics about email marketing basics for net work marketing, getting subscribers, reducing unsubscribes, using transactional emails, using triggers in the email, testing different variations of your email, use analytics to separate buyers from non buyers, use loyalty programs and determine the correct frequency to send emails.
Through the email marketing strategies, information taking the form
of email newsletters can be both informative and relationship
building as the customer will be kept well informed while at the same
time addressing the customers’ needs.
Transactional emails are also helpful in providing the means for the
customer to respond accordingly to the merchant, such as dropped
basket messages, purchases, order confirmations and many more.
To get free system: http://bitly.ws/afYd
Teach youself Fast, Flexible and Cost-effective ways of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalized messages for earning a lot of money.
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging customer loyalty and thereby effectively ensuring repeat business.
There is also the avenue to pursuing new customers this way as it creates the circumstances to reach the said customer base for the purpose of encouraging an immediate purchase.
In this ebook you will find secrets of email marketing. getting subscribers, reducing unsubscribers, . using transactional emails , use loyalty program and discover correct program to send emails
Best seller in Email Marketing with good results in how to create a email list for your subscribers. Helps in complete understanding of How to Build your email list and obtain more subscribers in short time
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email marketing, lead generation secrets are there inside this e-book.. this book ,Using Transactional Emails,Use Analytics To Separate Buyers From Non
Buyers, Triggers In The Email,Determine The Correct Frequency To Send Emails
and many more.
Easily Create, Send & Analyze Your Email Marketing Campaigns. Reach the Inbox. Get The Best Value in Pro Email Marketing Tools. Get Started Now! Responsive Design Emails. Advanced Analytics. Plugins Available. Unlimited Contacts.
Digital Marketing / Email Marketing pointscoderegular349
Every company wants to achieve growth by reaching new customers. To achieve this, you might want to upgrade your marketing game from traditional ways to the digital world. This makes digital marketing, the need of the hour for every growing business. There are many perks to digital marketing, the biggest one being that it is affordable and effective. In comparison to other traditional marketing methods, digital marketing can yield much better results in much less expenditure.
In this book, you will learn email marketing
Earn 1000$ per day through Email Marketing then Click here
https://2a30fcmcqfqfmxszy62ciw8xft.hop.clickbank.net/
In the age of the connected consumer, businesses have a unique opportunity to reach users at every touchpoint during the customer journey. With the growing number of devices that consumers use, it’s more important—and more challenging—than ever to gain a single view of the customer and implement effective, relevant marketing.
Gigya CEO Patrick Salyer, and Chris Schlosser, Vice President of Digital at MLS, discuss how leveraging key demographic, psychographic, and behavioral identity data, paired with an engaging digital experience, can turn anonymous users into loyal, known customers.
Until now, email messages were frozen in time the moment the "send" button was pressed. Now, a new wave of technology enables marketers to adjust messages post-send to best match the personal context of each and every opener - all in real-time.
In this session, LiveClicker Co-Founder and VP, Market Development of RealTime Email will discuss how Celebrity Cruises and AAA has leveraged moment-of-open data to amp relevance and connect with customers in new and powerful ways.
Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content.
You'll learn:
• What topics to cover
• What to do when the right idea doesn't jump out
• How to maximize the value of each piece of content for multiple audiences and channels
• Best practices for creating content in a busy workday
• How to explain the value of content to internal stakeholders
• How to measure the value of your efforts
Today, social media is changing every business in every industry. Pono Music has become the talk of the music industry by connecting with fans in a whole new way through the Pono Player, Community Cloud and Marketing Cloud. Learn how this combination of technology is creating the perfect storm for changing the music industry by enhancing the listening, buying, and sharing experience.
Today’s customers do not differentiate between marketing and service—but they do expect a cohesive, personalized experience every step of the way. Whether they’re receiving an email related to an open issue, using self-service to resolve problems themselves, or contacting support with questions before they make a purchase, every service interaction is a marketing interaction too.
Join us to learn how Desk.com helps fast-growing companies leverage each opportunity to deliver a great experience - and turn customers into evangelists one interaction at a time.
Opens, clicks, even conversions...that’s just not good enough in today’s competitive retail market. Increasing Customer Lifetime Value should be the ultimate goal of any retail marketer. Windsor Circle CEO, Matt Williamson will be joined by a leading retailer to outline the 4 key phases in the journey to increase CLV. Walk away from this session with actionable tactics to create a personalized customer experience to increase revenue.
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
From helping restaurants grow and run their businesses, to enabling diners to discover and book the perfect table every time they dine, OpenTable’s story is one of connection—among diners, restaurants, and their communities. Through its mobile app and online reservation system, each month Open Table manages an astounding 16 million reservations for 32,000 restaurants—generating over 450,000 customer reviews.
Join us to learn how Scott Jampol, SVP of Marketing, leverages Marketing Cloud to ensure an appetizing experience each and every time. You’ll hear how diner profiles and recommendations enable 1:1 personalization for emails, SMS, and push notifications, and how user generated content empowers social connections.
As brands and advertisers embrace the promise of data integration, nearly every medium has been impacted. From display advertising to print to even TV, brands and advertisers are exploring how emerging data and targeting tools can be leveraged most effectively in order to authentically connect to consumers. Site visits, email click-throughs and social media activity are a treasure-trove of detailed first-party data that help identify the interests and behaviors of a brand’s consumers. These insights can be used to target Native Advertising and personalized content delivery.
Join Kraft, LiveIntent, MXM and Salesforce to discuss their first-ever native advertising in email campaign and how Kraft is using the Marketing Cloud to personalize email messaging using first-party data.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
At the end of the day, it doesn’t matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? ALEX AND ANI and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.
Customer communication of all types - marketing, support, and transactional - is essential for keeping audiences engaged with your brand. What happens when different product lines communicate differently? You create customer confusion and email apathy.
Join the Intuit Buy Experience team as they discuss how they doubled engagement rates by aligning branding strategies and revamping their 1:1 customer lifecycle communications.
Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?
Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.
Salesforce and Facebook come together and unveil our amazing customer success of how some of the most innovative brands in the world like Angie's List, use Facebook to drive amazing results like:
• Finding new customers that look just like their best ones
• Increase the amount spent by the existing customers with every purchase
• Find and re-engage past customers with targeted advertising who no longer respond to emails
Blending Service & Marketing: HP Social Customer Care Increases Customer LoyaltySalesforce Marketing Cloud
Social media is blurring the line between customer service and marketing. While your marketing team may have created your Facebook page or Twitter handle to have a brand voice, customers see it as an opportunity to get help, and they are coming in increasing numbers.
Every month, HP listens to 100,000 interactions from customers looking for help on more than 100 social media network sites across 95 countries. Every one of those interactions gives HP a chance to strengthen its brand, solve problems, increase customer loyalty and create advocates who share their experiences.
Join this session to learn how HP integrates social data into its CRM system to empower support agents and how they are blending service and marketing interactions.
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million SubscribersSalesforce Marketing Cloud
Every email marketer wants to deliver unique, personalized experiences to their audience. To do it right, it takes time, the right resources and a customer-first mindset. In this session, you'll hear how Redbox has implemented a series of automated, personalized messages to drive a 1:1 customer experience.
Today’s customer demands brand interactions with the right message, at the right time, through the channel of their choice. Are you delivering?
Meet the marketers from Nationwide who are winning in mobile and learn how they got started with SMS, MMS, apps, and push notifications as they share their mobile customer success story.
The Bank of the Future: How Deloitte Powers the Omnichannel Digital ExperienceSalesforce Marketing Cloud
Imagine the perfect, personalized experience with your bank: they recognize when you enter, know your interests before you ask, offer the relevant products you need and reward you for engaging with them. Deloitte Digital is powering this connected experience using Marketing Cloud and the latest technology: in-store beacons, mobile push, and direct-to-sales integration.
Explore the influence of this technology and opportunity for banking with Dounia Lievan, Deloitte director and banking sector lead and Alicia Saddock, marketing cloud lead. See the experience live in Journey Builder, and talk directly with their implementation experts.
2. Email Marketing
Rules breaks down
this complex, often
misunderstood channel
into easy-to-understand
120
rules.
3. 11
The first rules
are the Fundamental
Imperatives. These
should be followed to
the letter.
4. RULE 1
Follow the law, but recognize that
doing so gives you no protection
from spam complaints or other
negative reactions.
Visit rules.ws
Tweet This Rule
5. RULE 2
Make sure consumers are aware
that you are adding them to your
email list.
Visit rules.ws
Tweet This Rule
6. RULE 3
Never make an email opt-in
mandatory for a customer
interaction.
Visit rules.ws
Tweet This Rule
7. RULE 4
Treat new subscriptions as
conditional on the subscriber
engaging with your emails.
Visit rules.ws
Tweet This Rule
8. RULE 5
Make unsubscribing easy, taking
no more than two clicks, and
honor opt-out requests
immediately.
Visit rules.ws
Tweet This Rule
9. RULE 6
Accept that permission expires
when a subscriber hasn’t
engaged with your emails
in a long time.
Visit rules.ws
Tweet This Rule
10. RULE 7
Accept that permission grants are
limited to the email address
offered, even if you know one
of their other addresses.
Visit rules.ws
Tweet This Rule
11. RULE 8
Accept that securing an opt-in
to another channel doesn’t
constitute permission to reach
a consumer via email, too.
Visit rules.ws
Tweet This Rule
12. RULE 9
Don’t share email addresses
with other brands within your
company.
Visit rules.ws
Tweet This Rule
13. RULE 10
Don’t buy email lists or barter
for email addresses.
Visit rules.ws
Tweet This Rule
14. RULE 11
When renting an email list, the
list owner should never share
the list with the renter.
Visit rules.ws
Tweet This Rule
15. 109
The remaining
rules are the Practice
Guidelines. How these
rules are executed upon
will vary as each
company seeks the best
execution for their brand.
16. RULE 12
Focus on maximizing the value of
a subscriber, not on maximizing
the results of a campaign.
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17. RULE 13
Measure your negative
performance metrics, not
just your positive ones.
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18. RULE 14
View email performance by
subscriber segments, paying
close attention to how your most
valuable subscribers react.
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19. RULE 15
Recognize that many of the
actions prompted by emails
are not easily trackable or
measurable.
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20. RULE 16
Don’t attach too much meaning
to your open rates.
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21. RULE 17
Benchmark yourself primarily
against yourself.
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22. RULE 18
Use an email service provider
to send your commercial email.
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23. RULE 19
Accept that ESPs have relatively
little control over the deliverability
of your emails.
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24. RULE 20
Use email authentication and
send from a domain you control.
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25. RULE 21
Keep your spam complaint rate
under 0.1%, preferably well
under.
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26. RULE 22
Don’t obsess over content
filtering when writing subject lines
and creating email content.
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27. RULE 23
Avoid overreacting to the
introduction of new inbox
organization tools and services.
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28. RULE 24
Don’t add role-based email
addresses to your email list.
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29. RULE 25
Use confirmed opt-in to protect
yourself from low-quality email
acquisition sources.
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30. Visit rules.ws
RULE 26
Recognize that not all
subscribers are equally
valuable or desirable.
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31. RULE 27
Focus on adding engaged
subscribers to your list.
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32. RULE 28
Recognize that the best email
acquisition sources are closest
to your shopping and customer
service operations.
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33. RULE 29
Don’t force people to register as
a customer in order to receive
promotional emails from you.
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34. RULE 30
Make your email signup forms
and links prominent to boost their
performance.
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35. RULE 31
Tell consumers why they should
sign up to receive your emails.
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36. RULE 32
Avoid using overly rich signup
incentives because they can
attract low-quality subscribers.
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37. RULE 33
Deliver email signup incentives
to the email address provided.
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38. RULE 34
Set expectations regarding how
many emails you’ll be sending
subscribers and what content
will be in them.
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39. RULE 35
Keep your email signup forms
short and simple, and collect
additional information after
signups.
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40. RULE 36
Recognize that requiring email
subscribers to share additional
contact information lowers
signups significantly.
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41. RULE 37
Only ask subscribers for
information you will use.
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42. RULE 38
Explain to subscribers how
sharing additional information
with you will benefit them.
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43. RULE 39
When profiling subscribers, ask
them questions that lead you
to a clear response.
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44. RULE 40
Routinely audit your preference
center and acquisition sources to
make sure they are up to date
and working properly.
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45. RULE 41
Use the signup confirmation page
as a “pre-welcome message” to
continue to engage new
subscribers.
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46. RULE 42
Send a welcome email
immediately after signup.
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47. RULE 43
Send a series of welcome emails
to inform and engage new
subscribers.
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48. RULE 44
Message new subscribers
differently depending on their
acquisition source and
customer history.
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49. RULE 45
Include an unsubscribe link
in your welcome emails.
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50. RULE 46
Fulfill subscriptions quickly after
sending your welcome email(s).
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51. RULE 47
Pay special attention to
subscribers during their first
weeks on your list, as this is
when they are most engaged.
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52. RULE 48
Use a recognizable and
consistent sender name
for your emails.
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53. RULE 49
Keep your subject lines short
but still coherent and descriptive.
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54. RULE 50
Recognize that an unopened
email delivers a brand impression
and call-to-action through its
sender name and subject line.
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55. RULE 51
Measure the success of a subject
line by how well it drives clicks
and conversions.
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56. RULE 52
Use snippet text like a “second
subject line” to support and
extend your subject line.
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57. RULE 53
Use a single, flexible email
template for all your routine
promotional emails.
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58. RULE 54
Design your emails to render
well and function properly across
a wide range of platforms and
devices.
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59. RULE 55
Design your emails so they
convey their message even
when images are blocked.
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60. RULE 56
Design your emails with a clear
content hierarchy so they can be
easily scanned by subscribers.
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61. RULE 57
Design your email content so
it can be viewed in screen-sized
chunks.
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62. RULE 58
Pay extra attention to the top
portion of your email that appears
above the fold and ensure it’s
well-branded.
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63. RULE 59
Design your emails so they
are harmonious with, but don’t
exactly mirror, your website’s
design.
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64. RULE 60
Create an email content calendar
to aid in resource allocation and
content and design planning.
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65. RULE 61
Provide context for products
featured in your emails.
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66. RULE 62
Give your customers and other
people a voice in your emails.
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67. content and
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RULE 63
Offer subscribers non-promotional
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calls-to-action.
68. RULE 64
Use faster channels to help
determine the content of your
emails.
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69. RULE 65
Make your calls-to-action clear
in language and positioning.
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70. RULE 66
Offer subscribers many paths
to click through from an email.
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71. RULE 67
Don’t limit your email calls-to-action
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to online only.
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72. RULE 68
Keep the weight of your emails
reasonable to avoid long load
times and deliverability issues.
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73. RULE 69
Do not include attachments
on your commercial emails.
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74. RULE 70
Use motion selectively in
emails to engage subscribers.
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75. RULE 71
Don’t include sound effects
or auto-play videos with sound
enabled by default in your
emails.
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76. RULE 72
Don’t avoid creating long emails
because you think subscribers
won’t scroll.
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77. RULE 73
Don’t expect subscribers to scroll
back to the top of your emails.
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78. RULE 74
Include links to your social media
pages and your mobile app in
your emails.
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79. RULE 75
Don’t place anything important
after your footer copy because
subscribers are unlikely to
see it.
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80. RULE 76
Use a consistent email design,
but don’t be afraid to deviate
from it occasionally.
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81. RULE 77
Keep a swipe file of your most
successful email campaigns
and components to inspire
future campaigns.
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82. RULE 78
Signal the arrival of the holiday
season and other seasonal
events by altering your email
designs.
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83. RULE 79
Make your opt-in forms,
welcome emails, and other
email marketing components
seasonally relevant.
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84. RULE 80
Send subscribers more email
when they are in the market
or otherwise predisposed
to take action.
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85. RULE 81
Message your subscribers
differently during the holiday
season.
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86. RULE 82
Recognize that once-a-year
gift-buying makes subscribers’
interests less predictable
during the holiday season.
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87. RULE 83
Recognize that what subscribers
do is more important than what
they say.
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88. RULE 84
Send subscribers some
segmented messages based
on their expressed and
implied preferences.
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89. RULE 85
Use dynamic content and
personalization to add targeted
content to emails.
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90. RULE 86
When personalizing content,
have a good default set up for
when you don’t have data for
a particular subscriber.
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91. RULE 87
Avoid misleading uses of
personalization that suggest
an email’s content is deeply
personalized when it is not.
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92. RULE 88
Optimize the delivery time of
your emails to increase their
visibility in the inbox.
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93. RULE 89
Include promotional, seasonal,
and service content in your
transactional emails.
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94. RULE 90
Address moments that matter
by creating a variety of triggered
emails that boost sales and
improve customer service.
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95. RULE 91
When using behavior triggers,
be careful not to cannibalize
natural behaviors.
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96. RULE 92
Be careful not to come across
like Big Brother when using
behavior triggers and
personalization.
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97. RULE 93
Avoid offering special incentives
in messages triggered by
a non-purchase.
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98. RULE 94
Place a cap on triggered
email volume and establish
a messaging hierarchy.
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99. RULE 95
Keep an inventory of your
triggered email programs and
regularly schedule time to
update and fine-tune them.
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100. RULE 96
Use segmentation, triggered
emails, and other tactics to send
your most engaged subscribers
more email.
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101. RULE 97
Define inactive subscribers by
their email behaviors, but also
consider their customer
behaviors.
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102. RULE 98
Send your inactive subscribers
different messaging at a lower
frequency.
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103. RULE 99
Send a series of re-permission
emails before you remove a
chronically inactive subscriber
from your email list.
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104. RULE 100
Design your landing pages
so they look good and function
well across a wide range of
platforms and devices.
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105. RULE 101
Use language and images from
the email on the landing page to
create a smooth transition from
email to landing page.
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106. RULE 102
Use landing pages that minimize
the number of clicks it takes for
subscribers to convert.
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107. RULE 103
Don’t make subscribers hunt
for the items featured in your
emails.
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108. RULE 104
Design well-branded landing
pages and email administration
pages that offer a clear path
forward.
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109. RULE 105
Don’t remove a landing page
too quickly without providing
an alternative.
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110. RULE 106
Create a pre-send checklist to
reduce the possibility of making
a serious mistake.
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111. RULE 107
Don’t draw undue attention to
email mistakes by overreacting.
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112. RULE 108
Take steps to reduce the impact
of email marketing mistakes
when they are discovered
quickly.
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113. RULE 109
Have an apology email drafted
but only send it, or resend an
email, in the case of a very
serious error.
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114. RULE 110
Recognize that list growth can
also be boosted by reducing
unsubscribes.
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115. RULE 111
Clearly identify the subscriber
on the opt-out page and in the
preference center.
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116. RULE 112
Give subscribers options
in addition to completely
opting out.
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117. RULE 113
Be gracious as subscribers
opt out to avoid brand damage.
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118. RULE 114
Confirm an unsubscribe request
via the channel through which it
was requested.
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119. RULE 115
Routinely audit your opt-out
processes to make sure they
are working properly.
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120. RULE 116
Use your email metrics to
identify areas for improvement
and future testing.
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121. RULE 117
Create a calendar or list of tests
to run so you can methodically
build on your findings.
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122. RULE 118
Perform tests on groups of
active, unbiased subscribers.
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123. RULE 119
Make sure the results of your
email tests are statistically
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124. RULE 120
Challenge your new champions
in order to verify gains and
uncover new gains.
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125. “Once again the best book
ever written about email
marketing. A massive
amount of new information.”
—Jay Baer, New York Times
bestselling Author of Youtility
>> Read excerpts
>> Buy on Amazon.com
126. If you enjoyed
120 Email Rules to Live By,
please tell a friend about it.
CLICK TO TWEET: Check out @chadswhite’s
120 Email Marketing Rules to Live By: rules.ws
127. Chad White is the author of Email
Marketing Rules and thousands of
articles and posts about email marketing
trends and best practices.
His research and commentary have
appeared in more than 100 publications,
including The New York Times, The Wall
Street Journal, USA Today, U.S. News &
World Report, Advertising Age, Adweek,
MarketWatch, and SmartMoney.
Chad is currently the Lead Research
Analyst at the Salesforce Marketing
Cloud.