101 Ways To Seriously Grow Your Email ListExpressPigeon
This document provides tips for growing an email list through opt-in forms and incentives. It recommends adding opt-in forms in various places on a website like sidebars, footers, and popups. It also suggests using incentives like eBooks, email courses, and webinars to encourage people to opt-in. Creating high-quality, valuable content related to the audience's interests is key to attracting and engaging subscribers. Testing different opt-in form designs and incentives can help optimize conversion rates and build a strong list of engaged email subscribers over time.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
This document summarizes and highlights 20 effective email examples from 2014 that were shared on the Email Swipe File pinboard. It showcases emails that advanced personalization, triggered sophistication, unique voice, smart rendering, and inspired fundamentals. Each email example is described in 1-2 sentences and categorized under one of the 5 key email marketing trends that were shaping design and strategy.
Small tips to create emails far more Clickable by Infinity Intellectuals Inc.
Email marketing is still one of the best ways to get your message in front of potential clients and customers. But some marketers find that their click-through rates hover stubbornly below their industry average – or are even falling
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
This was an A/B test I conducted for the e-commerce course, whereby I analyzed the performance of the email subject line. The purpose was to collect 200 emails and split it into two groups of 100 recipients. The goal was to compare CTR to the blog post I was encouraging recipients to read in the email by using strong CTAs.
101 Ways To Seriously Grow Your Email ListExpressPigeon
This document provides tips for growing an email list through opt-in forms and incentives. It recommends adding opt-in forms in various places on a website like sidebars, footers, and popups. It also suggests using incentives like eBooks, email courses, and webinars to encourage people to opt-in. Creating high-quality, valuable content related to the audience's interests is key to attracting and engaging subscribers. Testing different opt-in form designs and incentives can help optimize conversion rates and build a strong list of engaged email subscribers over time.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
This document summarizes and highlights 20 effective email examples from 2014 that were shared on the Email Swipe File pinboard. It showcases emails that advanced personalization, triggered sophistication, unique voice, smart rendering, and inspired fundamentals. Each email example is described in 1-2 sentences and categorized under one of the 5 key email marketing trends that were shaping design and strategy.
Small tips to create emails far more Clickable by Infinity Intellectuals Inc.
Email marketing is still one of the best ways to get your message in front of potential clients and customers. But some marketers find that their click-through rates hover stubbornly below their industry average – or are even falling
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
This was an A/B test I conducted for the e-commerce course, whereby I analyzed the performance of the email subject line. The purpose was to collect 200 emails and split it into two groups of 100 recipients. The goal was to compare CTR to the blog post I was encouraging recipients to read in the email by using strong CTAs.
An introduction to_email_marketing_finalTuristicae
This document provides an introduction to email marketing. It begins by explaining that the content is aimed at marketers who are new to email marketing or want to learn the fundamentals. It then outlines some of the top challenges that email marketers face, such as integrating email data with other systems, improving deliverability, growing and retaining subscribers, achieving measurable ROI, and using email for funnel optimization. The document provides suggestions on how to address each of these challenges, such as using marketing software that allows data integration, focusing on segmentation, and developing targeted content. It also provides quick email marketing facts and an overview of the contents of the guide.
Email marketing is still an effective way to engage customers, but open and click-through rates have declined in recent years due to factors like spam filters and increased volume of emails. To improve email marketing campaigns, companies should test different subject lines, content, call-to-action buttons, and timing of emails. Data from past campaigns should be tracked and used to optimize future emails and increase subscriber engagement and acquisition. Testing email components through A/B testing is important to determine what elements work best.
How To Create Successful Mobile Email Marketing CampaignsMass Transmit
These are the presentation slides from the Mass Transmit Webinar "How To Create Successful Mobile Email Marketing Campaigns."
The webinar covered the following topics:
1. Why You Need Effective Mobile Email Campaigns
2. How To Design Mobile Email Messages
3. The Technical Challenges Of Mobile Email
4. Responsive Email Design
5. Generating Conversions Through Mobile Email
More info including webinar video available here: http://masstransmit.com/mt-resources/webinar-create-successful-mobile-email-marketing-campaigns/
Glossary of important email marketing termsInamDurrani2
This document provides definitions for 60 important email marketing terms to help beginners and experts understand the terminology. Some key terms defined include autoresponder, A/B split test, bounce rate, CAN-SPAM, call to action, conversion rate, deliverability, hard/soft bounce, opt-in/opt-out, and spam filters. Having a shared understanding of these terms is important for effective email marketing strategy and compliance with regulations.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
The document discusses best practices and strategies for email direct marketing (EDM). It provides information on what EDM is, how to build an EDM strategy, best practices for content, design, and delivery. Additional sections cover database quality, anti-spam techniques, campaign creation, landing page design, benefits, branding, deliverability, testing, reporting, and a checklist for an EDM strategy. The goal is to help marketers and business owners understand how to effectively use EDM to engage subscribers and drive business objectives.
Unleashing the power of act act & sage e marketingAndyIrvine
This document provides an overview of ACT! and Sage e-Marketing software for email marketing. It discusses why businesses should use email marketing and key features of Sage e-Marketing like email campaigns, surveys, social sharing, and contact management. It also covers best practices for email marketing like template design, targeting audiences, and practical usage scenarios. The document concludes with a glossary of common email marketing terms.
We’re drowning in a sea of email marketing and marketing automation tools, al...deepmondal19
We’re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other.
However, one of the names that get floated around when talking about email marketing software is GetResponse.
It’s one of those tools that has been around since forever but continues to deliver the goods year in and out.
In this GetResponse review, we’ll try to break down the tool into its features and discuss its main strengths and weaknesses.
In the end, you should be able to determine if GetResponse is powerful enough to use for your business.
This document provides 14 tips for improving email marketing campaigns: 1) Use dynamic content tailored to individual subscribers; 2) Segment subscriber lists into meaningful categories; 3) Experiment with sender names to boost open rates; 4) Vary send times to different segments; 5) Use the preheader text to entice opening; 6) Test different subject lines; 7) Implement authentication techniques like DKIM, SPF and DMARC; 8) Include social media links to broaden engagement; 9) A/B test call-to-action buttons; 10) Ensure emails are optimized for mobile viewing; 11) Let subscribers choose their email frequency; 12) Trigger emails based on user actions; 13) Consider adding animated GIFs
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
The document discusses best practices for email marketing and building mailing lists. It provides tips for using social media like Twitter, Facebook, YouTube, and blogs to help grow mailing lists and promote email content. Some key points covered include using compelling subject lines, personalizing content, including calls to action, and testing email designs. It also discusses leveraging existing networks and giving value to subscribers to help build an email list over time through various methods like events and online forms.
This document discusses email marketing best practices. It notes that email is an effective marketing channel, with 80% of content marketers using it and 55% of companies generating over 10% of sales from email. Some key tips for effective email marketing include optimizing subject lines, sender names, images, copy, and calls to action. Personalization and segmentation of subscribers is also important. Email marketing should be measurable using tools to track metrics like sales, clicks, opens, unsubscribes, and conversion rates.
The document summarizes Dickie Soriano's journey from using direct mail (D-Mail) marketing to email (E-Mail) marketing and discusses some key lessons. Some of the main points made are:
- Direct mail was effective but expensive, while email is cheaper and allows for more targeting and personalization.
- Short, relevant emails from trusted sources that make it easy for customers to take action tend to be most effective.
- Email should be part of an overall marketing strategy rather than just a promotional tactic.
- A case study is presented of how the Ateneo Family Business Development Center used a combination of email, Facebook ads, and print ads to promote seminars with good results.
This document provides tips for effectively using newsletters to generate leads. It recommends:
1. Testing newsletter design and layout elements like columns, animations, and calls to action.
2. A/B testing different content like benefits vs. features, navigation structures, and incentive offers.
3. Optimizing newsletters for mobile by using responsive design that adjusts based on device.
4. Creating a landing page from the newsletter to further capture leads and collect user information.
5. Promoting the landing page on social media for customer engagement and higher conversions.
The document discusses best practices for effective email marketing, also known as permission email marketing. It emphasizes getting permission from recipients and avoiding spam complaints. Poor email practices can damage a company's reputation and brand, and result in ISPs blocking email from their domain. The document outlines common email mistakes to avoid, such as not having an unsubscribe mechanism, and provides a 5-step process for permission email marketing.
The Utah Geological Survey investigated unusually high nitrate concentrations in groundwater in southern Sanpete County, Utah. Nitrate levels exceeded safe drinking water standards in some wells and springs. Isotopic tracers in high-nitrate water samples indicated a mix of old and young groundwater sources. Tritium ages ranged from pre-1952 to modern, while carbon isotope ages ranged from modern to 19,000 years old. Isotopes of nitrogen and oxygen in nitrate suggested contamination primarily from animal or human sources, but also potentially from soil, fertilizer, or mixed sources. The study aims to determine natural vs. human-caused nitrate sources to help site new wells that meet drinking water standards.
This document is an advance notice for the annual Coal Markets conference to be held in Singapore from February 21-24, 2012. The conference will focus on key issues in the global coal industry like supply security, pricing, transportation challenges
An introduction to_email_marketing_finalTuristicae
This document provides an introduction to email marketing. It begins by explaining that the content is aimed at marketers who are new to email marketing or want to learn the fundamentals. It then outlines some of the top challenges that email marketers face, such as integrating email data with other systems, improving deliverability, growing and retaining subscribers, achieving measurable ROI, and using email for funnel optimization. The document provides suggestions on how to address each of these challenges, such as using marketing software that allows data integration, focusing on segmentation, and developing targeted content. It also provides quick email marketing facts and an overview of the contents of the guide.
Email marketing is still an effective way to engage customers, but open and click-through rates have declined in recent years due to factors like spam filters and increased volume of emails. To improve email marketing campaigns, companies should test different subject lines, content, call-to-action buttons, and timing of emails. Data from past campaigns should be tracked and used to optimize future emails and increase subscriber engagement and acquisition. Testing email components through A/B testing is important to determine what elements work best.
How To Create Successful Mobile Email Marketing CampaignsMass Transmit
These are the presentation slides from the Mass Transmit Webinar "How To Create Successful Mobile Email Marketing Campaigns."
The webinar covered the following topics:
1. Why You Need Effective Mobile Email Campaigns
2. How To Design Mobile Email Messages
3. The Technical Challenges Of Mobile Email
4. Responsive Email Design
5. Generating Conversions Through Mobile Email
More info including webinar video available here: http://masstransmit.com/mt-resources/webinar-create-successful-mobile-email-marketing-campaigns/
Glossary of important email marketing termsInamDurrani2
This document provides definitions for 60 important email marketing terms to help beginners and experts understand the terminology. Some key terms defined include autoresponder, A/B split test, bounce rate, CAN-SPAM, call to action, conversion rate, deliverability, hard/soft bounce, opt-in/opt-out, and spam filters. Having a shared understanding of these terms is important for effective email marketing strategy and compliance with regulations.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
The document discusses best practices and strategies for email direct marketing (EDM). It provides information on what EDM is, how to build an EDM strategy, best practices for content, design, and delivery. Additional sections cover database quality, anti-spam techniques, campaign creation, landing page design, benefits, branding, deliverability, testing, reporting, and a checklist for an EDM strategy. The goal is to help marketers and business owners understand how to effectively use EDM to engage subscribers and drive business objectives.
Unleashing the power of act act & sage e marketingAndyIrvine
This document provides an overview of ACT! and Sage e-Marketing software for email marketing. It discusses why businesses should use email marketing and key features of Sage e-Marketing like email campaigns, surveys, social sharing, and contact management. It also covers best practices for email marketing like template design, targeting audiences, and practical usage scenarios. The document concludes with a glossary of common email marketing terms.
We’re drowning in a sea of email marketing and marketing automation tools, al...deepmondal19
We’re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other.
However, one of the names that get floated around when talking about email marketing software is GetResponse.
It’s one of those tools that has been around since forever but continues to deliver the goods year in and out.
In this GetResponse review, we’ll try to break down the tool into its features and discuss its main strengths and weaknesses.
In the end, you should be able to determine if GetResponse is powerful enough to use for your business.
This document provides 14 tips for improving email marketing campaigns: 1) Use dynamic content tailored to individual subscribers; 2) Segment subscriber lists into meaningful categories; 3) Experiment with sender names to boost open rates; 4) Vary send times to different segments; 5) Use the preheader text to entice opening; 6) Test different subject lines; 7) Implement authentication techniques like DKIM, SPF and DMARC; 8) Include social media links to broaden engagement; 9) A/B test call-to-action buttons; 10) Ensure emails are optimized for mobile viewing; 11) Let subscribers choose their email frequency; 12) Trigger emails based on user actions; 13) Consider adding animated GIFs
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
The document discusses best practices for email marketing and building mailing lists. It provides tips for using social media like Twitter, Facebook, YouTube, and blogs to help grow mailing lists and promote email content. Some key points covered include using compelling subject lines, personalizing content, including calls to action, and testing email designs. It also discusses leveraging existing networks and giving value to subscribers to help build an email list over time through various methods like events and online forms.
This document discusses email marketing best practices. It notes that email is an effective marketing channel, with 80% of content marketers using it and 55% of companies generating over 10% of sales from email. Some key tips for effective email marketing include optimizing subject lines, sender names, images, copy, and calls to action. Personalization and segmentation of subscribers is also important. Email marketing should be measurable using tools to track metrics like sales, clicks, opens, unsubscribes, and conversion rates.
The document summarizes Dickie Soriano's journey from using direct mail (D-Mail) marketing to email (E-Mail) marketing and discusses some key lessons. Some of the main points made are:
- Direct mail was effective but expensive, while email is cheaper and allows for more targeting and personalization.
- Short, relevant emails from trusted sources that make it easy for customers to take action tend to be most effective.
- Email should be part of an overall marketing strategy rather than just a promotional tactic.
- A case study is presented of how the Ateneo Family Business Development Center used a combination of email, Facebook ads, and print ads to promote seminars with good results.
This document provides tips for effectively using newsletters to generate leads. It recommends:
1. Testing newsletter design and layout elements like columns, animations, and calls to action.
2. A/B testing different content like benefits vs. features, navigation structures, and incentive offers.
3. Optimizing newsletters for mobile by using responsive design that adjusts based on device.
4. Creating a landing page from the newsletter to further capture leads and collect user information.
5. Promoting the landing page on social media for customer engagement and higher conversions.
The document discusses best practices for effective email marketing, also known as permission email marketing. It emphasizes getting permission from recipients and avoiding spam complaints. Poor email practices can damage a company's reputation and brand, and result in ISPs blocking email from their domain. The document outlines common email mistakes to avoid, such as not having an unsubscribe mechanism, and provides a 5-step process for permission email marketing.
The Utah Geological Survey investigated unusually high nitrate concentrations in groundwater in southern Sanpete County, Utah. Nitrate levels exceeded safe drinking water standards in some wells and springs. Isotopic tracers in high-nitrate water samples indicated a mix of old and young groundwater sources. Tritium ages ranged from pre-1952 to modern, while carbon isotope ages ranged from modern to 19,000 years old. Isotopes of nitrogen and oxygen in nitrate suggested contamination primarily from animal or human sources, but also potentially from soil, fertilizer, or mixed sources. The study aims to determine natural vs. human-caused nitrate sources to help site new wells that meet drinking water standards.
This document is an advance notice for the annual Coal Markets conference to be held in Singapore from February 21-24, 2012. The conference will focus on key issues in the global coal industry like supply security, pricing, transportation challenges
The document provides information about various brands, logos and personalities. It contains questions about brands like 'Tant' saree, a cricket team's advertisement of an Indian brand, colors on the Google logo, founders who committed suicide, Philip Kotler, capital of Australia, Zynga's logo, Blackberry Playbook, Tata Motors' concept car Pixel, PVR's full form, Steve Wozniak, Vicks, IBM's 'Smarter Planet' initiative, Olay's brand, fictional character that sounds like Chinese enterprise, brand name that means King Arthur's sword, Jet Airways' slogan, If Samsung's is Galaxy then LG's is, ING bank's logo, Motor
1) André Vargas (PT-PR) foi indicado pelo PT para ser o primeiro vice-presidente da Câmara dos Deputados no próximo biênio.
2) Salésio Nola assume a presidência da Fundação do Meio Ambiente de Criciúma (Famcri), substituindo Giovano Izidoro após 18 meses no cargo.
3) O governador de Santa Catarina, Raimundo Colombo, sancionou a lei que institui a Semana Catarinense do Meio Ambiente.
The document discusses the concept of Library 2.0, which aims to make libraries more user-centered and participatory by embracing new technologies and tools associated with Web 2.0. It outlines how libraries can utilize social networking platforms, blogs, wikis, podcasts and other multimedia formats to better engage with patrons, especially younger generations who are accustomed to these technologies. The document also advocates for developing a "Catalog 2.0" that incorporates more modern search features and provides access to digital content and resources beyond the traditional library catalog. The goal of Library 2.0 is to help libraries remain relevant by continually adapting services and collections to match patrons' evolving needs and technological expectations.
Accessible Travel in Flanders and BrusselsScott Rains
The document provides information about accessible transportation options in Flanders and Brussels, Belgium. It discusses public transportation including trains (NMBS), buses and trams in Flanders (De Lijn) and Brussels (MIVB), as well as private transportation options like bus companies with lift buses and wheelchair taxis. Contact information and accessibility details are provided for each transportation service.
The document describes an A/B test of email subject lines conducted by Melina Miller. Miller sent an email to 204 contacts split evenly between two groups. One group received an email with the subject line "A Digital-First Approach to Brand Marketing" and the other received "Expert Insights: Why A Digital-First Approach to Brand Marketing Is Essential". The open rates for each email were similar at around 48%, while the click-through rates were 25% for the first subject line and 28% for the second. A chi-square test found the differences in click-through rates were not significant. Therefore, either subject line could effectively be used going forward.
E-mail marketing is an effective way to build relationships with customers and track results. It allows customers to feel in control by only receiving messages they have opted into. Good e-mail marketing is personalized, builds trust through regular communication, and respects the customer's time and privacy. Marketers must obtain explicit customer permission to send emails and provide valuable information in exchange to keep customers engaged over time. Integrating e-mail with social media encourages ongoing conversations that drive new subscribers and increase engagement.
- An A/B test was conducted on email subject lines, with 100 recipients receiving Email A and 100 receiving Email B. Email A had a longer, more descriptive subject line while Email B had a shorter, more direct subject line.
- Email A had a higher open rate of 46.5% compared to 40.4% for Email B. However, the click-through rates were not statistically significantly different.
- The goal of the A/B test was to determine the most effective subject line style to use for future email campaigns. While Email A performed slightly better in open rates, the differences were not large enough to conclusively select one subject line type over the other based on the test.
An email marketer sent a campaign to 200 contacts split evenly between two versions of an email with varying subject lines. Email A had a longer, more specific subject line while Email B had a short, direct subject line. Email A performed significantly better with an open rate of 32% compared to 24.5% for Email B. The click-through rate for Email A was also much higher at 18.8% versus 4.2% for Email B, demonstrating that the more specific subject line was more effective at engaging recipients. The goal of driving traffic to the marketer's website and engaging audiences was achieved, though there is still room for improvement to increase engagement further.
In this PPT, You will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. While social media is a good way to acquire email subscribers, email still has higher conversion rates. New technologies are blending social and email marketing, like the Rapportive app which shows social media profiles and updates within Gmail. To be effective, email marketing requires targeting content to subscribers through testing and segmentation based on analytics of email opens and clicks. Blogging email content extends the lifespan and reach of marketing messages. Autoresponders are important tools for automating follow-up messages that maintain contact and guide subscribers through sales funnels.
How to Make Social Media & Email Work TogetherJenna Jantsch
The document discusses how social media and email marketing can work together to grow a business. It provides an overview of key social media platforms like Twitter, Facebook, LinkedIn, YouTube and blogs. It then gives tips on how to integrate each of these platforms with email marketing strategies, such as including social media links and content in emails. The document concludes by highlighting metrics and best practices for social media and email marketing success.
Targeting Your Email Marketing
One of the most important new aspects of e-mail marketing is making sure your
content is highly targeted to your customer base.
One of the ways of being sure you are targeting your customer base correctly Mr.
heavy experimentation and split testing of your content.
Think about every e-mail that you send to your customer list as if you were sending
it to your mother or best friend. When you write like you're talking to a single
person or a small audience of good friends you're going to connect with your
customer list on a much more personal level.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. It emphasizes that email marketing still has higher conversion rates than other channels like social media. It also highlights new developments that combine social and email marketing, like the Rapportive app that shows social media profiles and updates within Gmail. Finally, it stresses the importance of segmentation, testing, and autoresponders to effectively target email content and campaigns.
This document discusses strategies for effective email marketing in 2018, including incorporating social media elements. It recommends continuing to focus on email marketing while using social media to drive subscribers to email lists. New technologies like Rapportive allow integrating social profiles directly into email for a more personalized experience. Segmenting lists and testing content is important for effective targeting. Autoresponders remain a key tool for automated follow-up and relationship building. Building trust and providing valuable content are essential for growing an engaged subscriber base.
An Introduction To Social E-Mail Marketing
While some people would like to have you believe that e-mail marketing will soon
become extinct in 2018 and beyond nothing could be further from the truth.
There are many people that would like to have you believe the new way of
communicating with friends and customers will soon be strictly social and skip the
e-mail marketing process altogether.
While I will not deny that social marketing sites such as Twitter, Facebook, and
LinkedIn are a great way to stay in contact with your crowd we still need to heavily
focus on quality e-mail marketing.
The document provides a 7-step guide to jumpstarting an email marketing strategy. It discusses defining objectives, managing contact lists, crafting compelling content and offers, following best practices, choosing an email service provider, measuring results, and maximizing content. Each step includes specific tips, such as segmenting lists by market, business size, location. It also discusses different types of email marketing messages like announcements, eNewsletters, offers, and events and when to use each type.
This document provides an overview of email marketing best practices. It discusses why email marketing is an effective channel, especially when marketing budgets are decreasing. It provides statistics on email marketing usage and effectiveness. The document then gives guidance on developing successful email campaigns, including choosing a target audience and call to action, optimizing the preview and design, and setting up effective landing pages. Key recommendations are to provide value to readers, test elements like subject lines, and ensure the message is clear on what action is wanted from the recipient.
This document discusses strategies for effective email marketing in 2018, including combining email with social media. It recommends using tools like Rapportive to integrate social profiles into emails to personalize them. Segmenting lists and testing subject lines and content is advised to improve targeting. Autoresponders are still important for follow up and building relationships. Blogging email content extends its reach. Building an opt-in email list requires offering valuable content to build trust before promoting products.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, and crafting compelling content and offers. It also emphasizes optimizing the design and layout of emails, following best practices for email sending, and measuring results to improve future campaigns. The overall goal is to expand sales conversations and build loyalty through strategic email communication.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, crafting compelling content and offers, following best practices for email design and frequency, measuring results through metrics like click-through rates and open rates, and maximizing content across other marketing channels. The goal is to expand sales conversations, build loyalty, and generate more leads through strategic and personalized email communications.
Introducing Email Marketing – Email Marketing, With a Social Twist. Inside this eBook, you will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
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China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
4. Is Email still relevant? Hotmail has 375 million active accounts Yahoo has 288 million active accounts Gmail has 100 million active accounts QUITE SIMPLY, YES!
11. Placement of Call to Action Most effective Calls are in top 1/3 of email/preview pane Feature more than one Call to Action A picture is worth 1000 words Break in the Action
12. Call to Action Language Give them a reason to “Click Here” Use Verbs to instigate Action Be Bold Inviting people to “Read the Full Story” Telling them the Action they can take
13. Optimize by Integrating Email Marketing and Social Media By including Share-to-Social paths you open the door to a viral email campaign. Gain relevant links back to your content and your website across social media, bookmarking and the blogosphere.
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17. Share to StumbleUpon Integrate your email marketing with Social Bookmarking to create awareness and optimized content for Search Engines
18. Post to your Blog Posting your newsletters to your blog not only increases your exposure, it ensures that those who do not receive your newsletter get a clear idea of what to expect if they opt-in. It also serves as another source of fresh, relevant content which will help with your sites organic rankings.
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20. Thank you for attending Bob Woodbury [email_address] Follow FireDrum on Twitter: @FireDrumIntMktg