SlideShare a Scribd company logo
 
Email Optimization Presented by Bob Woodbury @FireDrumIntMktg
Design, Test and Measure to Optimize Results! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is Email still relevant? Hotmail has 375 million active accounts Yahoo has 288 million active accounts Gmail has 100 million active accounts QUITE SIMPLY, YES!
Email IS still relevant! ,[object Object],[object Object],[object Object]
Design Makes the Difference
Design Makes the Difference
NO BS Bullets! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimization in Email Marketing As an interactive medium, the web also presents new language and phrasing challenges. Text can be both content  and  navigation; an in-text hyperlink using optimized anchor text is implicitly a latent ‘action’.  ,[object Object],[object Object],[object Object],[object Object]
Crafting Compelling Subject Lines ,[object Object],[object Object],[object Object],[object Object]
Placement of Call to Action Most effective Calls are in top 1/3 of email/preview pane Feature more than one Call to Action A picture is worth 1000 words Break in the Action
Call to Action Language Give them a reason to “Click Here” Use Verbs to instigate Action Be Bold Inviting people to “Read the Full Story” Telling them the Action they can take
Optimize by Integrating Email Marketing and Social Media By including Share-to-Social paths you open the door to a viral email campaign. Gain relevant links back to your content and your website across social media, bookmarking and the blogosphere.
Share to Social Media ,[object Object],[object Object]
Share to Linkedin ,[object Object],[object Object]
Share to Facebook ,[object Object]
Share to StumbleUpon Integrate your email marketing with Social Bookmarking to create awareness and optimized content for Search Engines
Post to your Blog Posting your newsletters to your blog not only increases your exposure, it ensures that those who do not receive your newsletter get a clear idea of what to expect if they opt-in. It also serves as another source of fresh, relevant content which will help with your sites organic rankings.
Test, Measure and Refine to Optimize your Emails ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for attending Bob Woodbury [email_address] Follow FireDrum on Twitter: @FireDrumIntMktg

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No BS - Email Optimization

  • 1.  
  • 2. Email Optimization Presented by Bob Woodbury @FireDrumIntMktg
  • 3.
  • 4. Is Email still relevant? Hotmail has 375 million active accounts Yahoo has 288 million active accounts Gmail has 100 million active accounts QUITE SIMPLY, YES!
  • 5.
  • 6. Design Makes the Difference
  • 7. Design Makes the Difference
  • 8.
  • 9.
  • 10.
  • 11. Placement of Call to Action Most effective Calls are in top 1/3 of email/preview pane Feature more than one Call to Action A picture is worth 1000 words Break in the Action
  • 12. Call to Action Language Give them a reason to “Click Here” Use Verbs to instigate Action Be Bold Inviting people to “Read the Full Story” Telling them the Action they can take
  • 13. Optimize by Integrating Email Marketing and Social Media By including Share-to-Social paths you open the door to a viral email campaign. Gain relevant links back to your content and your website across social media, bookmarking and the blogosphere.
  • 14.
  • 15.
  • 16.
  • 17. Share to StumbleUpon Integrate your email marketing with Social Bookmarking to create awareness and optimized content for Search Engines
  • 18. Post to your Blog Posting your newsletters to your blog not only increases your exposure, it ensures that those who do not receive your newsletter get a clear idea of what to expect if they opt-in. It also serves as another source of fresh, relevant content which will help with your sites organic rankings.
  • 19.
  • 20. Thank you for attending Bob Woodbury [email_address] Follow FireDrum on Twitter: @FireDrumIntMktg