Taking Your Multi-Site Management at Scale to the Next Level
Creating digital experiences across a portfolio of sites can present a big challenge. It requires thinking about scale in multiple dimensions, from standardizing on a technology toolset and driving adoption of that platform across an organization, to establishing content governance and user experience standards to guide the design and build of many sites. In order to build a foundation for scale, all of these dimensions and more need to be addressed. With a strong foundation, next-level digital strategies such as multi-channel content management and personalization can be incorporated into your multi-site management. Join digital leaders and experts from Princeton University, FFW, and Acquia, to learn from their experiences tackling multi-site management at scale. Hear about best practices drawn from the large portfolios of sites that higher-ed institutions manage, and discover Acquia’s holistic solution for multi-site management with Acquia Site Factory+, Acquia Site Studio, Widen DAM, and Acquia Personalization. During this webinar we will explore: A major Princeton University Web Development Services initiative to migrate 1,000 websites to Acquia How organizing content in one system can simplify control, improve access and increase use How coordinated distribution supports greater customer experiences and deeper engagement How to scale and accelerate organization-wide adoption of a design system How to improve content performance and experience through A/B testing to continually optimize users’ engagement How to collect data on your customers to be able to define segments to offer personalized experiences
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Taking Your Multi-Site Management at Scale to the Next Level
- 1. TAKING YOUR MULTI-SITE MANAGEMENT AT SCALE TO THE NEXT LEVEL
- 2. Today’s Speakers Kara Hall Sr. Product Marketing Manager, Acquia Mandee Englert Solutions Consultant, FFW Jill Moraca Sr. Director Web Development Services, Princeton University
- 3. 01. Establishing the Right Partnerships 02. Key Factors in a Successful Multi-Site 03. Optimizing Your Multi-Site Platform 04. Getting Buy-in and Scaling Agenda
- 5. SPEED Efficient content workflows and editing experiences to get content up quickly while staying on brand Create efficiencies through continuous refinements to technology and infrastructure Launch websites faster with reusable components and templates at a lower cost OPTIMIZATION FLEXIBILITY Creating Consistency
- 7. MULTIPLE ROLES “I need a new website.” ON BRAND CONNECT WITH SOCIAL SPEED TO LIVE CONTENT MOBILE APPS ASAP
- 8. 01. Unified, consistent message and brand identity across multiple channels/sites 02. Quick & flexible editorial workflows for distributing messages & providing access 03. Multiple doors for users to interact with the brand and reach the same goals 04. Personalized approach to content for many audiences with different goals 05. Stability of a platform that they can trust to be flexible to changing user needs Marketer/Content Owner Needs
- 9. Key Factors For A Successful Multi-Site
- 10. One codebase with “untouchable” branding elements — Logos, fonts, colors, date formats Consistent data integrations — Course data comes from the authoritative source Consistent content sharing — Reduce duplicative entry of news and events Aim for a “sweet spot” of enough layout and theme flexibility paired with the rigidness of consistency. Princeton Branding + Multi Site
- 11. — One code base, reused by nearly 1,000 websites. — Allows for a lean development team to support many websites — Manageable deployments — Can consolidate multiple Drupal 7 codebases into one Drupal 9 codebase — Develop new features and roll them out to all websites — Content editors / marketers have the same editing experience Princeton + Site Factory
- 13. Platform Roadmap Approach your multi-site platform as an evolving product with its own platform strategy and feature roadmap. OWN OPERATE OPTIMIZE AT SCALE
- 14. Project Spotlight Personalized experiences for those who need it most during natural disasters. — Started with a pilot — 38% of visitors engaged with personalized content — Those visitors had 20% lower bounce rate — 2X goal completion – reaching out to Disaster Help Center — Find segments that are worth your time and effort — Offer users relevant information that improves their journey — Always A/B test with an end-goal in mind Connect data from multiple sources to understand the full journey of any user segment driving repeat engagement and loyalty for the brand. Personalizing Audience Experiences
- 16. Scaling with Acquia Marketing Cloud Create Genuine Experiences PERSONALIZATION Digital Asset Management ACQUIA DAM
- 17. COST SAVINGS Single point of upgrade and development, allowing for rapid upgrades and improve code accessibility & quality. A shared ecosystem allows for a quick process for rolling out new sites, and provides an ability to reuse content between sites. Marketers learn how to use one platform. Centralizing the brand and infrastructure to manage the process of creating & maintaining assets saves budget. EFFICIENCY CONSOLIDATING SUPPORT Getting Buy-in
- 18. Q&A
- 19. EXCLUSIVE OFFER Free expert consultation We understand every organization’s digital landscape is unique. Translating key insights from webinars can be daunting. This is why FFW is offering a complimentary 1-hour consultation with our digital scale experts to get you started. Scan the code on the right, or visit: bit.ly/FFW-Scale-Consult-Offer Scan to claim your free consultation