The document outlines a bootcamp agenda for partners on September 21, 2021, featuring topics such as the value of Acquia over DIY solutions, savings calculators, and practice requirements. It announces Acquia's acquisition of Widen to enhance its digital experience platform, emphasizing the integration of digital asset management solutions. The presentation also discusses the importance of the Acquia Practice Certification Program and competitive advantages for partners leveraging Acquia's platform.

1. PARTNER
BOOTCAMP
September 21st, 2021

2. TODAY’S AGENDA
5 min Welcome, Intro, Partner Updates Garry Levitt
10 min Value of Acquia over DIY Garry Levitt
10 min Savings Calculator + Use Cases Maggie Schroeder
10 min DC + MC Practice Requirements Mark Royko
10 min Welcome Widen Jamie Liechty, Chris Rewey
10 min Q&A
5 min Wrap Up & QUIZ: entered to win a $15 Amazon Voucher Garry Levitt
JAMIE
LIECHTY
MAGGIE
SCHROEDER
CHRIS
REWEY
GARRY
LEVITT
MARK
ROYKO

3. ANNOUNCEMENTS

4. – Partner of the Year
– Acquia Acquires Widen
– Acquia Engage & Engage Awards
– Acquia Practice Certification Program Updates
PARTNER PROGRAM UPDATES

5. Value of Acquia over DIY for Partners
Garry Levitt

6. What We Hear from Customers and Partners
“We need
more agility
and lower
overheads…”
We are worried
about Drupal 7
end-of-life and
want to migrate
to Drupal 9…”
“We are worried
about security
and
scalability…”
“We need more
innovation and
digital
marketing
capabilities…”
“Hosting and
managed
services are
not our
focus…”
“We we want to
build out an
Acquia practice
and offer
Marketing
Cloud…”
“We want to
free up our
resources for
higher-value
services…”
“We want to offer
our customers
extended support
for Drupal 7 and 8
beyond end of
life…”
Customers
Partners

7. HAVE YOU
CONSIDERED
ALL THE HIDDEN
COSTS OF DIY?
PLATFORM
COMPLIANCE
DRUPAL
APPLICATION
MAINTENANCE
MANAGERIAL
CONSIDERATION
S & STAFFING
DRUPAL
DEVELOPMENT
TOOLS &
SERVICES
FULLY MANAGED,
SCALABLE
CLOUD
PLATFORM
SYSTEM
MONITORING
SECURITY
FEATURES
SECURITY
ADD-ONS
PLATFORM
SECURITY
AUDITS

8. 500+
digital sites consolidated
on a common platform
⬆ INCREASE REVENUE DECREASE COST ⬇
200%
increase in shop conversions
5
months to build and launch
their global, corporate website
IDEAL STATE: ROI delivered to the business
reduction in time-to-market
with new digital experiences
49%
4.7M
Reduction in digital production
costs over 5 year period
increase in average time spent,
per session, on digital channels
121%
50%
entered a purchase path
after initial engagement
3 Days
Time to launch Covid-loan
response site and program

9. ACQUIA SUPPORTS
DRUPAL 9 AND
GETS YOU THERE
FAST
EFFORTLESS
CONTENT EDITING
WITH LOW CODE
OPTIMIZED
CLOUD-BASED
DRUPAL
DEVELOPER TOOLS
THE ONLY
SOLUTION FOR
SITES AT SCALE
GLOBAL
COMMUNITY OF
DRUPAL EXPERTS
A HYBRID CMS
MODEL
COMPETITIVE ADVANTAGES

11. IDENTIFY RIGHT-FIT CLIENTS READY
FOR INNOVATION
CLIENTS WHO DIY
OR PARTNER-
HOSTED
CLIENTS ON
DRUPAL 7 OR 8
CLIENTS ON
NON-CURRENT
“LEGACY”
PLATFORMS (E.G.
WORDPRESS)
CLIENTS IN NEED
OF INNOVATION

12. Savings calculator +
Use Cases
Maggie Schroeder

13. USE OUR HANDY CALCULATOR
FOR CLIENT SAVINGS
ESTIMATES
Why? Because we know the
hidden costs of support and
administration, multi-region
failover, CDNs, security design
and certification, integrated
search and added developer
tools.
EXPLORE THE
HIDDEN COSTS
OF DIY

14. Agile
Content
IDEAL STATE:
The path to boosting revenue + reducing costs
– Empower anyone to create content
– Easily deploy content on any channel
– Scale your content while providing governance
– Integrate your content with any technology

15. EXPERIENCE DESIGNERS
Differentiate through design
ENTERPRISE ARCHITECT
Consistency, reuse
CIO
Adopt innovative technology
that drives impact for the
business
IT DIRECTOR
Administer and operate a cost
effective, secure + scalable
solution for the business
DIGITAL MARKETERS
Create meaningful connections
DEVELOPER
Focus on innovation
BUILD
RUN
ENHANCE
EXTEND
MIGRATE
VELOCITY
A COMPOSABLE SOLUTION FOR ALL PHASES

16. THE ACQUIA SOLUTION:
THE ONLY LOW CODE SOLUTION
FOR AGILE CONTENT
﹣ Created for anyone to build
or update pages
﹣ Preset templates, components
and design elements
﹣ Drag and Drop, visual interface

17. RESULTS:
CLOSE BROTHERS CREATES A SITE IN
3 DAYS WITH SITE STUDIO
﹣ 20+ applications supported
by a master design system
﹣ Less than 1 year to migrate
from D7 to D8

18. THE ACQUIA SOLUTION:
A CENTRALIZED PLATFORM FOR
GOVERNANCE AND EFFICIENCY
﹣ Management of all sites
through a centralized UI
﹣ Reusable sites, templates
and components
﹣ Roles and permissions
to ensure compliance

19. RESULTS:
BAYER DELIVERS CONTENT TO
MEET ALL CUSTOMER’S NEEDS
﹣ 500 digital properties
﹣ Less than 1 year
﹣ Empowerment of business
users at scale
﹣ Governance and security
requirements met

20. BUILD A ROADMAP WITH YOUR CUSTOMER TO ADOPT
AGILE CONTENT
MATURITY
Phase 1:
Set the
foundation
Phase 2:
Deliver innovative content
driven experiences
Phase 3:
Scale: make any
customer experience
a digital experience
Website and intranet Mobile apps, digital signage,
conversational interfaces
Customer portals, sales portals,
customer service requests, peer to
peer customer interaction, etc.

21. NEXT STEPS:
- CALCULATE A DIY CUSTOMER EXAMPLE
- SHARE THE ACQUIA VS. DIY EBOOK
- REGISTER YOUR D9 OPPORTUNITIES
- SCHEDULE A CLIENT DEMO

22. Acquia Practice Certification
DC + MC Practice Requirements
Mark Royko

23. Who We Are:
Acquia’s Success Is Built On
Successful Engagements.

24. Delivery Team Excellence
● Business Value Alignment
● Engagement Experience
● Operational Excellence
● Company Culture
● Long-term Client Relationships

25. The Acquia Practice Certification Program rewards partners who demonstrate a mastery of Acquia’s
Cloud Platform in three separate areas of expertise: Drupal Cloud, Marketing Cloud and DXP. These
certifications are awarded to organizations with a proven record of technical achievement, and mastery
of Acquia products.
Where Acquia’s developer certification program offers accreditation to individuals, ACP validates
organizations. Only partners who pass a rigorous evaluation program qualify for this award.

26. Practice Certification Scorecard
To achieve any of the three Acquia Platform Certifications, partners are evaluated and scored on a number of criteria
including familiarity with Acquia solutions, overall technical excellence, engagement experience, and internal culture.
Each section is scored during a partner interview, and with metrics collected internally through Acquia systems.
Criteria used for evaluation include the following:
Product Value
Expertise
Partners should be able to clearly communicate the value of any product
applicable to their certification, and can explain how these products are
uniquely suited to a solve client’s business needs.
15%
Operational
Excellence
Partners must demonstrate a deep understanding of web technologies, delivery
processes, technical architecture, and quality assurance. They must maintain a
minimum level of Acquia Certification among their developers and prove a
commitment to ongoing technical education.
35%
Engagement
Experience
Partners must have completed a minimum of four projects on the Acquia
Platform within the previous 24 months of application, using the products within
their given cloud specialty.
35%
Acquia Processes Partners should be able to prove a familiarity with Acquia support options,
ticketing systems and customer onboarding procedures.
10%
Organizational
Culture
Partners should maintain a culture that encourages technical team development
and prove a commitment to ongoing technical education.
5%

27. Acquia Practice Certification Criteria
Drupal Cloud Marketing Cloud
Engagement
Experience
Four (4) projects completed within the
last 24 months on the Acquia Platform.
(Drupal Cloud Products)
Two (2) projects completed
within the last 18 months on the
Acquia Platform. (Marketing
Cloud Products.)
Delivery Teams
Lead Architect (Grand Master)
Back-End Developer (Certified Drupal 9)
Front-End Developer (Certified Drupal 9)
Acquia Cloud-Pro Certified Developer
Site Studio Certification
Cross functional team with at
least two developers certified in
Acquia Campaign Studio,
Personalization
Customer
Reviews
Two (2) Customer Testimonials Two (2) Customer Testimonials
Business,
Organizational
Expertise
Team interview explaining how partner works to transform their customer’s
digital challenges using the Acquia Platform.

28. NEXT STEPS:
- FORMAL APPLICATION KICKOFF AT ENGAGE
- SIGN-UP FOR MORE INFORMATION HERE

29. Acquia acquires Widen
How Widen, an Acquia company
partners with others

30. Chris Rewey
Director of Business Development
Collaborator, Sales, Technical
Jamie Liechty
Partner Manager
Overseeing all things partner-related
Welcome Widen partner team!

31. September 8, 2021
Acquia announced that it has signed a definitive agreement to
acquire Widen.
WHY
is Acquia
acquiring
Widen?
Why?
It’s important to Acquia’s customers that they have a fully integrated
DAM as part of their DXP solution. We evaluated all potential options
and considered Widen to be the best fit. The company is growing
quickly and has extremely satisfied customers, and the technology
can be fully integrated with our DXP.
With Widen,
Acquia extends its leadership in managing web applications.
Customers will benefit from being able to add rich content—such as
images, videos, PDFs—to any digital customer experience.

32. Acquia will invest
in Widen R&D to speed product innovation.
How does this
IMPACT
Acquia and Widen
partners
Widen partners
may continue to work with the Widen partner ecosystem.
At the same time,
Acquia will make the products available through its partner ecosystem.

33. Widen is a leader in
cloud-based DAM
proven at every level
Top rated by users everywhere
Company overview
Founded in
1948
150
employees strong
Based in
MADISON, WI
and
LONDON, UK
24
years of
DAM
All-in-one
DAM
+
PIM
platform
Built on Amazon Web Services
700+
customers
globally

34. RATINGS & REVIEWS Widen has earned market trust

35. Trusted by hundreds of the world’s most iconic brands

36. Customer count
700+
onboarding
new
customers
each year
ONE
MILLION
users
65%
Enterprise
Orgs of >$500M revenue,
1000+ employees and
Large Enterprise
Orgs of >$1B revenue,
10,000+ employees
20%
Mid-market
Orgs of $50M-$500M revenue,
200-1000 employees
15%
Small-market
and nonprofit
Orgs <$50M or 200
employees individual teams
2 main
products
6
applications
Serving
global
businesses
90%
based in US
10%
EMEA
some
Australian
Segmentation
70
customers
Forbes Global 2000 list
The Widen Collective
Geography
96%
Retention rate
STATISTICS

37. Product Information Management (PIM)
Digital Asset Management (DAM)
● Centralize all content assets in
one integrated hub
● Safeguard your identity and
drive brand consistency
● Streamline your workflows to
drive creative expression
● Prepare product content for
go-to-market launches
ONE PLATFORM, MULTIPLE SOLUTIONS
Serving a range of modern marketing needs

38. INTEGRATIONS ECOSYSTEM
DAM is at the heart of the
modern martech ecosystem
Create
Distribute
Manage
Product data

39. NEXT STEPS:
- Register for the Product Update Webinar: Widen Joins Acquia
TOMORROW September 22, 2021 / 11am EDT
- Watch the Widen Demo
Demo of the entire Widen Collective Suite (11 minutes)

40. Q&A

41. QUIZ

42. NEXT STEPS:
- Fill out our feedback form for a chance to win a $15 Amazon gift card
- Register your interest in the Practice Certification Program here
- Connect with our speakers below
- Join the Acquia & Widen webinar tomorrow
JAMIE LIECHTY
Linkedin
jliechty@widen.com
MAGGIE SCHROEDER
Linkedin
maggie.schroeder@acquia.com
CHRIS REWEY
Linkedin
crewey@widen.com
GARRY LEVITT
Linkedin
garry.levitt@acquia.com
MARK ROYKO
Linkedin
mark.royko@acquia.com

44. – What is DIY and why NOT to do it?
– How is Acquia different (compared to 2 other common
scenarios: DIY Drupal, WordPress, Acquia)
– Case studies
Content

45. From Development through to
production, PARTNERS are
migrating customers away
from “DIY HOSTING” in favor
of an application lifecycle
management suite and a
complete infrastructure to
support of next-gen
DEVELOPER EXPERIENCES.

46. 3 REASONS TO NOT BUILD YOUR OWN
STACK
1. Hidden Costs 2. Security &
Compliance
3. Support &
Operations
● Reduced
time-to-market to
configure and optimize
your stack
● Integrate your own
development tools
● Lack of a centralized
User Experience to
manage and monitor
● Perform your own
security & compliance
audits
● Select and implement
solutions for SEIM,
firewall, virus, monitoring
and more
● Opportunity cost for
team in operations
tasks versus
improvements
● Potential third-party
operations/integration
costs
● Risk of downtime due
to support availability
WHICH MEANS
Less time to optimize and innovate digital experiences that engage your audience

47. Acquia Cloud vs. Other Deployment
Options
24x7 infrastructure monitoring and support
Guaranteed 99.99% infrastructure uptime
Guaranteed 99.99% site uptime
Performance tuning
Drupal core and module updates
Site uptime monitoring
Drupal development tools
24x7 Drupal support
Fully managed Drupal-tuned platform stack
YOUR
EFFORT
ACQUIA
CLOUD
DIY
CLOUD
DIY
ON-PREM
High availability configuration
YOUR
EFFORT

48. DEVELOPER
EXPERIENCE
Helping You do More than “Expensive Hosting”
● Integrated Development
Environment specifically for
Drupal, in the Cloud (Built)
● Accelerator to build and
launch new Drupal
Applications, faster (Built)
● Migration solution to upgrade
to D9 (Built)
● Low-code solution for building
pages and websites with a
visual, drag and drop interface
(acquired)
● Customer data platform to
inform content, driving higher
customer engagement
(acquired)
● Campaign management for
email, sms and other targeted
(acquired)
● The only Kubernetes-native Cloud
for Drupal providing unmatched
scalability and efficiency (built)
● Advanced security certifications
achieved - FEDRAMP, HIPPA, PCI,
etc. (enhanced)
● Additional solutions for speed and
performance including CDN, New
Relic, etc. included. (enhanced)
MARKETER
EXPERIENCE
IT OPERATOR
EXPERIENCE

49. THE ACQUIA DIFFERENCE
➔ The highest level of commerce, financial services, healthcare, high tech, and
government organizations rely on Acquia to power their mission-critical applications,
and Acquia's experience in delivering at the Enterprise level is robust
➔ Acquia's Support and Ops team spans multiple operational centers across the world,
with live eyes-on-screen coverage in every global time zone, and a team numbering
over 150+ Cloud/Drupal experts
➔ Acquia is far and away the largest contributor to Drupal
➔ Acquia invests in peripheral technologies to continue to drive customer innovation
and will continue to invest in Drupal in this way. Guaranteed longevity as a partner.
➔ Bottom Line: Pantheon only provides website hosting, Acquia provides that, and
more, on a Drupal-specific, fully-managed digital experience building platform.

50. THE ACQUIA DIFFERENCE
➔ Acquia offers granular access management controls including roles and permissions,
two-factor authentication, IP address restrictions, SSH access, and more to ensure site
security
➔ Pantheon does not offer a highly available infrastructure by default. Acquia provides
multizone failover to all customers by default
➔ Acquia has committed to the highest level of security and compliance obtaining FedRAMP,
PCI, HIPAA compliance, and more which requires us to deliver the highest level of security
for all of our customers. Additionally, Acquia has members of the Drupal Security team on
our own security team helping to optimize our platform for Drupal.
➔ Acquia has contributed 18x more to Drupal than Pantheon. We are dedicated to delivering
value to Drupal, Pantheon is not.
➔ Acquia's R&D budget is more than Pantheon's most recent funding round signifying our
ongoing commitment to creating the best product for Drupal.
➔ Acquia offers the only low-code site builder for Drupal with over 50 pre-built components
that allow site builders and marketers alike to create sites quickly. Pantheon provides
NOTHING for marketers.
➔ Acquia has the only cloud-based integrated development environment that is optimized for
Drupal and ready to get up and running in minutes. Pantheon's take hours and even days
sometimes.