The partner bootcamp held on August 24th, 2021, focused on Acquia's practice certification program and featured demos on employee experience and Drupal migrations. Key benefits of certification include enhanced sales opportunities, market differentiation, and access to exclusive resources. The session also covered the importance of improving employee satisfaction through digital engagement and provided insights into the transition from Drupal 7 to 9.

1. PARTNER
BOOTCAMP
August 24th, 2021

2. TODAY’S AGENDA
5 min Welcome and Intro Mark Royko
15 min Practice Certification Program Mark Royko
10 min Demo: Acquia EXP using ACMS Kevin Funk & Ron Northcutt
10 min Demo: D7 to D9 using Acquia Migrate Accelerate Marvin Oey
10 min CDP Beyond Retail Zack Wenthe & Rosie Khazrai
5 min LIVE Q&A
5 min QUIZ: stay till the end to win a prize ($15 Amazon Voucher)

3. Practice
Certification
Mark Royko

4. Acquia Practice Certification
The Acquia Practice Certification Program rewards partners who
demonstrate a mastery of Acquia’s Cloud Platform.
Where Acquia’s developer certification program offers accreditation to
individuals, APC validates organizations. Only the Best partners who
prove their delivery capabilities earn certification.

5. ● More Sales Opportunities: Better referrals from Acquia based on your expertise.
● Market Differentiation: Stand apart from your competitors with exclusive
branding and promotion materials.
● Practice Certification Badges for Partner Profile and Partner’s Site
● Published Acquia Solution Story and/or #PartnerInDX Profile
● Custom Social Campaign
● Invitation into Targeted Customer Introduction Campaign
● Advanced PR and thought-leadership opportunities
● Inclusion in Product Beta Programs
● Roadmap Briefings
APC Partner Benefits:
Successful Engagements, Higher Margins, More Leads

6. Partner Scorecard
● Product Value Expertise
Can the partner make a compelling case for Acquia solutions over
competitors?
● Operational Excellence
Does the partner have a core of Acquia certified developers and
established processes for quality control?
● Engagement Experience
Project Experience on the Acquia Platform
● Acquia Processes
Does the partner understand PS offerings, TAMs, Onboarding?
● Organizational Culture
Is the partner invested in ongoing training and continuous
improvement?

7. Learn More:
https://acquia.com/partner-practice-certification

8. Acquia EXP using
ACMS
Kevin Funk & Ron Northcutt

9. A Gartner survey revealed that only 13% of employees
are fully satisfied with their experience. Organizations
are making significant investments in efforts to improve
employee experience, such as onboarding investments
and workplace redesign.”
- Gartner, Improve the Employee Experience Report
“

10. #AcquiaEngage
THE CHALLENGE:
Delivering content that can be consumed
on-demand to your employees that is
relevant and easy to find
THE OPPORTUNITY:
Employees are engaging with their
organizations more and more digitally and
attracting top talent is critical

11. The Connected Employee Experience
ACQUIA EMPLOYEE EXPERIENCE
Drive exceptional company culture and employee engagement
Content
Discoverability
Connected
Applications
Information
Access
Key EX Features
Content
Collaboration
Employee
Data

12. GLOBAL EMPLOYEE EXPERIENCE
PERSONALIZED BY LOCATION &
ROLE
45,000 EMPLOYEES
EXPANDING TO GLOBAL REGIONS
Liberty Mutual Executive Sponsor:
Global Head of HR

13. 100K+ EMPLOYEES GLOBALLY
GOAL: IMPROVE EMPLOYEE
SATISFACTION SCORES
CREATED SOCIAL
COLLABORATION GROUPS
IMPROVED SEARCH & DISCOVERY
VELOCITY ACROSS
300+ CONTENT TEAM

14. 200K+ EMPLOYEES GLOBALLY
GOAL: IMPROVE EMPLOYEE
SATISFACTION & ENGAGEMENT
SAW ACTIVITY GO
FROM 17,500+ USERS/MONTH
TO 100K+ IN ONE MONTH

15. Live upgrade of a D7 site to D9
using Acquia Migrate Accelerate
Marvin Oey

16. DRUPAL 7 (and 8) END-OF-LIFE IS COMING
Drupal 8 EOL
Nov 2021
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2021 2022 2023 2024 2025
Drupal 7 Support Commercial Drupal 7 Extended Support
Drupal 8 Support
Drupal 7 EOL
Nov 28, 2022
Drupal 9 Support
Drupal 10 Support
We are here Drupal 9 EOL
Nov 2023
Commercial D7
Support Ends
Nov 2025

17. DEV-
OPS
DATA
IMPORT
BIZ LOGIC PRESENTATION
ANALYSIS
& PLANNING
30%
20%
5%
25% 20%
Time/Cost
D7 to D9 MIGRATIONS AT
A HIGH LEVEL

18. 1.
Dedicated Acquia Cloud
Migrate Environment
2.
Module Recommendation
Engine
3.
Enhanced Migration
Capabilities + Decoupled UI
THE 3 COMPONENTS OF ACQUIA
MIGRATE ACCELERATE

19. CDP Beyond Retail
Zack Wenthe & Rosie Khazrai

20. Beyond Retail: Specific Use Cases
Offer proposals
orchestration in online
and offline channels
● Identify high value and
highly disrupted customer
across channels
● Design of special
treatment initiatives
Prediction of the trip purpose
(i.e. business vs leisure during
the booking flow)
Upsell Ancillary Products
based on customer
propensity to buy a
specific product
● Build the profile of unknown
customers
● Identify anonymous website
& app visitors and make
offers relevant to their
behavior
Personalized content in
website based on customer
personas
USE CASE 1 USE CASE 2 USE CASE 3
USE CASE 4 USE CASE 5 USE CASE 6

21. NEXT STEPS:
- Register for the September Bootcamp
- Submit the feedback form for a chance to win a $15 Amazon gift card
- Hurry! Engage Awards nominations close September 15th
- Register your interest in the Practice Certification Program

22. Q&A

23. QUIZ