The document discusses a presentation about redesigning websites to function as 24/7 lead and revenue generators. It provides reasons for relaunching a website, such as new leadership, outdated metrics, or a rebrand. The presentation outlines best practices for a redesign process and covers content strategies for researchers. Case studies demonstrate how personalized digital experiences increased traffic, revenue, and compliance for different brands. The presentation is given by representatives from Acquia, a digital experience company that helps customers transform digitally and grow audiences through open source platforms like Drupal.
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
Enterprises often invest millions in building out a platform to streamline the process for building, deploying and managing multiple digital properties. But the broader enterprise, including business users, doesn’t know what they have OR how to use it. In other words, they’ve bought the ferrari but it’s sitting in the garage.
For this webinar, Acquia and their partner, Genuine along with their client, Baxter, will share strategies and lessons learned in helping brands leverage their digital platforms to support enablement and governance across tens, hundreds or thousands of sites.
We will explore approaches that maximize your technology investments to bolster technical and brand governance while empowering marketers to build the digital experiences they need to support their business objectives. We’ll also look at how Acquia’s low-code site builder, Cohesion, can provide another tool to give marketers freedom while ensuring a consistent brand experience.
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
Intro to AgilOne for Acquia Partners: The #1 CDP for Enterprise Brands Acquia
Your clients have it easy, right? Flush with piles of customer data, it should be simple to know exactly who their prospects and customers are, target them with the perfect message, and grow their revenue from the data they own.
But it's not.
There is more data than ever before, but marketers like your clients struggle to know the most basic details of their customers:
-96% of marketers are challenged in building a comprehensive, single view of the customers
-40% of marketers are unable to personalize because of the inability to link data across disparate technologies
It doesn’t have to be this hard.
On February 25th, join Acquia’s partner-exclusive AgilOne webinar to learn how you can use machine learning to help your clients unlock siloed data and gain a single view of their customers.
After this webinar you will:
-Know what is a CDP and how is it different than DMP, CRM, or MDM
-Learn about AgilOne’s unique approach to machine learning and AI, and how these capabilities directly benefit marketers.
-Understand how identity resolution creates a single customer view.
-Hear how brands like lululemon, Tumi, and Moosjaw use AgilOne to drive business results.
-Watch a live demo to learn how to create personalized campaigns across on and offline channels.
From “Crawl" to “Walk” — Customizing Lift to Drive Value Acquia
"You’ve heard it before: Crawl, Walk, Run to personalization success. But for those actually running a personalization practice, one of the most common pitfalls comes after rolling out a few initial “crawl” use cases that worked. What next? How do I get to the next level of personalization to drive even more value and ROI via personalized content?
Bringing together different data sources is a great way to gain additional insight into your visitors to create and launch more impactful personalizations. Fortunately, we’ve figured out a way to make that easier than ever, by bringing two no code solutions together -- Lift, Acquia’s personalization solution, and Google Tag Manager.
Join Eric Fullerton, Lead Product Evangelist at Acquia, Jon Meck, VP Marketing at Bounteous, and Elvis Komskis, Senior Consultant at Bounteous, to learn:
- How to set up Acquia Lift (Acquia’s personalization solution) and implement tracking via Google Tag Manager to empower your “walk” personalizations
- How to customize the information you collect in Acquia Lift with Google Tag Manager
- The three key competencies required to bring personalization to life
- How to build your personalization dream team
"
As the world emerges into a post-pandemic glow, consumer demand is rebounding. To meet this demand, Partners need to accelerate growth and scale global digital operations for their customers.
Acquia’s Q2 Program Increment is designed to help partners re-engineer the digital stack and increase services revenue. With a focus on; how to scale for new growth of content and experiences, data and insights, digital services and digital products for their customers
Learn more about:
Marketing Cloud Enhancements including the New Marketer Experience, Machine Learning Capabilities, and Global Governance and Compliance.
Drupal Cloud Enhancements including Cloud Next / China Managed Services, a new Developer Experience, and Employee Experience
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
Enterprises often invest millions in building out a platform to streamline the process for building, deploying and managing multiple digital properties. But the broader enterprise, including business users, doesn’t know what they have OR how to use it. In other words, they’ve bought the ferrari but it’s sitting in the garage.
For this webinar, Acquia and their partner, Genuine along with their client, Baxter, will share strategies and lessons learned in helping brands leverage their digital platforms to support enablement and governance across tens, hundreds or thousands of sites.
We will explore approaches that maximize your technology investments to bolster technical and brand governance while empowering marketers to build the digital experiences they need to support their business objectives. We’ll also look at how Acquia’s low-code site builder, Cohesion, can provide another tool to give marketers freedom while ensuring a consistent brand experience.
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
Intro to AgilOne for Acquia Partners: The #1 CDP for Enterprise Brands Acquia
Your clients have it easy, right? Flush with piles of customer data, it should be simple to know exactly who their prospects and customers are, target them with the perfect message, and grow their revenue from the data they own.
But it's not.
There is more data than ever before, but marketers like your clients struggle to know the most basic details of their customers:
-96% of marketers are challenged in building a comprehensive, single view of the customers
-40% of marketers are unable to personalize because of the inability to link data across disparate technologies
It doesn’t have to be this hard.
On February 25th, join Acquia’s partner-exclusive AgilOne webinar to learn how you can use machine learning to help your clients unlock siloed data and gain a single view of their customers.
After this webinar you will:
-Know what is a CDP and how is it different than DMP, CRM, or MDM
-Learn about AgilOne’s unique approach to machine learning and AI, and how these capabilities directly benefit marketers.
-Understand how identity resolution creates a single customer view.
-Hear how brands like lululemon, Tumi, and Moosjaw use AgilOne to drive business results.
-Watch a live demo to learn how to create personalized campaigns across on and offline channels.
From “Crawl" to “Walk” — Customizing Lift to Drive Value Acquia
"You’ve heard it before: Crawl, Walk, Run to personalization success. But for those actually running a personalization practice, one of the most common pitfalls comes after rolling out a few initial “crawl” use cases that worked. What next? How do I get to the next level of personalization to drive even more value and ROI via personalized content?
Bringing together different data sources is a great way to gain additional insight into your visitors to create and launch more impactful personalizations. Fortunately, we’ve figured out a way to make that easier than ever, by bringing two no code solutions together -- Lift, Acquia’s personalization solution, and Google Tag Manager.
Join Eric Fullerton, Lead Product Evangelist at Acquia, Jon Meck, VP Marketing at Bounteous, and Elvis Komskis, Senior Consultant at Bounteous, to learn:
- How to set up Acquia Lift (Acquia’s personalization solution) and implement tracking via Google Tag Manager to empower your “walk” personalizations
- How to customize the information you collect in Acquia Lift with Google Tag Manager
- The three key competencies required to bring personalization to life
- How to build your personalization dream team
"
As the world emerges into a post-pandemic glow, consumer demand is rebounding. To meet this demand, Partners need to accelerate growth and scale global digital operations for their customers.
Acquia’s Q2 Program Increment is designed to help partners re-engineer the digital stack and increase services revenue. With a focus on; how to scale for new growth of content and experiences, data and insights, digital services and digital products for their customers
Learn more about:
Marketing Cloud Enhancements including the New Marketer Experience, Machine Learning Capabilities, and Global Governance and Compliance.
Drupal Cloud Enhancements including Cloud Next / China Managed Services, a new Developer Experience, and Employee Experience
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
How to Sell Acquia DXP, Marketing Cloud, and Drupal Cloud Acquia
Please join Acquia’s product marketing team as they share with partners how to leverage Acquia’s new packages and services opportunities. Diving deeper into how to position and sell Acquia’s DXP, Marketing Cloud, and Drupal Cloud, you will learn:
How to deliver the pitch for each of the clouds
How an integrated demo tells our story
New opportunities for partners, including new services and product capabilities
Why Open Source is the Smart choice for Higher EducationAcquia
In an increasingly digital world, having the right platform with the ability and agility to help IT teams in the education sector serve their users more effectively and efficiently is essential.
Singapore Management University’s great transformation journey is one to emulate.
In our session (https://youtu.be/GoFUeK8x8sY), Acquia and SMU will discuss the key aspects of open source technology with special attention on simple strategies to improve your understanding of how it impacts your institution.
In this 45-minute session, we will share:
- Why should Institutes of Higher Learning use open source technology?
- The story behind SMU’s transformation journey
- Fireside chat with Wee Sen and Tony (Live Q&A session)
Customer journeys are no longer just for the marketing department—they transcend all aspects of the business. Join us to learn how we use our own technology to deliver personalized, cross-channel experiences across departments at Salesforce. You’ll see real-world examples of how Marketing Cloud powers journeys to onboard our customers, app users and even our employees.
The integration of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to leverage their Salesforce CRM data to deliver relevant, personalized conversations to grow customer lifetime value. In this webinar you'll hear about the latest version of the integration and upcoming plans. Plus, hear from PHH Mortgage and how their email marketing efforts are growing with this new solution.
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers...Acquia
The growing trend within the digital experience market is the demand for more personalized experiences by its users. To address this need, many organizations establish a data-driven personalization initiative on their digital marketing roadmap, but end up facing challenges getting their personalization project off the ground.
In this session, you will learn:
- How to plan a successful personalization initiative in your organization
- The six most common challenges with personalization strategy
- Three example use cases that you can use in your own proof-of-concept
- How to launch a personalization pilot on your website in just 10 days
How To Manage Sites At Scale With Acquia Cohesion and SiteFactoryAcquia
Managing sites at scale is hard.
An inconsistent online experience can cause confusion, frustration or distrust for visitors, which can hurt your bottom line. But how do you ensure that each of your sites has a great experience, the right content and consistent branding at scale?
Today, Acquia is the leader in “sites at scale” and we’ve been evolving our solution for over 10 years. We make building and managing tens, hundreds or thousands of digital properties easy and efficient.
In this webinar, you’ll dive into best practices and case studies for large enterprises and their journey to manage “sites at scale.” You’ll also learn how to:
- Drastically improve time-to-market when creating new sites and updating existing sites
- Refocus IT resources to work on high value tasks like integrations and custom development
- Measure the ROI of a project of this nature
- Benchmark against your industry peers who have standardized on the Acquia Platform.
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams still think in silos. In this session, we walked you through our framework to help you identify a cross channel vision, focus, and prioritize on the most impactful opportunities, and ultimately map your customer journey through our software.
Register for more upcoming webinars here:
http://pages.exacttarget.com/thefutureisnow
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
How personalization takes the scary out of your demand unit waterfallBound
Scared your marketing is getting ignored? Learn the tricks of how revenue marketers deliver messages that engage prospects in today’s media-saturated landscape.
The Sitecore Marketing Technology Ecosystemedynamic
Learn how digital marketers can orchestrate superior email, social and video marketing campaigns, measure their effectiveness and integrate customer feedback into their initiatives.
Adobe Visitor Insights – How Adobe Used Its Experience Platform to Create Beh...Adobe
Adobe Visitor Insights takes behavioral data and turns it into real-time actions for its Digital Experience sales team. Read the whitepaper to learn how Adobe used it’s already-collected data and Experience Platform to create robust behavioral signals that have led to increased pipeline, new opportunities, and targeted conversations.
Presentation from CMSWire webinar with guest speaker Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC. This presentation provides insights into the high cost of unmanaged assets, explains how to make a case for an enterprise DAM, and shows where DAM fits into the evolving experience stack.
New Madison Ave: Data & Marketing Technology Solutions – April 2015New Madison Ave
New Madison Ave., is a professional services firm, founded in 2003, delivering strategic and tactical data and technology enabled marketing solutions to encourage behaviors, create competitive advantage and drive top line growth for marketing organizations.
New Requirements for Optimizing Your Modern B2B Customer ExperienceAcquia
In the conclusion of this 3-part webinar series, our marketing experts will share their proven tips and tricks to help you execute a successful personalization campaign. This includes setting up a process for easy, repeatable execution, making the necessary transition to omnichannel, and best practices for measurement.
Join the final webinar of our Acquia Lift + Mautic Series on Thursday, 9/19 @ 10:00AM ET to find out how to optimize your modern B2B customer experience by embracing open marketing and personalizing across multiple channels, identifying the right metrics to measure, and monitoring performance for all of your campaigns.
In this webinar, we’ll cover:
- How to optimize your personalized customer experience
- Setting up your teams for success
- Transitioning to omnichannel
- The right metrics to measure to ensure success in your modern CX
- How Acquia Lift in conjunction with Mautic makes executing personalized campaigns easier than ever
Missed parts 1 and 2 of our Acquia Lift + Mautic Webinar Series? Don’t worry! Catch up here:
Part 1: New Requirements for Building a B2B Customer Experience / Part 2: New Requirements for Personalizing Your B2B Customer Experience
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
How to Sell Acquia DXP, Marketing Cloud, and Drupal Cloud Acquia
Please join Acquia’s product marketing team as they share with partners how to leverage Acquia’s new packages and services opportunities. Diving deeper into how to position and sell Acquia’s DXP, Marketing Cloud, and Drupal Cloud, you will learn:
How to deliver the pitch for each of the clouds
How an integrated demo tells our story
New opportunities for partners, including new services and product capabilities
Why Open Source is the Smart choice for Higher EducationAcquia
In an increasingly digital world, having the right platform with the ability and agility to help IT teams in the education sector serve their users more effectively and efficiently is essential.
Singapore Management University’s great transformation journey is one to emulate.
In our session (https://youtu.be/GoFUeK8x8sY), Acquia and SMU will discuss the key aspects of open source technology with special attention on simple strategies to improve your understanding of how it impacts your institution.
In this 45-minute session, we will share:
- Why should Institutes of Higher Learning use open source technology?
- The story behind SMU’s transformation journey
- Fireside chat with Wee Sen and Tony (Live Q&A session)
Customer journeys are no longer just for the marketing department—they transcend all aspects of the business. Join us to learn how we use our own technology to deliver personalized, cross-channel experiences across departments at Salesforce. You’ll see real-world examples of how Marketing Cloud powers journeys to onboard our customers, app users and even our employees.
The integration of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to leverage their Salesforce CRM data to deliver relevant, personalized conversations to grow customer lifetime value. In this webinar you'll hear about the latest version of the integration and upcoming plans. Plus, hear from PHH Mortgage and how their email marketing efforts are growing with this new solution.
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers...Acquia
The growing trend within the digital experience market is the demand for more personalized experiences by its users. To address this need, many organizations establish a data-driven personalization initiative on their digital marketing roadmap, but end up facing challenges getting their personalization project off the ground.
In this session, you will learn:
- How to plan a successful personalization initiative in your organization
- The six most common challenges with personalization strategy
- Three example use cases that you can use in your own proof-of-concept
- How to launch a personalization pilot on your website in just 10 days
How To Manage Sites At Scale With Acquia Cohesion and SiteFactoryAcquia
Managing sites at scale is hard.
An inconsistent online experience can cause confusion, frustration or distrust for visitors, which can hurt your bottom line. But how do you ensure that each of your sites has a great experience, the right content and consistent branding at scale?
Today, Acquia is the leader in “sites at scale” and we’ve been evolving our solution for over 10 years. We make building and managing tens, hundreds or thousands of digital properties easy and efficient.
In this webinar, you’ll dive into best practices and case studies for large enterprises and their journey to manage “sites at scale.” You’ll also learn how to:
- Drastically improve time-to-market when creating new sites and updating existing sites
- Refocus IT resources to work on high value tasks like integrations and custom development
- Measure the ROI of a project of this nature
- Benchmark against your industry peers who have standardized on the Acquia Platform.
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams still think in silos. In this session, we walked you through our framework to help you identify a cross channel vision, focus, and prioritize on the most impactful opportunities, and ultimately map your customer journey through our software.
Register for more upcoming webinars here:
http://pages.exacttarget.com/thefutureisnow
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
How personalization takes the scary out of your demand unit waterfallBound
Scared your marketing is getting ignored? Learn the tricks of how revenue marketers deliver messages that engage prospects in today’s media-saturated landscape.
The Sitecore Marketing Technology Ecosystemedynamic
Learn how digital marketers can orchestrate superior email, social and video marketing campaigns, measure their effectiveness and integrate customer feedback into their initiatives.
Adobe Visitor Insights – How Adobe Used Its Experience Platform to Create Beh...Adobe
Adobe Visitor Insights takes behavioral data and turns it into real-time actions for its Digital Experience sales team. Read the whitepaper to learn how Adobe used it’s already-collected data and Experience Platform to create robust behavioral signals that have led to increased pipeline, new opportunities, and targeted conversations.
Presentation from CMSWire webinar with guest speaker Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC. This presentation provides insights into the high cost of unmanaged assets, explains how to make a case for an enterprise DAM, and shows where DAM fits into the evolving experience stack.
New Madison Ave: Data & Marketing Technology Solutions – April 2015New Madison Ave
New Madison Ave., is a professional services firm, founded in 2003, delivering strategic and tactical data and technology enabled marketing solutions to encourage behaviors, create competitive advantage and drive top line growth for marketing organizations.
New Requirements for Optimizing Your Modern B2B Customer ExperienceAcquia
In the conclusion of this 3-part webinar series, our marketing experts will share their proven tips and tricks to help you execute a successful personalization campaign. This includes setting up a process for easy, repeatable execution, making the necessary transition to omnichannel, and best practices for measurement.
Join the final webinar of our Acquia Lift + Mautic Series on Thursday, 9/19 @ 10:00AM ET to find out how to optimize your modern B2B customer experience by embracing open marketing and personalizing across multiple channels, identifying the right metrics to measure, and monitoring performance for all of your campaigns.
In this webinar, we’ll cover:
- How to optimize your personalized customer experience
- Setting up your teams for success
- Transitioning to omnichannel
- The right metrics to measure to ensure success in your modern CX
- How Acquia Lift in conjunction with Mautic makes executing personalized campaigns easier than ever
Missed parts 1 and 2 of our Acquia Lift + Mautic Webinar Series? Don’t worry! Catch up here:
Part 1: New Requirements for Building a B2B Customer Experience / Part 2: New Requirements for Personalizing Your B2B Customer Experience
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Optimize Digital Marketing Success with Your Site Launch or RedesignPerficient, Inc.
Designing a new website, launching international sites, or even starting from scratch in the digital space, are all common challenges facing our customers. Often, budgets are spent crafting the ideal user experience without much attention to maintaining traffic and retaining customers after the project goes live. We covered our best practices for addressing these common challenges and showed you how to look like a rock star within months after launch. The digital marketing ecosystem is complex with many factors impacting site speed, search engine optimization (SEO), paid search effectiveness, advertising, and conversion rates.
We broke down these factors with a 9-step approach to digital marketing success through a redesign that enables you to make the smartest and most cost-effective decisions.
The Torchie Awards reveal the stories of finance teams who are using cloud-based corporate performance management (CPM) software to pioneer new forms of finance transformation.
These awards were presented at Adaptive Insights' annual user conference Adaptive Live held in April 2016.
Forum e commerce brasil - Creating & defining b2b ecommerce strategyMarta Dalton
I presented these slides at the Forum eCommerce Brazil conference, on how to create a B2B eCommerce strategy, including marketing, merchandising, analytics, technology, and sales components.
DoubleDigit Capabilities for Nearshore Outsourcing to Costa RicaDana Farbo
DoubleDigit provides project based and team based resourcing to marketers and ad agencies for digital marketing support. We combine high quality output, cost effective pricing and great service to give our clients value.
Palestra Marta Dalton no Fórum E-Commerce Brasil 2018Júlia Rondinelli
Ex-diretora de e-commerce da Coca Cola, Marta Dalton, palestrou sobre as estratégias do e-commerce B2B e as principais oportunidades do setor nos próximos anos.
The business model is changing: transformed by technological advancement and fuelled by global competition. As the capabilities of digital technology have increased their influence has extended to reach every facet of operations. Expectations have also shifted, driven by the consumerisation of IT and changing customer demand; people expect a simplistic and rewarding user journey, delivered as a seamless cross-platform experience.
Catalyft B2B Services Experience Case 2019Tom Atwood
Opening Up Sales Team agility by building up the business development infrastructure, redesigning a cascading operational data hierarchy, structuring leaner sales processes, and setting up a hybrid remote workforce
Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick DeMarco of Inward Consulting shares his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies.
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
Client experience Workshop for Accounting FirmsCX Pilots
A simple, how-to manual for client success leaders in the accounting profession. A pragmatic strategy, program implementation, measurement and governance approach.
Customer Success. The biggest consulting industry you’ve never heard of.Leon Benjamin
A summary describing the value and status of customer success services to cloud based software vendors and why Customer Success used to be optional but now it's pretty much the whole game.
"Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business.
But, it can be tough to do.
Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but enterprises can’t.
You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals.
The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia, Bounteous, and Appnovation will show you:
How a single source for customer data storage can mitigate risk and optimize customer experience
How central data governance will help your customer data strategy once the almighty Google takes away cookies
The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
First-party data management that keeps your customers' data safe and your business booming
It’s 10 PM, do you know where your data is?"
Taking Your Multi-Site Management at Scale to the Next LevelAcquia
Creating digital experiences across a portfolio of sites can present a big challenge. It requires thinking about scale in multiple dimensions, from standardizing on a technology toolset and driving adoption of that platform across an organization, to establishing content governance and user experience standards to guide the design and build of many sites. In order to build a foundation for scale, all of these dimensions and more need to be addressed. With a strong foundation, next-level digital strategies such as multi-channel content management and personalization can be incorporated into your multi-site management.
Join digital leaders and experts from Princeton University, FFW, and Acquia, to learn from their experiences tackling multi-site management at scale. Hear about best practices drawn from the large portfolios of sites that higher-ed institutions manage, and discover Acquia’s holistic solution for multi-site management with Acquia Site Factory+, Acquia Site Studio, Widen DAM, and Acquia Personalization.
During this webinar we will explore:
A major Princeton University Web Development Services initiative to migrate 1,000 websites to Acquia
How organizing content in one system can simplify control, improve access and increase use
How coordinated distribution supports greater customer experiences and deeper engagement
How to scale and accelerate organization-wide adoption of a design system
How to improve content performance and experience through A/B testing to continually optimize users’ engagement
How to collect data on your customers to be able to define segments to offer personalized experiences
At Acquia, we know we’re stronger when we work together. That’s why we always put our partners first. Our strong partner network, combined with a diverse portfolio of solutions and a clear focus on innovation, empowers us to lead the charge in delivering more open, creative, powerful digital experiences to customers everywhere.
How to Unify Brand Experience: A Hootsuite Story Acquia
Is your brand content difficult to manage, creating bottlenecks across global workflows? Are your teams struggling with quickly finding approved files so much that they start creating their own private collections of assets?
It can get out of hand in no time and the next thing you know, your brand is compromised.
Proper brand management is crucial to keeping your organization’s digital identity unified wherever people interact with it. And the path toward brand consistency begins with a single source to store everything brand-related: a digital asset management (DAM) system.
Join us for an upcoming webinar where we'll dive into more detail on how Hootsuite achieved a sense of control over the what, who, how, and when of their brand’s digital elements.
We'll cover:
- Why digital asset management is key to brand consistency and success
- How to accelerate time to market while staying brand-compliant
- How Hootsuite created a cohesive brand experience with Acquia DAM and enhanced collaboration between global teams
Improve Code Quality and Time to Market: 100% Cloud-Based Development WorkflowAcquia
Modern web development should be seamless. Unfortunately, assembling, testing, and deploying production level code on time and with confidence is a challenge that many organizations face.
Developers and IT leaders, join this webinar to learn how Acquia’s end-to-end web platform will enable you to get your applications to market faster, improve code quality, and reduce security risk.
With Acquia’s 100% cloud-based development tools optimized specifically for Drupal, building, testing, and deploying will all take place on our platform and your feet never need to touch the ground.
We’ll cover:
- How to manage the entire developer lifecycle from our platform
- How to enable continuous testing and deployment
- Why cloud based IDEs are the future of development
- How to get started with a working app on day one
- Which tools are available and how to get the most out of them
See slides of Acquia’s Partner Bootcamp held on September 21st at 10:00 AM EST/15:00 BST/16:00 CET where we shared easy-partner plays to dramatically save you time and effort, and your clients money.
Supercharge shoppable experiences everywhere with Acquia DXP
Join Acquia for a Partner Bootcamp on May 18th and learn how the DX Alliance empowers our partners to provide exceptional client services, increased services revenue, and improved customer retention.
On the day you will learn about:
Composable Commerce
Create more engaging shoppable experiences in record time with unified first-party data and composable architecture using no-code tools. Unlock the ability for anyone to deliver unique catalogue experiences, deliver lightning-fast value, uncover new needs, and increase customer loyalty.
Acquia Open DXP Pricing & Packaging
Learn how Acquia has redefined pricing & packaging across its entire portfolio with industry-first unified pricing metrics and prescriptive bundles to deliver greater value and streamline selling and client experiences.
Acquia Migrate Accelerate
Preparing your customers for their journey to Drupal 9 has never been more critical with D7 and D8 EOL approaching. Explore our automated tool for D7 to D9 migrations and other strategies to help your customers accelerate their migration timelines.
-Sneak Peak into Acquia Cloud Next
Update to our Cloud Platform that leverages the most modern and innovative AWS technology.
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASYAcquia
As Drupal 7 is reaching EOL in November 2022, it’s time to start thinking about Drupal 9 migration. With all the planning and preparations needed to migrate, it can be overwhelming to take the leap. But don't panic. We’ve got you covered—with all the tools and concrete steps you need to make the move to Drupal 9 efficient and painless.
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...Acquia
Supporting content delivered across a multitude of channels for 20+ sports at the NCAA Division I level, Pac-12 has continuously sought to push the boundaries of what is possible with Drupal as their content management system (CMS). From Drupal 7 to Drupal 9, and from roaring crowds of fans to the new digital fanbase -- Pac-12 has continuously provided an unparalleled and cutting-edge experience and they aren’t done yet.
Join our webinar to learn about Pac-12’s digital past, present, and future including:
Pac-12’s Drupal Migrations from Drupal 7 to Drupal 8 and onto Drupal 9
How Pac-12 shifted to support their digital fanbase
How Pac-12 extended Drupal as their internal and external orchestration platform
A look into Pac-12’s approach to FAST (Free Ad Supported Television)
We will also hear from Pac-12’s partner, Phase2, around their best practices for executing Drupal migrations and how they worked with Pac-12 to deliver their Drupal 8 site.
In the era of the experience economy, the combination of technology, talent and touchpoints are key success factors in building sustainable relationships, optimising time to value and facilitating the dialogue between the customer and the brand.
In times of change, organisations are providing advice in challenging situations, guiding information search and facilitating important decisions for individual customers at the same time as they are adopting new ways of working in a dynamic business environment.
Acquia is collaborating with numerous companies globally around customer digital experience and we are here to support with advice, inspiration and open dialogue.
Join our Digital Customer Experience webinar series, where we focus on today’s relevant topics and discuss the role and importance of digital customer experience in an ever-changing world to:
Hear about timely topics, survey findings for Australia and Singapore in the domain of customer experience
- Get advice on where to turn for support and answers to your questions
- Discuss with CX experts on best practices, challenges and solutions
- Key trends overview - why are they relevant to your business?
- Brief on content to be covered in each subsequent webinar
Leave Local Dev Behind: Start Writing Your Code In The CloudAcquia
Kick Coding Into High Gear With Acquia Cloud IDE
In today’s fast-changing environment, local development is just too slow. Writing code in a Cloud IDE (integrated development environment), enables you to build, run, and debug Drupal applications at top speed, with no installation needed. At this informative webinar, you’ll learn how to make it happen for your organization.
Overwhelmed with data from different sources and systems?Acquia
We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.
According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.
Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.
The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).
In this session (https://youtu.be/yzH_DS-Mkl8) you will learn:
- The first step in building a practical customer data integration plan and strategy.
- How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
- How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
Customer expectations are evolving and brands are expected to be able to deliver meaningful personalization that can engage them through their customer journey. The effective use of a customer data platform (CDP) enables brands to address the new ‘paradigm of personalization’ for real business outcomes.
Even if you have access to manage multiple customer touchpoints (for ie. sales, accounts and service) to have a ‘single source of truth’ when it comes to customer data, have you been able to deliver a consistent, seamless and unfragmented customer experience based on that single source of truth at scale?
For marketers who are struggling with delivering more personalised, interactive and impactful experiences and campaigns, some help can be in the form of marketing automation.
In this session (https://youtu.be/MdxOTvbIEzk) you will learn:
How data sources are connected; how data needs to freely flow back and forth and how can this be activated by martech solutions for desired conversion results?
How a strong CDP strategy - with necessary processes in place, allows organizations to personalize the customer journey and deliver a seamless Customer Experience (CX
Today, consumers interact with brands across multiple channels.
This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.
Unfortunately, this data gets stored in departmental and functional silos, and brands seldom utilize this data to their utmost potential.
Although we often read articles along the lines of ‘we live in the data economy’ or ‘data is the new oil,’ it stands true only for organizations that manage their customer data effectively.
That's why our latest webinar series is designed to help you understand and establish a key link in the larger conversation around better leveraging organizational data – including of course customer data – to drive profitability and differentiated customer experiences.
In this session (https://youtu.be/VPQC5-gQJ4Q) you will learn:
- How a CDP can be relevant to your business?
- Use cases on effective applications of CDPs to achieve desired results
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. Today’s Agenda
1. Convince your C-Suite why now is the time
to rethink this important tool
2. Humanize your digital experience: make your
customers feel seen, heard and understood
3. Empower IT, DEV, and Marketing teams with
a new model for website development
4. Learn how three brands that are driving
stronger CX and delivering better business
value
6. Think of your website as a
24/7/365 lead + revenue engine.
It sells while you sleep.
7. 10 REASONS TO RELAUNCH
YOUR WEBSITE
1. New CMO implementing vision for
company
2. Updating messaging
3. Undergoing acquisition and/or
mergers
4. Rebranding
5. Old look and feel
6. Weak metrics (traffic, conversion,
eCommerce)
7. In the midst of category creation
8. Haven’t relaunched in 2 years!
9. Antiquated search
10. Outdated content/new researcher
journey
8. REIMAGINING CONTENT FOR THE RESEARCHER,
NOT THE BUYER
At the onset of the pandemic,
websites experienced:
⬆ 17% more visitors
⬆ 40% more unique asset views
⬆ 15% more time spent on pages
The most-viewed content types during
the pandemic were webinars, videos,
eBooks, and reports.
9. A PATH TO SUCCESS
FOR YOUR REDESIGN
Kickoff
1
Research
2
Strategic Planning
3
Creative Design
4
Infrastructure
5
Content Strategy & Planning
6
Development
7
Testing &
migration
8
10. YOUR BENCHMARK =
CONSISTENT IMPROVEMENT
Deliver more and
higher quality MQLs
(Conversions)
Increase brand awareness
(Acquisitions)
Improve user satisfaction
(Content engagement)
Monitor user behavior
(Usability)
11. A New Reality of Digital Experiences
Fastest Path
to Scale
Faster Time
to Revenue
Faster Time
to Compliance
12. THE PATH TO
PERSONALIZATION
9
new languages
launched in 2021
26.19%
increase in organic traffic since
January 1st in a YoY comparison
3.19%
decrease in bounce rate
13. OUTCOMES
– Key revenue driver for all
things Empire State
– Multiple languages,
millions of visitors and
experiences
STREAMLINED FOR ECOMMERCE
EXPERIENCES
14. OUTCOMES
– Real-time geolocation and
adaptive language capabilities
– A modern, digital HQ that is faster
and more intuitive than ever.
– Future innovation and expansion
– setting the stage for a new,
exciting chapter for Cathay Bank
COMPLIANCE & A MODERN CX
16. IMMEDIATE
ACCOMPLISHMENTS
Moved over 6,000 images
from the old site to the new site
Built 35 Site Studio
components
77 pages
of new content
Zero downtime during site go-live!
Rebranded
over 2,300
pieces of content
Streamlined the
number of content types
from 21 to 12
18. DECISION DASH
WORKSHOP
Drive decisions and make rapid progress on your next
digital product or project.
● Gain team alignment
● Develop and evaluate solutions
● Make decisions and set priorities
● Avoid unstructured conversation
● Chart next steps and assign roles
● Propel your project forward
21. THE ONLY OPEN DIGITAL
EXPERIENCE COMPANY
WHO WE ARE
30+
customers in
the Fortune 100
94%
customer
satisfaction
14
offices in
nine
countries
4,000+
customers
across sectors
Products
Drupal Cloud
Marketing
Cloud
1,067
employees
worldwide
Leading Drupal
& Mautic Open
Source
Communities
Global
Partner First
Program
22. WHY CUSTOMERS BUILD THEIR
DIGITAL EXPERIENCES ON ACQUIA
Grow audience
Digital Transformation
Target Audiences
$250K Revenue boost
from one recent win-
back campaign
targeting their top 1
million customers with a
time sensitive offer
Increased site visits by up to
50%
–
Increased attendance to
local events by 25%
–
Achieved a 10-15% increase
in baseline revenue
from its digital marketing
campaigns
140% Increase in
organic traffic
–
$13M differential profit since
rolling new site
–
101% Increase in sales
–
42% Increase in
customer engagement
23. SITUATION
With multiple retail and online brands, it was imperative that J.Crew
be able to take quick action on customer insights — but their
legacy marketing service provider wasn’t allowing that to happen.
CHALLENGE
Murky data and unnecessarily time-consuming data analysis
processes prevented J.Crew from tailoring its marketing strategies
to meet the needs of contemporary shoppers.
RESULTS
Using customer insights and machine learning models from Acquia
CDP has led to measurable performance improvements with
J.Crew’s marketing campaigns, including one email campaign
targeting a cashmere audience segment returning double-digit lifts
over the “business-as-usual” audience in average order value
(AOV), conversion rates, open rates and click rates.
24. – Facilitate customer relationships across channels
– Omnichannel shoppers = 10x higher annual
spend than single channel
– Increased site visits by up to 50%
– Increased attendance to local events by 25%
– Achieved a 10-15% increase in baseline revenue
from its digital marketing campaigns
DIGITAL TRANSFORMATION
& PERSONALIZATION
27. 1 OUT OF 30
sites in the world run on Drupal
Leveraged by
Shake Shack,
NBC Sports,
Purina, Wendy’s,
Harvard
University
35,000
contributors
45,000+
modules
1.3M+
registered users
on drupal.org
2M+
unique visitors per
month to drupal.org
100%
FREE
2.9%
Market share and
570,000
sites supported