Lookalike modeling is the process of identifying potential customers who display similar traits as your ideal customers.

1. Look Alike
Modelling
The Next best thing for your
Marketing strategy

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What is Look Alike Modeling?
Look-alike model is an ongoing process which identifies the people who look and
act the same as your target audiences. It analyses your relevant audiences
respective of their key features and tracks the one who is similar to them.
The tool analyzes the best match of your present target audience by
identifying their significant characteristics and finds relevant users similar to it.

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Why infuse Look Alike Modeling in your
Marketing Strategy?
Look alike modeling blends in your marketing strategy to let you find your best
prospects. It helps you identify the large pool of customers whose attributes
match with your best customers and increases the chance of a conversion.
Hence your targeting becomes easy to reach the right set of customers
to widen your audience network.

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How a look alike modeling works..
● First Step: Collecting lots of data
● Second Step: Defining attributes of Ideal customers
● Third Step: Utilizing algorithm for extending audience network.
Once you have recognized your ideal customer, it would be easy for you to
your audience network and reach them accordingly.

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How does “Audienceprime” help in look
alike modeling?
Audienceprime is a next-generation advanced audience marketplace where you
can make a purchase of your relevant audience segments from premium data
providers.
Audienceprime creates efficient look alike audiences once you upload the CSV file
of your audience segments and send for look alike modeling.
It analyses the specific customer traits of your business as well as prospects and
creates perfect look alike audience segments for efficient targeting and better
insights.

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Final verdict on Look Alike Modeling
Growing audience base means reaching the right target audience. And the job of
a digital marketer today has become more challenging with the increasing
number of marketing technologies and brands (competitors). Therefore
Look alike modeling is here to ease your work and let you track your
prospects in peace.

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