This document provides an overview of customer journey mapping. It begins with an introduction to customer journey mapping and its benefits. It then outlines a three-part recipe for creating a customer journey map, including defining the persona, scenario, goals, and touchpoints in part one; creating a timeline, identifying feelings, and reviewing opportunities in part two; and identifying insights, opportunities, and ownership in part three. The document concludes by discussing takeaways from using customer journey mapping such as increasing customer engagement and understanding quantitative data in context.