This presentation was designed as a webinar for Washington Access Fund, delivered November 15, 2010. For more presentations and information, visit http://amysampleward.org
A presentation given by Dr Laura-Jane Smith @_elljay_ as part of a workshop at: Trainees in Medical Education Conference UCL Oct 2012 http://www.ucl.ac.uk/medicalschool/postgraduate/teaching-fellows/conference
This is a presentation for students and graduates to consider how social media can help hone their professional online self, develop digital skills for the work place and it's impact on recruitment practices.
A presentation given by Dr Laura-Jane Smith @_elljay_ as part of a workshop at: Trainees in Medical Education Conference UCL Oct 2012 http://www.ucl.ac.uk/medicalschool/postgraduate/teaching-fellows/conference
This is a presentation for students and graduates to consider how social media can help hone their professional online self, develop digital skills for the work place and it's impact on recruitment practices.
Social Media in Nonprofit Program & Service DeliveryAmy Sample Ward
These slides were originally created for a webinar with NTEN on October 26, 2010 - The webinar discussed opportunities for using social media to expand and open up programs in nonprofit organizations. Connect and continue the conversation at http://amysampleward.org
Social media, online campaigns, and community engagement can be tricky things to dive into and do well without measuring, monitoring and evaluating. But what to measure? How to evaluate? This session talks about the importance of data and metrics to your work and offers how-to guidelines on ways to map and monitor your community and your work.
This is the presentation I gave at the 2011 American College of Preventive Medicine conference in San Antonio, February 19, 2011. For more notes and information, visit http://amysampleward.org
This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
MI Social Media & Prevention: Getting StartedLaDonna Coy
An introduction to social media in prevention, why it is important, how to get started, plus a little explore/discover stories. Delivered online via Elluminate.
These are my slides from the 2010 Blackbaud Conference for Nonprofits, a session focused on Unlocking the True Value of Social Media through engagement and data.
You can find more presentations and notes on my blog at http://amysampleward.org
Community-Driven Social Impact for Amplified LeicesterAmy Sample Ward
This is the presentation I gave at the July 28th, 2010, Amplified Leicester event in Leicester, UK. Visit the files section of my slideshare space to find the cards and materials needed to play the game included at the end of the slides.
Amy Sample Ward of NetSquared.org, Laura Quinn of Idealware.org, Natalie Foster of the Democratic National Committee, and Rebecca Moore of Google Earth Outreach conducted the Tools Galore session for the May 12, 2009, Women Who Tech Telesummit.
Learn more at http://womenwhotech.com
This is the keynote presentation from Amy Sample Ward at the 2011 Electronic Resources & Libraries conference, #erl11. Learn more at http://amysampleward.org
How's it Done? MI SA Conference WorkshopLaDonna Coy
This deck is from a conference workshop at the Michigan Substance Abuse Conference (09) where we explored stories about how social media is being done in different but related types of organizations. Examples include, The American Red Cross, CADCA, and Northwest Kansas Regional Prevention Center. Handout http://technologyinprevention.wikispaces.com/file/view/MIHandout.doc
There's a Customer Out There with a Bullet for You: Understanding Your CustomersUserVoice
My FailCon 2010 presentation on how not understanding your customers will kill your company faster than anything else.
Want to better understand your customers? Read this and then sign up for http://www.uservoice.com
Isaac Sukin
About
Art
Blog
Websites
Writing
Home
ADUG slides
Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.
Review the case studies at:
http://nten.org/vote-sxswi-panel
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
This presentation is from the April 2, 2013 Philadelphia Net Tuesday event presented by Amy Sample Ward. To learn more visit http://socialchangeanytimeeverywhere.com
Social Media in Nonprofit Program & Service DeliveryAmy Sample Ward
These slides were originally created for a webinar with NTEN on October 26, 2010 - The webinar discussed opportunities for using social media to expand and open up programs in nonprofit organizations. Connect and continue the conversation at http://amysampleward.org
Social media, online campaigns, and community engagement can be tricky things to dive into and do well without measuring, monitoring and evaluating. But what to measure? How to evaluate? This session talks about the importance of data and metrics to your work and offers how-to guidelines on ways to map and monitor your community and your work.
This is the presentation I gave at the 2011 American College of Preventive Medicine conference in San Antonio, February 19, 2011. For more notes and information, visit http://amysampleward.org
This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
MI Social Media & Prevention: Getting StartedLaDonna Coy
An introduction to social media in prevention, why it is important, how to get started, plus a little explore/discover stories. Delivered online via Elluminate.
These are my slides from the 2010 Blackbaud Conference for Nonprofits, a session focused on Unlocking the True Value of Social Media through engagement and data.
You can find more presentations and notes on my blog at http://amysampleward.org
Community-Driven Social Impact for Amplified LeicesterAmy Sample Ward
This is the presentation I gave at the July 28th, 2010, Amplified Leicester event in Leicester, UK. Visit the files section of my slideshare space to find the cards and materials needed to play the game included at the end of the slides.
Amy Sample Ward of NetSquared.org, Laura Quinn of Idealware.org, Natalie Foster of the Democratic National Committee, and Rebecca Moore of Google Earth Outreach conducted the Tools Galore session for the May 12, 2009, Women Who Tech Telesummit.
Learn more at http://womenwhotech.com
This is the keynote presentation from Amy Sample Ward at the 2011 Electronic Resources & Libraries conference, #erl11. Learn more at http://amysampleward.org
How's it Done? MI SA Conference WorkshopLaDonna Coy
This deck is from a conference workshop at the Michigan Substance Abuse Conference (09) where we explored stories about how social media is being done in different but related types of organizations. Examples include, The American Red Cross, CADCA, and Northwest Kansas Regional Prevention Center. Handout http://technologyinprevention.wikispaces.com/file/view/MIHandout.doc
There's a Customer Out There with a Bullet for You: Understanding Your CustomersUserVoice
My FailCon 2010 presentation on how not understanding your customers will kill your company faster than anything else.
Want to better understand your customers? Read this and then sign up for http://www.uservoice.com
Isaac Sukin
About
Art
Blog
Websites
Writing
Home
ADUG slides
Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.
Review the case studies at:
http://nten.org/vote-sxswi-panel
Similar to Social Media for Small Enterprises (20)
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
This presentation is from the April 2, 2013 Philadelphia Net Tuesday event presented by Amy Sample Ward. To learn more visit http://socialchangeanytimeeverywhere.com
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
This webinar was part of the 2012 Women Who Tech Telesummit, moderated by Amy Sample Ward, with presentations from Claire Diaz-Ortiz, Michael Silberman, and April Pedersen. Learn more at http://womenwhotech.com
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Building and Nurturing Global Online CommunitiesAmy Sample Ward
This presentation was given by Amy Sample Ward and Bonnie Koenig at the 2012 ASAE International Conference in Washington DC. Learn more at http://amysampleward.org and http://goinginternational.org
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
These are the slides from Amy Sample Ward's presentation at New York Cares' 2012 Leadership Conference in New York City on March 3, 2012. Learn more at http://amysampleward.org
Webinar: Strong Connections; Linking your strategy to goals to dataAmy Sample Ward
These slides were used for a Nonprofit Webinars presentation on November 9, 2011 by Amy Sample Ward. For more information visit http://amysampleward.org
Strong Connections: Linking your strategy, to goals, to dataAmy Sample Ward
These slides were delivered as part of the Internet Kick-off at the 2011 Blackbaud Conference for Nonprofits in Washington DC by Amy Sample Ward. Learn more at http://amysampleward.org or http://nten.org
These slides are from the Rural Health Resource Center's national conference, the closing keynote on Knowledge Sharing Networks by Amy Sample Ward. For more, visit: http://amysampleward.org
These slides were used in a webinar presentation for the National Center for Media Engagement by Amy Sample Ward in June 2011. For more information, visit: http://amysampleward.org
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
These are the slides from the 2011 National Conference on Volunteering and Service presentation from Amy Sample Ward and Laura Norvig. For more information, visit http://amysampleward.org or www.nationalservice.gov/resources
Community Organizing begins with Community BuildingAmy Sample Ward
These are the slides for Amy Sample Ward and Debra Askanase's presentation at the 2011 National Conference on Volunteering and Service in New Orleans. For more, visit http://amysampleward.org
Technology and Community: Strategic Options for Movement BuildingAmy Sample Ward
This keynote was delivered at the MyCharityConnects Conference as part of Net Change 2011, on June 6, 2011, by Amy Sample Ward. For more information, visit http://amysampleward.org
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Social Media for Small Enterprises
1. http://amysampleward.org Amy Sample Ward http://netsquared.org
Social Media Basics:
Getting Your Enterprise Connected
Amy Sample Ward
November 15, 2010
2. Welcome
I’m Amy:
a blogger, trainer, and facilitator focused on supporting organizations and
local communities to use social media in strengthening networks and
making lasting change. I’m also the Community Development Manager,
CDI at TechSoup Global.
http://amysampleward.org | @amyrsward | amy@amysampleward.org
Transparency:
I work for TechSoup Global but present from a tool agnostic position.
Likewise, I invite everyone on this call to join me in recognizing that all
organizations and individuals face a different set of needs around capacity,
funding, accessibility and community that impact tool choices.
http://amysampleward.org Amy Sample Ward http://netsquared.org
7. The Basics
• Listening
• Joining
• Creating
Questions to consider:
What am I already doing, and how do I build on
that strategically?
Where is my hub & what’s my goal?
http://amysampleward.org Amy Sample Ward http://netsquared.org
9. The Basics: Listening
• RSS
• Alerts
• Search
Questions to consider:
Who’s already talking about my work or the
issues that matter to me?
Where are people talking that I don’t know?
http://amysampleward.org Amy Sample Ward http://netsquared.org
14. The Basics: Listening Dashboard
http://amysampleward.org Amy Sample Ward http://netsquared.org
15. The Basics: Listening Dashboard
http://amysampleward.org Amy Sample Ward http://netsquared.org
16. The Basics: Joining
• Comments
• Signposting
• Participating
Questions to consider:
What do I think, what have I experienced, what
do I know?
Where else am I engaged?
http://amysampleward.org Amy Sample Ward http://netsquared.org
17. The Basics: Joining with Comments
http://amysampleward.org Amy Sample Ward http://netsquared.org
18. The Basics: Joining with Comments
http://amysampleward.org Amy Sample Ward http://netsquared.org
19. The Basics: Joining with Signposts
http://amysampleward.org Amy Sample Ward http://netsquared.org
20. The Basics: Joining Events
http://amysampleward.org Amy Sample Ward http://netsquared.org
21. The Basics: Creating
• Content
• Conversations
• Connections
Questions to consider:
What do I have to contribute, how can I add
value to what is already there?
Who, where, what can I help today?
http://amysampleward.org Amy Sample Ward http://netsquared.org
23. The Basics: Creating Conversations
http://amysampleward.org Amy Sample Ward http://netsquared.org
• Twitter
• Comments
• Media responses
• Events
Step 1: create and share
Step 2: comment and exchange
24. The Basics: Creating Connections
http://amysampleward.org Amy Sample Ward http://netsquared.org
• Introductions
• Link love
• Creative Commons
• Featured/Guest content
Step 1: create and share
Step 2: comment and exchange
Step 3: connect those across the network
25. Best Practice
• Goals – sweet spot
• Connect – offline
• Strategy – sustained engagement
Questions to consider:
How can social media spread my work?
Which tools are already integrated in the
community?
http://amysampleward.org Amy Sample Ward http://netsquared.org
29. Opportunities
http://amysampleward.org Amy Sample Ward http://netsquared.org
• Products
• Services
• Consultants
Questions to consider:
What are the networks or platforms that provide
connection to my community and work?
Which platforms allow me to cover the network?
41. Thanks!
I look forward to continuing the conversation with all of you:
http://amysampleward.org
http://netsquared.org
http://techsoupglobal.org
@amyrsward
@netsquared
amy@amysampleward.org
http://amysampleward.org Amy Sample Ward http://netsquared.org
Editor's Notes
My name is Amy Sample Ward and I’m a blogger, trainer, and facilitator working with nonprofits, community groups, campaigns and individual changemakers to use technology effectively for social impact. I strongly believe that the most sustainable way to make lasting social change is to build strong communities; and much of my work is focused on using social media to do just that. I often take part in events like this to share and connect with organizations from around the world, but I also serve as the Community Development Manager for a program area at TechSoup Global called Community-Driven Innovation, where I manage, among other things, the strategy and community for NetSquared.org.
Before we dive into the main presentation, I want to take a minute to be explicit that I do work for TechSoup Global, an organization that has many relationships and offers many nonprofit discounts. But, that said, I am tool agnostic and hope that for the next hour we can all remain open to the very different contexts everyone here works in whether it’s platforms to training to budget. Let’s have a tool-safe session
The goal of this webinar is to highlight various approaches and strategies as well as examine some specific examples for small enterprises using social media to build a community, become more connected and visible, as well as grow and expand the work, services, or products. We’ll talk about a few definitions, and then jump into the basics and best practices. We’ll finish with some specific examples and hopefully have some time at the end for discussion and questions from you.
I also want to be sure everyone knows that these slides will be shared online and emailed to you after the session. So, don’t feel that you need to take notes if you don’t want to, as you’ll have access to the slides along with the speaker notes I’m using.
There are just a few things I want to define before we start the conversation. First of all: community. It’s a word I personally use A LOT. And know it comes up all the time, in many different ways, with social media. For the context of this talk, I’m using a pretty loose frame: community means the most related network to your work – for someone running a local fundraising campaign for a homeless shelter, community would mean the funders, volunteers, local government or community leaders, those being served and so on. It’s easy to say that the term applies to all those in the world doing the same thing, all those serving the homeless, all those that are homeless. And when talking about movement building, I completely agree. But for the sake of this talk, and looking at your own use of social media, we need to start closer to home.
The next big one to define is “social media.” This graphic is really a super small snapshot of the tools and applications considered social media. What I’m defining this as for our talk today, and the same one I use generally in my work, is anything that enables interaction online. Pretty vague, but important to note that it’s interaction and not just content.
Lastly, we need to define what’s meant as an “enterprise.” For this webinar, I know many of you are working on building your own business, but the same best practices and information is useful for Washington Access, and many other organizations. The idea here is that enterprise relates to a small organization by the number of staff, and thus has a fairly flexible and personal face or profile.
Now for the basics! Let’s break these down into specific groups of listening, joining and creating. You’ll see here and on the following slides, that I’ve included questions to consider related to the topic. These are things you can use to help frame your thinking now, as well as after the webinar as you work through building a strategy and using social media tools for your work.
Are you familiar with the idea of barn raising? Well, essentially, the idea is that a barn is pretty quick to build if the entire community comes together to help. But, not just that, it would be impossible to do alone. Can you imagine building a barn all buy yourself, especially if it was just by hand? Even if you were to succeed it would take a very long time to do. The same is true with using social media. It’s social! You can’t talk to yourself or operate in a silo. You succeed with social media by being social, having conversations, sharing value, and being part of the community. That principle underlies all the tools and examples we’ll talk about going forward.
Listening is the foundation of using social media. We’ll look specifically at RSS, Alerts and Search.
RSS means Really Simple Syndication and here’s how it works: Most of us have a set of websites, blogs, news sites, and so on that we check every day or even multiple times per day. All of these sites have RSS, which let’s us subscribe to the content. Instead of visiting the sites to check for news or new content, you can visit your RSS reader which automatically retrieves content as it is posted from all the websites, blogs, or other places you have subscribed. The orange signal icon here is the RSS symbol. Seeing that in the URL bar of your browser, or on a website is your ticket to subscribing to the content.
You can find blogs to subscribe to using Google’s Blog Search or Technorati. Often, blogs are a great place to follow conversations because not only are they individuals or groups sharing ideas and news, they have communities of followers and readers that subscribe and comment. We’ll get to the commenting in a bit.
Google Alerts are essential. They are free and very simple to set up. You enter the search terms you want to follow, and this can be anything. I recommend creating an alert for your name, your organization’s name, any other key staff you have, and the names of any programs or services or products. The type is for the type of content, but comprehensive will bring you everything. How often is up to you if you want to receive the alerts by email, for example once a day will send you an email once each day with all results included. If you want to subscribe to alerts via RSS though, select as it happens from this drop down menu. The delivery field is if you want to get the email or RSS. Then simply hit create! You can create as many as you want and you can always delete them in the future if you find there are ones that work better for you than others.
You can also search for conversations taking place about you or your enterprise or your sector across the web. Searches also let you subscribe via RSS so you can see any new results for that search topic, too. This is a screen shot of Twitter Search, where you can see there is a subscribe via RSS option on the right of the search results. Keep in mind, you can search for conversations and posts on twitter even without having an account yet.
So, what do you do now that you have subscribe to lots of RSS feeds and set up Alerts? You need a place to organize all that information. Google’s homepage igoogle, Google Reader and Netvibes are all designed for this purpose. This is netvibes and it’s very easy to use.
This is a screen shot of my netvibes dashboard; each of these boxes is a separate website, blog, or other content source. You can also choose to view it as folders and items, much like an email inbox. To create this, I signed up for an account, and then visited the websites I wanted to follow, clicked on the RSS icons to get the URL, clicked the green “add content” box here, and pasted the RSS URL from the website. That’s it. The organization on the page is drag and drop, but for someone reading a screen reader, you can use the folder view. I created these tabs to help organize the content and you can customize it however you like. This is also where you would add the RSS information from your Google Alerts or searches.
Does anyone have any questions about the listening section? We’ll see listening in action in the next section.
RESOURCE: For a step by step guide to setting up your listening dashboard, visit:
http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/
Now that you’re listening online, you can start joining! Specifically, let’s look at comments, signposting and participating.
Comments are a great way to see our listening in action. If we’re listening to conversations as they take shape, we not only have a more informed view of what others are thinking and doing but have an idea of where we can share ideas, ask questions, and even offer our own answers. Using the listening dashboard from before, here’s an example. I have set up a Google Alert for N2Y4 which stands for NetSquared Year 4 and was the name or abbreviation for our conference in 2009. I see in my dashboard, via RSS, an alert that the name was used in a YouTube post. I can click on that and see the original content.
Here is the YouTube post that mentioned N2Y4. I see that it is an interview with one of the winners from the project competition, and when I watch a bit of the video I see that Josh is explaining the project in simple terms and discussing the work – something that would be great to share. I can then choose to “like” it, share it or comment. I could even write a short blog post on the NetSquared site and embed the video, or encourage either the interviewer or Josh to do so.
Signposting is something many people forget to do but it can make a big difference, especially when you’re getting started with social media. Signposting means ensuring that your various online profiles (including your website!) point to the other places you’re active online. Someone may find you on the web from searching for something and coming across your website – but they may not be interested in interacting with you there. Including links to other places you are online, like twitter or facebook or other social networks, you let that user choose where to engage with you. The same goes for every space – I might find Washington Access Fund on facebook because a friend posted something and it showed up in my news feed, but maybe I’d rather check them out and follow them elsewhere, so clearly including links in the profile will help people click through to where they want to be. This is an example of NetSquared’s profiles on facebook, twitter, and kabissa, a niche social network for organizations working in Africa – all of them prominently point back to the website and how to get involved.
Joining events online is a great way to get connected to conversations and build your community – you can find others interested in the topics you care about and can position yourself as a contributing member of the community. Twitter chats, for example, happen all the time about all kinds of topics. Hashtags are used to pull chats together so that people can easily contribute and filter the stream. A hashtag is, as you can see on the screen here, the number symbol followed by words, numbers or abbreviations. This one is npcons which stands for nonprofit consultants. It’s a monthly twitter chat for nonprofit consultants to share ideas, ask questions, and share experiences. There are also online events that use other media, like photo sharing on flickr or video sharing on youtube that ask a question or provide a topic and participants respond with the corresponding media.
Does anyone have any questions about joining? We’ll get to creating in the next section!
RESOURCE: Use this website to see what various hashtags mean: http://wthashtag.com
Now that we are listening and joining in, we can really start creating! Specifically, let’s look at content, conversations and connections.
Creating content can really take many, many shapes. This includes blogs, photos, videos and eBooks. Once you’ve started listening and following along online, you should be able to identify the platforms and kind of content most relevant to your audience and community. If you found that there weren’t many active blogs on the topic, but lots of people chatting about the products and services in that topic on twitter, it’s probably best that you don’t invest a lot of energy in starting a blog – you already know that the community is connecting elsewhere. You also want to be sure that you are selecting a kind of content that you’re interested in using. If you see lots of people using twitter but you just don’t like it, but you do like to blog then maybe creating a blog will work better for you so long as you use plug ins and other tools that let people get notified of your blog posts and even comment via twitter. That way you are respecting their preference for another tool but still creating ways to engage with each other.
The next step for creating is to create conversations. You can start a chat using twitter or another tool like CoverItLive, be sure that you are commenting elsewhere. Especially for those that provide a service or product that is related to items in the news, remember that more and more news outlets provide comments on their stories online, so you can engage there as well. In social media, you’ll have the most fun and get the most out of it if you are having a conversation – whether it is on Twitter or a blog or an email newsletter, just promoting your enterprise and pushing out messages won’t win you many friends, get you many supporters, or even let you have much fun. It’s in the conversation that you can start to make those connections.
RESOURCE: For a presentation about blogging, facebook and twitter for blind or partially sighted people, visit http://blv1016.wordpress.com/
Highlights: Wordpress, facebook and Twitter are actually quite accessible. Main areas of issue are, for example, with facebook there are settings that use an adjustable slider that may not be read by screen readers. Wordpress is completely accessible with screen readers, but also allows users to subscribe in RSS to receive content in various ways. Wordpress also offers plugins for pulling in Twitter and Facebook.
And, with how do you make those connections? It isn’t just replying to a question, or having a conversation, but actually stregthening the network. Make recommendations or introductions between people you know. See an organization or product that seems awesome? Share your thoughts publicly online and be sure to use their username, others will see it and may follow them too – but that organization will see it as well. It’s how you build up the network and help others find each other. You become the connector and it’s a very important role in the ecosystem.
Does anyone have any questions about creating? We will cover best practices and examples to go into further detail as well.
Now for some best practices. Specifically, in this section we are going to look at goals, connecting offline and online, and creating a strategy.
The first best practice is to concentrate your efforts in the sweet spot. To do that, we use this nifty venn diagram. Here’s how you use it: first identify what your community wants to do, and remember that the community wants to do all kinds of things, and many of them have nothing to do with your mission or your services or your work – what it is coming together around, whether it’s an event, an action, or a movement. Next, identify what you want to do, what your organizational goals are; and again, there’s going to be aspects of your work that the community is really not that interested in. Those two “wants to do” areas will overlap and that gray area is the sweet spot. The key here is knowing it’s okay that the circles don’t entirely overlap! Maybe you provide services, and your community doesn’t want to be providing those services, but they are happy you are doing so. And maybe the community wants to endorse a specific candidate, and your organization doesn’t. But both the community and your organization want to see certain laws passed, things improved, programs created or groups supported. That’s the sweet spot where you can focus your energy.
Much of our work requires actions offline, but using social media tools to bridge actions, communities, and conversations on both sides of the computer screen can help you with scale and accessibility. Connect online and offline by integrating a live chat or streamed video from your event offline to the online community. Allow people to ask questions or share ideas virtually. Be willing to take the lead as the shepherd between offline and online, making connections in public (by posting on the same platforms as your members) so that others can follow. And consider having an offline demo or gathering where content is created and archived online.
Creating a strategy can be a daunting task. So, let’s start at the beginning by mapping your community. You can do this by yourself, but I recommend doing it as a team or even as an organization. You’d be surprised the kinds of conversation that emerge when you start talking about your community, especially as it is understood by various departments in your organization.
Create a chart – either on a whiteboard, a flipchart, or even a document on your computer.
The first column has all of your groups or segments of the community; next their goal – try to keep this as general as possible like the examples above. The third column is your goal for the interaction with that group, and again you want to keep it pretty high level. And lastly, this is the column for the tools where that segment wants to be interacting with you.
Having this be an exercise for a team or staff meeting, or even retreat, really gets people talking and sharing experiences from different departments and can help the entire group feel better positioned to engage.
RESOURCE: Here’s a DIY content and community strategy post to help you out: http://www.nten.org/blog/2010/11/01/howto-diy-community-and-content-mapping
Let’s look at a few specific opportunities. I’ve selected three examples, one product, one service and one consultant.
For the product example, I’ve chosen MYKA shoes. This is the product website and as you can see it lends itself to a very specific audience because of the design, the colors, and so on. It allows visitors to make purchases on the site, review the collection, and find offline stores that carry the shoes.
Here is the shop profile for MYKA shoes on etsy. Etsy is an online network that allows people to sell crafts, art, vintage and handmake clothes, and much more. You can see from the profile screen shot here that the kind of visitor to the etsy shop is going to be different than the visitors the site markets itself toward. The benefit of setting up a shop on etsy for this shoe maker is that she can more widely distribute her product, she can be part of a vetted network as etsy allows other users to review sellers (you’ll note she has a 100% positive rating!) and be part of a community of like-spirited creators.
And finally, here is the MYKA shoes profile page on facebook. Nearly 600 people have “liked” the page already. Using facebook gives people who like the shoes to share photos of themselves with the fashionable product, let’s people considering the shoes see what people are saying, and encourage more sales by providing discounts or specials.
Does anyone have any questions about this example of a product across social media?
Next, we have an example of a service provider using social media. Here is the website for Camden Holistic and one of the first things you see is the link to the facebook page, as we talked about earlier, so people can elect to join wherever they prefer.
Here’s the page on facebook. You’ll see the link back to the website in the profile box. You’ll also notice a special offer right on top!
Camden Holistic also offers an email list so that you can be notified of new services, discounts, and other events. Here’s an example message showing that you don’t have to always use specially designed enewsletters in order to get the attention of your community. She formatted the email so it’s easy to read and skim, and highlights the offers. When it comes to email messages, it’s more important that you segment your audience appropriately than it is to have a super slick design. If your messages are consistently irrelevant to the recipients, it doesn’t matter how pretty they are. Jana has marked me as someone that has had a back neck and shoulder massage before so I receive messages that include offers for that same service and others that are similar in purpose.
Does anyone have any questions about this example of a service using social media?
Lastly, we have an example of a consultant using social media. I’m highlighting Pamela Grow because I think she does a very good job and gets a lot of things right. This is a screen shot of her blog and website where you can see she has a tab for a chat she facilitates on twitter as well as webinars and resources.
Here’s the author biography for her on Ezine articles and a story on About.com where she is interviewed. These are both examples of places to cross-promote and distribute her content and expertise in a way that benefits the other platforms by having valuable content, benefits her by diversifying the places online where people could find her and connect to her website, and benefits the community by not closing in the knowledge or confining it to just one place. Social media has dramatically impacted “knowledge” in that many people expect to get the advice or information for free, and pay for the service or support that comes with it. For example, instead of buying a book, they want to read the book for free and pay the author to help them personalize the information and strategy.
Lastly, here are some quotes from Pamela on twitter from the twitter chat she leads where you can see she is highlighting other consultants and their work and resources. Showing that she’s part of the community and happy to help connect people looking for others, as we discussed earlier.
Does anyone have any questions about this example of a consultant on social media? We can open for questions and general discussion next.
Anyone have questions? I’d love to un-mute the lines and hear how those on the call are already or are looking to use social media as well. You are welcome to type any questions you have or unmute your line to discuss.
Most photos used in this presentation were screen shots taken on or near October 25, 2010 – other photos were found on Flickr via creative commons license and credited here.
Thanks so much for joining me! I really hope we can continue talking about this topic and I’m eager to hear more about your organization’s examples. You can connect with me any time on twitter, email or the web. Thanks again!