We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!

1. THE TOP 10 DIGITAL MARKETING
CAMPAIGNS THAT CREATED THE
MASSIVE IMPACTwww.letsgoosocial.com

2. Introduction
• We come across hundreds of ads flashing at our faces every day. For a digital marketing
agency, who is remotely interested in advertising and marketing, it is important to sit back
and reflect as to why is that only a handful of them create that impact on the end user.
• The field of digital marketing needs you to constantly evolve with time and stay fresh with
the current trends. Upgrading to better tactics and taking the right kind of risk is part of
the game.
• In the world of brands and the ones that are using digital marketing to their maximum
advantage, it is important to analyze what they’re doing right and learn from the best of
the best.
www.letsgoosocial.com

3. 1. LIFE WITHOUT NETFLIX CAMPAIGN BY NETFLIX
• About: Netflix is the world’s most popular on-demand media streaming
platform.
• Challenge: It had to tap into one of the world’s biggest markets – India!
• Execution: They needed to be clever in order to strike the cord with the
Indian audience. As expected, they took a desi route and created
something extraordinary. They released a few short videos featuring
stand-up comedian, Abish Mathew from All India Bakchod, a recognized
face among the youngsters and the youth in India. Throughout the
campaign, they subtly highlighted the advantages of Netflix over
traditional TV watching with their wide choice of shows and films to
choose from.
• Result: The hashtag #LifeWithoutNetflix and #TheNetflixLife
generated a lot of buzz on Facebook and Twitter. The campaign was well
executed and achieved a lot of traction and response on social media.
www.letsgoosocial.com

4. 2. ALEXA LOSES HER VOICE CAMPAIGN BY AMAZON
• About: Alexa is amazon’s most iconic creation yet. It is a artificial
intelligence assistant, helping one in their everyday lives.
• Challenge: This was a super bowl ad commercial and it had to create an
impact during that window.
• Execution: Bringing in notable celebrities to replace Alexa’s voice was a
brilliant move. It sends out a deeper message as to how embedded
technology is in our lives today.
• Result: The commercial has nearly 30 million views on YouTube since it
was published the week before the game, and it topped USA Today’s Ad
Meter as audience’s favourite commercial
www.letsgoosocial.com

5. 3. KNOW YOUR LEMONS CAMPAIGN FOR BREAST
HEALTH EDUCATION
• About: Know Your Lemons is a non-profit organization that is changing
the picture of breast cancer worldwide. They are committed to
educating your consumers about breast health.
• Challenge: To talk about the topic of breast cancer in the most fun way
possible.
• Execution: This is probably one of the best examples of cause
marketing. This topic, which is almost considered a taboo in many places
had to reach the masses surpassing culture, language and readability. A
well designed visual and great content is the secret of its success.
• Result: During the initial three-weeks, Beaumont says that the campaign
was seen more than 166 million times.
www.letsgoosocial.com

6. 4. SHARE THE LOAD CAMPAIGN BY ARIEL
• About: Ariel is a well-known laundry detergent company in India.
• Challenge: With loads of ads about washing and laundry detergents
around, they had to stand out with this campaign.
• Execution: This one has to be Ariel’s most successful campaign yet. They
tapped the topic of gender inequality in this campaign and brought
together their ideology and brand identity through the hashtag
#ShareTheLoad. This highlighted the fact that both men and women can
do laundry and became the talk of the town.
• Result: This campaign won a Glass Lion for its content marketing.
www.letsgoosocial.com

7. 5. BOBBY MISSING CAMPAIGN BY CHUMBAK
• About: Chumbak is an Indian brand, selling quirky merchandise.
• Challenge: Chumbak launched its #BobbyMissing campaign to promote
the opening of their New Delhi store to create a buzz and engage with
their customers and fans on social media.
• Execution: They used a character from their popular Bobbleheads
collection and constantly updated their social media pages with images
announcing the spotting of the missing Bobble Head Bobby in various big
events and cities, which got them good traction on social media. The
campaign ended with Bobby finally making an appearance thus introducing
their Delhi store.
• Result: This is a great example of how one can create a buzz using
creative marketing tactics.
www.letsgoosocial.com

8. 6. FIND YOUR REASONS BY FITBIT
• About: Fitbit is a active wearable tech company founded in 2007. They
provide performance analysis and step counts using their technology to
their customers.
• Challenge: With hundreds of fitness brands all over the world, how can
Fitbit stand out?
• Execution: They were smart in using their strategy and promoted their
product with user based content. Real life examples and experiences
were used in their campaigns.
• Result: This changed the way people looked at fitness as they could
directly relate to the stories told by real, next door people. This
campaign generated 25+ million active users, 20+ million Fitbit fees from
users and $299 million in revenue. A brilliant campaign and execution
indeed!
www.letsgoosocial.com

9. 7. DOTHEREX BY DUREX
• About: Durex is a popular condom brand. They have always been known
for their quirky ads and catchy illustrations.
• Challenge: In a nation that has not yet been able to freely speak about
sex, this was a first of a kind music video that was to be launched.
• Execution: The brand did what it does best when it comes to
advertising. It used a peppy music video to launch the campaign, using
Bollywood A-lister Ranveer Singh as the face. This targeted the
country’s youth capturing attention and the much needed reach.
• Result: The video garnered almost 1,50,000 views in just a day from it’s
launch!
www.letsgoosocial.com

10. 8. JAANE KYA DIKH JAAYE CAMPAIGN BY RAJASTHAN TOURISM
• About: This was a multimedia campaign created for Rajasthan Tourism
by Ogilvy.
• Challenge: This high profile camping had to represent the state’s return
to Tourism marketing after 25 years!
• Execution: The target audience in this case was the youth, adventure
seekers and city explorers. Each frame of the animation campaign made
sure it captured the true essence of the state, it’s culture and the
people. The lesser known sides of the state we’re highlighted creating
curiosity in the audience.
• Result: Rajasthan added over 1 crore new tourists to the state through
the campaign!
www.letsgoosocial.com

11. 9. SHARE A COKE & A SONG BY COCA-COLA
• About: A international soft drinks brand that has become a home name
today.
• Challenge: This summer campaign had to ride on the already super hit
#ShareACoke” campaign.
• Execution: Music for everyone is close to the heart and they used this
as a concept in the campaign. This goes back to the times where at some
point or the other we’re involved in making our our music, playlists and
even mixtapes. The team carefully selected lyrics that represent both
the beans and reflected the throwback moment.
• Result: The timing was just perfect for a summer campaign. This
created a phenomenal response worldwide!
www.letsgoosocial.com

12. 10. RED CUP CONTEST BY STARBUCKS
• About: Starbucks is a well known international coffee company and
coffeehouse chain, having branches all over the world.
• Challenge: For coffee lovers, the colour of the cup didn’t really matter.
Execution: Starbucks made use of augmented reality to make the red
cups come alive. This personalized customer experiences and got them to
talk.
• Result: Even though this created some controversy, this campaign was a
huge hit and absorbed by all.
www.letsgoosocial.com

13. Content is becoming more and more important. Creative agencies must
constantly evolve with the times and come up with innovative and
disruptive ideas to stand apart. More power to the best digital
marketing campaigns out there!
Creative marketing campaigns tend to get to the issue and showcase
the product in the quirkiest way possible. These viral campaigns are
testament to the fact that creativity never goes wrong and always
touches you in one way or the other.
www.letsgoosocial.com

14. Thank You
www.letsgoosocial.com