Overview of Social Media During Disaster
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Overview of Social Media During Disaster and Crowd Power in Disaster Response Prepared for Otago University, COMP113 Social Media and Online Presented by Catherine Graham January 29, 2013
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Overview of Social Media During Disaster
- 1. Social Media During Disasters Overview of Social Media During Disaster and Crowd Power in Disaster Response Prepared for Otago University, COMP113 Social Media and Online Presented by Catherine Graham January 29, 2013 Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 2. About Us “Humanity Road volunteers played a key role in communicating the initial outbreak and subsequent spread of the 2010 cholera epidemic in Haiti. Their effort was essential in informing government agencies and non-profit organization about disease risk and available resource.” - John Brownstein, Assistant Professor Harvard Medical School, and founder of Healthmap “The volunteers of Humanity Road are doing a superb job of providing useful and actionable advice to disaster affected communities, both before and after disasters strike."– Gisli Olafsson, ICE-SAR Team Leader (NetHope) Global 501c3 NGO public charity Digital Disaster Response Pacific Endeavor Knowledge Management August 15, 2012 Presented by Cat Graham Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 3. Who we are ACTIVATE - Volunteers@humanityroad.org Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 4. Self Directed Work Team Self Directed Work Team Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 5. Crowdmap & Crisismapping Christchurch Chicago Snow Earthquake Map Recovery Hurricane Irene Feb 2011 Alabama New Zealand Blizzard Aug 2011 Feb 2011 Tornado Outbreak East Coast USA •Infrastructure damage Chicago, IL USA May 2011 •Evacuation Zones Alabama, USA • Power outages •Medical Related •Stranded people • Shelter information •Services Available •Blocked roads •Infrastructure damage • Flooded/Blocked roads •Abandoned vehicles •Assistance Needed • Infrastructure damage •Shovel brigades •Solutions Offered For Humanity Road part of our mission includes crisismapping ––which helps improve situational awareness For Humanity Road part of our mission includes crisismapping which helps improve situational awareness Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 6. How Information Emerges in Social media Relatives & Friends outside the impact zone relaying info Accurate information Citizens in the impact zone Absence of power does not mean, absence of communications or technology, Absence of power does not mean, absence of communications or technology, Emergency Management needs to be in social media even ififits just to direct traffic to official pages. Emergency Management needs to be in social media even its just to direct traffic to official pages. Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 7. Case Study – Haiti First Days 72 Hour Window of Survival DAY 0 DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 ICE SAR Local ICE SAR 26 SAR teams Arrives in rescues Team Lands 23 Hrs rescued 154 ppl Leogane Social Media Text Messages Text to Canada saves woman Social Media Mainstream Milot Month 1 under rubble Tweet: ppl Hospital Mission 4636 launched Media Month 2 Social Media alive under Milot Hospital need patients patients begins receiving Milot Hospital rubble crying Month 3 sends emails for help The 7.0 Quake that struck Haiti dramatically impacted how technology and social media can be used for disaster The 7.0 Quake that struck Haiti dramatically impacted how technology and social media can be used for disaster Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 8. Crisismapping – Lifecycle of Synthesizing Data Crisis Response Map @Corey419 @Corey419 s er rts ay epo L R Wisconsin Wisconsin a at ss D ne it Street Street I -W The public, operating through social media such as Twitter, Facebook, YouTube become a source of information valuable to local emergency responders. Data is nearly real time Map is Free Map can be private or public Requires staffing (volunteers) This very public bird’s eye view into local incidental needs can also trigger a flood of humanitarian aid. This very public bird’s eye view into local incidental needs can also trigger a flood of humanitarian aid. Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 9. Crowd Influence - Crisismapping Turkey Nov 9, 2011 Turkey Nov 9, 2011 Chile Sept 2010 Chile Sept 2010 VanDePrem VanDePrem http://chile.ushahidi.com http://chile.ushahidi.com Earthquake Earthquake Earthquake Earthquake USA Feb 2011 USA Feb 2011 Libya March 2010 Libya March 2010 snOMG Chicago snOMG Chicago http://libyacrisismap.net http://libyacrisismap.net Blizzard Blizzard Humanitarian Crisis Humanitarian Crisis USA Feb /March 2012 Pakistan Sept. 2010 Pakistan Sept. 2010 USA Feb /March 2012 Tornado Outbreak http://pakreport.org http://pakreport.org Tornado Outbreak Tornado Flooding Flooding Tornado Philippines Dec. 2012 Philippines Dec. 2012 USA – June 2012 USA – June 2012 Oneforiligan Oneforiligan Flood Flood Tweak the Tweet Derecho Tweak the Tweet Derecho USA – June 2012 New Zealand Feb 21 2011 New Zealand Feb 21 2011 USA – June 2012 Christ Church Recovery Christ Church Recovery Tweak the Tweet Waldo Canyon Earthquake Earthquake Tweak the Tweet Waldo Canyon Wildfire Wildfire USA -- June 2012 USA June 2012 Haiti January 2010 Haiti January 2010 Tweak the Tweet High Park Tweak the Tweet High Park http://haiti.ushahidi.com http://haiti.ushahidi.com Wildfire Wildfire Earthquake Earthquake USA June 2011 USA June 2011 Brazil Jan 2011 Brazil Jan 2011 USA Apr 27, 2011 Australia Jan 2011 Australia Jan 2011 USA August 2011 USA August 2011 MightyMo River Map MightyMo River Map USA Apr 27, 2011 Chuvas2011 Chuvas2011 www.recoveryalabama.com Queenslandfloods Queenslandfloods Hurricane Irene Hurricane Irene Flood Flood www.recoveryalabama.com Flood Flood Tornado Flooding Flooding Hurricane Hurricane Tornado Social Media and Texting is being harnessed in events around the world ––Text messages can save lives. Social Media and Texting is being harnessed in events around the world Text messages can save lives. Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 10. Crowd Influence - Rescue Dominican Republic Humanity Road Texts friend in Scotland Volunteers relayed to “HELP! My family is DR Navy SAR Trapped in our home by Rescue was rising waters successful Flooding in Dominican Republic” Dominican Republic The friend in Scotland Scotland reach out to Humanity Road VA - FL - Germany Dominican Republic Social Media & Technology provides options to reach help even when traditional networks fail Social Media & Technology provides options to reach help even when traditional networks fail Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 11. Case Study –Social Media the Global Village Case Study NZ Christ Church Earthquake What : Earthquake NEW ZEALAND EARTHQUAKE Text sent to Philippines When: Feb 2011 Where: Christ Church, New Zealand “ Mom, I’m buried” Map: (retired) •Infrastructure damage •Evacuation Zones •Medical Related •Services Available Sam Johnson Student Volunteer Army (SVA) Mobilized on Facebook 75,000 hours moved 360,000 tons of liquefaction Global Media dialogues ==Disasters are local but have international response and international dialogues. Global Media dialogues Disasters are local but have international response and international dialogues. Social networks have connected and empowered the global mobile public ––Emergency Mgt catching up. Social networks have connected and empowered the global mobile public Emergency Mgt catching up. Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 12. Case Study – Social Media Traffic Case Studies Sandy Twitter saw a rise in social media beginning on Friday, October 26th and spiking on Monday, October 29th with up to 30,000 tweets per hour as the storm struck New York and New Jersey. Over 260,000 tweets were recorded in the New York Area Social media management and listening becomes challenging in slow moving large scale events. Social media management and listening becomes challenging in slow moving large scale events. Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 13. Innovation and Change Case Studies Spontaneous Social Media Citizen based disaster response What: Sam Johnson Student Volunteer Army What: Occupy Sandy What: Locals Mobilized (SVA) Mobilized on Mobilized on Facebook. on Facebook . Daily Facebook. Essentials on Facebook Result: 75,000 hours Result: 15,000 Meals, 7,000 Innovation: Wedding Registry Result: Spontaneous moved 360,000 tons of Volunteers, $600,000 funding on Amazon, CNN I-Reports from Donation & Volunteer Mgt liquefaction $700,000 in Supplies Relief Workers, Documentary serviced over 48k people Innovative solutions are being developed and reinventing disaster response every day. Innovative solutions are being developed and reinventing disaster response every day. Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
- 14. Innovation Promotes Evolution Innovation, Technology & Social Media evolve and have a direct impact on disaster response empowering and improving a community’s ability to respond, adapt, mitigate and recover. Otago University – January 29, 2013 – Hashtag #OtagoHR COMP 113: Social Media and Online Presented by: Cat Graham, Vice President Humanity Road
Editor's Notes
- People thank first responders and share their anger at Sandy via Post It notes at Union Square in Manhattan. Via emilykatter Donations Management at St. Francis de Sales Church, Rockaway NY
- Situational awareness emerges in twitter before any news station can report it. If its happen, chances are high that you hear it here first folks. Emergency management on the ground Response Management Resource Management Security and Safety versus emergency management online. Situational Awareness Rumor control Crowd control Crowd dynamic
- Our volunteers are distributed around the world and self-activate at the onset of disaster to come online and monitor emerging information and urgent needs.
- Self Directed work team collective behavior with training and a mission With training, individuals with different skills and talents combine to work without the usual supervision, toward a common mission
- For Humanity Road part of our mission includes crisismapping – which helps improve situational awareness Chicago Snow map – Main stream media (Chicago Tribune) in partnership with the public & CERT Recovery Alabama – Main stream media (Tuscaloosa News) won a Pulitzer Christ Church – Technology Citizens – worked to combine two maps – SVA Born Hurricane Irene – Broad effort, many states, multiple maps emerged
- New Media carries the broadest footprint of information with a high and broad amount of detail, its fast, timely and un synthesized. Traditional Mainstream media, collects the data – formerly in person and phone, now via social media – culls, synthesizes and reports, may not be as accurate Official Channels release information at a much slower pace, smaller amount, culls, confirms and reports – its highly accurate
- On January 12 a 7.0 earthquake struck Haiti. Texts began to emerge from beneath the rubble of citizens trapped
- In a catastrophic event, Crisismapping - a form of monitoring and data collection can reduce the demand on traditional response organizations and even alleviate non-emergency calls in local channels that can already be overwhelmed. However, this very public bird’s eye view into local incidental needs can also trigger a flood of humanitarian aid if not handled properly. This can further tax already strained resources. The above map was launched by Tuscaloosa News after the Tornado Outbreak in April.
- Personal Media – Instant text message - Dominican Navy Rescue Communications in complex conditions
- Global Media dialogues Disasters are local but have international response and international dialogues
- Sandy was a slow moving long term event with a large footprint, and traffic build up slowly in social media but when it hit landfall traffic spiked quickly
- Occupy Sandy has cooked and distributed between 10,000 and 15,000 meals each day; enlisted more than 7,000 volunteers; created three major distribution hubs from which it dispatches both workers and supplies; and established dozens of recovery sites in New York and New Jersey. Perhaps most stunning, the group has raised more than $600,000 in cash for its efforts and received more than $700,000 in supplies donated through repurposed online wedding registries. Two women who helped raise over $100,000 for Sandy-battered Rockaway residents with the group “Beach 119th Street Angels” have shot a documentary that they hope will bring more aid to the are. hey have entered the short into the Tribeca Film Festival and the South By Southwest Film Conference and Festival in hopes of creating a longer feature Read more: http://www.nydailynews.com/new-york/queens/documentary-beach-119-sheds-light-sandy-impact-rockaways-article-1.1247014#ixzz2JCkdqIF3