Customer Intimacy is one of 3 value propositions that define company strategy. These slides tell more about how it's implemented in Data Science outsourcing projects.
Act with Digital Certainty - Sigurður Orri Guðmundsson - Presentation at eZ C...eZ Systems
Sigurður Orri Guðmundsson, Director of Sales, Nordics at Siteimprove spoke at eZ Conference 2017 on Act with Digital Certainty. In this presentation, Orri discusses the importance of knowing the digital challenges organizations face and how your digital presence can support your overall business goals. Learn how to improve the online visitor experience, analyze appropriate data and increase revenue through a strong digital strategy. When it comes to your digital presence, you must Know everything, Measure what matters, Drive accountability and Act with digital certainty.
Revionics key components of a winning promotional strategy - oct 2015Revionics
Retailers learn from Revionics promotion experts Mark Schwans, Becky Gilman and Diana Mitten about using data insights for optimizing efficiency, transparency and collaboration for best results in integrated promotions.
Using multichannel marketing to increase customer engagement and your ROIPure360
Everyone wants to send engaging emails, but do they stop to consider what is actually meant by “engagement”? In this presentation email expert Lucy Wilsdon will discuss the finer details of email engagement, from the type of engagement that you want from your emails, to measurement, disengagement, conversion and even take away tips to increase your email engagement.
The pace of retailing is getting even faster to meet consumers’ desires – and pricing is no exception. Competitive retailers not only have to ensure that all prices on the floor are current and compliant but also find ways to maximize same-store revenue through dynamic merchandise pricing. However, this is no easy task.
Retailers have to consider these critical components:
1. What, when, and where should merchandise prices change?
2. How can the price changes be executed in real time with scale, speed and flexibility?
3. How do I gain visibility to ensure prices I pushed to the stores have been executed? Learn how to execute pricing decisions at speed and scale to avoid the race to the bottom.
What AppExchange Partners Need to Know About GDPRCodeScience
Failing to prepare for the General Data Protection Regulation can cost companies up to 4% of revenue, as well as new business opportunity.
Our webinar, featuring GDPR expert Ian Gotts of Elements.Cloud, teaches AppExchange partners how to enable their customers to become compliant with these new regulations -- and how to use the change as a market opportunity to capture new business.
Session Recording: https://youtu.be/1Un9EjviMAg
Learn:
- The essentials of GDPR, and how it affects AppExchange partners and their customers
- Recommended steps to ensure compliance for your customers
- Data-handling best practices and values
- How to leverage market opportunity with the changing regulations
And more!
Presentations from AdvoFest 2019 from Birds Eye, Interflora, the NHS, Warwick Business School, Electric House, and many more. Presentations covered, customer experience, marketing, brand advocacy, customer advocacy, innovation, and customer insight.
Customer Intimacy is one of 3 value propositions that define company strategy. These slides tell more about how it's implemented in Data Science outsourcing projects.
Act with Digital Certainty - Sigurður Orri Guðmundsson - Presentation at eZ C...eZ Systems
Sigurður Orri Guðmundsson, Director of Sales, Nordics at Siteimprove spoke at eZ Conference 2017 on Act with Digital Certainty. In this presentation, Orri discusses the importance of knowing the digital challenges organizations face and how your digital presence can support your overall business goals. Learn how to improve the online visitor experience, analyze appropriate data and increase revenue through a strong digital strategy. When it comes to your digital presence, you must Know everything, Measure what matters, Drive accountability and Act with digital certainty.
Revionics key components of a winning promotional strategy - oct 2015Revionics
Retailers learn from Revionics promotion experts Mark Schwans, Becky Gilman and Diana Mitten about using data insights for optimizing efficiency, transparency and collaboration for best results in integrated promotions.
Using multichannel marketing to increase customer engagement and your ROIPure360
Everyone wants to send engaging emails, but do they stop to consider what is actually meant by “engagement”? In this presentation email expert Lucy Wilsdon will discuss the finer details of email engagement, from the type of engagement that you want from your emails, to measurement, disengagement, conversion and even take away tips to increase your email engagement.
The pace of retailing is getting even faster to meet consumers’ desires – and pricing is no exception. Competitive retailers not only have to ensure that all prices on the floor are current and compliant but also find ways to maximize same-store revenue through dynamic merchandise pricing. However, this is no easy task.
Retailers have to consider these critical components:
1. What, when, and where should merchandise prices change?
2. How can the price changes be executed in real time with scale, speed and flexibility?
3. How do I gain visibility to ensure prices I pushed to the stores have been executed? Learn how to execute pricing decisions at speed and scale to avoid the race to the bottom.
What AppExchange Partners Need to Know About GDPRCodeScience
Failing to prepare for the General Data Protection Regulation can cost companies up to 4% of revenue, as well as new business opportunity.
Our webinar, featuring GDPR expert Ian Gotts of Elements.Cloud, teaches AppExchange partners how to enable their customers to become compliant with these new regulations -- and how to use the change as a market opportunity to capture new business.
Session Recording: https://youtu.be/1Un9EjviMAg
Learn:
- The essentials of GDPR, and how it affects AppExchange partners and their customers
- Recommended steps to ensure compliance for your customers
- Data-handling best practices and values
- How to leverage market opportunity with the changing regulations
And more!
Presentations from AdvoFest 2019 from Birds Eye, Interflora, the NHS, Warwick Business School, Electric House, and many more. Presentations covered, customer experience, marketing, brand advocacy, customer advocacy, innovation, and customer insight.
Storytelling for Organizational Engagement: Selling Sustainability InternallySustainable Brands
How do you get your internal culture to embrace the right sustainability message that you have worked so hard to craft? What do you do to convince brand managers to incorporate your message as a sustainability manager working at the corporate level? Or, how do you get your higher-ups to not see it as too big a risk, if you are a brand manager or marketing director who wants to incorporate sustainability messaging into your existing messaging? Given you are unlikely to have much money (i.e. media budget) to put your message out there, what do you do to get social and viral play? And how do you sell something "out of the box" or "disruptive" in a conservative culture?
Successful marketing strategies for green business works when these 5 straight forward principles are followed. Discover these principles and use them for your marketing campaign.
Sustainable Marketing_ Building Brands with Purpose in 2023.pdfFirstDigiAdd3
Creating Sustainability Actions With Purpose contains parts of concepts that can boost organizations' resilience by developing a purpose-led sustainability strategy. It is intended to assist business leaders in identifying and mapping concrete challenges that might have an influence on their firm.
Christie communications ncn_building your brand for growth july 2013Mike Dovbish
NCN and NCN Communications Partner Christie Communications present a free educational interactive conference call to provide results-oriented, actionable tools to most effectively build your brand for growth. Join us for dynamic, innovative, proven insights to engage your ecosystem and maximize growth from industry veteran Gillian Christie, Founder & CEO of Christie Communications, who has built iconic brands in the natural products industry and beyond for more than 30 years.
This program is designed for industry leaders and high growth companies with the goal of introducing new communication tools that achieve sales results, reduce marketing results and deepen your engagement with consumers, investors, retailers, brokers, suppliers and more.
NRF 2024 Presentation
Sunday, January 14 2024
Darin Detwiler, Detwiler Consulting Group, LLC
Dean Hornsby, BluLine Solutions, LLC
Rick Schlenker, Logile, Inc.
Christopher Schlichting, Coborn’s Inc.
Presentation at NRF Nexus 2023
July 11, 2023
Debjani Deb, CEO & Co-Founder
Session AI
Amanda Hall, Director of Pricing Strategy & Analytics
Ashley Global Retail
Presentation from NRF 2023: Retail’s Big Show.
Michelle Evans, Global Lead of Retail and Digital Consumer Insights, Euromonitor International
Get a first look at the top consumer trends with the biggest implications for retailers and brands. In this session, retail expert Michelle Evans reveals the latest insights from Euromonitor’s annual global consumer trends report. She examines the behaviors and motivations that will drive shopping habits next year so you can meet new demands.
Data-driven site selection: How understanding consumer movement drives Little...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Brad Puckett, Little Caesars
Cate Zovod, Near
When it comes to opening a new QSR location, the decision around site selection is critical — and the wrong decision can be extremely costly. For a QSR looking to significantly expand to new locations, the stakes are even higher. Founded in 1959, Little Caesars has been a popular pizza chain in the U.S. for decades. Having successfully responded to new consumer behavior in recent years, the chain is poised for rapid expansion across the U.S. and other growing markets like Canada and Mexico. With a goal to maximize ROI on the new locations, the company had to identify and prioritize sites for their new stores in a smart and scalable way. Learn how they turned to human movement data to empower teams in the U.S. and internationally to create a strategic expansion plan.
Presentation from NRF 2023: Retail's Big Show
Lee Peterson, WD Partners
Seana Strawn, IKEA US
Resale is ecologically beneficial, applies to many types of merchandise and is on-trend, but we are finding that the resale of goods online isn't as profitable as in store--think photo shoot, double ship and repackaging of items. So if done right at store level, can resale be more profitable, increase foot traffic with unique offerings, and boost customer loyalty? Learn from IKEA about their in-store resale experience, hear exclusive research from WD Partners and see visual renderings that show how areas of resale can be executed in several types of merchandise categories.
Presentation from NRF 2023: Retail's Big Show
Cam Avent, Union Square Hospitality Group
Kelly MacPherson, Union Square Hospitality Group
Morgan Wiley, Union Square Hospitality Group
In this session, we will have an interactive discussion outlining best practices for infusing data-driven decision making into an organization’s DNA: driving bottom-line results, personalizing and elevating the guest experience, and creating a workplace that inspires and retains high performers. We will share best practices on how to put the right numbers with the right context in the right hands, and how to craft optimal employee and guest experiences by leveraging analytics.
Presentation from NRF 2023: Retail's Big Show
James Boushka, Aramark
Time. The precious resource so few restauranteurs and hospitality veterans have. From preparation and production to serving guests to paying invoices, there are no shortage of mundane tasks essential to a well-functioning restaurant. Rising labor costs, guest demand for speed, and shrinking profit margins are propelling the industry to embrace automation as a marker for impactful success. Discover the trends and challenge your operational model to create experiences where humans and automation work together.
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Presentation from NRF 2023: Retail's Big Show
Adam Braun, Illinois Attorney General's Office
David Johnston, National Retail Federation
Millie Kresevich, EssilorLuxottica
Maria Michel-Manzo, Homeland Security Investigations
Organized retail crime (ORC) is a growing threat to retailers of all sizes, is imperiling employee and customer safety, and is hurting companies’ financial performance. This session will highlight how ORC threats are evolving, how law enforcement and retailers can work together more effectively on ORC investigations, and what NRF is doing to support legislation and industry initiatives that will help to counter ORC.
Voice in retail: It speaks, it listens, it’s impacting our real world businessesNational Retail Federation
Presentation from NRF 2023: Retail's Big Show
Glenn Allison, Tractor Supply Company
Donald Buckley, Lullaboo Studios,
Treehouse Consulting, LLC
Vicki Cantrell, Vendors in Partnership LLC
Mirko Saul, Schwarz Digital GmbH & Co. KG
You may know it as smart speaker, or the voice that tells jokes to your kids. You may think it’s a marketing channel, or only available through Big Tech.
Think again. A number of leading retailers know conversational artificial intelligence – voice assistance -- as a technology that is creating operational efficiencies (from warehouse to store), aiding employee retention, and lifting brand affinity. A technology that’s not only on the roadmap, but in implementation. (And in ways you may not expect.)
Join industry leader Vicki Cantrell and top executives from retail and entertainment as she pulls back the covers on the value of voice and retail, and explores the questions you’d ask: what’s real, what’s not, and what’s next? Where and how is this better than what we’re doing now? How do we protect the privacy of our customers – and our own data? How do we get started, and with whom?
Presentation from NRF 2023: Retail's Big Show
Ira Kalish, Deloitte Touche Tohmatsu Ltd.
In 2022, the world has faced significant challenges that have continued to disrupt the retail industry. We have seen inflation, war, the pandemic, climate change, supply chain challenges, changing government policies, and even increased talk about deglobalization. In this presentation, Dr. Ira Kalish, Deloitte’s Chief Global Economist, will discuss these issues as he offers his view on continued evolution and what retailers can expect in 2023 and beyond.
A look ahead to 2023: Impasse or opportunity for a new path
How to build and foster stronger consumer relationships through responsible and conscious retailing_ACCEO_BESTSELLER
1.
2. “How to build and foster
stronger consumer relationships through
responsible and conscious retailing.”
3. Moderator:
Melanie Frank
Senior Marketing Advisor
ACCEO Retail-1
“How to build and foster stronger consumer
relationships through responsible and conscious
retailing.”
Guest Speaker:
Stephanie Bleau
Head of Marketing
and eCommerce
BESTSELLER,
North America
Panelist:
Michael Wexler
Director Global Sales
ACCEO Retail-1
Panelist:
Ian Holland
VP, Development
ACCEO Retail-1
4.
5. In this session we will discuss:
• What is responsible and conscious retailing?
• The rise of conscious consumerism.
• Why retailers should care and how does it make good
business sense?
• How BESTSELLER is driving success with its “Fashion
Forward Strategy.”
• How can technology play a role supporting retailers in
their initiatives?
9. The Rise of Conscious Retailing
Consumers are asking…
Where was
this product
made?
Are the materials
used safe for
people and the
environment?
Do the people who
make this product
work in fair and
safe conditions?
Which
communities will
benefit from this
sale?
14. Consumers EXPECT COMPANIES TO CARE ABOUT
THE ENVIRONMENT
In a recent study
Why should retailers care and how does
it make good business sense?
would switch brands with similar offering for a good cause
are willing to pay more for sustainable goods and services
15. Understand Your Market
Customer Centric
Be Authentic – …walk the walk
Be Transparent
Commit
Listen, Lead and Deliver
How can you build and foster stronger
relationships with consumers?
22. OUR VISION: We will increase the use of more sustainable materials
year-on-year until all our products are circular by design.
Working towards 100%
more sustainable cotton
Turning waste
into polyester
Innovating for alternative
fibres and fabrics
23. We will continuously improve the environmental footprint of our products,
operations and supply chain until they are in line with the needs of our planet.
Taking action on
climate change
Renewable energy and
energy reduction goals
Water
stewardship
Incentivising sustainable
supply chain development
24. We will promote dignity, equality and safe working conditions for all people across
our value chain until fair incomes and respect for human rights are the norm.
Empowering
women’s livelihoods
Supporting industry-wide
negotiated wages
25. We will engage consumers and partner across the industry to develop
solutions until circularity and transparency is a mindset and consumers are
empowered to act sustainably.
Partnering across the
industry to deliver on
consumer demands
Reducing waste from
plastics and packaging
Engaging
transparently for
accountability
31. 4. Involve every area of your organization
Employee-driven initiative
=
25 tons of recycled label-paper
VERO MODA International Women’s Day
=
4000 women with access to income and
business development opportunities
33. How can technology play a role
supporting retailers in their
initiatives?
34. Point of Sale
Digital Receipts
Product Trade-Ins
Donate Gift Card
Balances & Loyalty
Points
Commitment
Loyalty
Brand Advocates
Engage
Employees
Feel Good
Initiatives
Minimize
Waste
36. Real-time inventory visibility and flexible fulfillment
Order Management
Increase Efficiency
Boost Profit Margins
Improve Customer
Satisfaction
Reduce
Costs
37. Optimize merchandise planning and purchasing
Business Intelligence
Product Demand
Consumer Buying Habits
Consumer Trends
Gain
Insight
38. Get closer to customers and understand their views and values
Customer Relationship Management
Engage & Personalize
Promote Initiatives
Encourage Involvement
Win
Trust
39. “Great things are done
by a series of small things
brought together.”
- Vincent Van Gogh
40. Socially and environmentally responsible to people and the planet
Win over conscious consumers and top talent
Better brand recognition and reputation
Cost efficiency and savings – reduction of waste and energy
BUSINESS GROWTH - increase sales and customer loyalty
Sustainability Business Benefits
41. Commitment = Opportunity
Sustainability and profitability are not mutually exclusive
Authenticity and transparency are key to brand loyalty
Actionable Takeaways from this session:
this is our ultimate ambition, our North Star. It guides our strategy, our goals and the action we take to become as sustainable as possible, as soon as possible.
Taking action on climate change: we will set greenhouse gas reduction goals within two years that will reduce our emissions in line with the best available science.
Renewable energy and energy reduction goals: By 2021 our owned and operated buildings globally will be powered by 100% renewable energy.
Water stewardship: Clothing production uses significant quantities of water – from growing cotton, to processing materials and production. By increasing the use of more sustainable and innovative materials, production technologies and chemicals, we can significantly reduce BESTSELLER’s impact on water resources. By 2021, we will set a target to safeguard water resources.
Empowering women’s livelihoods: fact – approx. 80% of workers in our supply chain are women. We have set a goal that by 2025, will support 100 000 women in Tier 1 factories to achieve workplace empowerment and improved life-skills.
Partnering across the industry: Partnering with different companies (competitors, suppliers, etc.) to deliver on consumer demands.
Reducing waste from plastics and packaging: We want all BESTSELLER consumer packaging to be reusable, recyclable or compostable by 2025.
Engaging transparently: We have a responsibility to be more transparent with other stakeholders. Since 2017 we have published our list of suppliers to show where our products come from and who makes them. We will continue updating this list and expanding it and by 2021 we will publish a list of our key materials (tier 2) suppliers.
Not a stand-alone department
“Green Alliance has shown that while people’s attitudes are overwhelmingly supportive of resource efficiency, 45% of people actively distrust big businesses, according to a large survey, with workshop interviews finding that many people believe green goods are always more expensive” – The guardian
https://mybestseller.sharepoint.com/teams/MyBESTSELLERGlobalNews/SitePages/BESTSELLER-FOUNDATION-ENTERS-NEW-CHAP.aspx
VM team partners with Caio products for third consecutive year to support women in Uganda and aim to increase their income, educate them in business, sales, marketing and economic relations and increase their business opportunities even in “off-seasons”. In the past two years this partnership has impacted 4000 women.
Bestseller warehouse employee wins the RafCycle® Award at Labelexpo Europe 2019