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Cold and Flu Season Proposal
1. Cold and Flu Season Promotion
Francis Ramadhani, Danielle Massey, Selena D’Agostino, Anyssa Volarath
March 1st, 2018
2. Team
Introductions
Walgreens
• Current State
• Goals, Priorities, &
Strategic Initiatives
Value
• Solution Summary
• By The Numbers
• P&G Differentiators
Questions Next Steps +
Recommendations
Thank You
Today’s Agenda
3. One Team
Procter & Gamble Walgreens
Charles Schultz
Fred Grayda
Frank Novello
Francis Ramadhani
Walgreens Strategic Account Manager
Team Lead
Danielle Massey
Business Analyst
By The Numbers
Group Member
Retail Industry Specialist
Walgreens Current State and Goals
Group Member
Business Analyst
By The Numbers
Julie Heart
4. Walgreens
Fast Facts / Current State
• Annual Sales: $118.2B
• Earnings: $4.1B
• Prescriptions accounts: 69%
“Our vision is to be America's most-loved pharmacy-led health, well-being and
beauty company. Our purpose is to champion the health and well-being of every
community in America.”
5. Walgreens
Goals, Priorities, and Strategic Initiatives
Goals
• Increase revenue and profit in stores
• High ROI
• Increase probability of sales
Priorities
• Deliver products on time
• Highest Share Products
• Prevent excess inventory
Initiatives
• Eliminate distribution centers
• Earlier promotions
6. Value
Solution Summary
• Brand-building leader with print advertising to increase brand
awareness
• Using our ‘Just In Time’ Distribution Strategy to reduce excess
inventory and eliminate inventory costs
• Engage with McKesson 3PL Services to decrease distribution center
problems
• Improve cash flow to increase profitability and sales
10. Value
P&G Differentiators
• Largest advertisers in the world
• Innovation is one of our core strengths
• McKesson Partnership
• Data and Reporting services
• Market Research (Gallup & Flu Index)
• Providing a 5% discount on the display merchandise with a 60 day pay
back period
12. Recommendations and Next Steps
Take the next few
months to match
Walgreen Stores with
high performance with
P&G Distribution
Centers
Create three demos for
you to pick from.
Continue to do research
and link P&G
distributions with
Walgreens Flu Index