NCN and NCN Communications Partner Christie Communications present a free educational interactive conference call to provide results-oriented, actionable tools to most effectively build your brand for growth. Join us for dynamic, innovative, proven insights to engage your ecosystem and maximize growth from industry veteran Gillian Christie, Founder & CEO of Christie Communications, who has built iconic brands in the natural products industry and beyond for more than 30 years.
This program is designed for industry leaders and high growth companies with the goal of introducing new communication tools that achieve sales results, reduce marketing results and deepen your engagement with consumers, investors, retailers, brokers, suppliers and more.
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Effect of Advertisement on Millennials Perception & BehaviourIJAEMSJORNAL
The study helps determine factors like price, quantity, quality, packaging, content, correct ingredients, religious aspect, and genetic factors that influence people to buy the product/service. Collected data from students, working professionals, business class, and homemakers. Changing advertising appeals attract more millennials as well as influence millennials preference. The study aims to study the level of satisfaction among millennials with advertisements like awareness of product availability, knowledge of brand loyalty, easy to compare with a competitive advantage, etc. This study also helps to recognize the effect of advertisements on millennials buying behaviour. In the competitive market, any product can't survive without advertisements. Millennials buy goods when they feel it's necessary. Companies should give advertisements to brand recall in the minds of customers. This study focused on the effect of advertisements on millennials buying behaviour and perception while changing the advertising appeals during the time of Covid.
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Effect of Advertisement on Millennials Perception & BehaviourIJAEMSJORNAL
The study helps determine factors like price, quantity, quality, packaging, content, correct ingredients, religious aspect, and genetic factors that influence people to buy the product/service. Collected data from students, working professionals, business class, and homemakers. Changing advertising appeals attract more millennials as well as influence millennials preference. The study aims to study the level of satisfaction among millennials with advertisements like awareness of product availability, knowledge of brand loyalty, easy to compare with a competitive advantage, etc. This study also helps to recognize the effect of advertisements on millennials buying behaviour. In the competitive market, any product can't survive without advertisements. Millennials buy goods when they feel it's necessary. Companies should give advertisements to brand recall in the minds of customers. This study focused on the effect of advertisements on millennials buying behaviour and perception while changing the advertising appeals during the time of Covid.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Strategy Proposal: 365 by Whole Foods MarketSabina Leybold
This project consisted of creating a marketing campaign proposal to help 365 by Whole Foods Market to launch effectively. I contributed to this strategy by establishing target audience, brand persona, overall campaign strategy, and timeline.
Hempz brand: theory and research mock presentation Lauren Sittig
1. HEMPZ: This is a mock Market Research (Theory and Statistics) group project & presentation for my Market Research course. The brand this project focuses on is Hempz skin care products. We conducted three (3) focus groups to better understand public perception of Hemp in cosmetic/body care products.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Market Research: Hempz brand group project paper Lauren Sittig
HEMPZ: This is a mock Market Research (Theory and Statistics) group project (Research Paper & presentation) for my Market Research course. This paper relates to the Market Research presentation about Hempz brand, which is also listed here.
The brand this project focuses on is Hempz skin care products. This paper part of the project is mainly research based and focuses on back grounding information on the advertising and market trends of real Hempz brand. As well, the paper outlines our strategic goal of research to better understand consumers and their perception of the brand and products.
The project lead to our group conducting three (3) focus groups to better understand public perception of Hemp in cosmetic/body care products. (see Hempz presentation Power Point for the second half of this project).
GuideStar Webinar (05/16/12) - Supersize My Online Savvy: Surefire Steps to F...GuideStar
GuideStar webinar on 05/16/12.
Presenters: Katya Andresen, Chief Strategy Officer, Network for Good, and Lindsay Nichols, PR and Social Media Marketing Manager, GuideStar USA, Inc.
http://www2.guidestar.org/rxg/news/webinars/webinar-archive.aspx
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Strategy Proposal: 365 by Whole Foods MarketSabina Leybold
This project consisted of creating a marketing campaign proposal to help 365 by Whole Foods Market to launch effectively. I contributed to this strategy by establishing target audience, brand persona, overall campaign strategy, and timeline.
Hempz brand: theory and research mock presentation Lauren Sittig
1. HEMPZ: This is a mock Market Research (Theory and Statistics) group project & presentation for my Market Research course. The brand this project focuses on is Hempz skin care products. We conducted three (3) focus groups to better understand public perception of Hemp in cosmetic/body care products.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Market Research: Hempz brand group project paper Lauren Sittig
HEMPZ: This is a mock Market Research (Theory and Statistics) group project (Research Paper & presentation) for my Market Research course. This paper relates to the Market Research presentation about Hempz brand, which is also listed here.
The brand this project focuses on is Hempz skin care products. This paper part of the project is mainly research based and focuses on back grounding information on the advertising and market trends of real Hempz brand. As well, the paper outlines our strategic goal of research to better understand consumers and their perception of the brand and products.
The project lead to our group conducting three (3) focus groups to better understand public perception of Hemp in cosmetic/body care products. (see Hempz presentation Power Point for the second half of this project).
GuideStar Webinar (05/16/12) - Supersize My Online Savvy: Surefire Steps to F...GuideStar
GuideStar webinar on 05/16/12.
Presenters: Katya Andresen, Chief Strategy Officer, Network for Good, and Lindsay Nichols, PR and Social Media Marketing Manager, GuideStar USA, Inc.
http://www2.guidestar.org/rxg/news/webinars/webinar-archive.aspx
Actionable Financial Analysis: Insights for GrantmakersGuideStar
Actionable Financial Analysis: Insights for Grantmakers
In an increasingly data-filled world, it can be difficult to sort through proliferating information to find what matters most. Nonprofit finance is no different, and identifying the risks and strengths in a grantee's financial picture can take expertise and time. Knowing what financial data to examine can help funders better steward grant dollars and inform candid dialogue with nonprofit leaders.
How can grantmakers focus their financial due diligence to find key signs of fiscal condition and resource needs? Join Nonprofit Finance Fund and GuideStar to learn about Financial SCAN and how this data platform can add value to your grantmaking pratice.
Presenters: Peter Kramer, Manager, Nonprofit Finance Fund; and Jenny Taylor, Community Manager, GuideStar USA (moderator)
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Substance151 is a strategic brand communications firm for organizations on the edge of evolution – whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a stronger, more relevant brand. Our expertise includes every step of the branding process – from strategy through design, across print and digital media, and covering all aspects of marketing communications.
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
Marketing Best Practices for Life-Science OrganizationsSeuss+
The world of brand and marketing jargon will be demystified and practical approach for biotechs, CROs, and other organizations in the life sciences industry will be revealed in this slide. You will explore your target audience and buyer personas, take a look at developing clear messaging, uncover the power of an aligned brand identity, and website optimization. This will help you to define a path to building a solid brand and marketing strategy for your organization. You’ll leave with actionable insights into the ideal branding and website best practices that will improve your revenue and reach.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Sustainable Marketing_ Building Brands with Purpose in 2023.pdfFirstDigiAdd3
Creating Sustainability Actions With Purpose contains parts of concepts that can boost organizations' resilience by developing a purpose-led sustainability strategy. It is intended to assist business leaders in identifying and mapping concrete challenges that might have an influence on their firm.
Advocacy and the Bottom Line by Felix Maldifassi from Hootsuite Felix Maldifassi
A good social media strategy requires more than just publishing to your company’s social media networks. Felix Maldifassi from Hootsuite will discuss how advocates can help to move your business forward by building credibility through third-party validation and amplifying your reach. From employee advocacy strategies to working with Ambassadors, he’ll delve into how to build a REAL community and grow #BrandLove in the process.
Cision Webinar Slides: Successfully Add Influencer Marketing To Your 2014 Str...Cision
It’s time to re-think the place of influencer marketing in your strategy! 2014 has been dubbed the year of the brand influencer and with only six percent of the average digital marketing budget devoted to influencer marketing, it’s time to prepare so you can successfully add this tool to your arsenal.
PR Couture founder and iMedia Internet Marketing Leader and Innovator Crosby Noricks and Cision’s social media manager Lisa Denten discuss the ins and outs of influencer marketing, and if it’s right for your brand. In this complimentary webinar, you will learn what influencer marketing is, how to take advantage of it, and how to make it work for everyone involved.
This presentation covers:
- 3 Different Types of Brand Influencers (and How to Engage Each One)
- How to Manage an Influencer Marketing Program for Success (and Not Screw Ups)
- Vendors You Should Know About (and what to do when your budget is less than a craft cocktail)
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
Sage Design Group | Creative Solutions to Grow Your Business™Sage Design Group
Creative Solutions to Grow Your Business™
Our VISION: Sage Design Group wants to be the go-to-place for ideas that help CREATE, INSPIRE and GROW profitable businesses through meaningful human connections. We strive to foster results oriented communication campaigns to enhance our client's image, improve their sales and maximize their ROI.
Our STORY: Sage Design Group is an advertising agency founded in 2005 by Art Director & Marketing Expert Annette C. Sage, who has over 20 years of experience in the industry. Its advertising philosophy takes the traditional marketing funnel and integrates advocacy to keep up with today's connected economy.
Our GOALS: Sage Design Group's goal is to create positive awareness of your company - locally, regionally or in the worldwide marketplace. We work to enhance profitability and grow your customer base. Sage Design Group can assist you in creating a brand identity that will give you a competitive edge and open doors to greater business opportunities.
https://sagedesigngroup.biz
https://annettesage.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Christie communications ncn_building your brand for growth july 2013
1. 1
Building Your Brand For GrowthBuilding Your Brand For Growth
Tuesday, July 30th, 2013 10am-11:00am (PST)
Agenda
Introduction Mike Dovbish, NCN
Building Your Brand For Growth Gillian Christie, Founder and CEO of Christie
Communications
Q&A Speaker and Audience
2. 2
Nutrition Capital Network Mission
• The mission of Nutrition Capital Network (NCN) is to:
– facilitate the financing and partnering process for small and medium-sized
companies
– introduce investors to the next generation of successful brands and
technologies in the nutrition, health & wellness, natural/organic and green
product industries.
– facilitating capital flow for the betterment of business and society at large.
• NCN accomplishes this mission by:
– creating a series of events and virtual tools to connect companies and
investors
3. 3
NCN’s Focus
Companies in the nutrition and health &
wellness industry across the value chain
including the following sectors:
Dietary Supplements: VMS,
H&B, Sports, LMRs
Ingredients, Medical Foods,
Technology for OTC/Pharma
Natural & Organic Foods H&W Enabling Technology
Functional Foods Health & Fitness; Green Products
Healthy Foods, BFY Foods
Weight Loss
N&O Personal Care, Cosmetics
Household and Pet Products
4. 4
NCN 2013 Calendar
NCN Seminar at Expo East - Baltimore
• September 25, 2013; 11-12 Pitch Slam; 2-3.15; 3.30-5pm sessions
NCN XIII Fall Meeting, San Francisco
• October 28-29, 2013: 20-22 Companies; 70-80 Investors
NCN at Supply Side West: Las Vegas
• November 13, 2013: 10-12 Cos. (Ingredients/Tech); 50-60 Investors
5. 5
NCN Deal Flow by Segment
Through 06/2013
NCN Deal Flow by Segment
Apparel and textiles 7 0.5%
Functional Beverages 121 8.1%
Functional Foods 74 5.0%
Ingredients 223 15.0%
Media 19 1.3%
Medical Foods 10 0.7%
Natural & Organic Foods 469 31.5%
Natural Personal Care & Household/OTC 150 10.1%
Packaging 28 1.9%
Retail & Service 87 5.8%
Supplements 207 13.9%
Technology 70 4.7%
Fitness 5 0.3%
Green Products 6 0.4%
Education 3 0.2%
Lawn and Garden 2 0.1%
OTC 9 0.6%
Total 1490 100%
Through 6/2013
6. 6
Sponsors
Law Firm Partner
Public Relations and
Communications Partner
Investment Banking Partner
Life Science Partner
Digital Media Partner
Government Trade Partner
7. 7
Thank You to Our Cornerstone Investors
SHERBROOKE
CAPITAL
Consumer Care
9. Building Your Brand for Growth:
Engaging Your Ecosystem through Effective
Branding and Communications
Presented by:
Gillian Christie
Founder & CEO
gillian@christiecomm.com
10. A product is something that can be made
in a factory; a brand is something that is
bought by the customer. A product can be
copied by a competitor; a brand is unique.
A product can be quickly outdated; a
successful brand is timeless.
Stephen King, Author
11. ChristieCommunications has over 20 years of successful Branding,
PR, Market Research, Advertising and Marketing experience in the
green, health and wellness, gourmet, natural products, LOHAS,
technology, and CPG sectors.
ChristieCommunications identifies and accomplishes the goals of
ethical companies worldwide, expanding their impact and
strengthening their bottom line through integrated, effective branding
and communication services.
ChristieCommunications’ highly experienced teams of expert brand
builders apply our Organic Marketing™ approach - a precise and
proprietary technology that obtains maximum results with the
minimum use of resources – to build brand awareness and demand
in B2B and B2C channels with an outstanding track record.
Additionally, Gillian Christie was recently awarded as one of the Top
100 Women Taking the Lead to Save our Planet as well as the
prestigious Joe Nida Entrepreneurial Spirit Award for the
agency’s pioneering efforts in the field of Clean Business™ and the
Spirit of Small Business Award for Woman-Owned Business.
Meet ChristieCommunications
12. What is an Ecosystem?
Eco: From Greek Oikos meaning “house.”
System: From Greek Synistarian meaning
“bring together.”
Ecosystem: The system of ecological
relationships upon which life of any
particular living organism is based. An
ecosystem includes such factors as food
supply, weather, and natural enemies.
27. How is Your Company Known? Building
for Growth.
28. Engaging Your Ecosystem to Create Your
Success
• Who is in your ecosystem? (customers,
investors, partners, employees,
distributors, brokers, retailers,
community partners…)
• How do you engage them in creating
your success?
• What has worked?
• More importantly, what hasn’t worked?
Lessons learned?
• Ideas for how to engage more
effectively?
29. From Ecosystem to Your Brand:
Building Your Brand for Growth
Brand: A set of perceptions and images
that represent a company, product or
service. While many people refer to a brand
as a logo, tag line or audio jingle, a brand is
actually much larger. A brand is the
essence or promise of what will be
delivered or experienced – from how you
answer your phones to your POS collateral,
your sales presentations to your packaging.
31. Building Your Brand:
Know Your Species…Understand Who
You Are
• Define your Dream, Values, and Purposes.
• Integrate these consistently into growth
strategies, distribution, branding, and
marketing.
32. Building Your Brand:
Understand Your Food Web…Know &
Respect Your Audiences
• Get to know your audience: Market research,
market research, market research, grassroots
outreach, talk with customers, retailers and
brokers.
• Find out what they need and want to most
effectively build brand awareness.
• Use the results to develop an effective
strategy.
33. Building Your Brand:
Avoid Erosion…Be Consistent
• Your brand is more than your logo, it is every
interaction with your company from the
person who answers the phone to packaging,
website to sales.
• Value your customers and integrate them into
the messaging. Make it personal.
34. Building Your Brand:
Create Biological Magnification of Your Values
• Enable your values to become more
concentrated in each successive stage up the
food web.
• Integrate your values and purpose into your
communications, branding, collateral.
• Communicate out of authenticity.
• Do not dilute your message.
35. Building Your Brand:
Avoid Mental Pollution…Market Organically
• Do not waste resources – this includes
people’s attention.
• Define your message, key media, and
outreach channels precisely.
• Marketing is a philosophy – maintain integrity,
messaging, substantiation, relevancy, and
content.
36. Building Your Brand:
Protect Your Brand’s Habitat, Don’t Inundate
• Educate target audiences through researched
and substantiated information.
• Don’t barrage with overwhelming data and
scare tactics.
• Fear does not create long-term loyalty.
37. Building Your Brand:
Stimulate Photosynthesis of Your Marketing,
Tailor Your Messaging
• Customize your messaging based on specific
personal, logical, and emotional profiles.
• Keep communications relevant to target
audiences.
38. Building Your Brand:
Monitor Indicators…Listen
• Get feedback.
• Ask questions.
• Do not assume.
• Be adaptable.
• Be humble.
39. Building Your Brand:
Build Your Ecosystem & Community
• Know them. Understand each part of your
ecosystem.
• Stay in touch.
• Be interested in them.
• Cooperate with aligned companies and
organizations.
• Build opportunities for interaction through
events, social media, strong public relations
efforts.
40. Building Your Brand:
Create Acclimation…Be Adaptable & Pivot
• Know that change is inevitable.
• Embrace challenges and transform them into
success.
• Find mentors and advisors to help you
navigate.
• Enjoy the process.
41. Building Your Brand:
Persevere
• Success takes persistence, hard work, and
maintaining your dream and values.
• Build trust and confidence.
• Surpass expectations.
• Maintain your sense of humor.
42. Building Your Brand for Growth
Goal: A brand that transcends the direct product
experience and speaks directly to the consumer’s
identity and self awareness in a powerful,
consistent manner, creating lasting loyalty and
increased sales.
43. Building Your Brand for Growth
Identify common factors of successful, growth
brands and their ecosystem engagement.
44. Building Your Brand for Growth:
Name three brands that demonstrate a successful
ecosystem approach to branding:
• What brands?
• Do you purchase them?
• Why or why not?
• Have they grown consistently?
• Why or why not?
45. Building Your Brand Based in Meaning &
Values
We work with you to create powerful, effective
branding that resonates with your customers to
create understanding and demand for your products
while aligning with your core philosophies, values
and goals.
Before After
49. It had long since come to my attention
that people of accomplishment rarely
sat back and let things happen to
them. They went out and happened
to things.
Leonardo da Vinci
Do you know what my favorite
renewable fuel is?
An ecosystem for innovation.
Thomas Friedman
There is a deep interconnectedness of
all life on earth, from the tiniest
organisms, to the largest
ecosystems, and absolutely between
each person.
Bryant McGill, Voice of Reason
51. Thank you for your time, attention and
dedication to building brands that
change lives!
Gillian Christie
Founder & CEO
gillian@christiecomm.com
805-969-3744