Revionics key components of a winning promotional strategy - oct 2015Revionics
Retailers learn from Revionics promotion experts Mark Schwans, Becky Gilman and Diana Mitten about using data insights for optimizing efficiency, transparency and collaboration for best results in integrated promotions.
Retail Pricing in a Dynamic Promotional WorldRevionics
Retailers are stuck in the endless “death by discount” cycle destroying margins. It’s time to put the brakes on ad-hoc promotions and close the gaps. Learn the 5 must-haves to turn underperforming promotions into profit-generating offers.
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
The document summarizes lessons learned from the 2016 holiday shopping season. It finds that most retailers extended shipping cutoff dates later than in 2015 to accommodate late shoppers. Buy online, pickup in-store (BOPIS) was advantageous for brick-and-mortar stores to capture last-minute demand. While same-day order fulfillment rates improved, some retailers still struggled on high-traffic days. Office supply retailers most consistently fulfilled same-day orders. Customer service response times via chat impressed during Cyber Weekend.
What can we learn by sharing basic programmatic media shopping skills? Two programmatic veterans compare and contrast their internal processes for organizing ad groups, devising testing and optimization protocols. How do different organizations execute their buys, and what can they learn from one another?
The document discusses key trends in retail marketing, including the benefits of personalizing marketing messages, using a multi-channel approach, and optimizing campaigns for mobile. It notes that companies implementing big data analytics see a 20% increase in marketing ROI. The infographic also promotes the benefits of a cloud-based marketing solution for streamlining campaign management, collaborating in real-time, and gaining insights from advanced analytics.
Strategically leveraging dropship to expand inventory and increase revenue_en...National Retail Federation
This document discusses strategies for retailers to leverage dropshipping to expand inventory and increase revenue. It emphasizes the importance of relationship management with vendors, protecting the retailer's brand, and managing exceptions to ensure high customer experience. Effective dropshipping requires establishing expectations, processes, and service agreements with vendors, as well as monitoring vendor performance, inventory, orders, and shipping to identify issues and ensure goals are met. Managing by exception through reporting tools allows retailers to identify deviations from norms and make process improvements.
The experience economy - How customer experience has shaped the world?Jaakko Männistö
The document discusses the shift from a product-based economy to an experience-based economy. It notes that customers now expect experiences rather than just products alone. Businesses need to focus on the entire customer journey and improving the customer experience at every touchpoint. Providing positive experiences can increase customer lifetime value and lead to stronger brand relationships. However, many companies have not elevated customer experience to a strategic priority or found ways to immediately convert enhanced experiences into increased sales. The key challenge is learning how to transform improved customer experiences into instant sales at all stages of the customer journey.
Revionics key components of a winning promotional strategy - oct 2015Revionics
Retailers learn from Revionics promotion experts Mark Schwans, Becky Gilman and Diana Mitten about using data insights for optimizing efficiency, transparency and collaboration for best results in integrated promotions.
Retail Pricing in a Dynamic Promotional WorldRevionics
Retailers are stuck in the endless “death by discount” cycle destroying margins. It’s time to put the brakes on ad-hoc promotions and close the gaps. Learn the 5 must-haves to turn underperforming promotions into profit-generating offers.
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
The document summarizes lessons learned from the 2016 holiday shopping season. It finds that most retailers extended shipping cutoff dates later than in 2015 to accommodate late shoppers. Buy online, pickup in-store (BOPIS) was advantageous for brick-and-mortar stores to capture last-minute demand. While same-day order fulfillment rates improved, some retailers still struggled on high-traffic days. Office supply retailers most consistently fulfilled same-day orders. Customer service response times via chat impressed during Cyber Weekend.
What can we learn by sharing basic programmatic media shopping skills? Two programmatic veterans compare and contrast their internal processes for organizing ad groups, devising testing and optimization protocols. How do different organizations execute their buys, and what can they learn from one another?
The document discusses key trends in retail marketing, including the benefits of personalizing marketing messages, using a multi-channel approach, and optimizing campaigns for mobile. It notes that companies implementing big data analytics see a 20% increase in marketing ROI. The infographic also promotes the benefits of a cloud-based marketing solution for streamlining campaign management, collaborating in real-time, and gaining insights from advanced analytics.
Strategically leveraging dropship to expand inventory and increase revenue_en...National Retail Federation
This document discusses strategies for retailers to leverage dropshipping to expand inventory and increase revenue. It emphasizes the importance of relationship management with vendors, protecting the retailer's brand, and managing exceptions to ensure high customer experience. Effective dropshipping requires establishing expectations, processes, and service agreements with vendors, as well as monitoring vendor performance, inventory, orders, and shipping to identify issues and ensure goals are met. Managing by exception through reporting tools allows retailers to identify deviations from norms and make process improvements.
The experience economy - How customer experience has shaped the world?Jaakko Männistö
The document discusses the shift from a product-based economy to an experience-based economy. It notes that customers now expect experiences rather than just products alone. Businesses need to focus on the entire customer journey and improving the customer experience at every touchpoint. Providing positive experiences can increase customer lifetime value and lead to stronger brand relationships. However, many companies have not elevated customer experience to a strategic priority or found ways to immediately convert enhanced experiences into increased sales. The key challenge is learning how to transform improved customer experiences into instant sales at all stages of the customer journey.
Advertisers value the promise and benefits of programmatic, but they also face a myriad of challenges. Marketers can only evaluate the success of programmatic campaigns if they have the right data to do so. We explore how an automated ‘Marketing Intelligence’ approach can help marketers close the insights gap on programmatic buying.
The document promotes a company that provides marketing solutions using promotional products. It summarizes research finding that 84% of respondents remembered advertisers from promotional items received and that 62% have done business with an advertiser after receiving an item. The company has over 100 years of experience in the industry and offers various services including corporate programs, online stores, custom products, sourcing, and event support to help promote brands.
“Assessing the Impact of Branded Content Across the Web”iMedia Connection
Kellogg partnered with Yahoo! to study the impact of branded content across paid, owned, and earned digital media channels. They found that while a combination of paid and earned content generated the highest lift in awareness, purchase intent, and offline sales, paid-only content had a much higher reach and provided a higher total sales lift due to its larger scale. Therefore, the optimal strategy is to use both paid and earned content together to maximize impact.
NRF 2019: Retail's Big Show
Malachi Bennett, Loyalty Partnerships, Retail Marketing North America, Shell
Sara Elinson, Principal, Transaction Advisory Services, Ernst & Young
Jeff Hassman, CMO, Fuel Rewards, Excentus Corp.
Mladen Vladic, General Manager, Loyalty Services, FIS Global
The document discusses the evolution of Haven Life's customer targeting strategies from 2015-2019. It began with persona-based marketing with limited data and channels. From 2017-2018, it used its first 100 sales to build lookalike audiences, but targeting was poorly calibrated. Its current strategy from 2018-2019 uses over 200 customer attributes and underwriting decisions in a 1:1 personalized model with a real-time feedback loop, resulting in 57.2% lower customer acquisition costs and 44% better applicant quality. The document also outlines Haven Life's direct-to-consumer story and provides details about its marketing stack and future plans to improve location-based and connected TV targeting.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
This document discusses key findings from an IBM Consumer 2020 Research Study on consumer priorities and purchasing habits. The study found that:
1) Sustainability has reached a tipping point, with 57% of consumers willing to change habits to reduce environmental impact and 73% seeking transparency.
2) Trust is a top criteria for brand selection, with 84% of consumers indicating trust is important. Transparency can help brands build trust.
3) Consumers now shop in "micro-moments" - whenever inspiration strikes - with 71% shopping occasionally and 35% shopping weekly or more in short sessions.
1. Programmatic buying allows brands to maximize cost efficiency and audience targeting capabilities compared to traditional digital media buying. It provides opportunities to improve return on investment.
2. The key aspects of an effective programmatic branding strategy are targeting the right message to the right consumer at the right moment, measuring both short-term success metrics like on-target impressions and long-term brand metrics, and fine-tuning the strategy using data insights.
3. For several Kellogg's brands that used programmatic buying, it resulted in significant improvements in key metrics like on-target impressions, viewability of ads, and cost efficiency, as well as 5-6 times higher return on investment compared to previous non-programmatic
The document discusses top customer acquisition channels and trends for 2015. It identifies personalization, mobile-first content, visual marketing, and original video as key trends. Mobile advertising spending is projected to double from $1.18 billion to $49.81 billion within two years. The most effective customer acquisition tactics identified are SEO (85%), video posts on Facebook (75%), and loyalty programs (61%). The document provides tips for customer acquisition, including testing marketing channels, investing most budget in proven techniques, building customer stories, and optimizing communications. It also discusses how customer success leads to overall business success through engagement, awareness, and loyal customers. Top brands achieving this include LinkedIn and Salesforce.
3 Ways Brands Can Tackle the Media Transparency ChallengeOrigami Logic
Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting less on a per dollar basis than expected, due to the murky state of the media supply chain. This has recently become more evident with Facebook’s admission that they have wrongly reported video view metrics. Marketers are becoming increasingly hesitant that other publishers have made the same mistakes and haven’t come clean.
Bottom line, many brands lack transparent access to performance data and are finding it increasingly difficult to manage their spend and drive effectiveness across the ever-expanding universe of marketing channels.
Join us for a webinar to discuss three important steps advertisers can take to tackle the transparency challenge and get maximum payback from their marketing investments.
- Build data transparency and accountability across your internal and external global marketing teams with a common view of cross-channel performance.
- Track media spend and progress against your plan by collecting complete, real-time data directly from media partners and publishers.
- Enable a zero-trust approach to data that enlists all parties - internal and external - in verifying performance data to establish trust along the entire data workflow.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Digital Marketing Live 2018 - Our vision to a data driven digital approach at...OrangeValley
This document discusses TP Vision's shift towards a more data-driven and digital approach for marketing Philips televisions. It outlines TP Vision's data-driven maturity model and progress along that model from 2016 to the present. It also describes lessons learned from a 2017 end-of-year campaign that was targeted using data on audiences, touchpoints, and segmentation. The goals of the campaign were to help consumers find the right Philips television, increase traffic to Philips' website, increase click-throughs to retailer websites, and increase recommendations. The campaign achieved its objectives and demonstrated the value of a more centralized, data-driven approach.
E-commerce sales for May-July set new records. Year-over-year growth rates ranged from -22% to 479% month-to-month. A strategic plan focuses on identifying "STAR" products that drive high value and mass appeal, promoting them through integrated communication efforts including exclusive products and consumer promotions, and improving the online shopping experience through better content and assortment. Key elements include collaborating with Lazada on weekly deals that see 2.1 times sales uplift compared to average days.
Presentation from the August 22, 2013 Q&A session on enhanced campaigns, hosted by Kenshoo Director of Marketing Research, Josh Dreller and featuring Bon Mercado of Google.
Budgeting for marketing in 2015 following the buyers leadchristinag2m
See the key findings from recent Gartner research to assist you in benchmarking your business’ marketing and help you decide what direction your marketing should take in 2015.
Sydney Subscribed 2016: Growing, Scaling, and Expanding with ZuoraZuora, Inc.
APAC MD John Kearney, hosts a fireside chat with local Australian customers to discuss everything from international growth to pricing flexibility & new market segments for ANZ businesses operating in a Subscription Economy.
John Kearney, MD APAC Zuora, John Biviano, MD ANZ, Nearmap & Matt Peters, COO, iSeekPlant
This document discusses connected TV (CTV) ads. It begins by defining CTV as televisions connected to the internet via devices like streaming sticks. CTV ads work through these connected devices and streaming apps to deliver targeted ads in a brand-safe environment with high viewability. Metrics like video completion rates and cost per completed view are key to measuring CTV ad success. The document then covers CTV's growth in India, considerations for CTV campaigns, and benefits like interactive ad formats and real-time metrics. It concludes by discussing future trends like privacy standards and first-party data strategies.
1500 1530 Fiona Shepherd and Sinead Woodley, April SixB2B Marketing
This document provides an overview of a marketing strategy and campaign for a technology company. It introduces the marketing chefs developing the strategy and outlines key challenges facing marketers. It then details the objectives, target audiences, and integrated marketing approach including content, campaigns, and measurement of success. Throughout it uses cooking and recipe metaphors to structure the strategic planning.
The Price is Right: Strategies for Omnichannel PricingAlison Raffalovich
Join RIS News Editorial Director Joe Skorupa as he hosts Parker Avery Associate Partner Josh Pollack and Revionics Chief Science Officer Jeff Moore discussing trends and techniques for omnichannel pricing strategies in an increasingly connected world.
Pricing Strategy: How To Win With Subscription Pricing ModelsZuora, Inc.
http://bit.ly/PricingStrategySlide This presentation is focused on your pricing strategy and how to drive massive revenue growth. Zuora and our partner Simon-Kucher do lot of events together – pricing is always one of the most popular topics, because it’s such an important strategic lever. Pricing is even more important for subscription businesses – We’ll discuss why. We’re fortunate to work with a lot different types of subscription businesses and we learn about their subscription journeys – this is the content that we want to share with you. http://bit.ly/PricingStrategySlide
Advertisers value the promise and benefits of programmatic, but they also face a myriad of challenges. Marketers can only evaluate the success of programmatic campaigns if they have the right data to do so. We explore how an automated ‘Marketing Intelligence’ approach can help marketers close the insights gap on programmatic buying.
The document promotes a company that provides marketing solutions using promotional products. It summarizes research finding that 84% of respondents remembered advertisers from promotional items received and that 62% have done business with an advertiser after receiving an item. The company has over 100 years of experience in the industry and offers various services including corporate programs, online stores, custom products, sourcing, and event support to help promote brands.
“Assessing the Impact of Branded Content Across the Web”iMedia Connection
Kellogg partnered with Yahoo! to study the impact of branded content across paid, owned, and earned digital media channels. They found that while a combination of paid and earned content generated the highest lift in awareness, purchase intent, and offline sales, paid-only content had a much higher reach and provided a higher total sales lift due to its larger scale. Therefore, the optimal strategy is to use both paid and earned content together to maximize impact.
NRF 2019: Retail's Big Show
Malachi Bennett, Loyalty Partnerships, Retail Marketing North America, Shell
Sara Elinson, Principal, Transaction Advisory Services, Ernst & Young
Jeff Hassman, CMO, Fuel Rewards, Excentus Corp.
Mladen Vladic, General Manager, Loyalty Services, FIS Global
The document discusses the evolution of Haven Life's customer targeting strategies from 2015-2019. It began with persona-based marketing with limited data and channels. From 2017-2018, it used its first 100 sales to build lookalike audiences, but targeting was poorly calibrated. Its current strategy from 2018-2019 uses over 200 customer attributes and underwriting decisions in a 1:1 personalized model with a real-time feedback loop, resulting in 57.2% lower customer acquisition costs and 44% better applicant quality. The document also outlines Haven Life's direct-to-consumer story and provides details about its marketing stack and future plans to improve location-based and connected TV targeting.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
This document discusses key findings from an IBM Consumer 2020 Research Study on consumer priorities and purchasing habits. The study found that:
1) Sustainability has reached a tipping point, with 57% of consumers willing to change habits to reduce environmental impact and 73% seeking transparency.
2) Trust is a top criteria for brand selection, with 84% of consumers indicating trust is important. Transparency can help brands build trust.
3) Consumers now shop in "micro-moments" - whenever inspiration strikes - with 71% shopping occasionally and 35% shopping weekly or more in short sessions.
1. Programmatic buying allows brands to maximize cost efficiency and audience targeting capabilities compared to traditional digital media buying. It provides opportunities to improve return on investment.
2. The key aspects of an effective programmatic branding strategy are targeting the right message to the right consumer at the right moment, measuring both short-term success metrics like on-target impressions and long-term brand metrics, and fine-tuning the strategy using data insights.
3. For several Kellogg's brands that used programmatic buying, it resulted in significant improvements in key metrics like on-target impressions, viewability of ads, and cost efficiency, as well as 5-6 times higher return on investment compared to previous non-programmatic
The document discusses top customer acquisition channels and trends for 2015. It identifies personalization, mobile-first content, visual marketing, and original video as key trends. Mobile advertising spending is projected to double from $1.18 billion to $49.81 billion within two years. The most effective customer acquisition tactics identified are SEO (85%), video posts on Facebook (75%), and loyalty programs (61%). The document provides tips for customer acquisition, including testing marketing channels, investing most budget in proven techniques, building customer stories, and optimizing communications. It also discusses how customer success leads to overall business success through engagement, awareness, and loyal customers. Top brands achieving this include LinkedIn and Salesforce.
3 Ways Brands Can Tackle the Media Transparency ChallengeOrigami Logic
Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting less on a per dollar basis than expected, due to the murky state of the media supply chain. This has recently become more evident with Facebook’s admission that they have wrongly reported video view metrics. Marketers are becoming increasingly hesitant that other publishers have made the same mistakes and haven’t come clean.
Bottom line, many brands lack transparent access to performance data and are finding it increasingly difficult to manage their spend and drive effectiveness across the ever-expanding universe of marketing channels.
Join us for a webinar to discuss three important steps advertisers can take to tackle the transparency challenge and get maximum payback from their marketing investments.
- Build data transparency and accountability across your internal and external global marketing teams with a common view of cross-channel performance.
- Track media spend and progress against your plan by collecting complete, real-time data directly from media partners and publishers.
- Enable a zero-trust approach to data that enlists all parties - internal and external - in verifying performance data to establish trust along the entire data workflow.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Digital Marketing Live 2018 - Our vision to a data driven digital approach at...OrangeValley
This document discusses TP Vision's shift towards a more data-driven and digital approach for marketing Philips televisions. It outlines TP Vision's data-driven maturity model and progress along that model from 2016 to the present. It also describes lessons learned from a 2017 end-of-year campaign that was targeted using data on audiences, touchpoints, and segmentation. The goals of the campaign were to help consumers find the right Philips television, increase traffic to Philips' website, increase click-throughs to retailer websites, and increase recommendations. The campaign achieved its objectives and demonstrated the value of a more centralized, data-driven approach.
E-commerce sales for May-July set new records. Year-over-year growth rates ranged from -22% to 479% month-to-month. A strategic plan focuses on identifying "STAR" products that drive high value and mass appeal, promoting them through integrated communication efforts including exclusive products and consumer promotions, and improving the online shopping experience through better content and assortment. Key elements include collaborating with Lazada on weekly deals that see 2.1 times sales uplift compared to average days.
Presentation from the August 22, 2013 Q&A session on enhanced campaigns, hosted by Kenshoo Director of Marketing Research, Josh Dreller and featuring Bon Mercado of Google.
Budgeting for marketing in 2015 following the buyers leadchristinag2m
See the key findings from recent Gartner research to assist you in benchmarking your business’ marketing and help you decide what direction your marketing should take in 2015.
Sydney Subscribed 2016: Growing, Scaling, and Expanding with ZuoraZuora, Inc.
APAC MD John Kearney, hosts a fireside chat with local Australian customers to discuss everything from international growth to pricing flexibility & new market segments for ANZ businesses operating in a Subscription Economy.
John Kearney, MD APAC Zuora, John Biviano, MD ANZ, Nearmap & Matt Peters, COO, iSeekPlant
This document discusses connected TV (CTV) ads. It begins by defining CTV as televisions connected to the internet via devices like streaming sticks. CTV ads work through these connected devices and streaming apps to deliver targeted ads in a brand-safe environment with high viewability. Metrics like video completion rates and cost per completed view are key to measuring CTV ad success. The document then covers CTV's growth in India, considerations for CTV campaigns, and benefits like interactive ad formats and real-time metrics. It concludes by discussing future trends like privacy standards and first-party data strategies.
1500 1530 Fiona Shepherd and Sinead Woodley, April SixB2B Marketing
This document provides an overview of a marketing strategy and campaign for a technology company. It introduces the marketing chefs developing the strategy and outlines key challenges facing marketers. It then details the objectives, target audiences, and integrated marketing approach including content, campaigns, and measurement of success. Throughout it uses cooking and recipe metaphors to structure the strategic planning.
The Price is Right: Strategies for Omnichannel PricingAlison Raffalovich
Join RIS News Editorial Director Joe Skorupa as he hosts Parker Avery Associate Partner Josh Pollack and Revionics Chief Science Officer Jeff Moore discussing trends and techniques for omnichannel pricing strategies in an increasingly connected world.
Pricing Strategy: How To Win With Subscription Pricing ModelsZuora, Inc.
http://bit.ly/PricingStrategySlide This presentation is focused on your pricing strategy and how to drive massive revenue growth. Zuora and our partner Simon-Kucher do lot of events together – pricing is always one of the most popular topics, because it’s such an important strategic lever. Pricing is even more important for subscription businesses – We’ll discuss why. We’re fortunate to work with a lot different types of subscription businesses and we learn about their subscription journeys – this is the content that we want to share with you. http://bit.ly/PricingStrategySlide
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingAffiliate Summit
This document discusses the shifts needed in affiliate marketing to adapt to personalized experiences and mobile commerce. It highlights the importance of audience targeting and personalized experiences. It also promotes moving beyond last-click attribution to more innovative multi-touch commissioning models. Finally, it emphasizes that the Asia-Pacific market is mobile-first and stresses the importance of proper mobile tracking and optimization for publishers and advertisers.
Loyalytics is a boutique analytics consulting company helping businesses improve their customer loyalty across industries through the use of data and analytics. We help businesses convert data into an enterprise asset and leverage it to shape their customer strategy. Our mission is to be the “Voice of customers” for all our business partners.
Our capabilities span across the entire gamut of Analytics service offerings from Enterprise BI solutions for tracking and monitoring KPI’s to advanced data science solutions like Price optimization, Customer segmentations etc. Our Solutions can be clubbed into the following 5 verticals:
• Business Dashboards
• Customer Analytics
• Digital Analytics
• Merchandising Analytics
• Market Research
Our engagement model is very flexible and can be customized to the specific needs of the organization. From pure consulting assignment (Analytics Maturity assessment for business) to E2E deployment of specific analytics solutions, we do it all. For more information regarding our solutions/offerings please visit our website at www.loyalytics.in
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Rainmaker - Increase your revenue and maximize growth!sps:affinity
Rainmaker transforms uncertainty and complexity into opportunity. Our software handles complexity to deliver insights and recommendations – through intuitive interfaces and reports – that make your business more profitable. Do you run a hotel in the Middle East and want to increase your ARR, RevPar, TrevPar, and ROI? Contact us today!
This document summarizes a cloud-based margin analytics tool that analyzes transactional data to identify opportunities for margin improvement. It visualizes key profit drivers and their impact on margins. It also measures underlying profit drivers like price, cost, volume and product mix to see their positive or negative contribution. The tool provides insights into sales performance and causes of margin variance to reveal low-risk price improvement opportunities and targets.
Nielsen is a global marketing research company that monitors consumer purchasing behavior and media consumption habits. It collects data from over 250,000 households worldwide using handheld scanners and point-of-sale technology. Nielsen uses this data to provide analytics to clients on topics like marketing performance, advertising effectiveness, pricing strategies, retail and shopper behavior, brand and product management, and social media intelligence.
Using Offline Data to Fuel Success through Online Paid MediaBristolSEO
In a data-fueled world, why and how can advertisers use data to fuel their online paid campaigns. Mel's presentation will showcase some tactics to leverage data for stronger campaign impact, as consumers move across offline to the online space and visa versa.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
Personalize Customer Engagements Through Smarter Analytics & MarketingCapillary Technologies
Here are some ways customer analytics can help address these scenarios:
1. For fixed line customers likely to lapse, analyze tenure, spend patterns, complaints to identify at-risk customers. Offer bundles, discounts or loyalty programs tailored to their profile to boost retention.
2. For IPTV customers, analyze content viewing behavior, device usage to segment by engagement levels. Offer recommendations, content/device deals, rewards based on their interests to deepen engagement.
3. For broadband users likely to churn, examine usage trends, speed, complaints. Identify pain-points and address them proactively. Analyze usage to see who can be upsold higher speeds/plans. Offer trials/discounts on related services like streaming.
Infocore is a direct marketing organization established in 1992 that provides data sourcing, campaign management, and detailed analytics services. They source data from hundreds of partners and append additional attributes to target audiences hyper-specifically. Infocore's Precision Data Platform rigorously vets data sources and provides unbiased recommendations. They have deployed over 1 billion emails with above industry average open, click, and conversion rates. Clients praise Infocore as a valuable partner that helps grow their brands through targeted email campaigns.
Delivering on the Promise of Customer-Centricity and PersonalizationPrecima
At Retail's BIG Show Graeme McVie, GM of Precima, Nikki Baird, Managing Partner for RSR, and Chuck Sample, VP Insights & Analytics of US Foods discuss trends impacting pricing and personalization, and share how US Foods successfully realized the promise of personalization across pricing and merchandising.
The document outlines Rhyme IT's 2021 marketing campaign strategy. The goal is to raise awareness and drive businesses to their website for IT solutions, targeting small to mid-size companies in industries like healthcare, education, legal and finance. The campaign will use search, display, online video and title targeting from February to December 2021 with a budget of $35,100. Impressions will be increased in the fourth quarter to reach more prospects during a busy time of year for services. Reporting will provide detailed performance metrics to monitor results.
With customers facing greater choice than ever before, pricing is a vital lever in the struggle for market share, stronger revenues and greater penetration. From optimising the price of a new product, to assessing your value proposition in the market, our research provides the foundation for commercial success.