How opting an omnichannel strategy can dramatically improve the situation for your retail business. This Infographic explains it all. Click here to know more http://bit.ly/2N6p46o
[Infographic] The Blueprint For Top-Notch Holiday Retail ExecutionG3 Communications
To succeed during the highly competitive holiday season, overall communication and collaboration between retailers and suppliers must occur on an ongoing basis. With access to first-hand knowledge of in-store activities, both parties can work together and discover new ways to improve in-store marketing campaigns, promotions, assortment and overall customer experiences.
This infographic, courtesy of Gigwalk, spotlights five steps to guarantee effective retailer-manufacturer collaboration during the holidays.
Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
iMedia Brand Summit "Reengineering Omni-Channel Marketing to Drive Revenue"MediaMath
Edwin Lee, VP Strategic Accounts, MediaMath presented at the iMedia Brand Summit, September 2014. His presentation is titled "Reengineering Omni-Channel Marketing to Drive Revenue."
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...MediaMath
MediaMath and OPEN partner Millennial Media presented this webinar that examined mobile consumption habits, identified key opportunities around mobile marketing for retailers, discussed holiday trends from years past to better prepare for the 2014 holiday season, and offered best practices for activating a programmatic mobile campaign for maximum effectiveness.
How opting an omnichannel strategy can dramatically improve the situation for your retail business. This Infographic explains it all. Click here to know more http://bit.ly/2N6p46o
[Infographic] The Blueprint For Top-Notch Holiday Retail ExecutionG3 Communications
To succeed during the highly competitive holiday season, overall communication and collaboration between retailers and suppliers must occur on an ongoing basis. With access to first-hand knowledge of in-store activities, both parties can work together and discover new ways to improve in-store marketing campaigns, promotions, assortment and overall customer experiences.
This infographic, courtesy of Gigwalk, spotlights five steps to guarantee effective retailer-manufacturer collaboration during the holidays.
Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
iMedia Brand Summit "Reengineering Omni-Channel Marketing to Drive Revenue"MediaMath
Edwin Lee, VP Strategic Accounts, MediaMath presented at the iMedia Brand Summit, September 2014. His presentation is titled "Reengineering Omni-Channel Marketing to Drive Revenue."
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...MediaMath
MediaMath and OPEN partner Millennial Media presented this webinar that examined mobile consumption habits, identified key opportunities around mobile marketing for retailers, discussed holiday trends from years past to better prepare for the 2014 holiday season, and offered best practices for activating a programmatic mobile campaign for maximum effectiveness.
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Marketing Content Management - Digital Innovation SummitAdnovate
How strong Marketing Content Management results in consistent communication across channels and more sales.
Presentation during Digital Innovation Summit.
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
5 Tips to Boost Sales in Your Retail StoreRahul Singh
In today’s shifting market conditions, the traditional way of retailing is going through a slower death. You need to respond in an innovative method to meet rapidly changing customer demands. This infographic shares key points for boosting sales.
Keynote Lavacon 2016 - Content as a Strategic Asset Aaron Fulkerson
Several macro-trends in business and emerging technologies have turned content into a strategic asset for businesses. Disintermediation, new conversational user interfaces, internet of things, and the move to customer success are some of these trends.
For more information on trends, read: http://mndt.ch/selfservnow
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping track of the emerging trends in marketing is becoming very difficult and tiresome. This webinar will address the emerging technological landscape in marketing and what one should know about them.
Key Takeaways:
1. Ad Tech and Martech
2. AI in Marketing
3. Use of Videos
4. Hyperpersonilsation
5. Social Media Evolution
6. Change in the lead nurturing process
Digital Marketing Live 2018 - Our vision to a data driven digital approach at...OrangeValley
TPVISION is de fabrikant van Philips Televisies en richt zich met haar digital marketing op het stimuleren van de verkoop van Philips Televisies op het hogere segment in de markt. Door de inzet op een data driven aanpak, waarbij zowel de branding campagnes als de performance campagnes centraal zijn opgezet, geanalyseerd en geoptimaliseerd, is in meer dan 15 landen in Europa de groei van de verkoop enorm toegenomen.
Meer info of advies voor uw digital marketing? Mail naar info@orangevalley.nl
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Katsaus koulupuukotuksiin ulkomailla.[Kouluväkivalta ja väkivaltakasvatus Suomessa: Koulupuukotukset ilmiönä suomalaisen median kautta tarkasteltuna, Sanna Jokinen 2014, 13-14]
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Marketing Content Management - Digital Innovation SummitAdnovate
How strong Marketing Content Management results in consistent communication across channels and more sales.
Presentation during Digital Innovation Summit.
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
5 Tips to Boost Sales in Your Retail StoreRahul Singh
In today’s shifting market conditions, the traditional way of retailing is going through a slower death. You need to respond in an innovative method to meet rapidly changing customer demands. This infographic shares key points for boosting sales.
Keynote Lavacon 2016 - Content as a Strategic Asset Aaron Fulkerson
Several macro-trends in business and emerging technologies have turned content into a strategic asset for businesses. Disintermediation, new conversational user interfaces, internet of things, and the move to customer success are some of these trends.
For more information on trends, read: http://mndt.ch/selfservnow
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping track of the emerging trends in marketing is becoming very difficult and tiresome. This webinar will address the emerging technological landscape in marketing and what one should know about them.
Key Takeaways:
1. Ad Tech and Martech
2. AI in Marketing
3. Use of Videos
4. Hyperpersonilsation
5. Social Media Evolution
6. Change in the lead nurturing process
Digital Marketing Live 2018 - Our vision to a data driven digital approach at...OrangeValley
TPVISION is de fabrikant van Philips Televisies en richt zich met haar digital marketing op het stimuleren van de verkoop van Philips Televisies op het hogere segment in de markt. Door de inzet op een data driven aanpak, waarbij zowel de branding campagnes als de performance campagnes centraal zijn opgezet, geanalyseerd en geoptimaliseerd, is in meer dan 15 landen in Europa de groei van de verkoop enorm toegenomen.
Meer info of advies voor uw digital marketing? Mail naar info@orangevalley.nl
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Katsaus koulupuukotuksiin ulkomailla.[Kouluväkivalta ja väkivaltakasvatus Suomessa: Koulupuukotukset ilmiönä suomalaisen median kautta tarkasteltuna, Sanna Jokinen 2014, 13-14]
Ilta-Sanomien Internet-sivustojen lukijoiden kommentit koulupuukotusilmiön rakentajina vuosina 2012–2013
Kooste neljän uutisoinnin kommenteista IS 2012 - 2013
Nostettu eniten esille tulleet asiat/huomiot
Jokainen neljä uutista on saanut kommenttiosiossa 63-208 kirjoitusta
Tekijä: Sanna Jokinen 18.11.2013
Puukotustapaukset Suomen kouluissa (sähköisenmedian kautta koottuna)SannJok
Puukotustapaukset Suomen kouluissa (sähköisenmedian kautta koottuna). Kouluväkivalta ja väkivaltakasvatus Suomessa: Koulupuukotukset ilmiönä suomalaisen median kautta tarkasteltuna. Jokinen, S. 2014. S. 28-31
Puukon historiasta Suomessa. Kouluväkivalta ja väkivaltakasvatus Suomessa: Koulupuukotukset ilmiönä suomalaisen median kautta tarkasteltuna. Jokinen, S. 2014. Sivut 23-26
Kokoelma nuorten (koulu)väkivallasta Suomen mediassa. Osa 1.SannJok
- Koottu eri sähköisen median lehdistä
- Listattu 6.12.2013
- Ei käsitä kaikkia uutisia vaan enemmänkin katsaus aiheeseen ja tekoihin.
- Ei aikajärjestyksessä
- Koottu alunperin omaan tarkoitukseen (kouluväkivaltaa käsittelevään työhön)
Tavoitteena:
- Kouluväkivaltaa ei tulisi vähätellä
- Tehdä suuntaa näyttävä lista
- Tuoda esille asenteita
Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact.
Today’s B2B sales function isn’t just competitive, it’s extremely
complex. COVID-19 exacerbated this complexity. Our clients have to be smarter to sell faster and meet buyers on their terms in today’s digital world.
La relazione con il Cliente per far crescere e innovare il BusinessFondazione CUOA
Intervento di Riccardo Sponza al convegno del Forum ICT - OLTRE IL CRM, Le nuove frontiere per l’integrazione delle attività di “relationship management” al servizio del business -
Today’s client is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your firm, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
• Today, law firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
• They have unprecedented access to information, the ability to easily compare firms, fees or feedback in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
• And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
• Everyone has probably heard the United Breaks Guitars story; it epitomizes the challenge firms face – each individual now has a powerful voice. In this example, United Airlines was unresponsive to a passenger’s complaints that his guitar was broken by negligent baggage handlers (he actually saw them throwing his beloved instrument through the air as he was waiting to deplane). This treatment lead him to record a song about his experience that he posted on YouTube. Over 12 million views later, this YouTube sensation has written a book on the very topic of how powerful one voice can be in the age of social media.
The explosion of the social conversation along with the proliferation of mobile technology has changed our lives, more than we ever could have imagined.
The explosion of mobile technologies and rapid adoption of social networks have completely impacted our human behavior -- our communication methods, engagement principles, our belief and trust systems, and even our decision making criteria and models.
Firms need to understand these new principles and adopt them -- genuinely and proactively -- if they want to effectively engage clients.
How has the client changed and why does your firm need to reflect this? Because your success will depend on it, and so will your identity.
Today’s buyer is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your services, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
Today, firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
They have unprecedented access to information, the ability to easily compare fees, costs or services in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
It is no surprise then that firms who wish to remain competitive in this new age are concentrating their efforts on creating amazing client experiences…
In February we heard Nathalie Morris, Founder and Managing Director share how they grew Ubiquity from start-up to a 55+ person business. She explained how the business had to pivot to stay relevant as their mainly corporate customers have become ever more sophisticated in their use of technology. Today Ubiquity are a leading contender in the highly competitive marketing automation market against big international brands like Marketo .
SAAL A - 10:15 - Deciphering The Digital Ecosystem with Performance with Matt...PerformanceIN
It is time for performance marketing to take the lead in navigating the increasingly complex and fragmented digital ecosystem.
With technology at its bedrock, our unique breed of advertising is ideally placed to drive innovative changes that lead to greater integration, understanding and return for advertisers. Now, it seems that an intervention from performance will go some way towards helping brands cut through the complexity of devices, channels, platforms and traffic sources.
Led by Tradedoubler chief executive Matthias Stadelmeyer, this session will focus on presenting digital marketers with the hard facts and stats ruling the industry.
Stadelmeyer will also lay down the importance of data in gaining rigorous consumer insight, its effect on targeted advertising and how dynamic creative is taking personalised performance marketing to the next level.
In this deck you will find best practices for marketing in the high tech industries. See how the NHL, Samsung, Nikon and more are using techniques such as contextual marketing and predictive analytics to be more relevant to their customers.
This folder introduces customer insight expert emnos, an international consultancy which helps retailers and consumer businesses across the world make better commercial decisions.
emnos offers a unique combination of data analytics, consulting, solutions and services that enable its clients to effectively use, and benefit from, customer insight. With this, clients are able to optimise communications, pricing, promotions, ranging and store layout and make marketing communication relevant and integrated across multiple channels.
More information: www.emnos.com
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
CMO Workbench helps retailers approach their marketing mix differently by uncovering consumer spend patterns and segmenting customers to re-direct marketing
effort and spend that can be quantified.
In a world where new technologies have drastically changed client expectations and demands, businesses have had no choice but to adapt.
This has meant finding a way to provide a seamless customer experience across multiple channels so clients can make purchases when they want, where they want and how they want.
In other words, it has meant adopting an omnichannel strategy.
What exactly does an omnichannel strategy entail, and how can you get started?
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Creo Opus Infographic
1. An infographic by
THE WORLD OF
retail marketing
Introducing
Understanding Your
Customer
Effective Big Data
Companies that put data at
the centre of marketing
decisions improve their
marketing ROI by 20%
Get More Personal
A personalised message can
increase sales by up to 25%
Become Multi-Channel
Hello Jane,
would you like a
blue belt to go with
your blue shoes?
Multi-channel shoppers
spend 82% more per
transaction than those who
only shop in store
Don’t Neglect Mobile
$90 Billion will be spent via mobile
in the US in 2017
Business Technology
Themes
A cloud solution
Move to the Cloud
Sharing campaign content
By 2014, 75% of UK businesses will be
using at least one type of cloud service
Real time decision making
Social Sharing
Advanced Analytics
97% of businesses using
collaboration & sharing
software have reported being
able to service clients more
efficiently
Companies that apply advanced
analytics have 33% more
revenue growth and 12x
more profit growth
A consumer-led user interface
Mobile Optimised Design
48% of users say that if a
business site isn't working
well on mobile, they take it as
an indication of the business
simply not caring
Where CMOs
are Investing
Delivering marketing
efficiency across your campaigns
Campaign customisation
Ready for omni-channel
asset management
Lifecycle Management
Delivering value through
data-centric management
A single integrated ecosystem for all
your campaigns
Customer Personalisation
True Convergence
Technologies must be able to support
omni-channel purchasing trends
Technologies need to bring marketers
closer to their customers to drive
success
41% of consumers buy more from
retailers who send personalised content
86% of marketers believe successfully
integrating multiple channels under a
single marketing strategy is critical to
long term success
Data Driven Strategy
89% of marketers cited
“standardised marketing processes”
as a reason for deploying Lifecycle
management tools
A single portal to campaign, customer,
operational and supplier data, will drive
decisions and strategy
68% of marketers use
campaign analytics to define marketing
strategy
In Numbers
Smart, Simple, Campaign Management. A Practical Solution for Marketers
Opus provides the foundations for effective campaign management.
52
45%
50%
34,000+
30+
AVERAGE DAYS PER
YEAR SAVED BY
OPUS CLIENTS
AVERAGE COST
SAVED BY OPUS
CLIENTS
AVERAGE TIME
SAVED ON ARTWORK
AMENDMENTS
ORDERS PLACED
THROUGH OPUS
CLIENT COMPANIES
USING OPUS
500+
1,300+
4,000+
80,000+
6,000+
ACTIVE OPUS USERS
CAMPAIGNS RUN
THROUGH OPUS
ARTWORK
TEMPLATES
CREATED
ARTWORK FILES
DOWNLOADED
THROUGH OPUS
MARKETING ASSETS
STORED IN OPUS
To discuss your campaign challenges please go to
www.creo-uk.com/contact-us
and register your details. We look forward to hearing from you.
Sources
http://thatsnickq.com/category/social-media-questions/
http://internetretailing.net/2010/12/multichannel-shoppers-spend-82-more/
http://www.forbes.com/sites/mckinsey/2013/07/22/big-data-analytics-and-the-future-of-marketing-sales/
http://www.forbes.com/sites/forrester/2013/01/16/us-mobile-payments-to-reach-90b-by-2017/
https://www-950.ibm.com/events/wwe/grp/grp030.nsf/vLookupPDFs/BPEC%202013%20-%20Business%20Analytics/$file/BPEC%202013%20-%20Business%20Analytics.pdf
http://www.bridgeall.com/collaboration/
http://www.dcia.info/
http://www.igomoon.com/mobile-ready/
http://www.lorrainegregorycorp.com/newsletters/newsletter_june2013.html
http://www.marketingprofs.com/charts/2013/10235/personalized-marketing-drives-buyer-readiness-and-sales
http://www.kentico.com/Product/Resources/Brochures/8-Crucial-Online-Marketing-Tools-Every-Marketer-Sh/8-Crucial-Online-Marketing-Tools
http://www.ibm.com
http://www.gleanster.com/
http://logo.cd/choose-the-right-logo-designer/
http://soccerimages.org/photos-chris-brown-and-usher-perform-in-jamaica-8/
