How to make the impossible possible

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Presentation from NRF 2019 Retail's Big Show Vadim Grinberg, VP, Consumer Growth and Insight, Dagne Dover Corey Pierson, CEO and Co-Founder, Custora Amanda Sitzer, eCommerce Manager, Solstice Sunglasses Rachel Waldstein, Director, CRM and Retention, Wolverine Worldwide

Putting a
Customer-Obsessed
Strategy into Action
N R F B i g S h o w 2 0 1 9

Today's Speakers
Corey Pierson RachelWaldstein Vadim Grinberg
CEO & Co-Founder
Director CRM & Retention VP Consumer Growth
& Insight
Amanda Setzer
Ecommerce Manager

N R F B i g S h o w 2 0 1 9
ActionableTakeaways
1.Analytics can help drive goals across various org structures & sizes.
2.Back to basics when thinking about customer offerings and revenue
goals.
3.Take big ideas and make them actionable for your team.

Already noticed that customer acquisition is getting harder these days? The concept of simply running ads to secure economic success no longer works today. It is too expensive, difficult, and unsustainable. To generate profitable customer relationships, marketers must focus on long-term customer retention. Best practice invincible brands has perfectly met this challenge. CEO Florian Metz shows all about their transformation from customer acquisition to retention.

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