Uploaded byAyswarrya Ganapathiraman
How to Be a Better Marketer?
To become a better marketer, one must understand customer needs and deliver a superior experience through adaptable products, flexible pricing, strategic placement, and effective promotion. Marketing is a universal practice that involves storytelling and authentic engagement, focusing on building trust rather than just selling. Continuously refining and sharing your personal narrative is essential for meaningful connections in marketing.
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How to Be a Better Marketer?
- 1. How to BeA Better Marketer? - Ayshwarya G
- 2. Good is JustNot Good Enough Why?
- 3. Why? Ask yourself, whatdo you need these days? Something that - Understands you Knows how you think Resonates with your thoughts to fulfill your needs You can trust
- 4. What do you needthese days? Something that helps you
- 5. … or isit something more than that? Is that just an idea?
- 6.
- 7. Everything in LifeComes Down to Marketing Want a date? Promote yourself. Want a job? Market your skills. Want to make a new friend? Daadah! Want to impress someone. Same again.
- 8. You market yourself everyday,everytime - it is integral to who you are and what you do.
- 9. So, let’s revisit – whois a marketer?
- 10. Marketing is Universal Psychology EconomicsPhilosophy Itis everywhere, and in everything. Everybody does it, either consciously or subconsciously.
- 11. 50 Years Ago... We used several approaches - 1. Product approach 2. Production approach 3. Sales approach What`s the difference between these 3, and marketing?
- 12. Marketing Has Just3 Principles 1.Identify a customer need or want 2.Create a product or service to fulfill that need or want 3.Deliver a superior customer experience that serves as the foundation of a long-term relationship.
- 13. How Do YouDo Marketing? The 4 Ps of marketing - Product - Be adaptable Price - Be flexible Place - Go to your customers Promotion - Share. Stop selling and start helping.
- 14. The Secret toBecoming a Better Marketer The secret lies in - Storytelling Share what you truly believe in, that resonate with your core. Tell stories of your beliefs based on your experiences. “Make them care.”
- 15. The Only 6Things You`ll Ever Need to Tell Your Story 1. Don’t try to be perfect 2. Invest in growth 3. Get out of your comfort zone 4. Stick to good design principles, not trends 5. Be authentic 6. Build trust
- 16. So What’s YourStory? Find it, refine it, and share it with the world .. but don’t stop there. Keep regularly updating it, from your experiences.
- 17.
Editor's Notes
- #3 it’s not enough in today’s environment to have a great product, creative service, or terrific technology. Just being good, merely having an idea, isn't enough.
- #8 Everything in life comes down to marketing. Want a date? Get a friend to do the promotion. Want a job? Same. Want to make a new friend? Daadah! Want to impress someone. Same again. You market yourself everyday, everytime, using these 4 Ps - they are integral to who you are and what you do.
- #11 What is marketing? Why the hype? Marketing is universal as it is founded on singular disciplines such as - psychology, sociology, economics, philosophy Psychology - study of individuals and their behaviour - this helps marketers understand customer needs and wants, purchasing power, and behaviour Economics - maximizing satisfaction through the consumption of scarce resources Philosophy - principle of induction-deduction that involves observation organization of data, experimentation
- #12 Product approach involved launching a product and then selling it to people Production approach included mass-producing mediocre quality products with limited choices and then selling it to people Sales approach included convincing people why they should procure a certain product. The common element in case of all 3 approaches is the fact that they were all based on what a business had to offer, and not what a customer wanted. This is where marketing is different. Marketing is about understanding customers, their needs, wants, and demands, and giving them exactly that.
- #14 Product - that fulfills a customer's needs How has it evolved? You create the product, but no longer control how it is used by your customers. So, be ready to adapt your products to your customer`s needs and wants Price - a product value that matches that of the customer (this has never changed, and will never change) How has it evolved? Your customers have easy access to information in this Information Age. So, keep your pricing strategies flexible. Place - products still need to be distributed, so there will always be the need for distribution channels How has it evolved? Your customers will no longer come to your place. You have to make your product available where they want to consume it. You don`t have to be everywhere, just be where your customers wnat you to be. Promotion - crafting messages that resonate with customers through multi-directional nurturing channels (this has evolved the most, but the bottomline remains the same - connect customers with products and services through the available channels of communication) The 4Ps have stood the test of time. Although your marketing tactics might have to evolve over time, the foundation of marketing never changes. It is always about identifying a need, fulfilling that need, and continuing to deliver superior customer experience.
- #15 Share. That`s what it all comes down to. Share what you truly believe in, that resonates with your core. Tell a story, with the promise of an unforgettable experience. Make them care.
- #16 There is always something you can be doing to improve your brand. If you wait until you feel that everything (your product, website, sales process) is perfect, you`ll be missing out on precious opportunities. So don`t try to be perfect. Assess your strengths and weaknesses and invest in your growth. The key to survival is to keep growing and evolving, even if it means going up against your own product, because if you don`t, someone else will. Case in point - how Apple beat its competition by coming up with a tablet, even though its ipod was doing great, because they knew it was only a matter of time before someone came up with the next big thing. Had Nokia done the same, they would have been flourishing, rather than having been left behind. You stop growing, you stop learning, and that’s what ultimately leads to failure. take some risks, do something remarkable, don't worry about the criticism that may or may not follow. BEcause in today’s marketplace, there is simply no room for the ordinary. Trust me, you arent ordinary. Each one of us is wired differently. Then why try and be the same? Be different, get out of your comfort zone, do what you truly believe in and be remarkable. - Good design principles never die, trends do. So stick to the core design principles that have stood the test of time, and then inject your personality into it. Authenticity should be at the core of your brand. Because it goes back to trust. Customers in today`s online marketplace highly value authenticity. Demonstrating openness and honesty with your brand, your customer service, and your approach os critical to building trust.