The document emphasizes the importance of understanding diverse customer needs and the necessity of respect in marketing. It outlines key marketing principles such as market research, flexibility in perspective, the significance of listening to customers, and the value of sharing knowledge. Additionally, it highlights that marketing is fundamentally about satisfying needs and wants through meaningful exchanges.

1. Remembering marketing principles at work @ groovygenie agroovyweb.com isman.tanuri @ gmail.com @ Nov 22, 2011, Singapore Poly, #nctsp

2. FINISHED FILES ARE THE RE- SULT OF YEARS OF SCIENTIF- IC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS 3 6 4 5

3. All of us see things differently In business, Customers Your friends Your siblings Your parents Your new boss Your new colleagues

4. Every customer has a variety of different needs and preferences Marketing Principle

5. Not everyone thinks like you . Beliefs Politics Religion Don't force your views on them. Respect .

6. Not everyone likes social media . Don't force social on them. Respect .

7. Not everyone will like your ideas . Don't force it on them. Respect .

8. Each customer has a different set of objectives they wish to accomplish Marketing Principle

9. Which one is better ?

10. Which one is better ?

11. Which one is better ?

12. None is better. Each piece of technology has its own purpose. Has its own audience.

13. Be flexible in your thinking. Keep an open mind to alternatives and other perspectives .

14. A different message/need for a different audience/customer segment Marketing Principle

15. Market research is the foundation of marketing Marketing Principles Identifying future wants and needs ensures long-term sustainability

16. Be on the lookout for alternatives . Embrace technology . Do not fear it. Be one step ahead at all times. Remember to e x periment. More than one ways of doing things.

17. Technological alternatives to consider Be one step ahead at all times. C olla borative Marketing automation Cloud computing Open source

18. Deeply understand the web . How it works? Where is it going? Development and trends (especially for young people)

19. What if your b o ss asks to be added on ?

20. So what do you do with all these knowledge ?

21. Sh a ring is C a ring Because it enriches others (and makes you look smart ).

22. Sh a re Sm a rt Know what you should or should not share

23. Not like this

24. Or this

25. First , gain TRUST to share . How?

26. Through listening .

27. Listening to the customer is critical to better understand your product, your organisation and weaknesses. Marketing Principle

28. Influ en cing by List en ing (Isn't this what social media is all about?) (Then why not use it at work?)

29. Ask ( smart ) questions Even if knows everything Tip: Ask about work processes, history, culture, how things are done around here, personal etc.

30. Marketing is truly about understanding people Marketing is truly about understanding people So what is marketing really ?

31. Use marketing principles for your daily needs

32. @ groovygenie agroovyweb.com isman.tanuri @ gmail.com All the best and enjoy yourself!

33. A human activity directed at satisfying needs and wants through an exchange process. - Kotler What is Marketing ? Marketing is a process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.