This document provides 20 tips for sales and business success. Some of the key tips include: acting as the account owner and considering the customer experience; stopping losing customers by putting their needs first; making customers believe in you through 5 ways of building deeper confidence; going the extra mile to thrill customers; having clear goals; turning yourself into a product expert; knowing your customers and market inside and out; developing public speaking skills; treating customers with honesty, integrity, and respect; and recognizing that company success is in your own hands through hard work and responsibility. The document emphasizes putting customers first, building their trust and belief, working hard, and taking responsibility for business success.

1. By
Sarthak Jain

2. 1. Act as Account Owners
• What would you do if you were the owner of
the business?
• What should you expect to be done if you
were a customer of this company?
• Given the decision you are about to make,
what impact will this have on your customer’s
desire to come back and buy from you again?
• What can you personally do to ensure my
customers recommend my company to their
friends & associates?

3. 2. Stop losing customers
• Research suggests that more than
60% of the customers will leave our
company because of a negative
experience.
• So put the needs and desires of your
customers first but not at the cost of
your business.
• Debate with yourself of ways to stop
losing customers and important
prospects to our competitors.

4. 3. Sales is about creating belief in
the eyes of our customer
• We need to make our
customers believe in us! If
they don’t believe they wont
buy!
• Suggest me 5 ways to make
our customer have deeper
levels of belief and confidence
in us.

5. 4. Prepare to go the extra mile for
our customers
• We need to thrill our
customers. Give them reasons
to do our word of mouth
marketing for us.
• Suggest % ways we can go the
extra mile for our customers.

6. 5. Have crystal clear goals and
programme them deep into your
subconscious mind
• Write down the goals for
this year as per your
understanding and tell
me.

7. 6. Create your own luck
• Luck is the crossroads of
opportunity and preparation.
• Sow at least one new seed of
opportunity each day for a
whole week.
• Keep repeating this practise and
success will come to you.

8. 7. Celebrate Success
• It does not have to be lavish
and expensive but will
motivate you and your
teammates to keep going.

9. 8. Embrace Failure
• If you are not failing you’re not trying
hard enough.
• Taken in the right spirit it gives you
wisdom & judgement, allowing you to
take more sensible decisions for future.
• Keep a track of your failures, learn
from them how differently you could
have handled the given situation would
have landed you in a successful
position.

10. 9. Turn yourself into product experts
• Make sure you know the products
inside out and the benefits they
offer.
• Start from 1 product. Choose what
you like for yourself and grow with
it.
• Keep updating yourself time to
time.

11. 10. Know your customer & market
inside out.
• The more you know about your
customer, the more you can
adapt and respond to their
changing needs.
• Focus on your customer,
market and industry.
• Learn about our competitors
and where our company fits
within overall industry sector.

12. 11. Develop your public speaking
skills
• It develops confidence in
you that customers will pick
up on.
• It forces you to know your
subject.

13. 12. Your customers pay your salary
• Calculate your salary
as a proportion of an
average customer sale.

14. 13. Get packed with positive energy
• Only positive people with positive
energy will grow and create
results.
• Negative energy will bring you
only failures and morals down of
you and your teammates.
• Bad attitude will affect your
performance and your dignity.
• Keep a check on yourself time to
time and learn to grow as a team.

15. 14. Be persistent and never give up
• Persistence requires you to
think differently, be creative
and flexible.
• Never accept no for an answer.

16. 15. Hustle. Have urgency
• There is a famous saying that good
things come to those who wait.
What is often left off in that saying
is that “is from those who hustle”.

17. 16. Value time
• Learn to utilize every
minute of yours
productively.
• If you don’t respect
time, it will not respect
you.

18. 17. Eliminate complacency & create
the right environment for you
• Stop taking things for granted and
work for them.
• Take immediate action to fix
complacency in your area.
• Have fun at work
• Expect to achieve outstanding results
because if you don’t you won’t.

19. 18. Have total honesty, integrity,
respect & trust with yourself &
others
• Creating successful
long term sales with
repeatable revenue
from clients requires
a backbone of
honesty, integrity,
respect & trust

20. 19. Do it for the love of it. Not just
for the money
• Successful sales people are driven by
their passion for their products &
services.
• Money only comes by giving customers
what they want and understanding it is
all about our customers.

21. 20. Recognise that the success of
your company is in your hands
• Each one of us have total
responsibility for the success of
our company.
• Find the missing elements within
your scope of work which are
stopping our company from
becoming the dominant player in
the market.