An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Digital marketing and digital marketing strategy for start-up companiesIgor Jurčić
Digital marketing is and will be crucial in all business segments. Start-up companies, as well, have to create new products and services and inform their potential customes about them. In this presentation were shown basic details of digital marketing for start-up companies.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Digital marketing and digital marketing strategy for start-up companiesIgor Jurčić
Digital marketing is and will be crucial in all business segments. Start-up companies, as well, have to create new products and services and inform their potential customes about them. In this presentation were shown basic details of digital marketing for start-up companies.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
A Smarter Approach To Building And RemodelingWyatt Knight
For more information on how we can help you build and grow
a STRATEGICALLY DESIGNED BUSINESS that provides an experience your EMPLOYEES will embrace and your CUSTOMERS will love that you’ll be PROUD OF, every time.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason, it just won’t take off.
You aren’t alone. Start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.
*With the holiday season approaching, Vistaprint wanted to get a sense for how micro businesses intended on marketing in the upcoming months. The majority have already started implementing marketing plans specific to the holiday season.
We examined time, money, methods and expectations of their efforts, as well as campaign specific questions.
The survey was completed by over 600 true micro businesses (1-10 employees) over a one week span.
While customers of Vistaprint, respondents weren’t incentivized in any way to take the survey.
Vistaprint’s customer base is 90% micro businesses, 60% that run their business out of their homes.
The majority have an annual marketing spend of $500 and on average less than 60 customers
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
How to develop an effective Business Development StrategyHein Roth
In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
Hubspot Academy Inbound Course Videos TranscriptsNeeraj Kumar
I have not written anywhere my name or added any links to get backlinks. The copyright to this document is of Hubspot or Hubspot academy and I am not using it for #GrowthHacking.
During my preparation for Inbound Certificate of Hubspot Academy, I have downloaded all the transcript of all videos lessons.
The course is very advanced and everybody should read this to understand the modern methodology of Marketing. This is very scientific and an eye-opener for old marketers.
I kept all the lessons in my drive for reading. For some day, I was thinking why should not these valuable material be public for everybody to study. I kept tweeting about sharing this to @hubspot but did not got any reply.
So today I have attached all the pdf files in one file (offcourse it is 129 pages). The size is very small so you can easyly download it on your mobile and study. Yes, you can go and register for Inbound Certificate of Hubspot Academy on one click http://academy.hubspot.com/inbound-certification-registration
Thanks Hubspot Academy for publishing this material and educate us freely.
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
In house social media acceptance - how to foster a learning marketing departmentEmmanuel Vivier
Presentation by Emmanuel Vivier @ #M2C2011 Conference (http://www.marketing2conference.com) in Paris on the 28-29th of march 2011. A few advices for non social media marketing expert about why and how you can motivate your marketing team to keep learning about new trends....
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
A Smarter Approach To Building And RemodelingWyatt Knight
For more information on how we can help you build and grow
a STRATEGICALLY DESIGNED BUSINESS that provides an experience your EMPLOYEES will embrace and your CUSTOMERS will love that you’ll be PROUD OF, every time.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason, it just won’t take off.
You aren’t alone. Start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.
*With the holiday season approaching, Vistaprint wanted to get a sense for how micro businesses intended on marketing in the upcoming months. The majority have already started implementing marketing plans specific to the holiday season.
We examined time, money, methods and expectations of their efforts, as well as campaign specific questions.
The survey was completed by over 600 true micro businesses (1-10 employees) over a one week span.
While customers of Vistaprint, respondents weren’t incentivized in any way to take the survey.
Vistaprint’s customer base is 90% micro businesses, 60% that run their business out of their homes.
The majority have an annual marketing spend of $500 and on average less than 60 customers
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
How to develop an effective Business Development StrategyHein Roth
In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
Hubspot Academy Inbound Course Videos TranscriptsNeeraj Kumar
I have not written anywhere my name or added any links to get backlinks. The copyright to this document is of Hubspot or Hubspot academy and I am not using it for #GrowthHacking.
During my preparation for Inbound Certificate of Hubspot Academy, I have downloaded all the transcript of all videos lessons.
The course is very advanced and everybody should read this to understand the modern methodology of Marketing. This is very scientific and an eye-opener for old marketers.
I kept all the lessons in my drive for reading. For some day, I was thinking why should not these valuable material be public for everybody to study. I kept tweeting about sharing this to @hubspot but did not got any reply.
So today I have attached all the pdf files in one file (offcourse it is 129 pages). The size is very small so you can easyly download it on your mobile and study. Yes, you can go and register for Inbound Certificate of Hubspot Academy on one click http://academy.hubspot.com/inbound-certification-registration
Thanks Hubspot Academy for publishing this material and educate us freely.
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
In house social media acceptance - how to foster a learning marketing departmentEmmanuel Vivier
Presentation by Emmanuel Vivier @ #M2C2011 Conference (http://www.marketing2conference.com) in Paris on the 28-29th of march 2011. A few advices for non social media marketing expert about why and how you can motivate your marketing team to keep learning about new trends....
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
Grow your business through smart, simple marketingWendy Lieber
This presentation was delivered to the Roofing Contractors Association of South Florida during their annual meeting. The topic was how to grow you business through smart, simple marketing.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Digital marketing - The Modern Marketing Strategy.Websintech
Digital marketing - The Modern Marketing Strategy, In order to remain relevant in the marketplace crammed with competitors, an online presence is a must. But hosting a website is not the end; it is merely a very small beginning. To remain in the competition, the businesses need to be visible on the internet platforms such as search engines and social media. Having a website optimized for the search engines and conspicuous on social media may look like a mammoth task to you.
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a specific audience and drive profitable customer action. Techniques used in Digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing and email marketing.
Why Digital Marketing Is As Important As Traditional MarketingSoap Media Inc.
If you are looking for an Ottawa digital marketing company, make sure that they look promising on all these factors. Here’s what to expect from a digital marketing company.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. Success Today Looks Different Than Yesterday
Technology has forever
changed the way we do
business. How we receive
and seek information
is very different today
when compared to the
past. As a result, there
has been a massive shift
in the customer/provider
relationship – and the
entire sales process.
Because of the explosion
of online information,
stats show that more
than 50% of a purchase
decision is made before
a prospect ever reaches
out to the company they
intend to do business with.
And, in some industries,
such as complex luxury
products and services, that
percentage is as high as
90+%. This is what Google
calls Zero Moment of
Truth, or ZMOT.
This means marketing
has also changed. The
way to communicate
the value of your
company to customers,
prospective clients and
target audience now
requires being present
where your client is,
24/7/365 – providing a
relevant experience in a
consistent, continuous,
always-on effort.
3. A company without marketing
is like a company without electricity
When your business
was in the early planning
stages — just a thought
and a dream — what
elements did you include
in your budget and
business plan?
Often, marketing is NOT included in the
business plan or budget. Unbelievably,
in many cases marketing is not even
considered as a vital element which
will contribute to the success of the
business. The value and importance of
marketing is not always understood by
business owners until it’s either too late
or the business is so far behind their
competitors that they are forced to
play an expensive and time-consuming
game of “catch-up” if they want to stay
relevant to today’s savvy customer.
?
marketing
office
supplies
rent electricity
phone employee
salary
4. Marketing is just as important to a
business as turning on the lights
Marketing is essential to each and
every business. Realistically, there is no
existing business where marketing should
absent from your success planning.
Marketing is a continuous and
long-term investment in your
company and your brand.
Marketing is an activity that should
be consistent, relevant and part of
your daily actions.
Marketing is the chicken soup for
your business – a combination of
elements that works to promote
your business.
5. Marketing positions your business
for the best chance of success
Effective marketing encompasses many
different activities that work together
and complement each other, including:
> planning, strategy
> communications
> websites
> blogs
> social media
> content development, and more!
6. Discover the 81
/2 key marketing ingredients
for success in today’s fast-evolving marketplace
Each marketing
ingredient should
work together, be
aligned with your
buyer’s journey, have
multiple uses and
complement each
other based on your
overall marketing
strategy.
1. Marketing Plan
2. Brand Identity
3. Content
4. Communications
5. Website
6. Social Media
7. Search Engine
Optimization (SEO)
8. Customer Service
8 ½. Traditional
+ New Media
RECIPE FOR SUCCESS
7. #1: Marketing Plan
Essential ingredient for growth
How will you know where you can take
your business? Or, how will you set
goals and know when you have reached
them? If you don’t have a marketing
plan, complete with strategy, and goals,
consider developing one.
Tips for planning your marketing:
> Know your goals/sales for each quarter, and each year – budget your marketing expenses
accordingly.
> Plan the key marketing initiatives that best fit your specific needs – be sure all work together
for maximum effectiveness and congruency.
> Work to achieve the sales you projected – Sales cure all.
Plan the big picture and set the budget
for your marketing activities for the year.
Decide the purpose for each marketing
channel. Plan by quarter and work the plan
each quarter. Keep it simple and make it
relevant to your goals and projected sales.
8. #2: Brand Identity
Develop your brand into your most valuable asset
Many new businesses start out by
rushing straight into development of the
logo, corporate colors and fonts. When
they bypass the brand development
process altogether, they miss the
true purpose and value of branding.
Branding is the basis for all that you do as a company going forward. It sets the tone,
voice, message and positioning for all that follows. Consider these guidelines:
> Be relevant to your audience.
> Have a compelling brand story.
> Be consistent in message, quality, and action.
Your brand is determined by others. It’s
the emotional connection your clients and
prospects have with your company. Do the
initial work of creating a positive emotional
attachment with your brand. Don’t leave
your brand to chance.
9. #3: Content
Be where your customers are 24/7/365
Content is king, queen, president and
boss. Make it easy for your customers and
prospects to learn all about your company, on
their own. This is the value of good content.
If you can answer their questions, they can
make a quicker purchase decision.
Create a piece of content once, leverage it over and over again:
> In your website, brochures, video, webinars, white papers, newsletters, and blog posts.
> In social media, infographics, email and direct mail campaigns.
> In promotions, events, press releases and advertising.
The benefit of creating an abundance of
valuable content is that you will be able to
repurpose it many times. Your content can
adapt, but the heart of the message will be
cohesive everywhere you use it. Maximize it
for online and offline initiatives.
10. #4: Communications
Bring vitality to your brand through storytelling
Storytelling and meaningful communication
is vital in your marketing. Marketing
communications is about the tactics and
message you use in reaching your target
audience — and the way you tell your story. It
includes listening and conversing with them.
Communication Tips:
> Connect with your target audience on a regular basis.
> Listen to them. Have conversation and build meaningful relationships for the long-term.
> Give your audience what they want, when they want it — and listen and respond with attentive
customer care.
Determine the best ways to reach your
target audience
— social media, blog, direct
marketing, email campaigns, brochures, or
other channels. Talk to them and provide
relevant, valuable information that satisfies
their needs. Ask for feedback. Reach out.
11. #5: High-Performance Website
Main ingredient: your always-on sales person
Today, a company website is an absolute
“must.” It’s one way for your customers
and potential customers to search for you
and learn more about how you can solve
their problems with instant information,
communication and conversation.
A website can help grow your successful business...
> Because it is your 24/7/365 salesperson
> When it is user-friendly, visually pleasing, easy to read, answers prospects’ questions and
provides all pertinent information about your business
> When it clearly conveys your brand image and is cohesive with all of your other forms of
communication and marketing
Having a high-performance, lead-generating
website has become a basic requirement
— just like the need for electricity or a
business phone number. Make your site
an interactive, mobile-friendly experience
with valuable content, video and purchase
capability.
12. #6: Social Media
Stand out and grab attention with visual content
Social media activities have become an
integral element in the overall marketing
plan. Marketing is no longer a one-way
communication from a company to the
prospect. With social media, you can
personalize your company’s messages.
To stay ahead of the competition, social media should be an essential ingredient in your
brand storytelling. Use it to:
> Promote brand awareness and thought-leadership
> Become a valuable tool for search and being found — before prospects find your competitors
> Drive links to your high-performing, lead-generating website
Social media is all about the two-way
conversation and the customer relationship.
It gives you the opportunity to listen and
learn from your customers…If you are not
leveraging your social media efforts, we
promise you — your competitors are.
13. #7: Search Engine Optimization (SEO)
Your secret weapon to gain competitive advantage
SEO is a marketing discipline focused
on growing visibility in organic, non-
paid search engine results. In today’s
world, getting your company found
online is critical to success.
SEO is an ongoing effort for best results, with key ingredients that include:
> Relevant, customer-focused content
> Researching and using the keywords
your customers are searching for
> Link building
SEO works in conjunction with your
content, website, social media activities,
blogs and other online initiatives. As with all
of your marketing activities, SEO needs to
work alongside other efforts in order to get
the best ROI and most effective results.
> Title tags, meta descriptions
> Social media profiles
> Mobile-first strategies
> Google updates
14. #8: Customer Service
Company ambassadors for your brand
Customer Service is not often connected
to marketing or even considered a
marketing activity in the minds of many
businesses — it should be! Delight your
customers by making it a core part of
your marketing plan and strategy.
Answer these questions to understand why Customer Service is so important to your marketing.
> Which group of employees is the front line of your company, speaking directly with your customers?
> In these frequent, direct communications with your customers, are they speaking and representing
your company’s message, values and beliefs each and every time?
> Has your Customer Service team been equipped properly to convey your company’s message,
values and beliefs, via information and proper training?
Every person in your company
represents the brand in voice, message
and action. Take the time to train
your staff and give them the authority
to deliver the ultimate customer
experience.
15. #81
/2: Blending New and Traditional
Create your special recipe for business growth
It’s smart to blend new media with
traditional marketing to boost your
business. Recognize how marketing has
changed and embrace the new — social
media, blogs, video, websites and other
new channels.
It takes more than one marketing channel to accomplish the job – strategize how to best
utilize multiple channels of communication to be where your customers are, such as:
> Email, direct mail and social media campaigns
> Website, microsite, blogs, video and literature
> Promotions, events, advertising, newsletters and articles
Be sure your marketing goes full circle
with each marketing initiative feeding
into the next — and the sum of your plan
is working towards achieving your goals
and objectives.
16. ...Now, turn on the electricity—add consistent and
persistent marketing to your daily activities
We have established that marketing
is an essential element to growing
your business.
Marketing should not be an
after-thought and should be at the
forefront of your business planning.
We have also established that
marketing is as important in your
budget planning as is planning to
turn the lights on in your business.
Marketing is the chicken soup for
your business – a combination of
ingredients that work to promote
your business.
17. Marketing is a long-term investment in your business.
Marketing is the means of communicating the value of your product and services to
your customers, potential customers and target audience.
Marketing is a set of activities that is interconnected with other functions of your business.
Do not rely on only one marketing activity or channel for your overall marketing strategy.
18. Be strategic in your marketing plan by getting the most out of your marketing — each
initiative should work together and complement each other.
Your brand is one of your most valuable business assets.
Planning is key to the growth of your business.
Content, Content, Content – use it and reuse it often.
25. YES! I’D LIKE A FREE MARKETING ASSESSMENT
Connect with me on social!
Questions? Contact us today at 480-661-0292
Email: anna@pinnaclepeakmarketing.com
I’m Anna Brice, President
of Pinncle Peak Marketing
in Scottsdale, Arizona. My
diverse experience in a wide
range of marketing roles at
Fujifilm, Sony Electronics,
and GoDaddy.com and
a cybersecurity start-up
gives me the expertise to
successfully create the
perfect recipe of marketing
ingredients to help your
company grow.
We guide companies like
yours to choose and utilize
their resources wisely to
achieve the maximum value
for each and every marketing
dollar invested.
Click on the button below and we’ll provide a free, no-obligation,
81
/2-point Marketing Assessment that reveals how your website
design and messaging stack up against the competition.
Are you communicating your brand story effectively?